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Discover Latest Social Media News, Articles and Videos with Contenting
With over 2.5 billion active users, social media is one of the most popular online activities worldwide. From sharing photos and personal updates to staying up-to-date on current events, news, and sports scores, there are so many ways to use social media. And with so many people using social media, it's no surprise that some of the biggest news stories in recent years have broken on social media platforms like Facebook, Instagram, WhatsApp, and Twitter. From the Cambridge Analytica scandal to Mark Zuckerberg's testimony before Congress, social media has been at the center of some of the biggest news stories of the past few years. But what exactly is social media? And how did it become such a powerful force in the news landscape? Let's take a closer look. Simply put, social media is a way for people to connect and share information online. But while that definition may be simple, the implications of social media are far-reaching and complex. For example, prior to social media, if you wanted to share a news story with your friends or family, you would have to do so manually – either by telling them in person or by sending them a link via email or another messaging platform. But with social media platforms like Facebook and Twitter, you can now share news stories – or any other type of information – with just a few clicks. And because these platforms are designed for sharing, your friends and followers can easily share
Amanda Robinson: AI Won't Save You, How Meta Advertising Can
AI tools are incredibly powerful, but they're not magic wands that automatically transform your advertising results. The missing piece isn't more technology or another tutorial; it's having a real human guide you through the actual implementation process when it's most relevant to your specific business situation. You're not alone in this frustration, and today's guest is here to show you exactly what you need to bridge that gap. Amanda Robinson is the founder & CEO of The Digital Gal Inc. and a certified Meta Marketing Partner who has been revolutionizing how businesses approach Facebook and Instagram advertising since 2014. She's
Rebranding a Destination: Social Media Strategies That Actually Work
Rebranding a destination is one of the most challenging tasks in hospitality marketing. You're not just changing colors and logos—you're reshaping perceptions, realigning visitor expectations, and potentially disrupting years of established awareness. Many destination marketers struggle to effectively communicate these brand shifts, resulting in confused audiences, wasted resources, and fragmented brand experiences across channels. How do you ensure your rebranding efforts actually resonate with potential visitors? Which platforms drive meaningful engagement with your new brand identity? And how can you measure whether your rebrand is actually working? Today's guest has navigated these challenges with remarkable success. Cristal Rodriguez, Marketing Director
Advanced NotebookLM Use Cases You Can Apply Today : Social Media Examiner
Are you looking for ways to leverage AI that go beyond basic text generation? Wondering how to turn mountains of content and notes into actionable insights and marketing materials without spending countless hours reading and analyzing? Unlike ChatGPT or Claude, NotebookLM doesn’t pull from the in
The Death of the Traditional Marketing Agency (And What's Rising to Replace It)
You're watching competitors win business with lower prices while you're trying to justify your value, and it's becoming harder to retain clients long-term. The traditional agency model of piecing together multiple tools, managing countless subscriptions, and acting as a go-between for various platforms is becoming obsolete, leaving agencies scrambling to prove their worth in an evolving landscape. Meet Shaun Clark, CEO of HighLevel, who has revolutionized how agencies operate by creating the first-ever all-in-one white-label marketing platform designed exclusively for marketing agencies. Shaun has empowered thousands of agencies to transform from service providers into comprehensive solution partners, helping them build
How Groupe Igensia Education Grew Social Engagement by 32%
Groupe Igensia Education is a major player in education and professional training in France. As a federation of non-profit associations, the group brings together 10 schools across four cities, offering a wide range of academic programs in fields like business, management, and human resources. Their mission on social media? Connect with a wide range of audiences—students, parents, corporate partners, and education advisors—while showcasing the value of their programs and inspiring future learners and collaborators to join their journey. We sat down with Rémi Menochet, Social Media Team Manager at Groupe Igensia Education, to hear how Agorapulse helped his team boost
Darwin Liu: Build Your Agency to Thrive Through Transformations
Running a marketing agency today means constantly adapting to a never-ending stream of platform changes, algorithm updates, and emerging technologies. Just when you've mastered Facebook Ads, suddenly TikTok demands attention. You finally understand SEO, then Google changes everything overnight. Each pivot requires new skills, different team members, and updated client strategies—all while maintaining profitability and keeping clients happy with results. The pressure to stay relevant while delivering ROI has never been more intense. Today, we're fortunate to have Darwin Liu, Founder and CEO of X Agency, a digital marketing firm that has not just survived but thrived through 15+ years