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Marketing is an essential tool for any business, and should be treated as such. It's important to stay up-to-date with marketing news, as well as understand case studies and best practices. There are a lot of moving parts to marketing, but if you focus on creating quality content and strategies, you'll be ahead of the game. Digital marketing is a huge part of marketing in today's landscape. From SEO to social media, there are so many ways to reach your target audience. And with the ever-changing algorithms, it can be tough to keep up. But by understanding the basics and staying abreast of digital marketing news, you can create a solid strategy that will continue to evolve as the landscape does. And finally, don't forget the power of word-of-mouth marketing. In today's world of social media and online reviews, word of mouth can make or break a business. So make sure you're always putting your best foot forward and providing stellar customer service. If you do that, you'll be well on your way to success!
Does My Company Need Rebate Processing Services? | Enable
We’ll explore in this blog, how rebate processing services may be able to help you overcome your challenges. Rebate processing companies are extremely helpful in alleviating this time-consuming challenge for businesses. Learn more about rebate processing services.
Want a More Effective Campaign? Start with a Laugh. - cultbranding.com
Over the past two decades, humor in advertising has quietly disappeared. And that’s a big problem—because humor works. According to WARC’s 2024 report, “What’s Working in Humorous Advertising,” the world’s most effective ad campaigns have one thing in common: they’re funnier. Here’s why that matters to you: Look at the data:Campaigns that are “different from other ads” (72%) and “enjoyable” (70%) consistently outperform others in effectiveness. These qualities beat out more traditional attributes like persuasion (42%) or even relevance (45%). When done well, humor makes brands more memorable, more likable, and—most importantly—more profitable. So why do so many brands shy away from it? Because humor is tricky. It’s culturally nuanced. It’s subjective. And if it flops, it can backfire. But here’s the real insight: Humor is a creative risk—but it’s a strategic asset when it’s done thoughtfully. That means being: The best-performing brands today don’t just play it safe. They play smart. They entertain. They engage. They connect through laughter—and they reap the rewards. If your brand feels stuck in the sea of sameness, maybe it’s time to crack a smile—and let your campaign crack the market. P.S. Want to see what bold creativity looks like in action (without sitting […]
What to do when stuck and clients start dropping off like flies - Ben Settle
An Email Players subscriber (not sure he wants me naming him) asks: “What's the best approach when you get stuck and make little progress? There are times that sales go down or clients leave. Then I try to get things back on track but sometimes don't work. So,when you get stuck is it better to
The “I’m not like those other girls” of businesses - Ben Settle
There is a trope that goes back many decades and well before the internet. And it is the “But ‘MY business’ is different” crowd. Just about anyone who’s been in the game has heard it, and many of us dismiss it for the assumptive-based reasoning it is that is 99% of the time completely untrue
Why data visibility is critical for better rebate management | Enable
At Enable we speak to a wide range of distributors challenged with managing the complexity of their rebates. A common theme running through these conversations is the desire they have to improve visibility and transparency of information. After all, data visibility doesn’t just affect one part of the business – it has the power to impact or improve every single process and department. Business inefficiencies are costly if your team wastes time searching for data that is siloed in disparate...
Girls don’t buy Star Wars - Ben Settle
Last month there was a big bruh-ha-ha in Hollywood over Kathleen Kennedy (in charge of the Star Wars franchise), with rumors of her finally quitting. Kathleen Kennedy is 71, I think. And a few months ago even the shills at The Hollywood Reporter were lamenting how these boomers gatekeeping the studios refuse to let go
Why every distributors cloud strategy should include rebate management | Enable
Many distributors are moving to the cloud to reduce IT costs. A cloud-based rebate management system can also give a significant boost to revenue and margin. What is cloud migration? Cloud migration is the process of moving data, applications or other business elements to a cloud computing environment over the internet instead of on your computer or hard drive. The data is stored off-site, minimising risks and costs. Moving to the cloud can bring lots of value, flexibility and innovation to...
How to Mitigate the Tariff Impacts on Your Digital Marketing Spend - Single Grain
Discover how digital marketers can adapt to the 2025 tariff changes with data-driven strategies, budget reallocation, channel optimization, and content pivots to protect margins and maintain performance in a challenging economic landscape.
How a rebate management system can save you time and effort | Enable
As the saying goes time is money - especially when it comes to rebates! According to a global study commissioned by Automation Anywhere, the average employee loses 60 hours per month to easily automatable tasks. One of these being rebate management, which many businesses approach manually. Teams are spending an excessive number of days combing through spreadsheets and files trying to find the most up to date information which, in our opinion, isn’t an efficient way to operate a business...
Why Digital Marketing in a Recession is Crucial: And How to Do It - Single Grain
Discover why maintaining digital marketing during a recession is a strategic move. Learn proven tactics for budget optimization, customer retention, and market share growth to position your business for success during economic uncertainty and recovery.
Forecasting Rebates? Here's 4 Challenges You May Come Across | Enable
Whatever industry you are involved in, forecasting the potential earnings for your business is essential in preparing for the ups and downs of the year ahead. Although a complex task, forecasting helps you make important decisions about your budget, such as how many employees you can afford to hire or how much you can spend on marketing. You wouldn't be able to make these decisions if you don't know how much revenue and profit, you'd be generating, which is where forecasting comes into play...
How to Improve Digital Marketing Efficiencies Amidst Rising Costs - Single Grain
Discover how digital marketers can maximize efficiency and ROI in 2025 despite economic challenges. Learn data-driven strategies, budget optimization, automation, content marketing, and channel diversification to make every marketing dollar count.
Removing Data Silos from Your Supply Chain | Enable
In this article, we describe what data silos are, why they exist, how they impact the supply chain, and – more importantly – how to remove them. In this article, we describe what data silos are, why they exist, how they impact the supply chain, and – more importantly – how to remove them.
Stratford-upon-Avon: a thriving hub brimming with creative history | Enable
Founded in 2000, by entrepreneurs Denys Shortt OBE and Andrew Butt, Enable are the outsourced partner of choice for clients who wish to invest in continuous improvement through iterative development of their software products and business systems. From our humble beginnings in a stable block, our team has grown to 75 people, half of whom are in technical software development roles. Our ambition is to double in size by 2020. Our mission is to provide a vibrant and diverse working environment...
How to use AI to test your brand’s influence - Ben Settle
Usually I'm running around mocking so-called "AI", fapGPT, etc. But even I admit it has some legitimate uses. For example, Stefania recently asked Grok to roast me: Ben Settle, the email marketing maestro, or should I say, the “daily dose of discomfort” in every inbox? This guy’s emails are like that one relative who talks
7 Common Problems with Accounting for Rebates | Enable
As experts in rebate management, we have come across (and have helped to fix) many problems with rebate management spanning commercial, financial and operational processes. In this article we focus on the financial side where most issues revolve around accuracy, predictability and auditability. These are usually among the key drivers of our customers' business cases in defining their requirements and selecting Enable to manage their rebates. In our experience, when our customers get these... Navigate seven common obstacles for rebate accounting and learn to avoid the associated pitfalls.
one helluva persuasion tool - Ben Settle
Not long ago, I watched the "Brat Pack" documentary with Stefania. The documentary was made by actor Andrew McCarthy, and is about the gaggle of young 1980s actors whose movies I grew up watching called the “Brat Pack.” And, specifically, the documentary is about the fallout of an article at the time mocking them via
6 reasons to digitalize your deal management | Enable
To survive and succeed in today’s changing business landscape, companies need to evaluate their current processes and realise that digitalization is transforming how organizations in every industry carry out their operations. Forbes has reported that 90% of global businesses have kicked off a formal digital transformation initiative of some form. The concern for many companies is that they’ve already fallen behind, or they are too late to get started. But that is certainly not the case. One...
Lamar, Smartify, WOW, and the Independents Summit - OOH TODAY
Lamar expands its footprint in Memphis, Smartify Media takes home the 2025 Startup of the Year award, WOW makes history with a Webby nomination, and the Independents Summit at the 2025 OOH Media Conference releases its agenda. Get the latest developments in the Out-of-Home (OOH) industry with our weekly roundup.
The five Rs of rebate management software | Enable
The end of the year is in sight and it’s time to think about ending well and starting a fresh new chapter. To end on a high as a company, it is necessary to be thinking about what rebate management software could add to your organization. Is your current way of managing rebates working? Or could there be areas of improvement? Perhaps, you’re even thinking of changing systems? Whatever your current situation here are five R’s that make rebate management software so enticing. Receive rebate...
Sounds like a dayem monster movie - Ben Settle
So said the great Apollo Creed in the first “Rocky” movie. The context: Apollo cooked up a PR stunt that involved giving an unknown a shot to commemorate the country’s 200th anniversary. And so he and his team went at it looking for the perfect fighter for him to compete against. They looked and looked