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With over 2.5 billion active users, social media is one of the most popular online activities worldwide. From sharing photos and personal updates to staying up-to-date on current events, news, and sports scores, there are so many ways to use social media. And with so many people using social media, it's no surprise that some of the biggest news stories in recent years have broken on social media platforms like Facebook, Instagram, WhatsApp, and Twitter. From the Cambridge Analytica scandal to Mark Zuckerberg's testimony before Congress, social media has been at the center of some of the biggest news stories of the past few years. But what exactly is social media? And how did it become such a powerful force in the news landscape? Let's take a closer look. Simply put, social media is a way for people to connect and share information online. But while that definition may be simple, the implications of social media are far-reaching and complex. For example, prior to social media, if you wanted to share a news story with your friends or family, you would have to do so manually – either by telling them in person or by sending them a link via email or another messaging platform. But with social media platforms like Facebook and Twitter, you can now share news stories – or any other type of information – with just a few clicks. And because these platforms are designed for sharing, your friends and followers can easily share
Are you struggling to make your content stand out in a crowded digital landscape? Discover a content marketing framework that empowers authentic voices, activates multi-channel strategies, and uses AI tools to optimize your efforts.
Wondering how to use AI agents to enhance your work? Not sure where to start? Discover how AI agents are revolutionizing work and marketing, find practical applications for marketers, and learn how businesses can leverage AI to innovate and thrive in 2025 and beyond.
Learn how to integrate social media functionality with the Bluesky API in this comprehensive guide. Explore authentication, post publishing, analytics, comment management, and more to enhance your app or business.
Ever looked at your marketing assets and thought, 'These look amazing, but are they actually driving results?' It's a challenge that keeps many B2B marketers up at night. Your creative assets might be visually stunning, perfectly on brand, and beautiful, but are they converting? Are they truly connecting with your audience and moving the needle on your business objectives? If you're struggling with this balance between artistic excellence and business impact, you're not alone. Many marketing teams find themselves trapped in this cycle, creating visually appealing content that fails to drive meaningful engagement or conversions. Meisha Patterson, a dynamic digital
How can you get started with platform partnerships, and do you need them? The traditional agency model can feel like you're always starting from scratch, having to prove your worth with each new prospect. But what if there was a way to instantly establish credibility, create recurring revenue, and position your agency as a strategic partner rather than just another service provider? What if you could leverage and establish platforms, reputation, and resources to grow your agency? Some forward-thinking agencies are doing that through strategic platform partnerships. Agorapulse’s Chief Storyteller Mike Allton talks with Ali Schwanke, founder of SimpleStrat, a growth