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With over 2.5 billion active users, social media is one of the most popular online activities worldwide. From sharing photos and personal updates to staying up-to-date on current events, news, and sports scores, there are so many ways to use social media. And with so many people using social media, it's no surprise that some of the biggest news stories in recent years have broken on social media platforms like Facebook, Instagram, WhatsApp, and Twitter. From the Cambridge Analytica scandal to Mark Zuckerberg's testimony before Congress, social media has been at the center of some of the biggest news stories of the past few years. But what exactly is social media? And how did it become such a powerful force in the news landscape? Let's take a closer look. Simply put, social media is a way for people to connect and share information online. But while that definition may be simple, the implications of social media are far-reaching and complex. For example, prior to social media, if you wanted to share a news story with your friends or family, you would have to do so manually – either by telling them in person or by sending them a link via email or another messaging platform. But with social media platforms like Facebook and Twitter, you can now share news stories – or any other type of information – with just a few clicks. And because these platforms are designed for sharing, your friends and followers can easily share
MyComputerCareer, a for-profit higher education institution specializing in IT skills training, needed to streamline its social media management process while it met strict compliance requirements. By using Agorapulse, the institution successfully implemented a robust workflow that allows them to publish over 2,500 strategic posts annually across multiple platforms, driving consistent lead generation and meeting enrollment targets. The partnership has transformed their social media operations from a compliance challenge to a streamlined, metrics-driven marketing engine. About MyComputerCareer Founded in 2007, MyComputerCareer provides an alternative path for non-traditional learners seeking IT skills training. With 27,000+ graduates to date, the institution offers faster,
Now, are you considering a major career change, but unsure how to leverage your existing skills in a new field? Today's Social Pulse: B2B Edition, powered by Agorapulse, guest Bretta Provost knows exactly what that's like. After spending years as a successful civil environmental engineer in Denver, Bretta found herself at a crossroads when faced with potential layoffs. Instead of staying the course, she chose to completely reinvent her career path. Today, Breta is the founder of Front ROI marketing where she helps businesses optimize their digital presence and marketing systems for growth. Her journey from engineering to entrepreneurship demonstrates
Learn how to build an AI content team that scales production, boosts quality, and gives you a competitive edge. Discover how to train Custom GPTs for every content type and streamline your entire content workflow.
Retail marketers struggle to cut through the noise and make meaningful connections on social media, often focusing on surface-level metrics while missing the fundamental human elements that drive engagement and conversion. Today’s Social Pulse: Retail Edition, powered by Agorapulse, guest Lisa Wells brings a unique perspective to retail, social media marketing, and combining her Master's in Psychology and experience as a marriage and family therapist with her role as owner of Geneva Flooring, a successful retail flooring business in San Diego. She's also served as president of the San Diego County Floor Covering Association and brings over a decade of
Learn about the customizations available for the Ayrshare social network linking page. There are settings available for changing the logo, limiting the social networks available, showing the location details for Facebook, Instagram, and Google Business accounts, customizing the help link, customizing the modals for Instagram and Telegram connections, customizing the CSS, adding a favicon, changing…
Trying to explain engagement rates to someone who just wants to know about sales is like trying to pay rent with Monopoly money: The value's clear to you, but they're just not buying it. Today's Social Pulse: Agency Edition, powered by Agorapulse, guest Scott Emalfarb is the founder and CEO of Fresh Content Society, social media whisperer, and ROI translator extraordinaire. He’s here to cut through that confusion. This is the guy who turned a desperate tweet from a struggling deli into a 1500% sales increase during the pandemic. Scott has cracked the code on speaking the language of social
Have you ever tried explaining something that has no direct comparison? In this recap of Social Pulse: Hospitality Edition with Agorapulse’s Chief Storyteller Mike Allton, our guest Stacy Feinberg shares what she knows about that challenge. As a former educator turned social media professional, she's taken on the task of marketing luxury glamping domes that combine the comfort of high-end accommodations with immersive outdoor experiences. Tell us about your journey from education to becoming the social media manager for Clear Sky Resorts Stacy Feinberg: Sure. I was invited to teach in a fifth grade during COVID, and I was teaching online and
Struggling to turn viewers into loyal fans or paying customers? Wondering what type of video content actually builds trust and drives conversions in 2025? Discover how to craft intentional, connection-driven video experiences that go beyond views to earn you lasting engagement, brand loyalty, and measurable business results.
How do you transform technical information into content that resonates with your audience while still maintaining professional credibility? Social Pulse: B2B Edition guest Marie Skachko, founder of Growth Moves and host of the Growth Moves podcast, specializes in helping B2B companies develop social media content that drives thought leadership and creates meaningful connections with prospects through her work. In this podcast recap, Agorapulse's Chief Storyteller, Mike Allton, talks with Marie about building proven systems for creating content that sales teams can actually use and that target audiences want to share. What is the biggest mistake B2B businesses make with their