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ABdbuzz | Brand Advocacy. Artfully. ABdigital - Marketing
6 | Follower
The Legacy of Hedrich Blessing - ABdigital
One of the highpoints of ABdigital has been taking pictures for various clients, including Teknion and others with Hedrich Blessing in Chicago. If you are going to take pictures of interiors why not work with people whose parents took pictures of Mies, hung out with Wright and documented the original Marina Towers? Now The Chicago History
Architecture in the Park - ABdigital
Eventually you will run out of reasons to work from home.When you step back into the workplace, now you can avoid one of those dingy offices that remind you of a cardboard box. We recently shot pictures and storytelling for the new Brooklyn Park Business Center which is 25,000 square feet of color, open spaces
Shaking Up Studios - ABdigital
The world of AI has turned advertising upside down. Good partners are required to get things right side up. A few months ago, I started a side venture called Redlbl that had some backing from an insurance wholesaler. That wholesaler wanted the whole enchilada so I moved on. Fortunately, I was able to build a substantial
How To Bang Your Own Drum - ABdigital
Chris Birt has hit a lot of notes in his career. Ten years ago, after selling his successful advertising and digital marketing firm, Chris Birt worked with a series of international brands to help them fire their traditional agencies and, essentially, "go solo." The Marine Retail Association of the Americas, Hemisphere Companies, and Viavi under
The Sharper Image - ABdigital
The Sharper Image had an image problem in Manhattan. Too much geek, not enough chic. Till we found the freaks to fix things. ABdigital has worked with The Sharper Image in Manhattan to help them change their image as a gadget store for geeks to something a bit more chic. This campaign taps into a
Eventful Data - ABdigital
With continuously improving technologies for processing and analysis, marketing data is only becoming more valuable. And so, we find ourselves in a modern-day gold rush, with an ever-intensifying desire to find new mines. This post explores a modern day El Dorado -- the data generated by live events and conferences, which remains largely untapped. (But
The Big “Be There” for Caring Bridge - ABdigital
Caring Bridge is one of the largest non-profit sites in the world. This site serves as a kind of Facebook for people who are seriously or terminally ill. ABd has worked with them throughout their growth. One of our most succesful initiaves was an interactive destination called "The Big Be There" which celebrated the 1
Chris Birt. The CJ Interview. - ABdigital
Nationally recognized creative director Chris Birt has written a book about generating brand awareness without much advertising. He has also worked tirelessly in the past year on various ventures, "an illusory partnership in health care and a very real new effort in AI," according to Birt. I caught up with him to talk about the first edition
You Are What You Eat - ABdigital
Today you see Whole Foods sharing the local upscale grocery market with Lunds & Byerly's. But you have to wonder how this local upscale grocer held off this Amazon-owned competitor for so long. The campaign below -- You Are What You Eat -- successfully positioned Byerly's in the upscale market so successfully, for so long, that
“Giving Unites” for The United Way - ABdigital
Pictured above is our campaign for the Greater United Way of the Twin Cities. It was the first break nationally for the organization from the previous campaign that focused on helping hands. We took this business away from Esty and created a campaign based on the things that united instead of divided society. We ran
The Minneapolis Public Library - ABdigital
While we have taught classes at the University of Saint Thomas and the Carlson School MBA program at the University of Minnesota, as far as we know our work has never been featured in a university curriculum. In researching our "greatest hits" over the years, we did find that Minnesota State did indeed run a
Health. Care. Respect. - ABdigital
Buried within the ACA is a plan for reaching low to moderate income families with a specialized type of HMO. Called Accountable Care Organizations or ACOs, these HMOs do not provide out of network care for families in the plan. What they do provide, however, is a very deep set of services for families that
Secede From Starbucks Nation - ABdigital
The biggest brand advocacy ROI in our history. $2,400,000 mil. in earned media from one $6900 ad campaign. Here is how Debbie Howlett of USA TODAY told the story of the campaign: "It's not that people here have anything against Starbucks. Most of them have tried a latte or Frappuccino. Many of them even enjoyed
The United Way gets a manicure. - ABdbuzz
In 2013 The Greater Twin Cities United Way raised a record $92.8 million for its corporate giving campaign. ABdigital had a hand in things. Literally. From the Cover Story in the Star Tribune: "The old model of raising money for charity, where a couple of dozen CEOs met with the United Way chief at the
You Are What You Eat - ABdbuzz
Today you see Whole Foods sharing the local upscale grocery market with Lunds & Byerly's. But you have to wonder how this local upscale grocer held off this Amazon-owned competitor for so long. The campaign below -- You Are What You Eat -- successfully positioned Byerly's in the upscale market so successfully, for so long, that
How Experiential Marketing Will Evolve - ABdbuzz
For experiential marketing, the hard work of gaining activations is tied up in the basics: the cost of the booth space, travel / food / hotel expenses, staffing, and display logistics. This is the cost of simply showing up. The return is really generated by how the other 50% of the dollars are spent. Trade Show News
Not O.K. Computer - ABdbuzz
Elon Musk's neuroscience startup Neuralink has revealed the "dramatically simplified" design for an implant that aims to create brain-to-machine interfaces. Neuralink recently demonstrated the implant alongside the robot that inserts it and several pigs that have the device installed. Musk shared updates of the implant, which Neuralink is developing to connect human brains with computer interfaces via artificial
Horsing Around With The Swedes. - ABdbuzz
In March 2020, the American Swedish Institute and ABdigital launched a spectacular exhibit celebrating the Swedish experience in America. Inspired by an illustrated book, Extra\Ordinary. The American Swedish Institute. At Play has just re-opened to the public. And we can't wait to re-engage in a little socially-distanced horsing around. Please click here for more visitor information. Mother & Child Reunion
4 Ways to Capture Event Data - ABdbuzz
Corporate events have been a vital marketing channel, particularly for B2B enterprises, for decades now. Live events, including conferences and trade shows, remain one of the top lead generation sources for B2B marketers. Company-sponsored events take the relationship a step further. These may be used for lead generation but are also commonly hosted in order to move
Numerical Advantage - ABdbuzz
One of the underreported stories of Silicon Valley is the business of tradeshows and events. The numbers are astounding. The budget for Salesforce's annual Dreamforce is close to the GNP of Morocco. Think of that, all that money for an event focused hosted by a single company. G2Planet is one of the fastest growing names in
The future of advertising is artificial. - ABdbuzz
Artificial Advertising has changed work forever. These truths are transforming your future as we write this: ChatGPT 6 writes all kinds of copy and basically does away with homework and basic research on a client. 4 main AI generators are used to create photos, videos, illustrations and images: DALL-E2, Midjourney, Simplified and Stable Diffusion. The
Hacking Leads - ABdbuzz
Growth hacking may be one of the few legal ways to build your brand in the age of AI. Essentially this involves "hacking" into work that already exists online and using it to promote your own brand. The most brilliant marketers today aren’t really hatching new ideas as much as they are hitching rides on
Secede From Starbucks Nation - ABdbuzz
The biggest brand advocacy ROI in our history. $2,400,000 mil. in earned media from one $6900 ad campaign. Here is how Debbie Howlett of USA TODAY told the story of the campaign: "It's not that people here have anything against Starbucks. Most of them have tried a latte or Frappuccino. Many of them even enjoyed
Not created artificially - ABdbuzz
As we slow roll out artificialadvertising.com, I will be posting examples of work that cannot be produced by the robots of the present. One such example is a series of Instagram postcards that I produced in the past 18 months. I may try to duplicate these with Dal-E2 and ChatGPT4 in a few months but
Game of Bones. The Story of Boston. - ABdbuzz
There is not an insurance agent in America that has not seen Joe Namath and/or JJ Walker pitch a Medicare Advantage Plan. For all the attention this has created for Medicare Advantage, this approach, which is run by a giant call center, has been misleading. Choosing the right Medicare Plan, we believe, is much better
Gopher State - ABdigital
Agents Benefit Group leverages the power of numbers to level the “Jungle” for independent insurance agents. Problem Gopher State is one of the oldest and most venerable insurance agencies in the Upper Midwest. Redlbl began working with them this Spring on a new initiative designed to help independent agents take advantage of cost-sharing and other […]
The ASI Revisited - ABdigital
Problem The new Swedish zeitgeist is synonymous with world-beating brands like Volvo and IKEA, while also associated with Lutefisk and Lefse’. We’ve worked with the American Swedish Institute to align traditional perceptions with modern realities. Our most successful campaign to date is “Extra\Ordinary. The ASI at Play” which was inspired by this illustrated book on […]
20% More From an Already Big Show - ABdigital
Problem Redlbl shifts a regional event onto the national stage. Healthapalooza is a new client for Redlbl. This event is the largest of its kind between the coasts for the health insurance industry, attracting the biggest brands. Our work for the ’22 event was purposely designed to break with the past. We used the vernacular of […]
Personal Business - ABdigital
Redlbl’s Chris Birt helps Schtaz Benefit Group tap into what makes its audience tick with a few well-worn words. Literally. Human beings are complex, but group benefits don’t have to be. This idea drives a new campaign for one of the most successful Group Benefits companies in the Midwest. Redlbl created and “clothed” Schatz Benefits […]
When Bad Guys Go Boom! - ABdigital
No one escapes from Medicare Marketing. All the HMOs have a plan to sell you. Recently, former One-Hit-TV-Wonders like JJ Walker and former Jets QB Joe Namath have increased the noise by pitching alternate plans. Chris Birt’s Redlbl has worked with Minnesota Health to deliver a counter punch with a “influencer dog” named Boston. This […]
Joe and JJ Go Boom! - ABdigital
There is not an insurance agent in America that has not seen Joe Namath and/or JJ Walker pitch a Medicare Advantage Plan. For all the attention this has created for Medicare Advantage, this approach, which is run by a giant call center, has been misleading. Choosing the right Medicare Plan, we believe, is much better […]
Hot Child in the City. - ABdigital
Insure by Design serves a diverse audience in the urban core with health care and financial services. Redlbl’s Chris Birt recently helped them rebrand their business with a look that is fashionable and, dare we say, hip. AIG, ALFAC, HMO, when it comes to marketing insurance many companies substitute an acronym for their name, product […]
Combine a CMO and a CCO, add no fee, and you get this. - ABdigital
Problem With consolidation increasing in the Health Care industry, Chris Birt’s Redlbl redefines the story, tone and manner of LeClair Group right down to the pixel. Health insurance, especially Medicare, is more than filling out interminable forms. LeClair is a go-between the largest names in insurance like Aetna, Blue Cross, and Humana and the millions of […]
Day One, Nothing. Day 180, Ellen DeGeneres Buys Company. - ABdigital
Problem CBD may be a fad. That is not stopping companies from finding applications for this wonder drug; dog owners in particular. We were recently hired to help Kradle MyPet grab a piece of this multi-billion dollar market with a campaign targeted at “Pet Parents” seeking relief for a family member’s anxiety. Solution Most companies […]