News
Entertainment
Science & Technology
Life
Culture & Art
Hobbies
News
Entertainment
Science & Technology
Culture & Art
Hobbies
eClerx Expands Global Footprint with New Delivery Center in Lima, Peru - Ad Tech Daily
NEW YORK: eClerx Services Ltd (ECLERX.NS), a leading productized services provider, today announced the opening of its new delivery center in Lima, Peru. This strategic expansion bolsters the company’s ability to deliver cutting-edge digital care, technology, data, analytics, and process management services to global clients. The Lima center is strategically positioned to meet the growing […]
Kinetiq and DAIVID Partner to Transform TV Advertising Measurement with AI-Driven Insights - Ad Tech Daily
Kinetiq integrates DAIVID’s AI-powered creative performance metrics into its real-time TV intelligence platform to maximize impact for advertisers Kinetiq, the AI-powered platform unifying global media intelligence into actionable insights, today announced a strategic partnership with DAIVID, a pioneer in using AI to measure and improve the effectiveness of brands’ creative, to redefine how advertisers evaluate and […]
The Financial Times Names Almedia Third Fastest-Growing Company in Europe, Number One in Advertising - Ad Tech Daily
BERLIN, GERMANY – Almedia, the data-driven platform engineering the future of mobile gaming user acquisition, today announces it has been named Europe’s third fastest-growing company in the prestigious FT1000 listing. The FT1000 is an annual listing of Europe’s fastest-growing companies, compiled by the Financial Times and Statista based on average annual revenue growth over a […]
Emplifi Fuel Launch Gives Brands End-to-End Customer Journey Solution - Ad Tech Daily
Integrated and industry-specific solutions yield 50% more commerce and 39% time saved in social customer care New York – Emplifi, a leader in customer engagement solutions, today launched Emplifi Fuel, an out-of-the-box customer engagement solution that revolutionizes how brands organize, plan, and execute marketing campaigns and customer care strategies. Powered by public voice-of-customer (VoC) data, […]
Hoopla Digital, in Collaboration with Generation Media and Lumen Research, Unveils Industry-First Attention Measurement Model for Children’s Advertising - Ad Tech Daily
London, UK – Hoopla Digital, in collaboration with Generation Media and Lumen Research, has launched a whitepaper introducing the industry’s first attention measurement model specifically designed for children’s advertising. Conducted in full compliance with GDPR-K and COPPA regulations, the study explores how children aged 8-12 engage with interactive ads, focusing on Hoopla’s playable reward ad unit, […]
Fetch Drives Explosive Growth for MobileGames Through Super Bowl Partnership with adjoe - Ad Tech Daily
80,000 game installs in the first minute. 500,000 game installs within the first hour. $1 million in Fetch Points generated for users. Fetch, America’s Rewards App, has revolutionized mobile rewards by rewarding consumers every time they shop or dine. In 2024, they took it further with Fetch Play – an adjoe-powered Arcade integration that lets […]
Utiq Expands Regional Leadership in Southern Europe and DACH to Support Continued Growth - Ad Tech Daily
Strategic leadership appointments reinforce Utiq’s investment in people and commitment to responsible digital marketing Brussels, Belgium: Utiq, the European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, today announces its regional expansion with the establishment of dedicated leadership for Southern Europe and the DACH region. Monica Rodriguez has been promoted to lead Utiq’s […]
Industry Coalition Rallies Advertisers for Know Your Customer Consultation - Ad Tech Daily
UK anti-ad fraud group UKSAFC calls on the industry to look more closely at where ad budgets are being spent London, UK – UKSAFC (The UK Stop Ad Funded Crime Group) is calling for advertising industry cooperation as it announces the launch of a consultation on a forthcoming initiative to tackle ad-funded crime and fraud. Ad fraud […]
Auxia Raises $23.5M to Redefine Brand Personalization with Agentic AI - Ad Tech Daily
VMG Technology Partners led the latest round, with participation from over 50 industry leaders, including Google CMO Lorraine Twohill, Booking.com CMO Arjan Dijk, and former Meta Chief Business Officer David Fischer Google and Meta alumni founded Auxia to give marketing teams the same AI capabilities used by tech giants without requiring specialized data science teams […]
Digital Publishers Prioritising Business Fundamentals as ESG Efforts Wane, Reveals AOP Survey - Ad Tech Daily
Digital Publishers Prioritising Business Fundamentals as ESG Efforts Wane, Reveals AOP Survey Readership growth is the top priority for digital publishers, which many plan to achieve through increased content output London, UK: The Association of Online Publishers (AOP) has released the ‘Digital Publishing: Outlook and Priorities for 2025’ report, summarising findings from its annual survey of […]
Vertical Impression Launches Enhanced Attention Measurement - Ad Tech Daily
TORONTO – Vertical Impression’s elevator network has always been smart, using advanced analytics to understand what catches a viewer’s eye. Now, it’s even smarter. Following successful early access with Canada’s premier advertisers, the company is rolling out major upgrades to its engagement reporting. This isn’t just another update – it’s a complete upgrade that brings […]
System1 and ITV Reveal the UK's Favourite Ads of 2024, Highlighting Creativity that Raised the Ceiling - Ad Tech Daily
LONDON – System1 and ITV have unveiled the UK’s top-performing ads of 2024, ranked by emotional resonance, category distinction, and unique creative elements such as humour and AI innovation. Save the Children, in collaboration with Aardman Studios, set a new benchmark for category distinction with a 5.9 Star Rating for their Christmas campaign, far surpassing the […]
German Leading Adtech Firm adjoe Expands to APAC Region - Ad Tech Daily
Hamburg-based adjoe, a global leader in mobile advertising, has announced its expansion into the APAC region, with new offices established in Singapore and Tokyo. The move signals adjoe’s commitment to high-potential markets for mobile gaming and advertising like China, Japan, and South Korea. This expansion builds on adjoe’s strong growth since its €100 million funding […]
Radio's Digital Revenue Surges Past $2 Billion, Setting a Record - Ad Tech Daily
NEW YORK – The radio industry has reached a significant milestone in its digital transformation, hitting $2.1 billion in digital revenue in 2024, according to the latest annual digital benchmarking report from RAB and Borrell Associates Inc, which was sponsored by Marketron. The 13th annual report highlights the increasing role of digital advertising in stabilizing the […]
Major U.S. MVPDs Announce Alignment on Key Terms for Multiscreen TV Advertising - Ad Tech Daily
Comcast Advertising, Cox, DIRECTV Advertising, DISH Media, Optimum Media, Spectrum Reach and Verizon Fios roll out unified terminology guidance together with Ampersand and the VAB to bring more clarity to a complex industry According to new research from Advertiser Perceptions, only 20% of advertisers say terms are being used consistently by their partners NEW YORK […]
Message to Stop Hate Captured the Most Attention at This Year's Superbowl, According to Eye-Tracking Data - Ad Tech Daily
The Foundation to Combat Antisemitism’s “No Reason to Hate” advert captured the most attention from viewers during last night’s Superbowl, according to the TVision Attention Index. The tool, which measured consumer attention throughout the event using eye-tracking technology, has identified which brands, moments and celebrities won the attention game at the event. Key findings of the […]
Brightcove Appoints Takayuki Tadokoro As Country Manager of Brightcove Japan - Ad Tech Daily
TOKYO — Brightcove, the world’s most trusted intelligent video engagement company, today announced the appointment of Takayuki Tadokoro as Country Manager of Brightcove Japan. “Takayuki Tadokoro brings more than 35 years of experience focusing on the streaming industry and equipping customers with solutions to grow their business” “Takayuki Tadokoro brings more than 35 years of […]
Multilocal Unveils New Brand Identity, Reinforcing Leadership in Curation - Ad Tech Daily
London, UK: Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation today announced the launch of its refreshed brand identity. This significant update represents a pivotal chapter in Multilocal’s journey, aligning its evolution with the dynamic landscape of digital advertising. Founded in 2019, Multilocal has dedicated the past five years to […]
Raptive Ranks #1 for Food and Family for the 7th Year in a Row - Ad Tech Daily
A Top 10 Comscore Site and the Leading Premium Publisher for Engaged Audiences NEW YORK – Raptive, the world’s leading creator media company, continues to dominate the digital landscape, ranking among the top 10 largest global digital media companies with an audience of 226 million. Comscore’s MMX Multi-Platform Total Audience December 2024 rankings further cement Raptive’s industry leadership, […]
R2B2 Acquires Caroda, Strengthening Position as a Leading Monetization and AdTech Platform in the CEE Region - Ad Tech Daily
Prague-based AdTech company R2B2, majority-owned by the private equity fund Genesis Capital Growth, has announced the acquisition of Caroda, a leading video advertising SaaS company. The deal represents a strategic step forward, enhancing the capabilities of both companies and driving growth in the CEE and especially in international markets. R2B2 specializes in maximizing online publishers’ […]
The Trade Desk Appoints Alex Kayyal to Board of Directors - Ad Tech Daily
VENTURA, Calif. — Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced the appointment of Alex Kayyal to its board of directors. “Alex’s early belief in The Trade Desk’s mission and his years of expertise in tech and global markets make him a valuable addition to our board” Kayyal has extensive experience as […]
Mediaocean Completes Acquisition of Innovid – Creating the Premier Global Independent, Omnichannel Ad Tech Platform - Ad Tech Daily
Innovid & Flashtalking Unite Under Mediaocean to Give Advertisers More Control, Choice, and Transparency NEW YORK – Mediaocean today announced the successful completion of its acquisition of Innovid, bringing together Innovid and Flashtalking to form an independent ad tech powerhouse. The combined entity creates a leading global, omnichannel ad tech platform, empowering brands, agencies, and publishers with more control, choice, […]
Revving Secures £107M to Combat UK Adtech's Cash Flow Crisis - Ad Tech Daily
Fintech Scale-Up Tackles 120-Day Payment Terms Head-On, Unleashes Industry Growth, Bolsters UK Competitiveness and Fuels £8.6 Billion Economic Impact London – Revving, an innovative fintech scale-up, transforming the digital media payment landscape with a completely fresh take on traditional invoice factoring set to transform UK competitiveness in the global adtech market, today announced a landmark […]
Lemma Phi Free CMS for DOOH Screen Owners - Ad Tech Daily
Lemma disrupts the DOOH CMS landscape with Lemma Phi: A Free , AI-powered media discovery solution establishing direct connect to global programmatic demand By eliminating CMS costs, Lemma Phi lets screen owners, especially smaller operators, reinvest savings into crucial areas of their business, while enabling access to mainstream demand through Lemma’s AI-driven discovery platform Lemma, […]
Verve Hires Industry Veteran Grant Gudgel as New Senior Vice President of Marketing - Ad Tech Daily
Verve, in its pursuit of its next phase of accelerated growth, is enhancing its team with a prominent name in the advertising technology space. The company today announced that Grant Gudgel will serve as Verve’s new SVP of marketing. Gudgel brings extensive experience in digital advertising to Verve, and his appointment enhances the company’s leadership […]
TripleLift Names Dave Helmreich as Chief Executive Officer - Ad Tech Daily
New York, NY – TripleLift, the Creative SSP transforming digital advertising with innovative technology and immersive ad formats, today announced the appointment of Dave Helmreich to the position of chief executive officer. Helmreich will build on TripleLift’s momentum by accelerating strategic initiatives and growth plans, further enhancing its market leadership and driving innovation in the digital advertising […]
PubMatic and KERV.ai Partner to Enhance Programmatic Advertising with Premium Supply Curation via Deal IDs - Ad Tech Daily
Advertisers Gain Enhanced Access to KERV’s AI-Powered Interactive and shoppable Video Ads through PubMatic’s Premium Omnichannel Inventory AUSTIN, Texas — KERV.ai, a leader in video analysis, performance, and monetization, today announced a strategic partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. Through this collaboration, marketers can now layer KERV’s […]
Roku the First Publisher to Launch Innovid Harmony Reach and Frequency, Driving Optimized Reach and Campaign Performance - Ad Tech Daily
Collaborating through Roku Data Cloud, Innovid & Roku Aim to Enhance CTV Outcomes NEW YORK — Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across CTV, linear, and digital, today announced the launch of Harmony Reach & Frequency for publishers, in partnership with Roku, the #1 TV streaming platform […]
Amazon Ads Brings Generative AI to Amazon Marketing Cloud with New SQL Generator - Ad Tech Daily
New capability helps advertisers develop insights faster and more efficiently using natural language, enabling full-funnel advertising across streaming TV, audio, and digital channels LAS VEGAS — At CES 2025, Amazon Ads today announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more quickly and easily develop insights […]
StoryStream Unveils new AI-Powered Video Commerce Solutions Including Stories, Shoppable Video, and Live Commerce - Ad Tech Daily
LONDON — StoryStream, a leader in AI-driven social shopping and eCommerce content solutions, today announced the launch of its new AI-powered video commerce platform, designed to revolutionise how brands engage customers online. The new solution empowers eCommerce brands and retailers with immersive storytelling, shoppable videos, and live commerce, creating more personalised and dynamic shopping experiences […]
Roku Unveils Data Cloud Collaboration Suite - Ad Tech Daily
New data solution suite maximizes scalable precision for TV streaming investments for advertisers and publishers Partners at launch include Innovid, iSpot.TV, OMG, PMG, and Yahoo DSP SAN JOSE, Calif. — Today, Roku, Inc. (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced the launch of Roku Data Cloud, which allows partners to access, […]
Liberty Media Names Derek Chang as President and Chief Executive Officer - Ad Tech Daily
A veteran media, sports and entertainment executive and Liberty Media board member, Chang will join Executive Committee of board with John Malone, Dob Bennett and Chase Carey ENGLEWOOD, Colo. — Liberty Media Corporation (“Liberty Media”) (Nasdaq: FWONA, FWONK, LLYVA, LLYVK) today announced that Derek Chang has been appointed President and Chief Executive Officer. “50 Most […]
ECN Partners with VIOOH to Expand Programmatic Digital-Out-of-Home to Premium European Offices - Ad Tech Daily
LONDON — ECN, a world leading digital-out-of-home office media publisher, today announced a new partnership with VIOOH, a premium global digital-out-of-home (DOOH) supply-side platform. This expands VIOOH’s global footprint to premium office buildings across the UK, France and Germany. VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers in the DOOH […]
SymphonyAI Showcases Groundbreaking CINDE Connected Retail Platform to Redefine Retail Landscape with Advanced Predictive, Generative, and Autonomous AI - Ad Tech Daily
Enterprise AI leader demonstrates revolutionary capabilities at NRF with next-generation AI for merchandising, store and space, and supply chain as it achieves 300,000+ store deployment milestone PALO ALTO, Calif. — SymphonyAI, a leader in predictive and generative AI SaaS products for the enterprise, is set to showcase its groundbreaking CINDE Connected Retail Platform at NRF […]
Comcast to Launch Industry-Changing, Cross-Publisher Advertising Solution for the Premium Video Category - Ad Tech Daily
Universal Ads to Empower Marketers of All Sizes to Easily Purchase Scalable, Performance-Driven Video Ad Campaigns Directly from Premier Media Companies Launch Partners Include A+E, AMC Networks, DIRECTV, Fox Corporation, NBCUniversal, Paramount, Roku, TelevisaUnivision, Warner Bros. Discovery, Xumo; Forging Groundbreaking Cross-Industry Partnerships to Strengthen the Ad Ecosystem for the Future Set to Launch in Q1, […]
Zeta Global Appoints Pamela Lord as President of Customer Relationship Management, Strengthening its Leadership in AI-Powered Marketing - Ad Tech Daily
NEW YORK — Zeta Global (NYSE: ZETA), the AI-powered marketing cloud, today announced that Pamela Lord has been appointed as its President of Customer Relationship Management (CRM). Lord, a proven leader in marketing technology, brings 25+ years of experience leading businesses at the intersection of data, technology and customer-centric solutions. Most recently, she served as Group […]
VideoAmp Renews Measurement and Currency Partnership with Paramount Global - Ad Tech Daily
NEW YORK — VideoAmp, a media measurement company transforming advertising, today announced an extension of their long-term partnership with Paramount Global that continues to move the media landscape forward. “We are excited to continue to grow our partnership, leading the industry in measurement and advanced currency solutions driven by big data and tech which ultimately […]
Albertsons Media Collective Enables Advertisers to Measure Performance with Greater Ease and Frictionless Access Via New API Offering and TransUnion Partnership - Ad Tech Daily
BOISE, Idaho — Albertsons Media Collective, the retail media arm for Albertsons Companies, Inc. (NYSE:ACI), today announced the launch of an API that will enable advertisers to integrate Albertsons Cos. campaign performance data into their own measurement models for analysis. Complementing these efforts, Albertsons Media Collective is partnering with TransUnion to offer its advertisers TruAudience® […]
Stackline Partners with Gigi to Enhance Multi-Retailer Attribution and Audience Building Capabilities for Streaming TV - Ad Tech Daily
This first-of-its-kind innovative partnership empowers brands with actionable ecommerce and retail data to improve audience targeting and deterministically measure multi-retailer outcomes from Streaming TV ad campaigns. SEATTLE — Stackline, the leading AI-enabled ecommerce and retail intelligence platform, has formed a strategic partnership with Gigi, an innovative ad tech solution provider that enables unified buying and […]
U.S. Retail Media Veteran Joins Particular Audience to Accelerate U.S. and European Growth—and Build Retail Media the Way It Was Meant to Be - Ad Tech Daily
NEW YORK — Particular Audience, the global leader in AI-powered retail media technology, today announced the appointment of Matt Romano, a founding architect of retail media with transformative experience at The Home Depot, Triad Retail Media, Rakuten, and most recently, Western Union Media, as VP Partnerships. Romano’s arrival marks a pivotal moment in Particular Audience’s mission to deliver retail media’s full promise […]