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With over 2.5 billion active users, social media is one of the most popular online activities worldwide. From sharing photos and personal updates to staying up-to-date on current events, news, and sports scores, there are so many ways to use social media. And with so many people using social media, it's no surprise that some of the biggest news stories in recent years have broken on social media platforms like Facebook, Instagram, WhatsApp, and Twitter. From the Cambridge Analytica scandal to Mark Zuckerberg's testimony before Congress, social media has been at the center of some of the biggest news stories of the past few years. But what exactly is social media? And how did it become such a powerful force in the news landscape? Let's take a closer look. Simply put, social media is a way for people to connect and share information online. But while that definition may be simple, the implications of social media are far-reaching and complex. For example, prior to social media, if you wanted to share a news story with your friends or family, you would have to do so manually – either by telling them in person or by sending them a link via email or another messaging platform. But with social media platforms like Facebook and Twitter, you can now share news stories – or any other type of information – with just a few clicks. And because these platforms are designed for sharing, your friends and followers can easily share
Are you pouring your B2B marketing budget into LinkedIn ads but struggling to prove their actual impact on revenue? You're not alone. Most marketers get stuck thinking LinkedIn advertising begins and ends with lead generation forms, missing out on sophisticated strategies that can transform prospects into paying customers. The reality is that advanced LinkedIn advertising goes far beyond collecting email addresses - it's about creating multi-touch experiences that warm prospects, support account-based marketing efforts, and provide clear attribution back to revenue. But how do you move beyond basic tactics to implement strategies that drive measurable business growth? That's exactly what
Are you feeling the pressure to do something with AI but unsure what that means for your business? Have you invested in AI tools or formed a task force, only to wonder why you’re still not seeing meaningful results? Without a unifying strategy, even the best AI tools can create more noise than re
Reddit is widely considered the top online forum, especially in terms of user activity, content diversity, and cultural influence. And now you can tap into valuable insights with the new Reddit social listening tool available from Agorapulse. We’re really excited about the new addition, and we think you will be too. Let’s take a closer look at Reddit listening and how it can help you. Why Is Social Listening Important For Marketers? Social listening means monitoring social media for conversations, keywords, and topics relevant to your brand. Listening gives you valuable intel on your brand. But these conversations don’t usually
Are you tired of posting the same content across all your social media channels, only to see it fall flat on some platforms while performing well on others? Many B2B marketers struggle with this common challenge: trying to make one piece of content work everywhere, or worse, feeling overwhelmed by the need to create entirely separate content for each platform. What if there was a better way? What if you could learn how to strategically adapt your core message for different platforms while maintaining brand consistency? Today's guest has mastered exactly that. I'm excited to welcome Meghan Pontius from Red
Discover how to create custom AI applications without coding. Learn how tools like ChatGPT Canvas, Gemini, Claude Artifacts, and Base44 empower non-tech users to build powerful, interactive apps that automate workflows, onboard users, and drive business growth. Includes real-world examples, tool walkthroughs, and prompt strategies.