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With over 2.5 billion active users, social media is one of the most popular online activities worldwide. From sharing photos and personal updates to staying up-to-date on current events, news, and sports scores, there are so many ways to use social media. And with so many people using social media, it's no surprise that some of the biggest news stories in recent years have broken on social media platforms like Facebook, Instagram, WhatsApp, and Twitter. From the Cambridge Analytica scandal to Mark Zuckerberg's testimony before Congress, social media has been at the center of some of the biggest news stories of the past few years. But what exactly is social media? And how did it become such a powerful force in the news landscape? Let's take a closer look. Simply put, social media is a way for people to connect and share information online. But while that definition may be simple, the implications of social media are far-reaching and complex. For example, prior to social media, if you wanted to share a news story with your friends or family, you would have to do so manually – either by telling them in person or by sending them a link via email or another messaging platform. But with social media platforms like Facebook and Twitter, you can now share news stories – or any other type of information – with just a few clicks. And because these platforms are designed for sharing, your friends and followers can easily share
Marketers need more than great copy to capture attention—they need messaging that connects on a psychological level. That's where neuro-linguistic programming (NLP) comes in. In this article, we'll break down two key NLP techniques to help you refine your marketing strategy and attract more customers.
Discover the top AI tools for content creators in 2025! Learn how AI can enhance research, image generation, video production, and audio creation. Get expert insights from Matt Wolfe on the best AI-powered tools to improve efficiency and creativity.
Do you get the sense that competitors outperform your brand on social media? Wondering what they're doing that your team isn't? How about what they aren't doing that you could start today? Conduct a competitive audit to stay ahead of the curve and get more value from your social media strategy. By analyzing the competition, you can see what other brands in your space do well on social media and identify areas where your brand can improve. This article covers how to perform a competitive audit with Agorapulse. By the end, you'll know how to compare your performance to the
Creativity and efficiency often seem at odds, but AI bridges that gap. So, how exactly does AI work in the realm of content marketing and agencies and working on behalf of clients? In this recap of the Social Pulse: Agency Edition, hosted by Agorapulse’s chief storyteller, Mike Allton, Kristin Tynski shares how she seamlessly integrates AI into the fabric of her content marketing, SEO, and PR strategies. As the co-founder and senior VP of creative at Fractl, Kristin has harnessed AI to turn data into compelling content, automate mundane tasks, and ultimately drive remarkable results. The New Way of Working
Agency owners are struggling to get their clients on the right podcasts. Traditional outreach methods are time-consuming, inefficient, and often lead to rejection after rejection. But AI can transform your podcast outreach strategy. In this recap of the Social Pulse: Agency Edition, hosted by Agorapulse's chief storyteller, Mike Allton, Kara Wood shares how AI can play a major role in podcast outreach. She pioneered the use of AI to revolutionize how agencies approach podcast outreach and media partnerships. What do traditional paid media and outreach strategies typically look like for agencies and why they're becoming just so ineffective these days?
Today's travelers are increasingly seeking authentic, independent experiences. They want to feel like locals. Now, tourists, they're often comfortable with technology and often prefer digital solutions to human interaction but this creates an interesting challenge for hoteliers. How do you market and build trust in a hospitality experience that intentionally minimizes human contact? That's exactly what today's guest of Social Pulse: Hospitality Edition with Agorapulse’s Chief Storyteller Mike Allton, Chad Ludeman has figured out. As co-founder of Lokal Hotel, a pioneering boutique hotel brand that's revolutionizing the hospitality industry with its innovative invisible service concept through thoughtful design and strategic marketing, Chad