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HUMAN and Opera Ads Partner to Enhance CTV Advertising Security at Scale - Ad Tech Daily
HUMAN Security, Inc – the leader in protecting enterprises by disrupting bot attacks, client-side threats, and digital fraud and abuse – today announced that Opera Ads – will leverage HUMAN as a pre-bid detection and mitigation solution to ensure the security and integrity of its Connected TV (CTV) traffic. The integration helps Opera Ads enhance […]
Motorsport Network Adopts European Unified ID to Drive Relevant Advertising Across Its Publications - Ad Tech Daily
Motorsport Network joins a growing list of brands partnering with The Trade Desk to enhance relevant advertising LONDON – Global media company Motorsport Network today announced its adoption of the open-source identity solution European Unified ID (EUID) pioneered by The Trade Desk. It joins a growing network of advertisers, publishers and brands using the industry-wide identifier to […]
Taboola Opens Maximize Conversions AI Bidding Technology to All Advertisers to Drive More Conversions and Lower Campaign Costs; Offering Reaches Milestone Adoption with 100% Increase in Advertiser Campaigns Quarter Over Quarter - Ad Tech Daily
New York, NY – Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced its performance advertising-focused bidding technology, Maximize Conversions, is now available for all advertisers. Previously, thousands of advertisers have used Maximize Conversions, which is an AI-powered technology that enables Taboola advertisers to drive more conversions and lower cost for campaigns. […]
Matt Hill Joins Sky Media to Lead Insight and Measurement - Ad Tech Daily
London, UK – Sky Media has announced the appointment of Matt Hill as the new Director of Insight & Measurement, following a comprehensive search process. Matt will be joining from Thinkbox where he established himself as an influential industry thought leader in the insight space. Matt will start the role in February replacing Lucy Bristowe, who […]
Claire Atkinson, Journalist Behind "The Media Mix", Announced as Epica Awards 2024 Jury President - Ad Tech Daily
A seasoned reporter covering the media industry, Claire has held senior positions at The New York Post, NBC and Business Insider. As the only global creative prize judged by the press, The Epica Awards is proud to announce that highly respected journalist Claire Atkinson – who has spent her career covering the global media business […]
Promotions for Sam Kennedy and Jessica Vo as RAPP UK Bolsters Leadership Team - Ad Tech Daily
Sam Kennedy promoted to Executive Vice President Client Leadership Jessica Vo promoted to Executive Vice President Global Marketing Orchestration London: Leading precision marketing agency RAPP UK is today announcing the promotions of Sam Kennedy to EVP, Client Leadership, and Jessica Vo to EVP, Global Marketing Orchestration. The promotions of Kennedy and Vo coincides with a pivotal […]
Adelaide Strengthens Team with Claire Browne as New Head of Research - Ad Tech Daily
New York, United States — Adelaide, the leader in attention-based media quality measurement, is thrilled to announce the appointment of Claire Browne as its fractional Head of Research. In her role, Browne will lead the strategic direction of Adelaide’s research initiatives and represent the company’s interests on industry councils, such as the Advertising Research Foundation’s […]
Debunking PR Myths: Understanding the True Scope of Public Relations in Ad Tech - Ad Tech Daily
Public Relations is a cornerstone of any ad tech company’s communication strategy, vital for shaping and maintaining a positive image in a competitive and rapidly evolving industry. In the ad tech landscape, where innovation and adaptation are key, PR goes far beyond securing media coverage. It includes managing community relations, handling crises, planning events, creating […]
Rightpoint, a Genpact Company, Introduces 'Total Experience' Approach to Help Enterprises Meet AI’s Rapid Adoption and Other Changing Market Dynamics - Ad Tech Daily
Twitter Linkedin Facebook Reddit Email Buffer Rightpoint leverages deep understanding of customer, employee, and product experiences to help transform how people, technology, and business interact CHICAGO, IL – Rightpoint, a global experience leader and Genpact company, has launched a new approach to help its clients navigate ever-evolving market dynamics, including the rapid adoption of artificial […]
MiQ Appoints Leading Media and Technology Executives Zillah Byng-Thorne and Rob Norman to Global Statutory Board - Ad Tech Daily
Twitter Linkedin Facebook Reddit Email Buffer The Addition of Two Non-executive Directors Further Accelerates Strategic Decision-Making & Global Programmatic Business Growth LONDON & NEW YORK – MiQ, a leading global programmatic media partner, today proudly announced the appointment of esteemed media and technology leaders Zillah Byng-Thorne and Rob Norman as non-executive directors to its Global […]
Mobile App Research Reveals 1st and 2nd Impressions Are Everything - Ad Tech Daily
Twitter Linkedin Facebook Reddit Email Buffer Airship Finds Most Consumers Turn to Mobile Apps to Simplify Their Lives Yet challenges persist: a 10-country survey reveals most consumers use apps only once or twice before deciding whether to delete them, making onboarding experiences crucial LAS VEGAS — Mobile app experience company Airship today released new global […]
AdPlugg Releases New WordPress Ad Block - Ad Tech Daily
Twitter Linkedin Facebook Reddit Email Buffer WordPress users can now easily place ads using the AdPlugg ad block San Francisco, CA – Today, AdPlugg announced the release of a new WordPress ad block. Integrated into WordPress’ built-in block editor, the AdPlugg ad block makes it easy for publishers to insert ads into their WordPress pages […]
Dailymotion Advertising Finds Only 9% of U.S. Travelers Select Their Destination Based on the Ability to Work Remote - Ad Tech Daily
Twitter Linkedin Facebook Reddit Email Buffer The Travel Personas Report 2023 provides advertisers an understanding of U.S. travelers preferences to better target audiences New York and Paris – Dailymotion, the leading independent, worldwide video marketing platform, has today released its Travel Personas Report 2023 which identifies U.S. local travel trends that aid advertisers and marketers […]
Creator Guided Shopping Platform LTK Launches Social Media Advertising for Brands - Ad Tech Daily
Twitter Linkedin Facebook Reddit Email Buffer DALLAS — LTK, the global creator marketing platform, today launched social media advertising for brands to further leverage LTK Creator content to drive business outcomes. The new LTK Boost™ advertising solution allows brands to amplify creator collaboration content directly from the creator’s social media handles – leading to higher […]
AppsFlyer Taps Leading Anti-Fraud Expert Andreas Naumann Amid Rise of Mobile Fraud - Ad Tech Daily
Twitter Linkedin Facebook Reddit Email Buffer SAN FRANCISCO & BERLIN — AppsFlyer today announced the appointment of Andreas Naumann as its anti-fraud evangelist. Naumann is one of the most internationally renowned and knowledgeable experts in the field of mobile ad fraud and security, and brings over a decade of industry experience to AppsFlyer as it continues […]
Sam’s Club Member Access Platform (MAP) Pioneers True Closed-Loop, Omnichannel Attribution for Advertising - Ad Tech Daily
Twitter Linkedin Facebook Reddit Email Buffer Advertisers gain visibility and efficiency with accurate, real-time attribution of in-club and online purchases driven by search and sponsored product campaigns BENTONVILLE, Ark. — Sam’s Club®, a division of Walmart Inc. and a leading membership warehouse club, is announcing that advertisers can now attribute in-club purchases to their search […]
Adobe Announces New Sensei GenAI Services to Reimagine End-to-End Marketing Workflows - Ad Tech Daily
Twitter Linkedin Facebook Reddit Email Buffer LAS VEGAS — At Adobe Summit – the world’s largest Digital Experience Conference – Adobe (Nasdaq:ADBE) announced generative AI innovations across Adobe Experience Cloud that will redefine how businesses deliver customer experiences. “Business growth is driven by customer experiences, and generative AI is a transformative, foundational technology that will impact every […]
ReBid Adds Amazon Ads and TikTok Ads to Its Unified Madtech Intelligence Platform - Ad Tech Daily
Twitter Linkedin Facebook Reddit Email Buffer NEW YORK — ReBid, the leading unified Madtech Intelligence platform, announced today the integration of Amazon Ads and TikTok Ads, enabling customers to activate, manage and get unified reporting and dashboard across multiple search, social, programmatic and commerce ad platforms. “As the advertising landscape continues to evolve, it’s crucial […]
KERV Interactive and the Ad Council's Love Has No Labels Campaign Drive Measurable Impact with Innovative Diversity, Equity and Inclusion Effort, Breaking Industry Benchmarks by 123% - Ad Tech Daily
Twitter Linkedin Facebook Reddit Email Buffer AUSTIN, Texas — In an effort to address bias, hate, and discrimination within the United States, KERV Interactive (KERV), the leading AI-powered digital advertising platform, and the Ad Council, a national nonprofit organization at the forefront of driving change through social impact marketing, partnered to extend the Ad Council’s iconic Love […]
Initial Assessment by Scope3 Reveals Key Carbon Benefits of Teads’ Direct Inventory - Ad Tech Daily
Twitter Linkedin Facebook Reddit Email Buffer INITIAL ASSESSMENT BY SCOPE3 REVEALS KEY CARBON BENEFITS OF TEADS’ DIRECT INVENTORY Teads to leverage Scope3 data for internal analysis and to stand up solutions for media decisions around carbon emissions Singapore – Teads, the global media platform, today revealed key carbon benefits of its direct inventory in an […]
Estrella Media Taps FreeWheel to Accelerate Growth of Connected TV Advertising for Its Spanish Language Digital Channels - Ad Tech Daily
Twitter Linkedin Facebook Reddit Email Buffer FreeWheel to help Estrella Drive Value and Monetization for its Valuable connected TV Hispanic audience LOS ANGELES — Estrella Media, the transformative Spanish-language media company serving a diverse multiplatform Hispanic audience in the US, today announced that it has partnered with FreeWheel, a global technology platform for the TV advertising […]
Creatopy Releases Digital Advertising Report with Key Insights on Advertiser Sentiment, Budgeting, and Channel Preferences - Ad Tech Daily
Twitter Linkedin Facebook Reddit Email Buffer Creatopy, a leading ad design automation platform, is set to release its latest report on the state of digital advertising for 2023. The report offers insights into advertiser sentiment, budgeting, and channel preferences based on a survey of 200 respondents working in advertising across different industries in the United […]
Hyros Announces AdTech Veteran and Entrepreneur Inman Breaux as Chief Executive Officer to Helm the Leading Multi-Channel Attribution Company - Ad Tech Daily
Twitter Linkedin Facebook Reddit Email Buffer Hyros to Address Customer Data Privacy Attribution Issues Impacting the AdTech Industry AUSTIN, TX – Hyros Inc. (“Hyros”), a leading multi-channel attribution company, today announced that AdTech Veteran Inman Breaux has been named Chief Executive Officer (CEO). Breaux assumed day-to-day leadership of the company earlier in March and is […]
Instreamatic Brings Generative AI Into Audio Ad Campaigns - Ad Tech Daily
Twitter Linkedin Facebook Reddit Email Buffer Instreamatic has launched Contextual Audio Ads. This new solution leverages generative AI to significantly improve traditional audio ads, and increase advertiser engagement and ROI. Contextual Audio Ads offer advertisers unlimited capacity to dynamically generate fully-customized creative content that is relevant to the listener’s specific context and environment. The digital […]
Adtelligent Joins IAB Canada's Transparency and Consent Framework - Ad Tech Daily
Twitter Linkedin Facebook Reddit Email Buffer Adtelligent has announced their approved status as the latest vendor to join IAB Canada’s Transparency and Consent Framework (TCF Canada), showing the company’s commitment to building a more transparent and privacy-oriented advertising environment. IAB Canada, the national trade association and thought leader for the Canadian interactive marketing and advertising […]
Remerge Unveils Partnership Program to Help Agencies Master Mobile Marketing for Their App-Based Clients - Ad Tech Daily
Twitter Linkedin Facebook Reddit Email Buffer NEW YORK — Remerge launched Agency Activators – a partnership program empowering media and brand agencies to become qualified leaders in the programmatic in-app advertising market. Remerge, which ranks as the top global player for mobile re-engagement campaigns after Meta and Google, will share the inner workings of its technology and offer workshops […]
AdTechCares Partners with Project Drawdown to Launch Climate Action Campaign - Ad Tech Daily
Twitter Linkedin Facebook Reddit Email Buffer Campaign Serves to Stem Misinformation on Climate Change Through Creative Ad Formats Reaching Millions of People; is Supported by Founding AdTech Partners InMobi, Pinterest, Verve Group, Index Exchange, Amobee, Media.net, SeenThis, SmartNews, Media.Monks, Smartly.io REDWOOD CITY, Calif. & LOS ANGELES — AdTechCares––a 501 (c)(3) organization co-founded in 2020 by […]
Quotient’s Retail Ad Network Launches to Simplify and Consolidate Off-Site Retail Media Campaigns Through One Holistic Platform - Ad Tech Daily
Twitter Linkedin Facebook Reddit Email Buffer The network unifies the fragmented retail media landscape and brings massive scale, robust measurement, convenience of execution and data transparency. SALT LAKE CITY — Quotient (NYSE: QUOT), a leading digital media and promotions technology company, today announced the launch of its Retail Ad Network that aggregates individual retail media networks to […]
Index Exchange Accelerates its Sustainability Initiatives with Ad Net Zero Partnership - Ad Tech Daily
Twitter Linkedin Facebook Reddit Email Buffer The company joins Ad Net Zero to further its commitment to a sustainable future Index Exchange Inc. (Index), one of the world’s largest independent ad exchanges, today announced it has partnered with Ad Net Zero, an organization driving collective industry action to reduce the carbon impact of developing, producing, and running […]
The Trade Desk Appoints Trish Frohman as Senior Vice President of Business Development, North America - Ad Tech Daily
Twitter Linkedin Facebook Reddit Email Buffer VENTURA, Calif. — Global advertising technology leader The Trade Desk (Nasdaq: TTD) announced the appointment of Trish Frohman as Senior Vice President of Business Development for North America. She will lead all business development activities for the company’s largest region including new client acquisition and expansion. Frohman will report […]
Roku and Best Buy Help Create Better TV Experience through New Advertising and Retail Relationship - Ad Tech Daily
Twitter Linkedin Facebook Reddit Email Buffer Multifaceted first-to-market relationship includes exclusive in-store availability of new Roku-branded TVs, enhanced advertising sales relationship, and in-person SXSW activation SAN JOSE, Calif. — Roku, (Nasdaq: ROKU) the #1 TV streaming platform in the U.S., Canada, and Mexico*, and Best Buy (NYSE: BBY), the leading consumer tech retailer in the U.S., announced a first-to-market […]
AiAdvertising Recognized as a Google Premier Partner - Ad Tech Daily
Twitter Linkedin Facebook Reddit Email Buffer Enables Integration of the Campaign Performance Platform with Google’s Machine Learning Technologies to Provide Greater Value to Clients Through Combined Technologies and Expertise SAN ANTONIO — AiAdvertising, Inc. (OTC: AIAD), a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) for today’s marketing […]
Nativex Wins Best Partnership for Third Straight Year at Ocean Engine's 2022 China Inbound Award - Ad Tech Daily
Twitter Linkedin Facebook Reddit Email Buffer GUANGZHOU, China — Nativex, a leading global digital marketing agency, has won the grand honor of Best Partnership for the third consecutive year at the Ocean Engine 2022 China Inbound Award. The award recognizes Nativex’s contribution to building a bridge for enterprises and customers entering China, the world’s largest […]
iHeartPodcast Network Announces First-Ever Influencer Summit Bringing Today’s Leading Creators and Brands Together to Discuss the Future of Podcast Advertising - Ad Tech Daily
Twitter Linkedin Facebook Reddit Email Buffer NEW YORK — The iHeartPodcast Network announced today an industry-first Influencer Summit where some of the most successful podcast creators will open the mic and teach marketers the art of podcast advertising on Wednesday, April 26, 2023, at the iHeartMedia executive offices in New York City. The hands-on educational […]
InMobi Advances Apple's Privacy-First Vision, Launching New Capabilities for Driving iOS App Growth, Leveraging SKAdNetwork Attribution - Ad Tech Daily
Twitter Linkedin Facebook Reddit Email Buffer Pioneering Automated Platform Supports All Iterations of SKAN Globally, Including New 4.0 Version SAN FRANCISCO — InMobi, a leading provider of mobile marketing and monetization technologies, announced its new industry-first, proprietary programmatic bidder to better drive iOS app performance for growth marketers without relying on user-level identifiers. Complementing InMobi’s […]
Organic Search Serves Critical Role in Brand Building, New Survey Reports - Ad Tech Daily
Twitter Linkedin Facebook Reddit Email Buffer Study shows over half of U.S. and UK consumers trust a brand more when it organically ranks higher in their search results NEW YORK — More than half (51%) of people place more trust in a brand that ranks high in natural or organic search results than one that […]
Tagger Media Expands into Middle East and India Following Successful Growth in EMEA and Latin America - Ad Tech Daily
Twitter Linkedin Facebook Reddit Email Buffer Brand partners with content and influencer marketing agency YAAP, to drive development in these regions SANTA MONICA, Calif. — Tagger Media, the global technology leader powering influencer marketing and social intelligence, announced its expansion into the Middle East and India through an exclusive partnership with YAAP, a specialized content and […]
Brightcove Launches 'Ad Monetization' Service for Media Clients, Establishes Global Advertising Operations Team - Ad Tech Daily
Twitter Linkedin Facebook Reddit Email Buffer The newly formed team and launch of an ad monetization service strengthens Brightcove’s commitment to providing media customers with solutions to maximize their revenue BOSTON — Brightcove (NASDAQ: BCOV), the world’s most trusted streaming technology company, today announced the launch of Brightcove Ad Monetization, a new bespoke service designed for media […]
Digital Media Solutions, Inc. Signs an Agreement To Acquire The HomeQuote.io Home Services Marketplace From Customer Direct Group Along With Their Brand Direct International Ad Network - Ad Tech Daily
Twitter Linkedin Facebook Reddit Email Buffer CLEARWATER, Fla. — Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals, today announced that it has entered into an agreement to acquire the HomeQuote.io […]
Nativex Becomes a Certified Partner of Petal Ads, Bolstering its One-stop Advertising Solution for Global Growth - Ad Tech Daily
Twitter Linkedin Facebook Reddit Email Buffer GUANGZHOU, China — Nativex has received certification as a Petal Ads partner, reaffirming its position as a leading digital marketing agency for global growth. This recognition builds on Nativex’s prior recognition as a Petal Ads Certified Partner and highlights its cross-border one-stop advertising solution, effectively aiding advertisers in achieving global growth. Nativex’s […]