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Discover Latest Social Media News, Articles and Videos with Contenting
With over 2.5 billion active users, social media is one of the most popular online activities worldwide. From sharing photos and personal updates to staying up-to-date on current events, news, and sports scores, there are so many ways to use social media. And with so many people using social media, it's no surprise that some of the biggest news stories in recent years have broken on social media platforms like Facebook, Instagram, WhatsApp, and Twitter. From the Cambridge Analytica scandal to Mark Zuckerberg's testimony before Congress, social media has been at the center of some of the biggest news stories of the past few years. But what exactly is social media? And how did it become such a powerful force in the news landscape? Let's take a closer look. Simply put, social media is a way for people to connect and share information online. But while that definition may be simple, the implications of social media are far-reaching and complex. For example, prior to social media, if you wanted to share a news story with your friends or family, you would have to do so manually – either by telling them in person or by sending them a link via email or another messaging platform. But with social media platforms like Facebook and Twitter, you can now share news stories – or any other type of information – with just a few clicks. And because these platforms are designed for sharing, your friends and followers can easily share
How to Use a Personal Brand for Exposure, Leads, and Sales : Social Media Examiner
Discover how to use a personal brand to drive real business results—exposure, leads, and sales. Learn proven strategies for building trust, attracting ideal clients, and scaling service-based businesses with content that converts. Backed by national research and tailored for marketers navigating the AI era.
How Igensia Education Group Grew Social Engagement by 32%
Igensia Education Group is a major player in education and professional training in France. As a federation of non-profit associations, the group brings together 10 schools across four cities, offering a wide range of academic programs in fields like business, management, and human resources. Their mission on social media? Connect with a wide range of audiences—students, parents, corporate partners, and education advisors—while showcasing the value of their programs and inspiring future learners and collaborators to join their journey. We sat down with Rémi Menochet, Social Media Team Manager at Igensia Education Group, to hear how Agorapulse helped his team boost
Stop Chasing Algorithm Hacks: What Really Works for Instagram Organic Reach
Are you tired of endless Instagram “algorithm hacks” that promise the world but deliver nothing but wasted time and effort? You spend hours creating content based on the latest 'insider tip' only to watch your reach flatline or even decline. You're constantly second-guessing your strategy, wondering if you're missing some secret formula that everyone else seems to know. The truth is, most of what you've been told about the Instagram algorithm is either outdated, oversimplified, or flat-out wrong. That's exactly what our guest today is here to help you fix. Jenn Herman is a globally recognized Instagram expert, author of
The Practical Professor: Turning Social Media Students Into Strategic Professionals
Are you frustrated with the gap between what new social media hires learned in college and what they actually need to know on day one? You're not alone. Too many graduates enter the workforce with theoretical knowledge but lack the practical skills, strategic thinking, and real-world experience that employers desperately need. They can create content but struggle with crisis management, understand algorithms but can't tie campaigns to business objectives, and know the platforms but miss the strategic nuance that separates good social media work from great results. The disconnect between academic training and industry reality is costing businesses time, money,
The Social Listening Goldmine: How Smart Brands Mine Conversations for Revenue
Are you treating social listening like glorified brand monitoring? You're missing a massive opportunity. While you're counting brand mentions, your smartest competitors are mining social conversations for product ideas, competitive intelligence, and customer insights that directly drive revenue. The conversations happening right now on social media contain a goldmine of business intelligence, from unmet customer needs to competitor weaknesses to emerging market trends. Most brands don't know how to extract that value. That's exactly what today's guest, Brooke Sellas, is here to help with. Brooke is the CEO and Founder of B Squared Media, an award-winning social media agency specializing
How Poor Video Quality Is Sabotaging Your Social Media Success
Are you posting videos on social media but struggling to see the engagement and results you're hoping for? You might be shocked to learn that the quality of your video production could be the invisible barrier between you and your business goals. Poor lighting, shaky footage, and unprofessional audio look bad and they send subconscious signals to your audience that undermine your credibility, reduce trust, and ultimately hurt your bottom line. You're investing time and energy into creating content, but if your video quality isn't up to par, you might be doing more harm than good to your brand's reputation.
Perfecting the Pitch: AI-Powered Practice for B2B Sales Success
Have you ever hung up from a sales call and immediately thought of all the better responses you could have given? Or maybe you've sent your sales team into important conversations, only to discover they weren't fully prepared for the tough questions that came their way. In today's high-stakes B2B environment, a single conversation can make or break a major opportunity. Sales leaders are caught in a difficult position. How do you scale personalized coaching across your entire team? How do you ensure consistent messaging while allowing for authentic conversations? And most critically, how do you know your team is
Advanced Messaging Strategy: Making Your Product a Must Have : Social Media Examiner
Are you struggling to position your product as essential rather than optional? Wondering why your marketing tactics aren’t converting like they used to? In this article, you'll learn how to craft a sustainable messaging strategy that makes your product irresistible by addressing real customer nee
Carlos Fajer: Finding ROI For Your Experiential Marketing
Other hotels are investing heavily in experiential marketing, yet you struggle to justify the expenses to leadership. Should you be measuring guest satisfaction differently? What about long-term brand value, and how do you connect these experiences to actual revenue? These are questions that keep many hospitality marketers up at night, and that's exactly what we're going to address today. In this recap of Social Pulse: Hospitality Edition, powered by Agorapulse, guest Carlos Fajer, Marketing and Communications Director at W Mexico City, has mastered the art of not just creating exceptional brand experiences but measuring their true business impact. He's here
Joshua Jacoby: AI for Agencies and Strategies That Bring Results
AI has fundamentally altered how search engines evaluate and rank websites. Many agency owners feel like they're playing a game where the rules keep changing without notice, risking client retention and struggling to articulate their value proposition in this new landscape. Today’s Social Pulse: Agency Edition, powered by Agorapulse, guest Joshua Jacoby owns My Favorite Web Designs, a Mesa-based digital marketing agency that's successfully guided over 200 local clients through evolving search landscapes. His expertise in SEO web design, combined with his ability in crisis, positions him perfectly to help us navigate the AI revolution reshaping search. Could you share
Interactive AI Clones: Creating Unique Human Experiences : Social Media Examiner
Are you trying to scale your knowledge and influence but running out of hours in the day? Curious how to offer personalized support without constantly being available? In this article, you'll learn how to build your own human-centered interactive AI clone using Delphi.ai, the same platform used b
How Vantage Plastics Achieved 25,000,000% Growth
After joining Vantage Plastics as a one-man marketing team, Tim Bish transformed the company's social media presence from basic twice-weekly PowerPoint templates to an engaging, strategic channel that drove significant results. By using Agorapulse to manage multiple platforms, schedule content, and generate comprehensive reports, Tim achieved an incredible 25,000,000% growth in social media performance and 175% year-over-year engagement growth, while convincingly skeptical leadership of social media's value for B2B manufacturing. Moving From PowerPoints to Powerful Posts Tim Bish serves as the strategic marketing, training, and AI specialist at Vantage Plastics, a conglomerate of five different companies in the plastic manufacturing