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Marketing is an essential tool for any business, and should be treated as such. It's important to stay up-to-date with marketing news, as well as understand case studies and best practices. There are a lot of moving parts to marketing, but if you focus on creating quality content and strategies, you'll be ahead of the game. Digital marketing is a huge part of marketing in today's landscape. From SEO to social media, there are so many ways to reach your target audience. And with the ever-changing algorithms, it can be tough to keep up. But by understanding the basics and staying abreast of digital marketing news, you can create a solid strategy that will continue to evolve as the landscape does. And finally, don't forget the power of word-of-mouth marketing. In today's world of social media and online reviews, word of mouth can make or break a business. So make sure you're always putting your best foot forward and providing stellar customer service. If you do that, you'll be well on your way to success!
Women in OOH, Western Union & Wildstone - OOH TODAY
Catch up on the top OOH stories of the week, including the recognition of 25 women driving growth in OOH, Western Union’s partnership with Vistar Media to build a retail media network, and Wildstone’s major expansions in Australia and Spain. Plus, get B.B.'s colorful commentary and insights on these developments.
Beyond Transactions: How Purpose-Driven Brands Win Devotion - cultbranding.com
In an age where consumers are inundated with choices, why do some brands earn unwavering devotion while others remain forgettable? The answer lies not in discounts or clever marketing tricks but in something far more profound: Purpose. A purpose-driven brand transcends mere transactions. It builds emotional connections, ignites passion, and fosters loyalty—not because of what it sells, but because of what it stands for. The Shift from Selling to Belonging Traditionally, businesses focused on products and prices, believing that quality and value were enough to win customers. But today’s most iconic brands understand that people don’t just buy what you sell; they buy why you sell it. Take Patagonia, for example. The company isn’t just in the business of outdoor apparel—it’s on a mission to protect the planet. This ethos isn’t an afterthought; it’s woven into every decision, from supply chain ethics to its famous “Don’t Buy This Jacket” campaign, urging customers to buy less and make sustainable choices. The result? A fiercely loyal community that sees Patagonia as more than a brand—it’s a movement. Purpose Activates Word of Mouth People naturally talk about things that make them feel something. When a brand stands for a larger purpose, it gives […]
Why Product-Market Fit Is a Myth and How to Thrive Without It - Springbot
Forget What You've Been Told: The Perfect Product Doesn't Exist Since moving to Austin six years ago, I've immersed myself in this city's vibrant tech ecosystem. But my skepticism about "product-market fit" dates back much further. After decades in business and five companies under my belt, I've come to a simple conclusion: product-market fit is
Using Springbot’s Onsite Abandonment Feature to Grow Email Subscribers and Revenue - Springbot
Turning anonymous website visitors into customers with personalized email outreach and data marketing. As much as technology has evolved, one aspect of marketing has stayed persistent, and it’s email marketing. It remains a tried and true marketing channel for ecommerce businesses. In fact, it is still responsible for generating 20-25% of ecommerce revenue on average.
The Benefits of Google Shopping Ads - Springbot
Your reach will not stop there because Google is steadily expanding its Shopping Ads channels. Plus, there is no limit to the amount of space these ads occupy on a single search. This means your shopping ads can appear on almost every related search compared to premium ads, where they will only display one product
How to Navigate the Impact of iOS 14 Tracking Changes - Springbot
Greatly affecting the marketing world and how businesses are able to advertise on Facebook and Instagram, the recent iOS 14 update has been producing limitations for advertisers in its quest to protect consumer privacy. Below, we’ll discuss some iOS 14 advertising best practices. Marketers can employ these to remain successful with their campaigns on Facebook