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Discover Latest Social Media News, Articles and Videos with Contenting
With over 2.5 billion active users, social media is one of the most popular online activities worldwide. From sharing photos and personal updates to staying up-to-date on current events, news, and sports scores, there are so many ways to use social media. And with so many people using social media, it's no surprise that some of the biggest news stories in recent years have broken on social media platforms like Facebook, Instagram, WhatsApp, and Twitter. From the Cambridge Analytica scandal to Mark Zuckerberg's testimony before Congress, social media has been at the center of some of the biggest news stories of the past few years. But what exactly is social media? And how did it become such a powerful force in the news landscape? Let's take a closer look. Simply put, social media is a way for people to connect and share information online. But while that definition may be simple, the implications of social media are far-reaching and complex. For example, prior to social media, if you wanted to share a news story with your friends or family, you would have to do so manually – either by telling them in person or by sending them a link via email or another messaging platform. But with social media platforms like Facebook and Twitter, you can now share news stories – or any other type of information – with just a few clicks. And because these platforms are designed for sharing, your friends and followers can easily share
Alexandra Seward: Micro-Influencers for Restaurant Marketing
The hospitality industry is at a turning point where authenticity is trumping celebrity status, and the most successful restaurants are completely re-imagining their influential marketing strategy. In this recap of Social Pulse: Hospitality Edition, Alexandra Seward shares her real-world experience. She's a digital marketing powerhouse who's managed social media for over 50 restaurant brands and current social media leader for the Briad Group and former marketing strategist for Atlas Restaurant Group. Share an example of a micro influencer campaign that, in your opinion, outperformed one of those celebrity partnerships that you might've had for your restaurants Alexandra Seward: Absolutely. I can
Jack Richards: PESO Strategies and Global Campaigns
Navigating the intricacies of paid, earned, shared, and owned PESO media across diverse markets can often feel overwhelming. With each region bringing its own cultural quirks and digital landscape, crafting campaigns that both resonate locally and drive global revenue can be daunting. In this recap of Social Pulse: B2B Edition, powered by Agorapulse, guest Jack Richards, a renowned leader in global marketing integration, is currently steering strategies. At Onclusive, Jack has honed the ability to seamlessly weave PESO initiatives across continents, transforming them into powerful revenue engines. His expertise offers invaluable insights into tailoring PESO models to fit varied cultural
Mention by Agorapulse: Why We’re Investing in Social Listening
As CEO of Agorapulse, I’m excited to announce our acquisition of Mention, a pioneer in social listening technology. Mention by Agorapulse marks a major step forward in our mission to empower social media managers and marketers with tools to better understand and manage their online presence. Our team speaks with hundreds of social media marketers every day. One thing we keep hearing is the growing demand for deeper, broader social listening capabilities. This acquisition is our strategic investment in richer, real-time insights into the conversations that shape social media strategy on a daily basis. Why Social Listening Matters More Than
Campaign Metrics Measurement of Your Last Campaign
You've put a ton of work into creating and launching a social media campaign, and now it's over. But how well did your campaign do? Measuring your campaign metrics's impact is crucial to justifying your social media efforts, optimizing future strategies, and demonstrating ROI (and yes, your worth) to stakeholders. In this article, we'll show you how to use Agorapulse to evaluate your campaign's success. You'll get a clear roadmap to turn your data into actionable insights, ensuring that, from this point forward, each social media campaign will do better than the last. 1. Plan Your Campaign Metrics Want a
Craig Daniels: Tripling Your Web Traffic For Retail
Many retailers find themselves stuck in the cycle of discount-driven marketing, wondering if there's a better way to attract and engage customers. But what if there were a strategy that could not only triple your web traffic but also build lasting customer relationships before they even walked through your doors? That's exactly what our guest Craig Daniels achieved as marketing director at Furniture Fair. Taking the helm in January 2020, Craig transformed their marketing approach from traditional promotional advertising to a trust-based content strategy that has revolutionized their customer relationships. His innovative approach to blending educational content with relationship-based selling
Ireland powers a sustainable AI revolution with GreenSphere - feedalpha | Social Media Automation
Carlow-based AI innovator Feedalpha is spearheading GreenSphere, a new collaboration with Walton Institute, a research institute in SETU, on a transformative new initiative designed to revolutionise digital content generation through artificial intelligence, while addressing the pressing environmental concerns of AI scalability.
How to Publish on Bluesky With Agorapulse
Looking to grow your reach on emerging platforms without increasing your workload? We've got exciting news! You can now publish on Bluesky with Agorapulse, so you can effortlessly manage your Bluesky presence alongside your other social media accounts. With the new Agorapulse Bluesky integration, you can schedule, publish, and manage your Bluesky content just as easily as you do for Instagram, Facebook, LinkedIn, and more—all from one platform. In this article, we'll walk you through what makes Bluesky unique, explain why it's gaining traction with businesses, and how to start using it today with Agorapulse. What is Bluesky? Bluesky is