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Discover Latest Social Media News, Articles and Videos with Contenting
With over 2.5 billion active users, social media is one of the most popular online activities worldwide. From sharing photos and personal updates to staying up-to-date on current events, news, and sports scores, there are so many ways to use social media. And with so many people using social media, it's no surprise that some of the biggest news stories in recent years have broken on social media platforms like Facebook, Instagram, WhatsApp, and Twitter. From the Cambridge Analytica scandal to Mark Zuckerberg's testimony before Congress, social media has been at the center of some of the biggest news stories of the past few years. But what exactly is social media? And how did it become such a powerful force in the news landscape? Let's take a closer look. Simply put, social media is a way for people to connect and share information online. But while that definition may be simple, the implications of social media are far-reaching and complex. For example, prior to social media, if you wanted to share a news story with your friends or family, you would have to do so manually – either by telling them in person or by sending them a link via email or another messaging platform. But with social media platforms like Facebook and Twitter, you can now share news stories – or any other type of information – with just a few clicks. And because these platforms are designed for sharing, your friends and followers can easily share
A People-Powered Approach to Omnichannel Marketing
Successful omnichannel marketing isn't about mastering more platforms. It's about putting people at the center of everything you do. In this recap of a Social Pulse Podcast episode, guests Heather Disarro and Mark PopeJoy from Soapbox Influence and Retail Media share about how they've cracked the code on creating marketing that flows naturally across touchpoints while keeping the human element front and center. How has the concept of omnimarketing evolved since you both began your careers? And what do you see as the biggest misconceptions B2B marketers have about it today? Mark Popejoy: Yeah, I think when I first started,
How Citadel Insurance Slashes Social Media Time by 50%
Stephanie Jaynes, marketing director at Citadel Insurance , faced significant challenges managing social media for multiple niche insurance programs with limited resources. After adopting Agorapulse, her team cut social media management time in half, successfully expanded to multiple niche audiences, and made data-driven decisions that improved engagement across platforms. The centralized platform enabled better team collaboration and helped transform their social media approach from reactive to strategic. Underwriting the Expert: Meet Citadel Insurance Citadel Insurance is a specialized insurance brokerage based in Utah that serves unique professional segments, including home inspectors, beauty professionals, transportation companies, and nutraceuticals. Unlike traditional insurance
Lindsey Naber: Micro-Influencers as the Next Big Sales Drivers
Countless retail marketers are wrestling with how to make influencer marketing work for their specific location and their customer base—and that's exactly what our guest today is here to help with. In this recap episode of Social Pulse: Retail Edition, powered by Agorapulse, Chief Storyteller Mike Allton talks to Lindsey Naber, the senior director of brand marketing at Rawlings Sporting Goods. Lindsey leads national marketing efforts while working directly with B2B customers, including retailers, team dealers, and catalog internet accounts to ensure proper brand representation across all channels. Tell us a little bit about your role at Rawlings and how
Instagram Content Strategy: Attracting Quality Leads and Sales : Social Media Examiner
Learn how to implement a proven Instagram content strategy designed by expert Elizabeth Marberry. You'll discover how to optimize your profile, audit your content, map out a conversion journey, and use strategic posts and DM automation to attract leads and close sales—all without spending a dime on ads.
Ashley Currin: How to Keep Your Hospitality Brand While Merging
Many marketing hospitality directors find themselves asking, “How do we honor our legacy while embracing change? What elements of our brain do we keep, and what do we reinvent?” In this recap of Social Pulse: Hospitality Edition, powered by Agorapulse, guest Ashley Currin, Director of Marketing at CSI DMC, brings unique insights into the delicate art of brand evolution during major organizational change. Ashley is currently steering one of the industry's most significant mergers between CSI DMC and 360 DG. What challenges did you identify when you planned this merger of two established brands? Ashley Currin: The big thing is
Harnessing User-Generated Content Easily
User-generated content (UGC) has become content gold for brands looking to build authentic connections with their audience. Why is UGC such a big deal? For starters, UGC provides social proof, boosts engagement, and builds trust with your audience. But the business benefits of UGC go much deeper than that. Benefits of UGC Featuring UGC on product pages can increase time-on-site by up to 90% and conversions by 29%. Ads featuring UGC achieve 4x higher click-through rates and a 50% drop in cost-per-click compared to average ads. 56% of consumers say they are more likely to buy a product after seeing
How to Set Up a Social Media Workflow Successfully
Short on time? You need a social media workflow that helps you work faster, so you can make real progress toward marketing goals. Whether you work with a marketing team or you manage agency clients, a social media workflow lets you handle tasks efficiently as you collaborate with colleagues. With a solid workflow, you can check tasks off your list, avoid constant distractions, and optimize your results. (And sign up for a free trial with Agorapulse and see how you can start saving time and money with Agorapulse.) Tools to Optimize Your Social Media Workflow To develop a workflow that
Igor Avidon: The Best Agency Leaders Don't Have All the Answers
If you're caught in this cycle of being the agency hero, constantly swooping in to save the day, you might be the biggest obstacle to your own growth. Today's Social Pulse: Agency Edition, powered by Agorapulse, guest Igor Avidon knows this challenge intimately. Founder and CEO of Avidon Marketing Group, Igor has built a thriving agency by doing the opposite of what many agency owners do. His approach to leadership and agency growth has transformed not just his business but the way his clients view what's possible with their own marketing. When did you realize being the agency 'hero' wasn't
Justin Brown: AI Strategies for Video Marketing (From An Expert!)
Are you struggling to produce enough video content to meet your B2B marketing goals? Video is essential for engagement, but the production process is slowing you down. You've got ideas, but limited time, resources, and perhaps technical know-how to bring them all to life. How many potential leads are you missing because that product demo or customer testimonial video is still sitting in your someday folder? The pressure to create more content across more channels is mounting, but your video production capacity isn't keeping pace. And this challenge is exactly what our guest has been solving for entrepreneurs and marketers