1. home
  2. Innovation

Discover Latest Innovation News, Articles and Videos with Contenting

The latest innovation news from Contenting is both exciting and informative. Our team of experts have composed articles that explore the newest and most innovative ideas in the world, making sure to keep our readers up-to-date on all the latest happenings. Whether it's a new technology that's just hit the market or an interesting study that's been published in a leading scientific journal, we're sure to have something that will pique your interest. So be sure to check back often for all the latest innovation news!

We Need To Embrace The Genius Of The Obvious | Digital Tonto

Ockham’s Razor, or the “principle of parsimony,” is often interpreted as another version of the KISS (Keep It Simple Stupid) rule. Yet it is far more profound than that. A far more accurate translation from the original latin is, “Entities must not be multiplied beyond necessity.” In other words, we should think before we add things that complicate matters. In modern life we are constantly adding things. William of Ockham was a monk, who led a simple existence. We’re expected to build things and, as we do, principles, rules and procedures accumulate over time and, as a matter of course, multiply unnecessarily. We need to do the hard work of subtraction, taking out things that might have once made sense but don’t anymore. When I’m writing, I always like to think my readers have a “cognitive budget” that they are willing to spend on a particular blog post, email, article or book chapter. When I edit, I always go through and ask, “is this worth the cognitive budget?” If there’s a doubt, I take it out. I’ve learned to apply the same principle to other facets of my life, to take out what doesn’t need to be there. That’s the genius of the obvious. Simple truths are rarely left out in the open, but obscured by the flotsam and jetsam of everyday life. It takes work to dig them out and that work requires focus. It doesn’t happen by itself, but takes determination to whittle down to the core, so that the truths we seek can reveal themselves to us. We all need to hold ourselves accountable. Uncovering the obvious is not a simple thing, but the work of a lifetime.