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Marketing is an essential tool for any business, and should be treated as such. It's important to stay up-to-date with marketing news, as well as understand case studies and best practices. There are a lot of moving parts to marketing, but if you focus on creating quality content and strategies, you'll be ahead of the game. Digital marketing is a huge part of marketing in today's landscape. From SEO to social media, there are so many ways to reach your target audience. And with the ever-changing algorithms, it can be tough to keep up. But by understanding the basics and staying abreast of digital marketing news, you can create a solid strategy that will continue to evolve as the landscape does. And finally, don't forget the power of word-of-mouth marketing. In today's world of social media and online reviews, word of mouth can make or break a business. So make sure you're always putting your best foot forward and providing stellar customer service. If you do that, you'll be well on your way to success!
The Quickest Guide to Increasing Your Etsy Sales (That Actually Works) - Bootstrapping Ecommerce
So, if you have an Etsy shop, I have a question for you: I’ve been there. After working with hundreds of ecommerce entrepreneurs for over 15+ years I’ve seen what works, what doesn’t and what separates successful Etsy sellers from the ones stuck in neutral. Here’s the good news: increasing your Etsy sales isn’t about […]
What should be the marketing budget of a new business? - VR Digital
How to Decide Your New Business Marketing Budget: A Comprehensive Guide Launching a new business is akin to setting sail on uncharted waters: exciting, potentially profitable, but also full of challenges and uncertainties. One of the biggest questions budding entrepreneurs grapple with is how much to allocate for marketing. After all, whilst your product might […]
Industry clutches pearls after WPP returns to office four days a week - Digiday
WPP's RTO mandate has sparked intense debate about the future of work in the advertising industry, pointing to a stark divide between how large, corporate-owned agencies and privately held shops approach workplace flexibility in a post-pandemic world.
Why ROAS Isn’t Always The Right Metric To Be Tracking For Your Ecommerce Brand - STRYDE
Scaling an ecommerce business is no easy feat. It requires a strategic mindset, a willingness to invest in long-term growth, and a deep understanding of your metrics. Yet, it seems that many ecommerce brands continue to chase Return on Ad Spend (ROAS) as their primary performance metric, often at the expense of long-term growth. Here’s […]
The State of Digital Agencies in 2024: Client Referrals Drive Agency New Business, But Is It Enough? And Are Sales Pipelines a Cause For Concern? - SparkToro
Introductory note from Rand: In case you missed Paddy's December post about this extraordinary research, let me give him a brief intro: Paddy's had a