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With over 2.5 billion active users, social media is one of the most popular online activities worldwide. From sharing photos and personal updates to staying up-to-date on current events, news, and sports scores, there are so many ways to use social media. And with so many people using social media, it's no surprise that some of the biggest news stories in recent years have broken on social media platforms like Facebook, Instagram, WhatsApp, and Twitter. From the Cambridge Analytica scandal to Mark Zuckerberg's testimony before Congress, social media has been at the center of some of the biggest news stories of the past few years. But what exactly is social media? And how did it become such a powerful force in the news landscape? Let's take a closer look. Simply put, social media is a way for people to connect and share information online. But while that definition may be simple, the implications of social media are far-reaching and complex. For example, prior to social media, if you wanted to share a news story with your friends or family, you would have to do so manually – either by telling them in person or by sending them a link via email or another messaging platform. But with social media platforms like Facebook and Twitter, you can now share news stories – or any other type of information – with just a few clicks. And because these platforms are designed for sharing, your friends and followers can easily share
Are you struggling to differentiate your agency in an increasingly competitive market? When established strategies stop working and larger competitors seem to win all the best clients, do you stick with what you know or make a bold pivot? For agency owners, recognizing when to transform your business model is about turning market challenges into genuine strategic advantage. Today, we're joined by Kristina Coughlin, General Manager of AdParlor, who led her agency through a remarkable transformation from traditional paid media to creator-led marketing. With 16 years of experience scaling 7- and 8-figure marketing programs for startups and Fortune 100 companies
Are you drowning in the endless demand for fresh social media content across multiple platforms? Do you find yourself constantly scrambling to create new posts for LinkedIn, YouTube Shorts, Instagram, and your blog while maintaining quality and consistency? You're not alone in this content creation struggle. Many marketers feel trapped in what feels like a content hamster wheel: always running but never quite keeping up with the pace that today's social media algorithms demand. What if there was a way to break free from this cycle and multiply your content output without multiplying your workload? Lisana Chacón is a marketing
Are you struggling to introduce AI into your business while keeping your team engaged and productive? Wondering how to navigate the complexities of technological change without creating chaos in your organization? In this article, you'll discover how to strategically implement AI across your busi