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With over 2.5 billion active users, social media is one of the most popular online activities worldwide. From sharing photos and personal updates to staying up-to-date on current events, news, and sports scores, there are so many ways to use social media. And with so many people using social media, it's no surprise that some of the biggest news stories in recent years have broken on social media platforms like Facebook, Instagram, WhatsApp, and Twitter. From the Cambridge Analytica scandal to Mark Zuckerberg's testimony before Congress, social media has been at the center of some of the biggest news stories of the past few years. But what exactly is social media? And how did it become such a powerful force in the news landscape? Let's take a closer look. Simply put, social media is a way for people to connect and share information online. But while that definition may be simple, the implications of social media are far-reaching and complex. For example, prior to social media, if you wanted to share a news story with your friends or family, you would have to do so manually – either by telling them in person or by sending them a link via email or another messaging platform. But with social media platforms like Facebook and Twitter, you can now share news stories – or any other type of information – with just a few clicks. And because these platforms are designed for sharing, your friends and followers can easily share
As a marketing leader, you need a capable team to implement your strategy, develop campaigns, and manage key channels. For most chief marketing officers (CMOs), that means hiring someone to run social media. So what should you look for in a social media manager hire? And how do you decide whether to create an in-house role or contract a freelancer? How do you screen and vet candidates? In this guide, we'll cover everything you need to know about hiring in social media—including which qualities to look for, what type of role to create, and how to write a compelling job
Once a dedicated photo sharing platform, Instagram has evolved to become a top destination for publishing images, short-form video, and ephemeral content. For social media managers, however, deciding which type of content to create isn't always easy. You're likely wondering: Should I focus completely on Instagram reels, and are they worth the investment? Is it still worth publishing image posts, and do they have to be carousels? Where should stories fit into my Instagram content plan anyway? Here's the good news: choosing between Instagram reels vs. posts (or even vs. stories) doesn't have to be a guessing game. When you