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With over 2.5 billion active users, social media is one of the most popular online activities worldwide. From sharing photos and personal updates to staying up-to-date on current events, news, and sports scores, there are so many ways to use social media. And with so many people using social media, it's no surprise that some of the biggest news stories in recent years have broken on social media platforms like Facebook, Instagram, WhatsApp, and Twitter. From the Cambridge Analytica scandal to Mark Zuckerberg's testimony before Congress, social media has been at the center of some of the biggest news stories of the past few years. But what exactly is social media? And how did it become such a powerful force in the news landscape? Let's take a closer look. Simply put, social media is a way for people to connect and share information online. But while that definition may be simple, the implications of social media are far-reaching and complex. For example, prior to social media, if you wanted to share a news story with your friends or family, you would have to do so manually – either by telling them in person or by sending them a link via email or another messaging platform. But with social media platforms like Facebook and Twitter, you can now share news stories – or any other type of information – with just a few clicks. And because these platforms are designed for sharing, your friends and followers can easily share
Technology is advancing at breakneck speed. Client expectations are constantly shifting, and the very nature of marketing is seemingly changing with each passing quarter. For agency owners who have inherited or acquired established firms, those changes create a unique challenge. How do you update your agency's services, processes, and culture without destroying the foundation that made it successful in the first place? Jordan Buning, the president of DDM Marketing and Communications, a full-service marketing agency in Grand Rapids, Michigan, has been tackling that question. Under his leadership, DDM has successfully navigated the transition from traditional marketing approaches to modern digital-first
In today's digital landscape, beautiful imagery alone isn't enough to capture and maintain audience attention. Luxury properties face increasing pressure to stand out in overcrowded social feeds and to deliver measurable results. The challenge becomes even more complex when you consider the sophisticated expectations of luxury travelers. They want to feel connected to the property, understand its unique story, and imagine themselves in the experience. This leaves many social media managers asking, 'How do we transform our social presence from a digital billboard into storytelling platforms that drives real business results?' Today’s guest of Social Pulse: Hospitality Edition with Agorapulse’s
Are you struggling to see real results from your social media marketing efforts? Wondering how to turn social platforms into reliable revenue channels? Discover how social care can transform customer relationships and drive measurable business growth.
Introduction LinkedIn is not merely a tool for job seekers and recruiters anymore—it has become a prominent spot for thought leadership and brand influence. With over 1 billion users, LinkedIn has become a vital setting for professionals to create their personal brands, share opinions, and be part of the industry’s current trends. Thus, LinkedIn influencers—leaders […]
Many marketing leaders find themselves caught between the need for proven business acumen and the desire for fresh, innovative thinking that seems to come so naturally to younger talent. But what if there was a way to build a team that combines both? In this episode of Social Pulse Podcast: B2B Edition, powered by Agorapulse, our Chief Storyteller Mike Allton talks with Christian Brown, co-founder and chief marketing officer of Glewee, an all-in-one influencer marketing platform that's by over 5,000 brands and 12,500 plus influencers as a Forbes 30 under 30 honoree. Christian has pioneered a unique approach to team building, cultivating
In just one month, Iris Family Support Center achieved what had previously taken an entire year—reaching their annual social media engagement goals and reducing their social media management time by 75%. Here's how the right tools and strategy can help nonprofits maximize their impact and connect more effectively with families in need. Mission of Compassion: Meet Iris Family Support Center For 50 years, Iris Family Support Center (formerly SCAN, Inc.) has been dedicated to protecting children and preparing parents across 41 Indiana counties. What began with 11 volunteers in one town has grown into a comprehensive family support organization with
Marketers need more than great copy to capture attention—they need messaging that connects on a psychological level. That's where neuro-linguistic programming (NLP) comes in. In this article, we'll break down two key NLP techniques to help you refine your marketing strategy and attract more customers.
Discover the top AI tools for content creators in 2025! Learn how AI can enhance research, image generation, video production, and audio creation. Get expert insights from Matt Wolfe on the best AI-powered tools to improve efficiency and creativity.
Creativity and efficiency often seem at odds, but AI bridges that gap. So, how exactly does AI work in the realm of content marketing and agencies and working on behalf of clients? In this recap of the Social Pulse: Agency Edition, hosted by Agorapulse’s chief storyteller, Mike Allton, Kristin Tynski shares how she seamlessly integrates AI into the fabric of her content marketing, SEO, and PR strategies. As the co-founder and senior VP of creative at Fractl, Kristin has harnessed AI to turn data into compelling content, automate mundane tasks, and ultimately drive remarkable results. The New Way of Working
Do you get the sense that competitors outperform your brand on social media? Wondering what they're doing that your team isn't? How about what they aren't doing that you could start today? Conduct a competitive audit to stay ahead of the curve and get more value from your social media strategy. By analyzing the competition, you can see what other brands in your space do well on social media and identify areas where your brand can improve. This article covers how to perform a competitive audit with Agorapulse. By the end, you'll know how to compare your performance to the