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With over 2.5 billion active users, social media is one of the most popular online activities worldwide. From sharing photos and personal updates to staying up-to-date on current events, news, and sports scores, there are so many ways to use social media. And with so many people using social media, it's no surprise that some of the biggest news stories in recent years have broken on social media platforms like Facebook, Instagram, WhatsApp, and Twitter. From the Cambridge Analytica scandal to Mark Zuckerberg's testimony before Congress, social media has been at the center of some of the biggest news stories of the past few years. But what exactly is social media? And how did it become such a powerful force in the news landscape? Let's take a closer look. Simply put, social media is a way for people to connect and share information online. But while that definition may be simple, the implications of social media are far-reaching and complex. For example, prior to social media, if you wanted to share a news story with your friends or family, you would have to do so manually – either by telling them in person or by sending them a link via email or another messaging platform. But with social media platforms like Facebook and Twitter, you can now share news stories – or any other type of information – with just a few clicks. And because these platforms are designed for sharing, your friends and followers can easily share
Managing social media for different clients is a huge challenge. Each client has different needs and deadlines, making social media management for agencies difficult in keep everything organized and on track. On top of that, agencies are expected to deliver detailed reports and keep up with social listening. This means dealing with a lot of data, often without the right tools to make sense of it or use it effectively. Staying efficient is a constant battle. So is providing value, which can be overwhelming. What are forward-thinking agencies doing to save time and increase efficiency? How are they demonstrating the
Now, AI is sweeping the world, interjecting generative questions and large language doubts into the future of our businesses and marketing agencies. There's no doubt. There's opportunity. AI will contribute 15.7 trillion to the global economy by 2030. Yet at the same time, nearly 82 percent of digital marketers think content writers’ jobs are at risk because of AI. How should we use AI? How should we talk about it with clients? How different will our agencies look in the years to come? That's exactly what Christopher Carr is going to talk to us about in this episode of Social
Facebook Stories are images or videos that disappear after just 24 hours, a feature that first graced the Facebook platform back in March 2017. But until recently, managing stories across different platforms like Instagram and Facebook has been incredibly tedious and time consuming—doubling the workload instead of doubling the impact. However this has all changed, as Meta just introduced a Facebook Stories API, allowing developers, creators, and brands to create and publish their Stories from desktop or web-based applications directly to publicly available Facebook Pages. This innovation means tools like Agorapulse can now enable users to schedule and publish Facebook
For most social media agencies, learning how to deal with difficult clients is part of the job. If you’re fortunate, you can identify red flags and opt out of working with particularly challenging clients before they become problematic. But even the best clients have moments of expecting impossible results or making unreasonable demands at the last minute. As a social media manager, how can you handle working with people who communicate inconsistently, ask for too much, or micromanage your to-do list? Let’s look at how to deal with difficult clients effectively—from taking key steps before working together to adopting tools
How do you get someone to buy a product when you can't include a link in the post? That's one of the fundamental questions and challenges when it comes to leveraging Instagram for a brand. And when your brand is all about selling lots of products—like all of us in retail are—that's rough. And yet, Instagram somehow has over 1.7 billion active shoppers on the platform, customers who are actively buying products from you or your competitors. How does it even work? How can retail social managers drive real business results using Instagram? Instagram tactics are exactly what Jenn Herman is
The influencer marketing has grown into a 21 billion dollar industry, which likely isn't a surprise to you. What may be a surprise is that 60% of brands work with at least 10 influencers. That's a lot of external advocates to have to identify, manage, build processes for, and execute campaigns with. Building out a formal influencer or ambassador community is a lot of work and can be extremely challenging to those new to the practice. Where do we start? What are some potholes to avoid? That's what Jeremy Linaburg is here to help us with in the first episode
Just because your Instagram channel is getting engagement doesn't mean it's driving business results. For that, you need more advanced strategies and tools because Instagram, by its very nature, doesn't make that easy. What are those strategies and tools? How do we need to reframe how we're approaching Instagram? That's exactly what Jeff Dwoskin is going to talk to us about in this episode of The MarTech show, hosted by Agorapulse's head of Strategic Partnerships, Mike Allton. You can listen to the whole podcast below or read on for the transcript. Mike: Believe it or not, Jeff was a standout comedian.