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With over 2.5 billion active users, social media is one of the most popular online activities worldwide. From sharing photos and personal updates to staying up-to-date on current events, news, and sports scores, there are so many ways to use social media. And with so many people using social media, it's no surprise that some of the biggest news stories in recent years have broken on social media platforms like Facebook, Instagram, WhatsApp, and Twitter. From the Cambridge Analytica scandal to Mark Zuckerberg's testimony before Congress, social media has been at the center of some of the biggest news stories of the past few years. But what exactly is social media? And how did it become such a powerful force in the news landscape? Let's take a closer look. Simply put, social media is a way for people to connect and share information online. But while that definition may be simple, the implications of social media are far-reaching and complex. For example, prior to social media, if you wanted to share a news story with your friends or family, you would have to do so manually – either by telling them in person or by sending them a link via email or another messaging platform. But with social media platforms like Facebook and Twitter, you can now share news stories – or any other type of information – with just a few clicks. And because these platforms are designed for sharing, your friends and followers can easily share
Staci O'Prey: How to Quickly Adapt to Your Industry
Have you ever stepped into a new role in an unfamiliar industry and wondered how you'll ever get up to speed? Many marketers face this challenge. It requires acquiring mountains of industry knowledge quickly. Learning to read the market wins, understanding your customer's desires, and navigating this transition are no small feats, and the pressure to deliver results can feel insurmountable when you're still finding your footing. That's what Social Pulse: Retail Edition episode’s guest Staci O'Prey excels at. The field marketing manager at Coldwell Banker Realty chats with host Agorapulse’s Chief Storyteller Mike Allton. Could you share your initial
Katie Brinkley: How to Do More With Less Content
What if you could deliver better results for your clients while creating less content? What if you could transform your agency's approach to social media management, increase client satisfaction, and reduce team burnout all at the same time? Social Pulse: Agency Edition guest Katie Brinkley today has mastered those answers. As a social media trailblazer with over 20 years of digital marketing expertise and the founder of Next Step Social Communications, she's developed a revolutionary approach that's changing how agencies think about social media management. Host Mike Allton: With artificial intelligence, with ChatGPT or Gemini or Claude, you can create
How to Use Social Media Team Reports to Get Better (and Bigger) Results
Your social media team crafts beautiful content, engages with followers, and fields comments daily. You're feeling productive and fulfilled. But do good vibes tell you—and the other teams you work with—that your team's work matters? If you want to showcase your team's contributions, you need to build result-driven reports. Reports that spotlight performance trends, validate resource allocation, and power smart decisions that executives care about. Agorapulse turns meaningful metrics into 'a-ha!' moments that anyone can grasp—even your colleagues not on 'The Facebook.' All while saving your team hours of manual work each month. Create your free account of Agorapulse and
Nathaniel Jones: Don't Play It Safe, Innovate With Purpose
Are you worried that if you don't innovate, you'll eventually become invisible to your audience? But you also struggle with a fear of change. How do you break free from this cycle and push your market to new heights without risking everything you've built? This Social Pulse: Retail Edition episode's guest Nathaniel Jones, director of Marketing at Farm and Home Supply, shares insights and advice about those questions with host Agorapulse’s Chief Storyteller Mike Allton. What sparked your realization that 'playing it safe' wasn't going to cut it anymore in retail marketing? Nathaniel Jones: It was about 10 years ago.