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With over 2.5 billion active users, social media is one of the most popular online activities worldwide. From sharing photos and personal updates to staying up-to-date on current events, news, and sports scores, there are so many ways to use social media. And with so many people using social media, it's no surprise that some of the biggest news stories in recent years have broken on social media platforms like Facebook, Instagram, WhatsApp, and Twitter. From the Cambridge Analytica scandal to Mark Zuckerberg's testimony before Congress, social media has been at the center of some of the biggest news stories of the past few years. But what exactly is social media? And how did it become such a powerful force in the news landscape? Let's take a closer look. Simply put, social media is a way for people to connect and share information online. But while that definition may be simple, the implications of social media are far-reaching and complex. For example, prior to social media, if you wanted to share a news story with your friends or family, you would have to do so manually – either by telling them in person or by sending them a link via email or another messaging platform. But with social media platforms like Facebook and Twitter, you can now share news stories – or any other type of information – with just a few clicks. And because these platforms are designed for sharing, your friends and followers can easily share
With the right social media listening tool, you can tune into conversations that matter to your brand. From customer comments to industry trends to news articles about your brand, you can efficiently analyze and glean insights. So, how can you use social listening today, and which tools have the features and capabilities you need? In this article, we'll cover everything you need to gather and review social media intelligence today—including 17 top tools. What Is Social Listening? Social listening is the process of collecting, analyzing, and engaging with digital content that mentions specific brand names, keywords, or hashtags. Using automated
For those working in social media, having the right management tool in your arsenal isn't just nice to have—it's essential. But what happens when the tool you chose, attracted by its promises and potential, starts showing its limitations? Many users of Later, which is often praised for its scheduling capabilities and user-friendly design, have encountered just such a scenario. In this post, we will take a look at user feedback about Later found on top software review platforms like Capterra, G2, and TrustPilot. And we’ll unpack the advantages and downsides of Later along the way. Our goal is to provide
You know that one friend you have? The one who remembers your birthday without a Facebook reminder, who knows exactly how you take your coffee, and sends you songs that somehow are the perfect soundtrack to your life? Now, what if you could make your customers feel the same way about your brand. Sounds impossible, right? Not in the age of social media. In this article, we’re going to show you how retailers can use social media not just to sell, but to build a customer loyalty program that feels like you’re shopping with a friend who knows you inside
Want to save time and improve customer experience? Using saved replies from your social media management tool can help you shave minutes, even hours, from having to write replies from scratch. Let's face it---not everyone likes to write brand-new replies every single time one is needed. And sure, AI can help (we have an AI writing assistant after all), but saved replies are even less work---which saves you even more time. A lot of social media managers worry that using saved replies will make them sound unnatural and robotic. Or even worse, that saved replies will make them sound spammy.
Hashtags have always been at the heart of brands' social media strategies. Now that it's possible to search for content on Instagram using a hashtag search engine, their use has taken on a new dimension. Hashtags aren't necessarily useful on all social networks, but they are must-haves for Instagram, Twitter, LinkedIn, and TikTok. In this article, we'll introduce you to different tools for finding the right hashtags for your customers, whether you work for an agency or for your brand. What Is a Hashtag? Born on Twitter in 2007, the hashtag is a 'keyword' preceded by a pound sign. Its