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Discover Latest Social Media News, Articles and Videos with Contenting
With over 2.5 billion active users, social media is one of the most popular online activities worldwide. From sharing photos and personal updates to staying up-to-date on current events, news, and sports scores, there are so many ways to use social media. And with so many people using social media, it's no surprise that some of the biggest news stories in recent years have broken on social media platforms like Facebook, Instagram, WhatsApp, and Twitter. From the Cambridge Analytica scandal to Mark Zuckerberg's testimony before Congress, social media has been at the center of some of the biggest news stories of the past few years. But what exactly is social media? And how did it become such a powerful force in the news landscape? Let's take a closer look. Simply put, social media is a way for people to connect and share information online. But while that definition may be simple, the implications of social media are far-reaching and complex. For example, prior to social media, if you wanted to share a news story with your friends or family, you would have to do so manually – either by telling them in person or by sending them a link via email or another messaging platform. But with social media platforms like Facebook and Twitter, you can now share news stories – or any other type of information – with just a few clicks. And because these platforms are designed for sharing, your friends and followers can easily share
How Ditto Music Elevated Its Social Strategy by Using Agorapulse
Ditto Music, an independent music distributor, sought to engage and grow its audience of independent artists with a smart, efficient social strategy. Using Agorapulse’s clear reporting and actionable insights, Ditto Music transformed its social media approach and improved engagement, drove follower growth, and aligned global strategies across channels. All that allowed Ditto Music to save considerable time. About Ditto Music Based in Liverpool, UK, Ditto Music is one of the last fully independent music distributors, supporting over a million artists worldwide. Its distribution, publishing, and label services help musicians gain visibility on platforms like Spotify, Apple Music, and TikTok. Euan
How to Use Market Repositioning to Evolve Your Brand
Your brand isn't just a logo or a tagline. It's the very identity of your business. But what happens when the market changes and your current position no longer fits? How do you declare your independence from an outdated image and forge a new path forward? That's exactly what today's guest Michaela Underdahl, marketing lead at Nimble CRM, is here to talk about in this episode of Social Pulse Podcast: B2B Edition, powered by Agorapulse, with our Chief Storyteller Mike Allton. Michaela is about to share some revolutionary insights that'll help your brand not just survive but thrive in this
How Twin City Web Solutions Found the Perfect Balance of Power and Simplicity with Agorapulse
Brian Hunt's agency faced a sudden 100% price increase from their social media management platform. So, he needed a solution that would maintain profitability while it better served his small business clients. Fortunately, he found that solution. By switching to Agorapulse, Twin City Web Solutions found a more streamlined platform that improved posting consistency, enhanced client reporting, and delivered better ROI tracking. And the company did all that while it saved significant monthly costs. About Twin City Web Solutions Founded in 2019, Twin City Web Solutions helps local businesses and nonprofits establish and maintain their digital presence. Its owner, Brian
How Agorapulse Brought Clarity to OKO.press’s Social Media Management
Faced with a high-stakes mission and an even higher volume of social engagement, OKO.press, a Polish nonprofit news organization, needed a process to manage thousands of daily comments and posts without compromising quality or compliance. Fortunately, Agorapulse brought order to the organization's social media management. Agorapulsed helped OKO.press streamline its operations, efficiently moderate thousands of comments, and comply seamlessly with strict election day laws. Now, OKO.press easily delivers critical news and connects with supporters, no matter the volume or regulatory constraints. About OKO.press Founded as a nonprofit media organization, OKO.press is dedicated to investigative journalism, human rights, and democracy. The
Quadient’s Journey to Efficient Social Media Management
Quadient, a multinational leader in customer communication and logistics solutions, faced challenges with disjointed and siloed social media operations. After switching from Hootsuite to Agorapulse, Quadient was able to centralize workflows, streamline collaboration, and empower teams—all while maintaining brand consistency. This shift let Quadient move from fragmented management to a unified strategy. This transformed their social media efforts into a coordinated, strategic operation. About Quadient Quadient is a global technology leader based in France, specializing in customer communication management, parcel solutions, and business process automation. The company serves more than 440,000 clients worldwide and operates in 29 countries. Quadient helps
How to Create Persuasive Video Ads That Convert : Social Media Examiner
Want to stop the scroll and engage your audience with video ads? Curious about the key elements that make a video ad irresistible? In this article, we'll explore how to create persuasive video ads that convert. This article was co-created by Kevin Anson and Michael Stelzner. For more about Kev
How Women Enterpreneurs Can Navigate Top Challenges
Women entrepreneurs face unique challenges in leveraging their agencies' full potential. From building authentic connections to turning engagement into profit, navigating these hurdles requires strategic planning and innovative approaches today. Agorapulse’s Chief Storyteller Mike Allton sits down with Christine Morton, a former TV news and business journal reporter and the founder of Morton Marketing 417 LLC. Christine specializes in creating connection-driven content strategies that transform social media posts into profitable ventures with their extensive background in journalism, storytelling, and strategic content marketing, Christine has helped businesses nationwide achieve incredible success on social media. Challenges for Women Entrepreneurs Mike Allton: I'm really
Small Business Success in Three Easy Steps
What if we told you there was a 'compass' that could guide your marketing efforts with laser-like precision? We're going to discuss that compass in this overview of a Social Pulse Podcast episode. Our guest Dave Charest director of Small Business Success from Constant Contact, has distilled years of experience into what he calls the digital marketing success cycle for SMBs. What's the digital marketing success cycle for SMBs? Dave Charest: Yeah. So maybe I'll start with a story here as stumbled into this a little bit. Last year and the year before, I've been doing a yoga challenge.I have to
Why Threads Should Be Part of Your Marketing Strategy
Adding yet another social media platform to your marketing strategy isn't always an easy decision. Having enough available resources is just one factor. You also need a strong use case, especially when you consider an emerging social platform. So, is Threads a smart choice for your brand? In this article, we'll cover why B2C and B2B brands alike should develop a Threads strategy. We'll also explore content ideas and share examples to inspire your team. With Agorapulse's social media publishing tools, creating Threads content is faster and easier than you might think. Sign up for a free trial of Agorapulse and
How the BBB Found Clarity with Agorapulse
The Better Business Bureau of Greater Hampton Roads was facing challenges in making its social media efforts effective. Inefficient tools kept leading to frustration and lost time. Fredlena Cosby, the organization’s digital marketing manager, needed a streamlined way to track analytics, engage with businesses, and report ROI without all the hassle and time wasted. By switching from Hootsuite to Agorapulse, Fredlena gained more than just a tool. She found a supportive partner in her mission to elevate the organization’s social media strategy. With Agorapulse, the BBB of Greater Hampton Roads achieved a 72% ROI for events, boosted engagement by 28%,