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With over 2.5 billion active users, social media is one of the most popular online activities worldwide. From sharing photos and personal updates to staying up-to-date on current events, news, and sports scores, there are so many ways to use social media. And with so many people using social media, it's no surprise that some of the biggest news stories in recent years have broken on social media platforms like Facebook, Instagram, WhatsApp, and Twitter. From the Cambridge Analytica scandal to Mark Zuckerberg's testimony before Congress, social media has been at the center of some of the biggest news stories of the past few years. But what exactly is social media? And how did it become such a powerful force in the news landscape? Let's take a closer look. Simply put, social media is a way for people to connect and share information online. But while that definition may be simple, the implications of social media are far-reaching and complex. For example, prior to social media, if you wanted to share a news story with your friends or family, you would have to do so manually – either by telling them in person or by sending them a link via email or another messaging platform. But with social media platforms like Facebook and Twitter, you can now share news stories – or any other type of information – with just a few clicks. And because these platforms are designed for sharing, your friends and followers can easily share
As marketers, we often have major challenges in understanding our own target audiences, defining those audiences, figuring out the behaviors, and then knowing how to actually make use of those insights. That can be a little elusive, but that's exactly what Jonathann Mingoia is going to talk to us about in this episode of The MarTech Show, hosted by Agorapulse's chief storyteller, Mike Allton, and co-host Robin Dimond. Listen to the whole podcast below or read on for the edited-for-length transcript. Jonathann is a renowned audience intelligence specialist with over a decade of experience in the field, currently serving as
In this recap of the Social Pulse Podcast: Retail Edition, a panel of marketing experts in the retail space share their insights on how to spot and act upon social media trends for retail. Read on for the transcript or listen to the podcast below. Meet the Panelists Mike Allton: I'm Mike Allton. I'm chief storyteller at Agorapulse. My book on Amazon is The Ultimate Guide to Social Media Marketing, which was a co-authored book. I'm joined by my amazing and remarkable co-host, Robin Dimond, as well as Hana Ben-Shabat, Cathy Hotka, and Ron Thurston. I'm going to give each
Are you frustrated with the rollercoaster results of your digital marketing efforts? One month you're soaring. The next you're scrambling, explaining the downturn. Achieving consistent results can seem like an elusive goal, compounded by factors outside your control. But is there a science to sustaining steady success in digital marketing? Today, we're unpacking that very puzzle with Juntae DeLane, a digital marketing strategist and founder of Digital Delane. Juntae has engineered a formula for achieving consistent and reliable digital marketing outcomes, harnessing the power of data to maintain a steady trajectory. If you're ready to move from inconsistent results to
Working in social media means you have very little extra time to do anything. And so I don't want to waste what precious little time you do have with a long-winded and pointless introduction… So why not get right to the point? Here are seven Agorapulse integrations that have made my social media management a whole lot smoother, and I bet they'll do the same for you. Top Agorapulse Integrations for More Effective Social Media Management 1. HubSpot The new HubSpot integration (available on Agorapulse's Custom plan)lets you gather richer data from your social interactions, giving you deeper insights into
Posting the same content on all social media platforms might seem like an efficient strategy, but doing so can actually do more harm than good. In this post, we explain why this isn't an effective strategy and offer our best tips and strategies on what you should do instead. (Agorapulse solves this problem by allowing you to create posts for multiple profiles in one place, tailoring each one to fit the specific platform. This feature saves time and ensures that your content is optimized for maximum engagement on every network. Learn more about our publishing feature here.) Why You Should
Spotting future industry trends before they take off can set you apart and help your brand stand out as a leader, not a follower. Here’s how you can identify upcoming trends and figure out which ones are worth your time and resources. How to Identify Industry Trends To get ahead of the curve, start with these effective methods for uncovering emerging trends. 1. Social listening You don't want to sleep on using social listening for trend identification. Why? Because you don't want to get left behind! According to a survey by McKinsey, 45% of high-performing companies use social listening tools