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Discover Latest Social Media News, Articles and Videos with Contenting
With over 2.5 billion active users, social media is one of the most popular online activities worldwide. From sharing photos and personal updates to staying up-to-date on current events, news, and sports scores, there are so many ways to use social media. And with so many people using social media, it's no surprise that some of the biggest news stories in recent years have broken on social media platforms like Facebook, Instagram, WhatsApp, and Twitter. From the Cambridge Analytica scandal to Mark Zuckerberg's testimony before Congress, social media has been at the center of some of the biggest news stories of the past few years. But what exactly is social media? And how did it become such a powerful force in the news landscape? Let's take a closer look. Simply put, social media is a way for people to connect and share information online. But while that definition may be simple, the implications of social media are far-reaching and complex. For example, prior to social media, if you wanted to share a news story with your friends or family, you would have to do so manually – either by telling them in person or by sending them a link via email or another messaging platform. But with social media platforms like Facebook and Twitter, you can now share news stories – or any other type of information – with just a few clicks. And because these platforms are designed for sharing, your friends and followers can easily share
Jack Appleby: How to Internally Sell Social Strategy
How many times have you crafted what you know is a brilliant social media strategy, only to watch it get shot down in the boardroom? You're sitting there with data, insights, and a clear vision for success, but somehow you keep hearing, 'We don't have the budget,' or 'Let's table this for next quarter.' Meanwhile, you watch other departments get approval for their initiatives without breaking a sweat. The truth is, your ideas aren't the problem–it's how you're presenting them. When you can't get internal buy-in, your career stagnates, your team loses morale, and your company misses out on massive
Social Media Approval Process: A Checklist for Your Team
If you're on a social media team, you should build an approval process. Start streamlining workflows, avoiding errors, and optimizing campaigns. Even if you only manage a few agency clients or collaborate with colleagues throughout your company, you need a process. When your social media team doesn’t have an approval process, you waste valuable time in making simple mistakes and losing out on optimizing campaigns. Need a hand getting your team members on board with an approval workflow? Here’s how your team can benefit from creating and sticking to a social media approval process. 1. Fewer Emails and Messages Without
Social Media for Universities: How to Keep Your Students Engaged
If you're working in university administration, you're already hyper-aware of the fact that a large majority of your school's students are glued to their phones daily. After all, 98% of college students use social media, according to Experian. Students are frequent users of multiple social media platforms and often use a combination of social platforms that include Facebook, Instagram, YouTube, and TikTok. According to MSSmedia’s article, “Social Media Habits of College Students by Platform,” Gen Z is spending almost 4.5 hours a day on social media. Though some universities may view social media as a distraction from students' education, social
LinkedIn Algorithm 2025: What's Changed and How to Stay Visible
The LinkedIn algorithm in 2025 has changed what engagement looks like on the network. If you’ve noticed your posts getting fewer views, less interaction, or slower follower growth, you’re not alone. According to the Algorithm InSigh ts 2025 report by LinkedIn expert Richard van der Blom, organic performance on the platform is taking a serious hit: Views are down by 50% Engagement has dropped by 25% Follower growth? Down by 59% The culprit? A shifting algorithm and evolving user behaviors. In 2025, LinkedIn is doubling down on relevance, quality, and intentional engagement. A whopping 81% of B2B campaigns fail to
Amy Rosenberg: How Letting Go of Your Agency Grows It Faster
Every agency owner knows the feeling of that pit in your stomach when you hand off an important client project to a team member. What if they miss something crucial? What if the client isn't happy? What if this reflects poorly on the reputation you've worked years to build? So you hover, you revise, you redo work that was perfectly fine, and you convince yourself that 'it's just easier if I do it myself.' But here's the brutal truth: this need for control isn't protecting your agency; it's strangling it. When you're the bottleneck for every decision, every deliverable, and
Unlocking Real-Time Engagement with X Account Activity API via Ayrshare
Managing social for large clients can feel like you’re stuck at a crowded dinner party where everyone’s talking at once and you’re supposed to keep track of every conversation. The X Account Activity API from Ayrshare makes it simple. You get a single, real-time stream of mentions, likes, DMs, and more. The stream is clean,…
TikTok Algorithm: What You Need to Know to Go Viral in 2025
In this ultimate guide, we explain the inner workings of the TikTok algorithm, the factors that influence it, and share expert tips to boost your chances of going viral. Let’s get into it. How the TikTok Algorithm Works Before we go into the specifics of the TikTok algorithm, we need a basic understanding of how it works. Unlike algorithms on other social media platforms, TikTok's algorithm prioritizes content based on user interactions and preferences rather than followers or popularity. Even if you're new or have few followers, you can still go viral. That can be achieved by understanding and using
Unlocking AI Creativity: How to Quickly Create Quality Music and Video : Social Media Examiner
Ever had a brilliant marketing idea for a song or video, only to have it crushed by the reality of high production costs, complex tools, or a lack of industry connections? Do you wonder how others are using AI to produce content that looks and sounds like it came from a big-budget studio—without spe
68% Engagement Growth in 6 Weeks: How Social Squib Transformed Client Results Through Strategic Analysis
Social Squib, a boutique digital marketing agency specializing in paid social media for high-end service providers, struggled to deliver the kind of measurable results that set agencies apart. Why? Too many tools that couldn't deliver. Founder Anne Popolizio and social media manager Reyna Pizarro juggled fragmented tools with limited analytics, which made it practically impossible to prove ROI or make strategic recommendations based on solid data. After implementing Agorapulse's comprehensive analytics and content reporting features, Anne and Reyna were able to transform their approach from reactive content creation to strategic analysis. Now, they could identify top-performing content types, adjust strategy
Positioning Strategy: How to Ensure Your Message Connects : Social Media Examiner
Have you ever launched a marketing campaign only to hear crickets? Or struggled to explain what makes your company different—despite having a great product or service? In this article, you’ll discover a five-part framework for developing a winning positioning strategy, including how to test your
Chris Penn: What You've Got Wrong About LinkedIn
Are you tired of posting consistently on LinkedIn only to watch your content disappear into the void? You're following all the 'expert' advice, like posting at optimal times, using hashtags, and engaging with comments—yet your reach keeps declining and your posts feel like they're shouting into an empty room. You're not alone in this frustration, and you're probably wondering if there's something fundamentally broken with your approach or if the platform itself has changed the rules without telling anyone. That's exactly what our guest today discovered, and instead of accepting mediocre results, he did what any good data scientist would