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U.S. Retail Media Veteran Joins Particular Audience to Accelerate U.S. and European Growth—and Build Retail Media the Way It Was Meant to Be - Ad Tech Daily
NEW YORK — Particular Audience, the global leader in AI-powered retail media technology, today announced the appointment of Matt Romano, a founding architect of retail media with transformative experience at The Home Depot, Triad Retail Media, Rakuten, and most recently, Western Union Media, as VP Partnerships. Romano’s arrival marks a pivotal moment in Particular Audience’s mission to deliver retail media’s full promise […]
Comcast to Launch Industry-Changing, Cross-Publisher Advertising Solution for the Premium Video Category - Ad Tech Daily
Universal Ads to Empower Marketers of All Sizes to Easily Purchase Scalable, Performance-Driven Video Ad Campaigns Directly from Premier Media Companies Launch Partners Include A+E, AMC Networks, DIRECTV, Fox Corporation, NBCUniversal, Paramount, Roku, TelevisaUnivision, Warner Bros. Discovery, Xumo; Forging Groundbreaking Cross-Industry Partnerships to Strengthen the Ad Ecosystem for the Future Set to Launch in Q1, […]
Roku Unveils Data Cloud Collaboration Suite - Ad Tech Daily
New data solution suite maximizes scalable precision for TV streaming investments for advertisers and publishers Partners at launch include Innovid, iSpot.TV, OMG, PMG, and Yahoo DSP SAN JOSE, Calif. — Today, Roku, Inc. (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced the launch of Roku Data Cloud, which allows partners to access, […]
PubMatic and KERV.ai Partner to Enhance Programmatic Advertising with Premium Supply Curation via Deal IDs - Ad Tech Daily
Advertisers Gain Enhanced Access to KERV’s AI-Powered Interactive and shoppable Video Ads through PubMatic’s Premium Omnichannel Inventory AUSTIN, Texas — KERV.ai, a leader in video analysis, performance, and monetization, today announced a strategic partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. Through this collaboration, marketers can now layer KERV’s […]
Stackline Partners with Gigi to Enhance Multi-Retailer Attribution and Audience Building Capabilities for Streaming TV - Ad Tech Daily
This first-of-its-kind innovative partnership empowers brands with actionable ecommerce and retail data to improve audience targeting and deterministically measure multi-retailer outcomes from Streaming TV ad campaigns. SEATTLE — Stackline, the leading AI-enabled ecommerce and retail intelligence platform, has formed a strategic partnership with Gigi, an innovative ad tech solution provider that enables unified buying and […]
Liberty Media Names Derek Chang as President and Chief Executive Officer - Ad Tech Daily
A veteran media, sports and entertainment executive and Liberty Media board member, Chang will join Executive Committee of board with John Malone, Dob Bennett and Chase Carey ENGLEWOOD, Colo. — Liberty Media Corporation (“Liberty Media”) (Nasdaq: FWONA, FWONK, LLYVA, LLYVK) today announced that Derek Chang has been appointed President and Chief Executive Officer. “50 Most […]
Roku the First Publisher to Launch Innovid Harmony Reach and Frequency, Driving Optimized Reach and Campaign Performance - Ad Tech Daily
Collaborating through Roku Data Cloud, Innovid & Roku Aim to Enhance CTV Outcomes NEW YORK — Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across CTV, linear, and digital, today announced the launch of Harmony Reach & Frequency for publishers, in partnership with Roku, the #1 TV streaming platform […]
Zeta Global Appoints Pamela Lord as President of Customer Relationship Management, Strengthening its Leadership in AI-Powered Marketing - Ad Tech Daily
NEW YORK — Zeta Global (NYSE: ZETA), the AI-powered marketing cloud, today announced that Pamela Lord has been appointed as its President of Customer Relationship Management (CRM). Lord, a proven leader in marketing technology, brings 25+ years of experience leading businesses at the intersection of data, technology and customer-centric solutions. Most recently, she served as Group […]
Albertsons Media Collective Enables Advertisers to Measure Performance with Greater Ease and Frictionless Access Via New API Offering and TransUnion Partnership - Ad Tech Daily
BOISE, Idaho — Albertsons Media Collective, the retail media arm for Albertsons Companies, Inc. (NYSE:ACI), today announced the launch of an API that will enable advertisers to integrate Albertsons Cos. campaign performance data into their own measurement models for analysis. Complementing these efforts, Albertsons Media Collective is partnering with TransUnion to offer its advertisers TruAudience® […]
ECN Partners with VIOOH to Expand Programmatic Digital-Out-of-Home to Premium European Offices - Ad Tech Daily
LONDON — ECN, a world leading digital-out-of-home office media publisher, today announced a new partnership with VIOOH, a premium global digital-out-of-home (DOOH) supply-side platform. This expands VIOOH’s global footprint to premium office buildings across the UK, France and Germany. VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers in the DOOH […]
VideoAmp Renews Measurement and Currency Partnership with Paramount Global - Ad Tech Daily
NEW YORK — VideoAmp, a media measurement company transforming advertising, today announced an extension of their long-term partnership with Paramount Global that continues to move the media landscape forward. “We are excited to continue to grow our partnership, leading the industry in measurement and advanced currency solutions driven by big data and tech which ultimately […]
SymphonyAI Showcases Groundbreaking CINDE Connected Retail Platform to Redefine Retail Landscape with Advanced Predictive, Generative, and Autonomous AI - Ad Tech Daily
Enterprise AI leader demonstrates revolutionary capabilities at NRF with next-generation AI for merchandising, store and space, and supply chain as it achieves 300,000+ store deployment milestone PALO ALTO, Calif. — SymphonyAI, a leader in predictive and generative AI SaaS products for the enterprise, is set to showcase its groundbreaking CINDE Connected Retail Platform at NRF […]
Amazon Ads Brings Generative AI to Amazon Marketing Cloud with New SQL Generator - Ad Tech Daily
New capability helps advertisers develop insights faster and more efficiently using natural language, enabling full-funnel advertising across streaming TV, audio, and digital channels LAS VEGAS — At CES 2025, Amazon Ads today announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more quickly and easily develop insights […]
StoryStream Unveils new AI-Powered Video Commerce Solutions Including Stories, Shoppable Video, and Live Commerce - Ad Tech Daily
LONDON — StoryStream, a leader in AI-driven social shopping and eCommerce content solutions, today announced the launch of its new AI-powered video commerce platform, designed to revolutionise how brands engage customers online. The new solution empowers eCommerce brands and retailers with immersive storytelling, shoppable videos, and live commerce, creating more personalised and dynamic shopping experiences […]
The Math Has Changed Behind Scalable, Personalized Video, CTV and Audio Campaigns - Ad Tech Daily
It’s not a thesis but a fact: brands must deliver more content across more channels, ensure that content is actually engaging, and do it all on tighter budgets. To get this right, campaign personalization and contextualization—achievable at scale with the right AI strategy—must be part of that equation. Spray-and-pray approaches are going away, quickly, and […]
New AdTech Report Shows the Impact of AI on Creative Ad Production - Ad Tech Daily
Instreamatic, whose advanced video, CTV, and audio ads optimization solutions empower brands to better engage with consumers, today announced the availability of the 2025 Survey Report: AI in Creative Production. The complete report can be freely accessed at https://instreamatic.com/ai-in-creative-production-white-paper/ Produced in collaboration with the Alliance of Independent Agencies and marketing innovation consultancy King Street Ventures, the […]
Phreesia Joins the Network Advertising Initiative as a Member, Demonstrating Ongoing Commitment to Industry-Leading Privacy Practices - Ad Tech Daily
Phreesia will work with the NAI to shape the national conversation around data privacy and promote consumer choice and transparency ALL-REMOTE COMPANY/WILMINGTON, Del. — As part of the company’s ongoing commitment to consumer data privacy, Phreesia is pleased to announce it has joined the Network Advertising Initiative (NAI), a non–profit organization and the leading self-regulatory […]
Genius Sports Launches FANHub, World’s First Advertising and Activation Platform to Reach and Engage Sports Fans - Ad Tech Daily
NEW YORK & LONDON — Today Genius Sports Limited (“Genius Sports”) (NYSE:GENI) announced the launch of its fan activation platform FANHub, the only omnichannel marketing platform custom-built to reach and engage sports fans. Capitalizing on 20+ years of experience in data collection, curation, and activation and harnessing direct global relationships with 400+ leagues and teams […]
Innovid Releases "Holiday Shoppable Advertising Unwrapped" Guide - Ad Tech Daily
Data-Backed Insights & Best Practices to Make Relevant, Engaging, Impactful Shoppable CTV & Digital Ads this Holiday Season & Beyond NEW YORK — Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced the release of “Holiday Shoppable Advertising Unwrapped.” As marketers embark […]
LiveRamp Introduces New Capabilities to Fast-Track Value and Boost Marketing Impact - Ad Tech Daily
New features in the LiveRamp Data Collaboration Platformincrease speed and efficiency, and unlock immediate value from clean rooms SAN FRANCISCO — LiveRamp (NYSE: RAMP) today announced the newest version of the LiveRamp Data Collaboration Platform, further accelerating customers’ time to value by strengthening the ability of marketers to drive effective and insightful marketing by delivering personalized […]
Vici Unveils Digital Out-Of-Home Advertising Product To Their MarTech - Ad Tech Daily
Vici is a leader in digital advertising solutions, and is excited to reveal its latest product: Digital Out-Of-Home (DOOH) Ads. This groundbreaking offering combines the power of digital technology with traditional out-of-home advertising, providing brands with a dynamic and engaging way to reach their target audiences. With the rise of digital screens in public spaces, […]
Innovid Wins AdExchanger Award for Most Innovative TV Advertising Technology - Ad Tech Daily
Innovid’s Harmony Initiative Recognized for Driving the Future of Advertising by Keeping TV Open for Everyone & Controlled by No One NEW YORK — Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced it won the 2024 AdExchanger Award for “Most Innovative TV […]
AdImpact Bolsters Sales Leadership Team With New Hires - Ad Tech Daily
Seasoned sales leaders to drive revenue and expand partnerships ALEXANDRIA, Va. — AdImpact, a leading advertising intelligence company, today announced it has expanded its sales team with the appointment of Doug Herber as Head of Partnerships and Bruce Peltzer as Head of Partnerships, Political. “As we seek to scale our industry-wide platform, Doug will facilitate […]
Yahoo DSP Partners with GeoEdge to Safeguard the Ad Experience Across Its Digital Ecosystem - Ad Tech Daily
This partnership strengthens advertising integrity across the ad ecosystem, fostering a more secure and trustworthy supply chain NEW YORK, NY – GeoEdge, a global leader in ad security and quality, has been selected by Yahoo DSP to enhance the security and integrity of its advertising ecosystem. This collaboration reinforces Yahoo’s commitment to providing a safer, […]
AirOps Secures $15.5M to Empower Marketers with AI-Driven Growth Playbooks - Ad Tech Daily
Built on advanced language models, AirOps enables marketers to deploy AI at scale, driving unprecedented organic growth SAN FRANCISCO — AirOps, a company that helps marketers build and scale AI growth workflows, today announced it has raised $15.5 million in Series A funding. The round was led by Unusual VC, with participation from Wing VC, […]
Axis and Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities - Ad Tech Daily
Axis, a global programmatic platform, is pleased to announce a strategic partnership with Gravite, a leading force in in-app ad monetization. The aim of collaboration is to deliver superior performance and increased ad revenue for publishers while ensuring that advertisers reach their target audiences with precision. Gravite, known for its innovative SDK technology and expansive […]
Brits to Opt for Value Driven Gifts as 1 in 4 Plan to Spend Less This Christmas - Ad Tech Daily
London, UK – Shoppers are increasingly focused on value for money and smart spending this season, with nearly 1 in 4 planning to reduce their holiday expenditures, according to new research from eBay Advertising. The survey of 2,006 UK consumers who celebrate Christmas found that 17% will opt for pre-loved gifts this year rather than buying […]
MiQ Introduces First-to-Market Hospital and Doctor Influence Measurement Solution - Ad Tech Daily
In partnership with PurpleLab, new solution connects digital advertising to actual patient visits, addressing critical measurement challenges in the healthcare industry NEW YORK, NEW YORK – Global programmatic media partner MiQ today announced the launch of its Hospital & Doctor Influence (HDI) measurement solution. In partnership with PurpleLab, this first-to-market offering enables hospital marketers to […]
Adjust Unveils Multi-Platform Deep Linking Solution for Mobile App Marketers To Drive In-App Engagement - Ad Tech Daily
TrueLink’s strong deep linking technology directs users to designated in-app content from any platform or environment SAN FRANCISCO — Leading measurement and analytics company Adjust unveiled TrueLink, a solution for mobile app marketers to create branded and personalized linking experiences that promote in-app engagement across multiple platforms and environments, including social media, messenger, SMS and the web. With TrueLink, […]
VideoAmp Announces Next, Advanced Phase of Outcome Measurement Capabilities - Ad Tech Daily
The Company directly integrates client data sets into VALID™ to deliver more accurate and holistic representation of conversions following ad exposure on linear TV, streaming and digital channels NEW YORK — VideoAmp, a leading tech-first media measurement company transforming advertising, announced its plans to deliver on advanced outcome measurement capabilities for advertisers and publishers across a […]
Evercopy AI Turns Everyday Consumers Into Advertisers, Creating Virality For Brands - Ad Tech Daily
Evercopy Launches The First Collaborative Ad Network, Turning Anyone Into an Advertiser The AI-powered platform allows individuals, not just influencers, to create and share ads, enabling brands to go viral by authentically engaging niche communities with minimal effort. Evercopy, a leader in AI-driven advertising solutions, announces the launch of its Collaborative Ad Network, a pioneering […]
Zeta Global Unveils AI-Powered Solution for People-Based Marketing at Scale, Powered by Snowflake - Ad Tech Daily
The new Zeta Media Engine, Powered by Snowflake, will enable seamless, data driven, programmatic activation natively on Snowflake NEW YORK — Zeta Global (NYSE: ZETA), the AI-Powered Marketing Cloud, announced the unveiling of a new solution, Zeta Media Engine, Powered by Snowflake. Zeta Media Engine is a privacy-first solution that uses Snowflake Data Clean Room […]
ADWEEK and C2 Announce Strategic Partnership - Ad Tech Daily
Industry powerhouses will debut enhanced experiences at BRANDWEEK 2025 and launch new ADWEEK experiential marketing vertical NEW YORK — ADWEEK, the leading source of news, insights and intelligence for the marketing and advertising industry, and forward-thinking experiential studio C2, announced the launch of a new partnership. The announcement was made by ADWEEK CEO Will Lee and […]
AppLovin Finds Customers Acquired Through In-App Ads More Engaged, Loyal Than Those Acquired By Social Media - Ad Tech Daily
AppLovin’s Consumer Mobile Trends 2024 report details the essentials of marketing channel diversification; provides the framework for starting and scaling in-app advertising PALO ALTO, Calif. — AppLovin (NASDAQ: APP), a leading marketing platform, today released Consumer Mobile Trends 2024, a new report explaining how consumer mobile apps and direct-to-consumer (DTC) brands can leverage mobile in-app advertising to deliver new growth and […]
Bountiful Cow Launches 'Relative Advantage: Unblocked,' a Programmatic Tool to Buy Inventory from Quality Publishers Unfairly Deemed Unsafe - Ad Tech Daily
Today, independent media agency Bountiful Cow, has announced the launch of ‘Relative Advantage: Unblocked’, a programmatic tool designed to buy ‘brand unsafe’ but quality inventory. Developed with The Ozone Project, the premium digital advertising platform, the tool is built to solve the industry-wide issue whereby brand safety technology has overreached and now penalises quality publishers, […]
MGID Announces New, All-in-One Monetization, Audience Acquisition, and Audience Engagement Solution for Premium Publishers - Ad Tech Daily
MGID+ is a 360° data-driven suite designed in collaboration with publishers to solve complex challenges of open web monetization LOS ANGELES — Global advertising platform MGID announces the launch of MGID+, an all-in-one solution for premium publishers looking for solutions beyond monetization at a time of rapid change on the open web. MGID+ presents monetization, […]
FreeWheel Selects Samba TV as Premier ACR Partner to Help Advertisers Target Audiences in Real-Time Across Linear, Streaming, and On Demand Content - Ad Tech Daily
As one of FreeWheel’s TV data partners, Samba TV will integrate its audience segments based on first-party TV data from 38M U.S. TV devices into FreeWheel’s Audience Manager to improve audience precision and match rates for client campaigns, just in time for the November elections. NEW YORK — FreeWheel, a global technology platform for the […]
Adlook Hires Anna Jankowska as New Executive VP of Global Partnerships Following Promotion at RTB House - Ad Tech Daily
Anna Jankowska becomes Executive VP of Global Partnerships NEW YORK & LONDON — RTB House, a global company that provides leading-edge marketing technologies for top brands and agencies worldwide, today announces the promotion of Anna Jankowska to Executive Vice President of Global Partnerships, which also sees her join Adlook, part of the RTB House Group, […]
Marketing Architects Builds Annika Audience™ for Unified TV Buying - Ad Tech Daily
AI engine finds the ideal mix of linear and Connected TV to improve TV advertisers’ reach and return on ad spend. MINNEAPOLIS — TV advertising agency Marketing Architects announces the release of Annika Audience™. The AI-powered recommendation engine finds the ideal mix of linear and Connected TV media based on advertisers’ target audience and campaign goals. This addresses […]
Phreesia and Ad Council Partnership Yields High Patient Engagement in 3 Mental Health Awareness Campaigns - Ad Tech Daily
Messaging at the point of care encourages patients to take steps toward improving their mental health ALL-REMOTE COMPANY/WILMINGTON, Del. & NEW YORK — Phreesia, a leader in patient intake, outreach and activation, has collaborated with the Ad Council, a nonprofit organization at the forefront of driving change through social impact marketing, to bring three public […]