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With over 2.5 billion active users, social media is one of the most popular online activities worldwide. From sharing photos and personal updates to staying up-to-date on current events, news, and sports scores, there are so many ways to use social media. And with so many people using social media, it's no surprise that some of the biggest news stories in recent years have broken on social media platforms like Facebook, Instagram, WhatsApp, and Twitter. From the Cambridge Analytica scandal to Mark Zuckerberg's testimony before Congress, social media has been at the center of some of the biggest news stories of the past few years. But what exactly is social media? And how did it become such a powerful force in the news landscape? Let's take a closer look. Simply put, social media is a way for people to connect and share information online. But while that definition may be simple, the implications of social media are far-reaching and complex. For example, prior to social media, if you wanted to share a news story with your friends or family, you would have to do so manually – either by telling them in person or by sending them a link via email or another messaging platform. But with social media platforms like Facebook and Twitter, you can now share news stories – or any other type of information – with just a few clicks. And because these platforms are designed for sharing, your friends and followers can easily share
Marie Skachko: Create Social Media that Resonates
How do you transform technical information into content that resonates with your audience while still maintaining professional credibility? Social Pulse: B2B Edition guest Marie Skachko, founder of Growth Moves and host of the Growth Moves podcast, specializes in helping B2B companies develop social media content that drives thought leadership and creates meaningful connections with prospects through her work. In this podcast recap, Agorapulse's Chief Storyteller, Mike Allton, talks with Marie about building proven systems for creating content that sales teams can actually use and that target audiences want to share. What is the biggest mistake B2B businesses make with their
How to Choose the Best Social Media Management Tool
Finding the best social media management tool for your needs can feel like a full-time job. You have to weigh features, usability, quality of support, and cost. With so many options available, how do you confidently choose the right one? In this article, we’ll walk through a clear, three-step process to help you research, evaluate, and compare tools. We’ve also included three free resources for each step. By the end, you’ll have a clear path to choosing the right tool for your needs—without getting overwhelmed. 3 Steps to Finding the Best Social Media Management Tool 1. Define your goals Start
Building AI Agents: How to Get Started : Social Media Examiner
Curious about AI agents but not sure where to begin? Wondering how entrepreneurs and marketers are using them to save time and scale operations? Discover a beginner-friendly framework for building and deploying AI agents—along with practical tips and tools to help you get results faster and more efficiently in your business.
2K Registrations in 24 Hours via Employee Advocacy
When ConstructConnect needed to launch its first-ever employee advocacy program, social media manager Julie Riley knew exactly which platform to turn to. After it implemented Agorapulse's Advocacy feature, ConstructConnect achieved remarkable results for its economic webcast—nearly 2,000 event registrations within 24 hours. It dramatically outpaced previous years' performance that had taken weeks to build momentum. The platform transformed their social media reach and elevated Julie's role from content creator to strategic digital leader. ConstructConnect provides pre-construction software that helps general contractors, roofers, plumbers, and architects streamline their bidding, estimating, and takeoff processes. Their solutions significantly reduce the time required for
How Explorer Ventures Mastered Global Social Media Management
When Explorer Ventures, a global liveaboard diving fleet operating since 1987, found itself drowning in social media demands across multiple time zones, it needed a lifeline. The company's small three-person marketing team was struggling to stay afloat managing customer engagement from the Caribbean to the Maldives. By implementing Agorapulse as its social media command center, they achieved remarkable results: cutting management time in half while dramatically deepening customer engagement. Response times dropped from hours to minutes, allowing them to capture sales opportunities and strengthen relationships with diving enthusiasts worldwide—all while freeing their team to explore new marketing opportunities. Beneath the
Jason Yormark: How to Make Strategic Partnerships
Social Pulse: Agency Edition guest Jason Yormark built Socialistics into a seven-figure social media agency by zigging when another zagged. And he literally wrote the book on it. His bestseller 'Anti-Agency' has become the Rebel's Guidebook to building a thriving agency business as a Forbes-recognized social media influencer. He's figured out how to complement inbound with strategic partnerships and outbound tactics that work without making you feel like that pushy salesperson we all love to hate. Could you share the story of how you built Socialistics and what your lead generation strategy looked like in those early growth years?
Instagram Stories Strategy for 2025 : Social Media Examiner
Struggling to get consistent engagement from your Instagram Stories? Discover how to plan and execute an Instagram Stories strategy designed to grow your audience, deepen connections, and drive meaningful business results throughout the year.
Roman Nunez: Being Creative (While Still Following Brand Rules)
Today's Social Pulse: Retail Edition guest Roman Nunez, marketing director at Kana Dispensary, brings a fascinating blend of tech startup experience and creative artistry to the cannabis industry. His unique approach to authentic marketing in a heavily restricted industry offers valuable lessons for any retail marketer facing challenges with regulations, platform limitations, or audience targeting. Don't miss this episode as he talks with host Agorapulse’s Chief Storyteller Mike Allton. What are some of the most surprising limitations that you encountered when you first got into this cannabis space? Roman Nunez: You're essentially operating in an interesting space in cannabis. You're
Custom GPTs Secrets: How to Get Great Results Every Time : Social Media Examiner
Frustrated by inconsistent results from ChatGPT? Wonder how using system instructions can deliver lightning-fast, high-quality outputs without prompts? Discover how to build and refine custom GPTs that consistently deliver reliable results—saving you time and helping you easily scale your content, marketing, or business workflows.
Mickey Mellen: Unexpectedly Becoming an Agency Owner
Social Pulse: Agency Edition guest Mickey Mellen didn't set out to start a thriving digital agency—yet today he's not only successfully at the helm of Green Mellen Media but also a respected thought leader, community contributor, and expert at leveraging strategic frameworks for growth. In this article, Mickey shares his real-life journey of accidental agency ownership and reveals the frameworks, processes, and approach he's used to turn a surprise start into an unstoppable success. Tell me about the circumstances that led you to accidentally start Green Mellen Media. Mickey Mellen: So initial moments interesting, and we'll get to that 'cause
Julie Lichtenberg: How to Leverage Niche Markets for Retail
Many retail marketers face this problem: You're trying to be everything to everyone and consequently becoming nothing special to anyone. Your marketing budget stretches thinner each quarter while your engagement metrics barely budge. You watch as smaller, more focused brands seem to create passionate customer communities almost overnight and wonder what they know that you don't. That’s what our Social Pulse: Retail Edition episode’s guest specializes in solving. Julie Lichtenberg is a marketing powerhouse who has mastered the art of identifying and connecting with niche audiences in innovative ways that drive real business results. The marketing communications director at Crown
Adir Tal: How to Market Different Hospitality Experiences
Do you ever feel like your property’s Instagram looks like it was designed by a committee with opposing agendas? Marketing multiple hospitality experiences under one roof without giving your audience whiplash is one of the industry's greatest challenges—yet it's essential for success in today's competitive landscape. In this episode of Social Pulse: Hospitality Edition with Agorapulse’s Chief Storyteller Mike Allton, our guest today has mastered this balancing act. Adir Tal, the marketing mind behind La Hotspots Calamigos Guest Ranch and the Victorian transition from world-traveling DJ to Hospitality Innovator. He's now an expert at telling cohesive brand stories while juggling