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New AdTech Report Shows the Impact of AI on Creative Ad Production - Ad Tech Daily
Instreamatic, whose advanced video, CTV, and audio ads optimization solutions empower brands to better engage with consumers, today announced the availability of the 2025 Survey Report: AI in Creative Production. The complete report can be freely accessed at https://instreamatic.com/ai-in-creative-production-white-paper/ Produced in collaboration with the Alliance of Independent Agencies and marketing innovation consultancy King Street Ventures, the […]
Phreesia Joins the Network Advertising Initiative as a Member, Demonstrating Ongoing Commitment to Industry-Leading Privacy Practices - Ad Tech Daily
Phreesia will work with the NAI to shape the national conversation around data privacy and promote consumer choice and transparency ALL-REMOTE COMPANY/WILMINGTON, Del. — As part of the company’s ongoing commitment to consumer data privacy, Phreesia is pleased to announce it has joined the Network Advertising Initiative (NAI), a non–profit organization and the leading self-regulatory […]
Genius Sports Launches FANHub, World’s First Advertising and Activation Platform to Reach and Engage Sports Fans - Ad Tech Daily
NEW YORK & LONDON — Today Genius Sports Limited (“Genius Sports”) (NYSE:GENI) announced the launch of its fan activation platform FANHub, the only omnichannel marketing platform custom-built to reach and engage sports fans. Capitalizing on 20+ years of experience in data collection, curation, and activation and harnessing direct global relationships with 400+ leagues and teams […]
Innovid Releases "Holiday Shoppable Advertising Unwrapped" Guide - Ad Tech Daily
Data-Backed Insights & Best Practices to Make Relevant, Engaging, Impactful Shoppable CTV & Digital Ads this Holiday Season & Beyond NEW YORK — Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced the release of “Holiday Shoppable Advertising Unwrapped.” As marketers embark […]
LiveRamp Introduces New Capabilities to Fast-Track Value and Boost Marketing Impact - Ad Tech Daily
New features in the LiveRamp Data Collaboration Platformincrease speed and efficiency, and unlock immediate value from clean rooms SAN FRANCISCO — LiveRamp (NYSE: RAMP) today announced the newest version of the LiveRamp Data Collaboration Platform, further accelerating customers’ time to value by strengthening the ability of marketers to drive effective and insightful marketing by delivering personalized […]
Vici Unveils Digital Out-Of-Home Advertising Product To Their MarTech - Ad Tech Daily
Vici is a leader in digital advertising solutions, and is excited to reveal its latest product: Digital Out-Of-Home (DOOH) Ads. This groundbreaking offering combines the power of digital technology with traditional out-of-home advertising, providing brands with a dynamic and engaging way to reach their target audiences. With the rise of digital screens in public spaces, […]
AdImpact Bolsters Sales Leadership Team With New Hires - Ad Tech Daily
Seasoned sales leaders to drive revenue and expand partnerships ALEXANDRIA, Va. — AdImpact, a leading advertising intelligence company, today announced it has expanded its sales team with the appointment of Doug Herber as Head of Partnerships and Bruce Peltzer as Head of Partnerships, Political. “As we seek to scale our industry-wide platform, Doug will facilitate […]
Innovid Wins AdExchanger Award for Most Innovative TV Advertising Technology - Ad Tech Daily
Innovid’s Harmony Initiative Recognized for Driving the Future of Advertising by Keeping TV Open for Everyone & Controlled by No One NEW YORK — Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced it won the 2024 AdExchanger Award for “Most Innovative TV […]
AirOps Secures $15.5M to Empower Marketers with AI-Driven Growth Playbooks - Ad Tech Daily
Built on advanced language models, AirOps enables marketers to deploy AI at scale, driving unprecedented organic growth SAN FRANCISCO — AirOps, a company that helps marketers build and scale AI growth workflows, today announced it has raised $15.5 million in Series A funding. The round was led by Unusual VC, with participation from Wing VC, […]
Yahoo DSP Partners with GeoEdge to Safeguard the Ad Experience Across Its Digital Ecosystem - Ad Tech Daily
This partnership strengthens advertising integrity across the ad ecosystem, fostering a more secure and trustworthy supply chain NEW YORK, NY – GeoEdge, a global leader in ad security and quality, has been selected by Yahoo DSP to enhance the security and integrity of its advertising ecosystem. This collaboration reinforces Yahoo’s commitment to providing a safer, […]
MiQ Introduces First-to-Market Hospital and Doctor Influence Measurement Solution - Ad Tech Daily
In partnership with PurpleLab, new solution connects digital advertising to actual patient visits, addressing critical measurement challenges in the healthcare industry NEW YORK, NEW YORK – Global programmatic media partner MiQ today announced the launch of its Hospital & Doctor Influence (HDI) measurement solution. In partnership with PurpleLab, this first-to-market offering enables hospital marketers to […]
Brits to Opt for Value Driven Gifts as 1 in 4 Plan to Spend Less This Christmas - Ad Tech Daily
London, UK – Shoppers are increasingly focused on value for money and smart spending this season, with nearly 1 in 4 planning to reduce their holiday expenditures, according to new research from eBay Advertising. The survey of 2,006 UK consumers who celebrate Christmas found that 17% will opt for pre-loved gifts this year rather than buying […]
Axis and Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities - Ad Tech Daily
Axis, a global programmatic platform, is pleased to announce a strategic partnership with Gravite, a leading force in in-app ad monetization. The aim of collaboration is to deliver superior performance and increased ad revenue for publishers while ensuring that advertisers reach their target audiences with precision. Gravite, known for its innovative SDK technology and expansive […]
Adjust Unveils Multi-Platform Deep Linking Solution for Mobile App Marketers To Drive In-App Engagement - Ad Tech Daily
TrueLink’s strong deep linking technology directs users to designated in-app content from any platform or environment SAN FRANCISCO — Leading measurement and analytics company Adjust unveiled TrueLink, a solution for mobile app marketers to create branded and personalized linking experiences that promote in-app engagement across multiple platforms and environments, including social media, messenger, SMS and the web. With TrueLink, […]
VideoAmp Announces Next, Advanced Phase of Outcome Measurement Capabilities - Ad Tech Daily
The Company directly integrates client data sets into VALID™ to deliver more accurate and holistic representation of conversions following ad exposure on linear TV, streaming and digital channels NEW YORK — VideoAmp, a leading tech-first media measurement company transforming advertising, announced its plans to deliver on advanced outcome measurement capabilities for advertisers and publishers across a […]
Evercopy AI Turns Everyday Consumers Into Advertisers, Creating Virality For Brands - Ad Tech Daily
Evercopy Launches The First Collaborative Ad Network, Turning Anyone Into an Advertiser The AI-powered platform allows individuals, not just influencers, to create and share ads, enabling brands to go viral by authentically engaging niche communities with minimal effort. Evercopy, a leader in AI-driven advertising solutions, announces the launch of its Collaborative Ad Network, a pioneering […]
Zeta Global Unveils AI-Powered Solution for People-Based Marketing at Scale, Powered by Snowflake - Ad Tech Daily
The new Zeta Media Engine, Powered by Snowflake, will enable seamless, data driven, programmatic activation natively on Snowflake NEW YORK — Zeta Global (NYSE: ZETA), the AI-Powered Marketing Cloud, announced the unveiling of a new solution, Zeta Media Engine, Powered by Snowflake. Zeta Media Engine is a privacy-first solution that uses Snowflake Data Clean Room […]
Bountiful Cow Launches 'Relative Advantage: Unblocked,' a Programmatic Tool to Buy Inventory from Quality Publishers Unfairly Deemed Unsafe - Ad Tech Daily
Today, independent media agency Bountiful Cow, has announced the launch of ‘Relative Advantage: Unblocked’, a programmatic tool designed to buy ‘brand unsafe’ but quality inventory. Developed with The Ozone Project, the premium digital advertising platform, the tool is built to solve the industry-wide issue whereby brand safety technology has overreached and now penalises quality publishers, […]
ADWEEK and C2 Announce Strategic Partnership - Ad Tech Daily
Industry powerhouses will debut enhanced experiences at BRANDWEEK 2025 and launch new ADWEEK experiential marketing vertical NEW YORK — ADWEEK, the leading source of news, insights and intelligence for the marketing and advertising industry, and forward-thinking experiential studio C2, announced the launch of a new partnership. The announcement was made by ADWEEK CEO Will Lee and […]
AppLovin Finds Customers Acquired Through In-App Ads More Engaged, Loyal Than Those Acquired By Social Media - Ad Tech Daily
AppLovin’s Consumer Mobile Trends 2024 report details the essentials of marketing channel diversification; provides the framework for starting and scaling in-app advertising PALO ALTO, Calif. — AppLovin (NASDAQ: APP), a leading marketing platform, today released Consumer Mobile Trends 2024, a new report explaining how consumer mobile apps and direct-to-consumer (DTC) brands can leverage mobile in-app advertising to deliver new growth and […]
FreeWheel Selects Samba TV as Premier ACR Partner to Help Advertisers Target Audiences in Real-Time Across Linear, Streaming, and On Demand Content - Ad Tech Daily
As one of FreeWheel’s TV data partners, Samba TV will integrate its audience segments based on first-party TV data from 38M U.S. TV devices into FreeWheel’s Audience Manager to improve audience precision and match rates for client campaigns, just in time for the November elections. NEW YORK — FreeWheel, a global technology platform for the […]
Adlook Hires Anna Jankowska as New Executive VP of Global Partnerships Following Promotion at RTB House - Ad Tech Daily
Anna Jankowska becomes Executive VP of Global Partnerships NEW YORK & LONDON — RTB House, a global company that provides leading-edge marketing technologies for top brands and agencies worldwide, today announces the promotion of Anna Jankowska to Executive Vice President of Global Partnerships, which also sees her join Adlook, part of the RTB House Group, […]
MGID Announces New, All-in-One Monetization, Audience Acquisition, and Audience Engagement Solution for Premium Publishers - Ad Tech Daily
MGID+ is a 360° data-driven suite designed in collaboration with publishers to solve complex challenges of open web monetization LOS ANGELES — Global advertising platform MGID announces the launch of MGID+, an all-in-one solution for premium publishers looking for solutions beyond monetization at a time of rapid change on the open web. MGID+ presents monetization, […]
Marketing Architects Builds Annika Audience™ for Unified TV Buying - Ad Tech Daily
AI engine finds the ideal mix of linear and Connected TV to improve TV advertisers’ reach and return on ad spend. MINNEAPOLIS — TV advertising agency Marketing Architects announces the release of Annika Audience™. The AI-powered recommendation engine finds the ideal mix of linear and Connected TV media based on advertisers’ target audience and campaign goals. This addresses […]
VideoAmp Taps Industry Veteran to Lead Media Measurement Auditing, Expands Efforts to Promote Transparency and Bolster Standards Compliance - Ad Tech Daily
NEW YORK — VideoAmp, a leading tech-first media measurement company transforming advertising, today announced the appointment of Jessica Jensen to Senior Director, Product Methodology and Analytics. Jensen’s addition comes as the company continues to prioritize efforts to bolster its cross-platform media measurement standards and compliance. “I’m so excited to begin this new journey with the […]
Landbase Raises $12.5M to Automate Go-To-Market - Ad Tech Daily
Go-To-Market and machine learning veterans from AppDirect, Oyster HR, Carta, Zoominfo and NASA, launch the first and most powerful agentic AI platform dedicated to go-to-market SAN FRANCISCO — Landbase, the world’s first agentic AI platform specifically designed for go-to-market, today exited stealth with $12.5M in seed funding. The funding was co-led by A*, 8VC, and […]
Phreesia and Ad Council Partnership Yields High Patient Engagement in 3 Mental Health Awareness Campaigns - Ad Tech Daily
Messaging at the point of care encourages patients to take steps toward improving their mental health ALL-REMOTE COMPANY/WILMINGTON, Del. & NEW YORK — Phreesia, a leader in patient intake, outreach and activation, has collaborated with the Ad Council, a nonprofit organization at the forefront of driving change through social impact marketing, to bring three public […]
billups Brings Attention Metrics to Out-of-Home - Ad Tech Daily
Advertisers can now optimize OOH placements through the new billups Analytics™ Attention Dashboard and creative optimization features NEW YORK — billups, the leading independent Out-of-Home (OOH) managed services agency, today announced the launch of contextual and creative attention metrics for OOH media. The quantifiable attention metric captures how well traditional and digital OOH units stand […]
Swimming World Increases Daily Visitors and Sets New Advertising Revenue Record During Olympic Games - Ad Tech Daily
Swimming World Unveils Special Edition Issue, Commemorating the 2024 Olympics, Allowing Fans to Relive the Standout Moments of Celebration Within the Sport generating an astounding 6x increase in daily visitors and record-breaking advertising revenue “The Olympic Games provided a unique opportunity to connect with a larger audience, generating an astounding 6x increase in daily visitors […]
Affectiva and Kantar Renew Long-Term Partnership to Advance Attention and Emotional Insights in Advertising and Media - Ad Tech Daily
Expanded Collaboration will Drive Innovation and Provide Deeper Attention and Emotional Insights for Advertisers and Publishers BOSTON — Affectiva, a Smart Eye company and the global leader in Emotion AI, today announced a three year renewal of its partnership with Kantar, the world’s leading marketing data and analytics company. This long-standing collaboration, which spans over […]
Adverity Launches Enhanced Data Management and Data Quality Capabilities With New Data Quality Suite - Ad Tech Daily
Latest feature suite from Adverity helps marketing teams build and manage a scalable data foundation for long-term success NEW YORK & LONDON — Adverity, the leading integrated data platform, today announces the launch of its new Data Quality Suite, empowering customers to efficiently scale data operations and ensure robust data quality over time. “There’s a […]
GFR Media Uses Caroda to Better Video Ad Management - Ad Tech Daily
Puerto Rico’s largest media company, GFR Media, El Nuevo Día and Primera Hora publishers, has begun utilizing European technology from Caroda to more effectively manage ads displayed across its media portals. GFR Media has integrated not only better ad management solutions but also more efficient formats for advertisers with the help of Caroda, a company […]
StackAdapt Announces Direct Integration with L2 for Same-Day Voter Audience Activation - Ad Tech Daily
Maximizing Campaign Efficiency with Targeted Voter Segmentation to Eliminate Wasted Impressions TORONTO — StackAdapt (www.stackadapt.com), a leading multi-channel advertising platform, is excited to announce a new direct integration with L2, a premier provider of voter and consumer data. This integration empowers political advertisers to create, launch, and activate voter audiences within the same day, significantly […]
Comcast Advertising Names Scott Weisenthal as Head of Global Marketing and Insights - Ad Tech Daily
He will bring more than 20+ years of experience to help shape the Comcast Advertising, Effectv and FreeWheel brands in response to the shifting multiscreen TV landscape NEW YORK — Comcast Advertising, the advertising division of Comcast, announced today that it has named Scott Weisenthal as the new Head of Global Marketing and Insights. In […]
TV Ads Succeed: 70% of Asian Americans Find Streaming Ads More Relevant Than Traditional TV Ads - Ad Tech Daily
MOUNTAIN VIEW, Calif. — LG Ad Solutions, a leader in CTV and cross-screen advertising, today released a report titled “The Inclusive Screen: Asian Americans,” highlighting the efficacy of streaming ads in providing relevant viewer experiences. This study is the third of a three-part series, with Parts I and II focusing on Black Americans and Hispanic […]
ViantAI Launches to Transform Advertising - Ad Tech Daily
Meet ViantAI: The Future of Programmatic Advertising is Here IRVINE, Calif. — Viant Technology Inc. (NASDAQ: DSP) has launched ViantAI, an advanced AI-powered platform set to reshape how programmatic advertising is planned, purchased and measured. By delivering a new level of intelligence, efficiency, and automation, ViantAI helps advertisers and agencies take control of their campaigns with […]
Simulmedia Announces Partnership with M3 MI’s MARS Consumer Health Study to Enable Pharma Marketers to Reach Target Patient Audiences Through Consent-Based Data - Ad Tech Daily
Leveraging M3 MI’s (formerly Kantar Media Healthcare Research) self-reported, survey-based healthcare data, Simulmedia’s enhanced offering provides pharma marketers with future-proof, privacy-compliant targeting across streaming TV. NEW YORK — Simulmedia is thrilled to announce a strategic partnership with M3 MI, a leading provider of consent-based, self-reported healthcare data. This collaboration enhances Simulmedia’s TV+ Advertising Platform, enabling pharma […]
Roku Launches Ads Manager, a Self-Service Performance Solution for Growth Marketers - Ad Tech Daily
The solution includes a CTV first-to-market Shopify integration, allowing for self-service shoppable campaigns SAN JOSE, Calif. — Today, Roku (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced the launch of Roku Ads Manager, a direct self-service solution designed for CTV performance. With TV ad spending shifting further away from linear and digital-native marketers eager […]
VideoAmp on Track to Guarantee $1.5 Billion in Currency by EOY - Ad Tech Daily
NEW YORK — VideoAmp, a leading tech-first media measurement company transforming advertising, today announces that it is experiencing record-breaking growth as buyers continue to invest more in data-driven audience solutions, diversifying their media spend to broaden beyond legacy measurement. The company reports $1 billion in media dollars guaranteed on VideoAmp currency to date, showing 641% […]
DataVerify Announces New Integration Capabilities Via Tavant - Ad Tech Daily
Integration continues to expand technology offerings for DataVerify clients ST. LOUIS, Mo. — DataVerify®, a leading provider of data verification, risk management, and workflow automation services, today announced it is working with Tavant, a leading digital products and services company, to make DataVerify’s DRIVE® platform and product offerings accessible within a multitude of new loan […]