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Discover Latest Social Media News, Articles and Videos with Contenting
With over 2.5 billion active users, social media is one of the most popular online activities worldwide. From sharing photos and personal updates to staying up-to-date on current events, news, and sports scores, there are so many ways to use social media. And with so many people using social media, it's no surprise that some of the biggest news stories in recent years have broken on social media platforms like Facebook, Instagram, WhatsApp, and Twitter. From the Cambridge Analytica scandal to Mark Zuckerberg's testimony before Congress, social media has been at the center of some of the biggest news stories of the past few years. But what exactly is social media? And how did it become such a powerful force in the news landscape? Let's take a closer look. Simply put, social media is a way for people to connect and share information online. But while that definition may be simple, the implications of social media are far-reaching and complex. For example, prior to social media, if you wanted to share a news story with your friends or family, you would have to do so manually – either by telling them in person or by sending them a link via email or another messaging platform. But with social media platforms like Facebook and Twitter, you can now share news stories – or any other type of information – with just a few clicks. And because these platforms are designed for sharing, your friends and followers can easily share
Mastering Social Media Content for Multiple Audiences
When using social media for the hospitality industry, most brands face a big challenge. Content needs to speak to both potential business partners and event planners who book large venues and contracts, while appealing to those individual guests who will actually stay at your property or dine in your restaurant. It's like running two different marketing campaigns simultaneously: one focused on ROI and business value, the other on experiences and emotions. How do you strike that perfect balance without diluting your message or confusing your audience? If you're wrestling with this challenge in your hospitality marketing, you're not alone. Here
Make Managing Ad Comments Part of Your Social Media Strategy
Social media ads generate more than just impressions, clicks, and conversions. The best social ads also spark conversations and invite engagement in the comments section. If your team typically ignores ad comments, you need to rethink that decision. Those comments can be a goldmine for your brand. Leaving them unanswered often means missed opportunities. For many brands, managing ad comments is easier said than done. In this article, we'll cover how to handle ad comment management efficiently and explore why it's so important for your social media strategy. Agorapulse's social media inbox makes ad comment management simple. Sign up for a
Agorapulse in Review: Features in 2024 That Made Work Better
When you depend on social media to promote your brand, build a community, and generate leads and sales, you deserve a social media management platform that evolves along with your needs. From new software and social integrations to new features for organic and paid social media, Agorapulse made a lot of updates to help your team make a measurable business impact in 2024. Read on to get the highlights in this infographic, and the details on new Agorapulse features for 2024. Software and Social Media Network Integrations Threads publishing Launched in July 2023, Threads gives brands a new option for publishing
Content Strategy: Three Dimensions to Master Effectively
In today's landscape, marketers are investing countless hours and resources into content creation, yet many struggle to see the impact they know their content could have. What if the problem isn't the quality of your content but rather the framework or use to plan and execute your content strategy? What if there was a way to ensure every piece of content you create serves multiple purposes and reaches its full potential? These are the questions that might keep content marketers like myself and you up at night and they're exactly what we're addressing in today's episode. That’s exactly what today’s
From 45K to 110K: How Hellowork Grew Its LinkedIn Presence
When Marjorie Levêque joined Hellowork as social media manager, the company was grappling with fragmented platforms, a lack of centralized tools, and a critical need to establish brand visibility. After becoming an Agorapulse user, Marjorie streamlined workflows and unified Hellowork’s social presence. She also grew LinkedIn followers by 144%, turning social media into a strategic asset that drives measurable business outcomes. About Hellowork and Marjorie Levêque Hellowork is a leading employment and recruitment platform based in France, managing multiple brands that target B2C and B2B audiences. Marjorie Levêque, the company's social media manager, is at the helm of Hellowork’s digital
Retail Brand Repositioning: A Social Media Manager's Guide
You've got an amazing idea for your company's social media, like maybe a fun TikTok series or a bold new approach to customer engagement or brand repositioning. You're excited. You've done your homework, but the moment you present it, you hear these dreaded words, 'We can't do that.' The constant wall of 'no' can make even the most passionate social media manager feel stuck and defeated. You're not alone. And, more importantly, there are proven ways to break through that resistance. And that's exactly what Agorapulse’s Chief Storyteller Mike Allton explores with our guest, Chelsea Napolitano in this episode of Social
How to Streamline Moderation and Focus on the Right Conversations
Social media comments: Where customer service meets public theater. Every day, your team faces an inbox full of praise, complaints, and random crypto messages. Those who take the time to leave a comment expect a quick reply—and so does everyone else who follows your page. Social media moderation shapes your brand's reputation and drives business growth. The right strategy and tools help you focus on conversations that matter. Ready to improve your social media moderation? Start your free Agorapulse trial today The Art and Science of Managing Social Comments of All Stripes Sure, responding to comments is polite. But it’s
How B2Bs Successfully Use LinkedIn for Nurture Campaigns
Navigating multi-month sales cycles. Balancing inbound and outbound strategies. Creating dozens of marketing and sales touchpoints. For many B2B companies, guiding prospects from awareness to conversion isn't exactly straightforward. But with a thoughtful LinkedIn lead nurturing strategy, your team can make the process much more efficient. In this article, we'll cover how to run B2B lead nurturing campaigns on LinkedIn—including expert advice for incorporating inbound strategies, outreach tactics, and paid campaigns into your approach. Agorapulse makes LinkedIn publishing, engagement, and reporting easy. Get a free trial of Agorapulse to test our social media management solution with your team for 30