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Discover Latest Marketing News, Articles and Videos with Contenting
Marketing is an essential tool for any business, and should be treated as such. It's important to stay up-to-date with marketing news, as well as understand case studies and best practices. There are a lot of moving parts to marketing, but if you focus on creating quality content and strategies, you'll be ahead of the game. Digital marketing is a huge part of marketing in today's landscape. From SEO to social media, there are so many ways to reach your target audience. And with the ever-changing algorithms, it can be tough to keep up. But by understanding the basics and staying abreast of digital marketing news, you can create a solid strategy that will continue to evolve as the landscape does. And finally, don't forget the power of word-of-mouth marketing. In today's world of social media and online reviews, word of mouth can make or break a business. So make sure you're always putting your best foot forward and providing stellar customer service. If you do that, you'll be well on your way to success!
Holding Companies Seek Even Greater Profits In New M&A Deal - Adpulp
Mergers and acquisitions—it’s one way to grow a company beholden to its shareholders. Ad industry holding companies know all about it, given that they regularly acquire and then “hold” what were once independent and innovate agencies. Earlier this month in what could become the merger of all mergers, Omnicom announced its intentions to acquire Interpublic […]
Top Reads for CEOs in 2024: Insights from BJ Bueno - cultbranding.com
As we near the end of 2024, I can’t help but reflect on how quickly this year has flown by. I am incredibly grateful for the overwhelming response from CEOs and leaders across the world—your emails, feedback, and engagement continue to inspire me and our team every day. This year, over 6,000 CEOs have connected with our work, making it clear that these topics resonate deeply with the challenges and opportunities you face. To close out the year, we’ve curated the top five blog posts that sparked the most conversation and action in the business community. These articles were designed to provide actionable insights on branding, leadership, and achieving results, and we’re already gearing up to bring you a whole new set of ideas to keep them fresh and relevant in 2025. I hope you enjoy revisiting (or discovering) these top reads, and as always, I welcome your thoughts and feedback. 1. Brand Identity: An Asset, Not a Bill! Brand Identity is one of your organization’s most valuable assets. This article explores how it builds loyalty, fuels word-of-mouth marketing, and enables premium pricing. By differentiating Brand Identity from Corporate Identity, this piece highlights how the former appreciates over time, much […]
How the writers of 'DC Heroes United' are building a transmedia bridge between gaming and TV - Digiday
As gaming takes a central role in the rise of transmedia content, a team of writers is using DC Comics superheroes to demonstrate the benefits of direct interplay between a TV series and a video game.
What is Digital Marketing? Learn in Easy Steps | by Rahul Raikwaar (Aspiring Digital Marketer) | Dec, 2024 | Medium
Digital Marketing Digital marketing is any form of marketing that uses the internet or other digital platforms to promote products, services, or brands. It leverages online tools and technologies to…
MAA 2024 Review of the Year: what’s creativity got to do with it? - More About Advertising
No prizes for guessing this year's big event, the mooted $30bn takeover of IPG by Omnicom. Whichever sector of the ad industry you want to talk about this is going to have a big impact, not least on all those people who are going to be looking for jobs in 2025. The announcement itself was
DIY Online Privacy Protection: Tools and Tips to Get Started
With the growing risks of data breaches and unauthorized access, taking control of your personal information is crucial. We’ve put together a guide to help you get started with DIY online privacy protection using effective tools and practical tips. Use Strong, Unique Passwords One of the simplest yet most effective ways to protect your online privacy is by using strong, unique passwords for each of your accounts. Avoid using easily guessable information like birthdays or common words. Consider using a password manager to generate and store complex passwords securely. Enable Two-Factor Authentication (2FA) Two-factor authentication adds an extra layer of security to your accounts. By requiring a second form of verification—such as a code sent to your phone—2FA makes it much harder for unauthorized users to access your accounts. Enable 2FA on all accounts that offer it. Regularly Update Your...
What Influencers Can Do if TikTok Gets Banned in the US - Bootstrapping Ecommerce
I’ve worked in social media for years and seen platforms come and go. TikTok has been a game changer for influencers, helping millions grow their following and build businesses. But the possibility of TikTok being banned in the US is real and it’s making creators think about what’s next. If I were in this situation […]