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Discover Latest Social Media News, Articles and Videos with Contenting
With over 2.5 billion active users, social media is one of the most popular online activities worldwide. From sharing photos and personal updates to staying up-to-date on current events, news, and sports scores, there are so many ways to use social media. And with so many people using social media, it's no surprise that some of the biggest news stories in recent years have broken on social media platforms like Facebook, Instagram, WhatsApp, and Twitter. From the Cambridge Analytica scandal to Mark Zuckerberg's testimony before Congress, social media has been at the center of some of the biggest news stories of the past few years. But what exactly is social media? And how did it become such a powerful force in the news landscape? Let's take a closer look. Simply put, social media is a way for people to connect and share information online. But while that definition may be simple, the implications of social media are far-reaching and complex. For example, prior to social media, if you wanted to share a news story with your friends or family, you would have to do so manually – either by telling them in person or by sending them a link via email or another messaging platform. But with social media platforms like Facebook and Twitter, you can now share news stories – or any other type of information – with just a few clicks. And because these platforms are designed for sharing, your friends and followers can easily share
Rewrite Your Hotel Brand Story With Social Media Like BWH Hotels
When was the last time you made a snap judgment about a hotel brand based on what you thought you knew about them from years ago or dismissed a property because of outdated perceptions? Changing those perceptions isn't just about renovating properties or updating logos. It's about strategically reshaping your brand story through social media. And that's exactly the challenge that Best Western Hotels and Resorts has been tackling head-on. Our Social Pulse Podcast: Hospitality Edition guest Emily Huffer joins Agorapulse’s Chief Storyteller Mike Allton. As the social media manager at BWH Hotels, Emily is leading the charge and modernizing Best Western’s brand perception
How Interstates Saved 50% of Social Media Management Time
Interstates, an electrical construction, automation, and engineering company, faced challenges aligning social media with its strategic goals. Complex collaboration workflows, fragmented tools, and the need to engage both clients and recruits made managing multiple platforms feel overwhelming for the company. After switching from Sprout Social to Agorapulse, Interstates streamlined collaboration, reporting, and scheduling processes—cutting social media management time by 50%. Now using Agorapulse’s reporting features, Interstates also achieved significant growth across key platforms. Instagram engagement increased by 12% quarter-over-quarter and Facebook engagement surged by 400% month-over-month. About Interstates Interstates, headquartered in Northwest Iowa, specializes in designing, building, automating, and supporting
Agency Company Culture and Balancing Expansion
What happens to marketing agencies and company culture when you suddenly add a hundred new employees? How do you keep that same strong sense of who you are as a brand? Even when you're acquiring another existing brand and all its employees and their existing ideas, a culture spinning a company through acquisitions is a terrific growth strategy—but it also presents a unique set of challenges, particularly when it comes to maintaining the core company culture that's contributed to its success, balancing rapid growth with the preservation of company culture is no small feat, but it's crucial for sustaining employee
How to Craft a Cross-Location Campaign Using Social Media
When your target audience resides in multiple locations across the country or around the world, a single marketing campaign can't always speak to everyone. Between cultural differences and location-specific needs, messaging that appeals to customers in some regions may not resonate at all with others. With cross-location campaigns, you can create a unified brand presence and deliver relevant messaging while adapting your marketing to local audiences. Social media is an essential channel for crafting campaigns across locations. In this article, we'll cover how to plan, execute, and measure cross-location campaigns using social media. We'll also cover how to coordinate with
Testing Your Social Posting Integration With Random Content
As you build out your posting workflow, you will inevitably need to test your integration by making API calls. Remember that once you link your social media accounts, even when you are testing, you are using live connections to the social networks and your posts will be publicly accessible. It’s important to post test content…
Retail on Threads: How to Beat Your Brand's Competition
If you're a retail brand on Threads, you've likely been watching its evolution since its launch last summer. Maybe you created an account early on but weren't sure what to do with it. Maybe you're still on the fence about whether it's worth your time, or maybe you've been wondering if you've already missed the boat. The truth is, while platforms like Instagram and TikTok are incredibly saturated, making it harder and harder for brands to stand out, Threads represent a unique opportunity. The potential for organic reach, authentic engagement, and community building is extraordinary, but this window of opportunity
How to Use Social Media for Market Research and Gain Insight
What do tourists love most about your destination? What do guests wish your hotel offered? Which brand are they most likely to choose over yours? For hospitality brands, understanding guest preferences is crucial. But this process doesn't have to involve guesswork. In many cases, you can rely on social media for market research. When you monitor the right social media data, you can learn what guests think about your destination, property, or any other travel-related topic. From social listening to hashtag research to guest surveys, the right social media platform offers tons of opportunities for market research. Want to jump right
How FMO Scaled Operations by +300% With Agorapulse
FMO delivers exceptional client service in how they strategize, execute and manage their many client expectations. Empowered with Agorapulse, they are able to grow while they maintain that high, hands-on level of great client service. FMO is a marketing agency specializing in helping businesses navigate the complexities of digital marketing. They prioritize providing exceptional customer service, hands-on guidance, and high-quality content creation for their clients. Clients depend on FMO to execute their social media strategies, so they can focus on other priorities. FMO's clients rely on the agency's years of experience and hard-won knowledge to get the work done. The