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Perion Partners with KT Corporation and NHN AD to Drive New Advertising Revenue in Korea’s High-Growth Programmatic Market - Ad Tech Daily
KT Taps Perion to Attract Global Advertisers; NHN AD Expands Access to Korean Premium Media NEW YORK & TEL AVIV, Israel — Perion Network Ltd. (NASDAQ & TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, today announced strategic partnerships with KT Corporation and NHN AD, two of South Korea’s leading […]
6sense Expands Executive Team to Scale Innovation and Advance Leadership in AI-Powered Revenue Marketing - Ad Tech Daily
SAN FRANCISCO — 6sense®, the first AI-powered revenue marketing platform, today announced three strategic executive appointments: Tim O’Neil as Chief Sales Officer, Amir Ravandoust as Chief Operating Officer, and Raj Gupta as Chief Development Officer. This expanded leadership bench underscores 6sense’s focus on accelerating innovation, operational discipline, and category leadership in Revenue AI. “We’re building the company that […]
Wurl and TVision Unveil New Report Linking Emotion Alignment to Higher Ad Attention on Streaming TV - Ad Tech Daily
First-of-its-kind analysis shows ads that are emotionally aligned with surrounding content consistently capture greater attention and drive performance PALO ALTO, Calif. — Wurl, a leader in the streaming TV industry, in partnership with TVision, the company measuring every second of TV and CTV viewer engagement, published a new report today called, The Impact of Emotion Alignment on […]
Vecima to Highlight Efficient, AI-powered Video Streaming and Innovative Monetization Solutions at IBC 2025 - Ad Tech Daily
VICTORIA, British Columbia — Vecima Networks Inc. (TSX: VCM) today announced its MediaScale™ solution line-up for IBC 2025 in Amsterdam, highlighting multiple video industry innovations, including KeyFrame and MediaScale Open CDN. The KeyFrame Media Optimization solution enables Content Providers to elevate video quality using real-time generative AI while simultaneously reducing bitrates. This patented technology not only continues […]
Overwolf Expands European Presence with Former Activision Blizzard Executive to Accelerate Brand Partnership Growth - Ad Tech Daily
Business has grown by 385% since entering the EU market one year ago Overwolf Ads, a world-leading platform empowering brands and advertisers to reach over 100 million monthly gamers, today announced the expansion of its European operations with the appointment of Adam Davis as Director of Brand Partnerships. This strategic hire supports Overwolf’s continued growth […]
OpenX Fuels Continued Commercial Growth With Expanded Leadership Across Buyer Development and Marketing - Ad Tech Daily
PASADENA, Calif. — OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the promotions of Stacy Bohrer to Senior Vice President of Buyer Development and Amanda Forrester to Senior Vice President of Marketing and Communications, reinforcing the company’s commitment to commercial momentum and partner-centric product innovation. OpenX Technologies, Inc., one of the world’s leading […]
Innovid Expands Integration with LinkedIn to Support CTV Ads - Ad Tech Daily
Enhancing Innovid’s Social Ads Manager to Help Marketers Reach Professional Audiences on CTV—Within the Same Platform They Use for Social NEW YORK — Innovid, the independent software platform for the creation, delivery, measurement, and optimization of advertising, today announced it now supports LinkedIn Connected TV Ads as a LinkedIn Marketing Partner for Campaign Management and Reporting […]
Vaudit Raises $7.3 Million from Adtech Veterans to Launch AI-powered Auditing Platform for Digital Ad Spend - Ad Tech Daily
All Previous Investors Participated in Oversubscribed Round, New Investors Added, Vaudit Names Piotr Korzeniowski Chief Operating Officer SAN FRANCISCO — Vaudit, formerly BlokID, today announced the successful closing of a $7.3 million seed round of financing led by Mucker Capital, with participation from AVV, AppWorks, Plug and Play, and Kyber Knight. The list of investors […]
DoubleVerify’s 2025 Global Insights Report Uncovers North America’s Shifting Digital Ad Landscape - Ad Tech Daily
From rising bot fraud to the growing impact of attention metrics, DV’s latest report reveals key trends shaping media quality and performance NEW YORK — DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today released its 2025 Global Insights: North America Report. The annual report highlights […]
VideoAmp and Warner Bros. Discovery Sign Multi-Year Deal to Advance Measurement and Currency Innovation - Ad Tech Daily
Agreement provides optionality to marketplace across 2025 Upfront and beyond NEW YORK — Today, VideoAmp, a leading advertising technology company, announced a multi-year agreement with Warner Bros. Discovery, Inc. (Nasdaq: WBD) to expand their longstanding relationship and continue delivering currency optionality to the advertising marketplace. As part of the agreement, Warner Bros. Discovery (WBD) will leverage VideoAmp’s advanced […]
Viant Launches IRIS-enabled™ Content Report and Pre-Bid Targeting - Ad Tech Daily
Expanding CTV Capabilities and Merging Brand Impact with Digital Precision IRVINE, Calif. — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a major advancement with IRIS-enabled™ Content Report and Pre-Bid Targeting within the Viant Demand-Side Platform (DSP). This strategic integration marks a significant milestone for Connected TV (CTV) advertising, […]
eClerx Marks 25 Years of Innovation, Growth, and Client Impact - Ad Tech Daily
eClerx Services Ltd. (NSE: ECLERX), a global leader in productized services and operations celebrates its 25th anniversary this year, marking its journey from a single-client operation to a publicly traded, global enterprise with 20,000+ employees across APAC, EMEA, and the Americas. “Twenty-five years ago, eClerx set out to build a company rooted in problem-solving, client […]
StackAdapt Unveils Snowflake Native App, Powered by Snowflake Cortex AI, Unlocking First-Party Data Activation and Insight for Programmatic Campaigns - Ad Tech Daily
First DSP to embed Snowflake Cortex AI in the Snowflake Native App Framework, turning complex data into actionable audiences with just a few clicks TORONTO — StackAdapt (www.stackadapt.com), a leading technology company in advertising and marketing, today announced the availability of its first Snowflake Native App, powered by Snowflake Cortex AI, on Snowflake Marketplace. It is […]
Dailymotion Advertising Introduces EchoAI: The Conversational Ad Format Powered by AI - Ad Tech Daily
A proprietary innovation combining AI and creativity, designed to help brands move beyond traditional KPIs and generate meaningful conversational engagement. NEW YORK — Dailymotion Advertising, the video marketing suite developed by Dailymotion, announces the launch of EchoAI, an exclusive video ad format that combines a conversational AI engine trained on the advertiser’s proprietary content with a […]
Digital Turbine Joins The Coalition for a Competitive Mobile Experience - Ad Tech Daily
Bringing deep mobile ecosystem expertise, Digital Turbine strengthens the Coalition’s mission to create a fair and open app economy AUSTIN, Texas — Digital Turbine, the leading platform powering premium mobile experiences through innovative technology, today announced its membership in The Coalition for a Competitive Mobile Experience (CCME). Digital Turbine joins founding members Garmin, Match Group, […]
Vici Launches a Game-Changing YouTube Suite for Maximizing Brand Visibility and Performance - Ad Tech Daily
Three YouTube Advertising Options, Targeted with Behavioral and Retargeting technology. Vici, a MarTech leader in the digital advertising space, introduced YouTube+, a comprehensive advertising suite designed to elevate brand awareness and reach across multiple YouTube platforms. “The feedback I keep getting about this product, especially with YouTube TV, is how impressive the reporting is,” said […]
MGID Launches CPA Tune, Delivering 155% Higher Conversion Rates Through Automated Bid Optimization - Ad Tech Daily
New self-optimizing AI system boosts conversion rates, lowers CPA, and makes “clicks” an obsolete metric LOS ANGELES — MGID, the global advertising platform, today announces the release of CPA Tune. This powerful self-optimizing system utilizes machine learning to maximize conversions and efficiency at scale across native advertising campaigns. This launch follows the launch of MGID’s CTR Guard, […]
Trilliad Appoints Sarah Strassheim as Chief Financial Officer - Ad Tech Daily
ANNAPOLIS, Md. — Trilliad, a market-leading Growth Services Provider, is pleased to announce the appointment of Sarah Strassheim as Chief Financial Officer. A seasoned finance executive with 20+ years of experience, Sarah brings deep expertise in financial management, strategic planning, and operational excellence to her new role. These leadership investments reflect Trilliad’s long-term strategy to […]
DoubleVerify Uncovers ShadowBot Scheme Involving 35 Million Spoofed Mobile Devices - Ad Tech Daily
DV’s Fraud Lab detected amateur-level fraudster mistakes behind a $2.5M fraud operation targeting CTV and mobile inventory NEW YORK — DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today released the discovery of ShadowBot, a fraudulent bot scheme that generated over 35 million spoofed mobile devices […]
800.com Launches Integrations with Google, Meta, and Bing Ads to Power Smarter Marketing Attribution - Ad Tech Daily
NEW YORK — 800.com, a trusted leader in cloud-based business telephony, now offers seamless call tracking integrations with the world’s top digital ad platforms: Google Ads, Meta Ads (Facebook and Instagram), and Microsoft Bing Ads. With these new capabilities, businesses can track inbound calls from paid campaigns, gain full-funnel attribution, and optimize marketing spend based […]
Mediaocean Promotes Ramsey McGrory to President of Prisma Amid Global Growth and Platform Expansion - Ad Tech Daily
Appointment reflects focus on Prisma innovation and enhancing the value of Innovid and Protected integrations NEW YORK — Mediaocean, the foundational partner for omnichannel advertising, today announced the promotion of Ramsey McGrory to President of Prisma, the industry’s trusted platform for integrated media buying, optimization, and execution. In this role, McGrory will oversee the continued growth and […]
LiveRamp’s Data Collaboration Platform Drove 313% ROI for Brands, According to Total Economic Impact Study - Ad Tech Daily
LiveRamp enables cost savings and business benefits across media planning, campaign performance, and ROAS by collaborating responsibly with data SAN FRANCISCO — LiveRamp (NYSE: RAMP), the leading data collaboration partner, today announced the findings of a commissioned Total Economic Impact™ (TEI) study conducted by Forrester Consulting on behalf of LiveRamp. The study revealed that a composite organization representative […]
DAIVID Brings Creative Intelligence To Retail Media Networks With AI-Powered Tool - Ad Tech Daily
Creative Data Feed API delivers full-funnel, real-time creative evaluation and optimisation for RMNs, measuring emotions, attention and purchase intent across every individual ad at scale LONDON, UK; SCOTTSDALE, AZ – Retail media networks (RMNs) and brands can now measure and optimise the creative effectiveness of their retail media ads in real time using an AI-powered […]
As AI Ad Production Surges, DAIVID Launches New Tool To Help Advertisers Maintain Effectiveness Of Gen AI Creative - Ad Tech Daily
New API puts the human back in the Gen AI loop, predicting viewer responses in real-time to help brands and agencies optimise AI-generated creative across the entire marketing funnel LONDON – June 24, 2025 – Creative data provider DAIVID today unveiled a new tool that instantly measures the effectiveness of AI-powered creative, helping marketers maintain the […]
Vici Unveils a Powerful Innovation to Capture Website Visitor Data - Ad Tech Daily
Vici, a MarTech leader in the digital advertising space, proudly announces the launch of Website Visitor ID, a groundbreaking tool that empowers partners to de-anonymize website traffic and transform it into real, actionable sales leads. “We launched Website Visitor ID to record-breaking attendance and hundreds of account executives, media groups, and agencies from across the […]
Kinetiq and NLogic Partner to Advance TV Ad Intelligence - Ad Tech Daily
Kinetiq Partners with NLogic to Power Next-Generation TV Ad Intelligence in Canada Kinetiq’s Expanded Canadian Network Fuels NLogic’s Spots Offerings with Comprehensive, Real-Time Ad Intelligence Philadelphia, PA and Toronto, ON – Kinetiq, the AI-powered platform unifying global media intelligence into actionable insights, is proud to announce a new partnership with NLogic, Canada’s leading provider of […]
eClerx Expands Global Footprint with New Delivery Center in Lima, Peru - Ad Tech Daily
NEW YORK: eClerx Services Ltd (ECLERX.NS), a leading productized services provider, today announced the opening of its new delivery center in Lima, Peru. This strategic expansion bolsters the company’s ability to deliver cutting-edge digital care, technology, data, analytics, and process management services to global clients. The Lima center is strategically positioned to meet the growing […]
Kinetiq and DAIVID Partner to Transform TV Advertising Measurement with AI-Driven Insights - Ad Tech Daily
Kinetiq integrates DAIVID’s AI-powered creative performance metrics into its real-time TV intelligence platform to maximize impact for advertisers Kinetiq, the AI-powered platform unifying global media intelligence into actionable insights, today announced a strategic partnership with DAIVID, a pioneer in using AI to measure and improve the effectiveness of brands’ creative, to redefine how advertisers evaluate and […]
Emplifi Fuel Launch Gives Brands End-to-End Customer Journey Solution - Ad Tech Daily
Integrated and industry-specific solutions yield 50% more commerce and 39% time saved in social customer care New York – Emplifi, a leader in customer engagement solutions, today launched Emplifi Fuel, an out-of-the-box customer engagement solution that revolutionizes how brands organize, plan, and execute marketing campaigns and customer care strategies. Powered by public voice-of-customer (VoC) data, […]
The Financial Times Names Almedia Third Fastest-Growing Company in Europe, Number One in Advertising - Ad Tech Daily
BERLIN, GERMANY – Almedia, the data-driven platform engineering the future of mobile gaming user acquisition, today announces it has been named Europe’s third fastest-growing company in the prestigious FT1000 listing. The FT1000 is an annual listing of Europe’s fastest-growing companies, compiled by the Financial Times and Statista based on average annual revenue growth over a […]
Fetch Drives Explosive Growth for MobileGames Through Super Bowl Partnership with adjoe - Ad Tech Daily
80,000 game installs in the first minute. 500,000 game installs within the first hour. $1 million in Fetch Points generated for users. Fetch, America’s Rewards App, has revolutionized mobile rewards by rewarding consumers every time they shop or dine. In 2024, they took it further with Fetch Play – an adjoe-powered Arcade integration that lets […]
Industry Coalition Rallies Advertisers for Know Your Customer Consultation - Ad Tech Daily
UK anti-ad fraud group UKSAFC calls on the industry to look more closely at where ad budgets are being spent London, UK – UKSAFC (The UK Stop Ad Funded Crime Group) is calling for advertising industry cooperation as it announces the launch of a consultation on a forthcoming initiative to tackle ad-funded crime and fraud. Ad fraud […]
Hoopla Digital, in Collaboration with Generation Media and Lumen Research, Unveils Industry-First Attention Measurement Model for Children’s Advertising - Ad Tech Daily
London, UK – Hoopla Digital, in collaboration with Generation Media and Lumen Research, has launched a whitepaper introducing the industry’s first attention measurement model specifically designed for children’s advertising. Conducted in full compliance with GDPR-K and COPPA regulations, the study explores how children aged 8-12 engage with interactive ads, focusing on Hoopla’s playable reward ad unit, […]
Utiq Expands Regional Leadership in Southern Europe and DACH to Support Continued Growth - Ad Tech Daily
Strategic leadership appointments reinforce Utiq’s investment in people and commitment to responsible digital marketing Brussels, Belgium: Utiq, the European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, today announces its regional expansion with the establishment of dedicated leadership for Southern Europe and the DACH region. Monica Rodriguez has been promoted to lead Utiq’s […]
Digital Publishers Prioritising Business Fundamentals as ESG Efforts Wane, Reveals AOP Survey - Ad Tech Daily
Digital Publishers Prioritising Business Fundamentals as ESG Efforts Wane, Reveals AOP Survey Readership growth is the top priority for digital publishers, which many plan to achieve through increased content output London, UK: The Association of Online Publishers (AOP) has released the ‘Digital Publishing: Outlook and Priorities for 2025’ report, summarising findings from its annual survey of […]
Auxia Raises $23.5M to Redefine Brand Personalization with Agentic AI - Ad Tech Daily
VMG Technology Partners led the latest round, with participation from over 50 industry leaders, including Google CMO Lorraine Twohill, Booking.com CMO Arjan Dijk, and former Meta Chief Business Officer David Fischer Google and Meta alumni founded Auxia to give marketing teams the same AI capabilities used by tech giants without requiring specialized data science teams […]
Vertical Impression Launches Enhanced Attention Measurement - Ad Tech Daily
TORONTO – Vertical Impression’s elevator network has always been smart, using advanced analytics to understand what catches a viewer’s eye. Now, it’s even smarter. Following successful early access with Canada’s premier advertisers, the company is rolling out major upgrades to its engagement reporting. This isn’t just another update – it’s a complete upgrade that brings […]
Major U.S. MVPDs Announce Alignment on Key Terms for Multiscreen TV Advertising - Ad Tech Daily
Comcast Advertising, Cox, DIRECTV Advertising, DISH Media, Optimum Media, Spectrum Reach and Verizon Fios roll out unified terminology guidance together with Ampersand and the VAB to bring more clarity to a complex industry According to new research from Advertiser Perceptions, only 20% of advertisers say terms are being used consistently by their partners NEW YORK […]
TripleLift Names Dave Helmreich as Chief Executive Officer - Ad Tech Daily
New York, NY – TripleLift, the Creative SSP transforming digital advertising with innovative technology and immersive ad formats, today announced the appointment of Dave Helmreich to the position of chief executive officer. Helmreich will build on TripleLift’s momentum by accelerating strategic initiatives and growth plans, further enhancing its market leadership and driving innovation in the digital advertising […]
Lemma Phi Free CMS for DOOH Screen Owners - Ad Tech Daily
Lemma disrupts the DOOH CMS landscape with Lemma Phi: A Free , AI-powered media discovery solution establishing direct connect to global programmatic demand By eliminating CMS costs, Lemma Phi lets screen owners, especially smaller operators, reinvest savings into crucial areas of their business, while enabling access to mainstream demand through Lemma’s AI-driven discovery platform Lemma, […]