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Discover Latest Social Media News, Articles and Videos with Contenting
With over 2.5 billion active users, social media is one of the most popular online activities worldwide. From sharing photos and personal updates to staying up-to-date on current events, news, and sports scores, there are so many ways to use social media. And with so many people using social media, it's no surprise that some of the biggest news stories in recent years have broken on social media platforms like Facebook, Instagram, WhatsApp, and Twitter. From the Cambridge Analytica scandal to Mark Zuckerberg's testimony before Congress, social media has been at the center of some of the biggest news stories of the past few years. But what exactly is social media? And how did it become such a powerful force in the news landscape? Let's take a closer look. Simply put, social media is a way for people to connect and share information online. But while that definition may be simple, the implications of social media are far-reaching and complex. For example, prior to social media, if you wanted to share a news story with your friends or family, you would have to do so manually – either by telling them in person or by sending them a link via email or another messaging platform. But with social media platforms like Facebook and Twitter, you can now share news stories – or any other type of information – with just a few clicks. And because these platforms are designed for sharing, your friends and followers can easily share
Making AI Human: A Social Media Storyteller's Playbook
Are you struggling to explain AI technology in a way that actually connects with your audience for B2B marketers? Many marketers find themselves caught between maintaining technical accuracy and creating engaging content that resonates with their audience. The stakes are high if your message is too technical. You'll lose engagement to simplify it, and you might lose credibility. That’s exactly what’s unpacked in the recap of the episode of Social Pulse Podcast: B2B Edition, powered by Agorapulse, where our Chief Storyteller Mike Allton talks with Kristina Keene, the director of Brand and Content at Flip. Her experience in brand development and
Megan Myers: How Hocking Hills Transformed Tourism Storytelling
Tourism marketers are constantly balancing the need to showcase breathtaking landscapes while measuring whether all those likes translate to visitors. In this episode of Social Pulse: Hospitality Edition with Agorapulse’s Chief Storyteller Mike Allton, Megan Myers, digital media director for the Hocking Hills Tourism Association, tells how she has transformed how Southeast Ohio tells its story. Tell us about the Hocking Hills Tourism Association's marketing strategy before you came on board. Megan Myers: Hocking Hills is a region in southeast Ohio. Our biggest attraction is the Hocking Hills State Park, and as the tourism association of the area, we market the
52 Content Ideas to Fill Up Your Calendar This Year
For the average social media marketer tasked with creating engaging content day in and day out, maintaining a perfect balance of quantity and quality is exhausting. How can you possibly come up with that many great ideas for social media content over and over again? And how do you manage to then create, post, and analyze the content and still somehow have time to eat and sleep (and have a personal life)? In this guide, we cover everything content-related, from content ideation to time-saving publishing workflows. We’ll even share our superpower of proving how your social media content can help
With Agorapulse, This National Museum Grew to 800K Subscribers
With 12 sites in France, the National Museum of Natural History is a place of culture, teaching, and gathering. In Paris, the establishment is best known for its three flagship sites: The Jardin des Plantes, which includes several galleries The Zoological Park of Paris The Musée de l'Homme The museum is also a research center attached to the Ministry of Education and Research and the Ministry of Ecological Transition. The museum's work, behind-the-scenes, and news are shared daily on social media. Objectives: Optimize Multi-site Management and Maximize Engagement Across all communication channels, Lou Viger, head of Communications, and her team
Robert Carnes: How to Tell B2B Stories that Convert
What if you could turn your 'boring' industry into a source of compelling stories that resonate with your target audience? In this episode of Social Pulse Podcast: B2B Edition, powered by Agorapulse, our Chief Storyteller Mike Allton talks with Robert Carnes, marketing manager at GreenMellen Digital Agency and author of three books about storytelling, to answer that question. What is the biggest misconception people have about creating content for 'boring' industries? Robert Carnes: I'm glad you put air quotes around that because they can ... Oftentimes, a lot of the clients and the industries that we work with can feel
Staci O'Prey: How to Quickly Adapt to Your Industry
Have you ever stepped into a new role in an unfamiliar industry and wondered how you'll ever get up to speed? Many marketers face this challenge. It requires acquiring mountains of industry knowledge quickly. Learning to read the market wins, understanding your customer's desires, and navigating this transition are no small feats, and the pressure to deliver results can feel insurmountable when you're still finding your footing. That's what Social Pulse: Retail Edition episode’s guest Staci O'Prey excels at. The field marketing manager at Coldwell Banker Realty chats with host Agorapulse’s Chief Storyteller Mike Allton. Could you share your initial
Katie Brinkley: How to Do More With Less Content
What if you could deliver better results for your clients while creating less content? What if you could transform your agency's approach to social media management, increase client satisfaction, and reduce team burnout all at the same time? Social Pulse: Agency Edition guest Katie Brinkley today has mastered those answers. As a social media trailblazer with over 20 years of digital marketing expertise and the founder of Next Step Social Communications, she's developed a revolutionary approach that's changing how agencies think about social media management. Host Mike Allton: With artificial intelligence, with ChatGPT or Gemini or Claude, you can create
How to Use Social Media Team Reports to Get Better (and Bigger) Results
Your social media team crafts beautiful content, engages with followers, and fields comments daily. You're feeling productive and fulfilled. But do good vibes tell you—and the other teams you work with—that your team's work matters? If you want to showcase your team's contributions, you need to build result-driven reports. Reports that spotlight performance trends, validate resource allocation, and power smart decisions that executives care about. Agorapulse turns meaningful metrics into 'a-ha!' moments that anyone can grasp—even your colleagues not on 'The Facebook.' All while saving your team hours of manual work each month. Create your free account of Agorapulse and