A fragmented tech stack can kill sales during vital e-commerce opportunities, but by addressing three problem areas, marketers can personalize more effectively.

Advertising Age

21.09.2023

Paramount to help brands create influencer content around Super Bowl, sporting events | Ad Age

Paramount’s CBS Sports Creator Studio will allow big brands to access more sports inventory and small brands to access TV audiences.

Advertising Age

21.09.2023

Walmart, Netflix and Target are among the top brands for Hispanic consumers | Ad Age

The marketers were cited for offering value and for their understanding of Hispanic consumers, according to a Collage Group survey.

Advertising Age

21.09.2023

Fluent360’s José Suaste on carving out a growing space for diverse creatives | Ad Age

The chief creative officer writes about working on the “First Steps” campaign for the U.S. Army.

Advertising Age

21.09.2023

New commercials: FanDuel, Deloitte, Beyond Meat, Self app | Ad Age Marketing News

Beyond Meat explains that its products are made from peas, fava beans and other legumes.

Advertising Age

21.09.2023

How TikTok’s ad measurement is changing and what it means for brands | Ad Age

The viral platform's move to a “self-attributing network” is meant to get more credit from marketers, but it has its drawbacks.

Advertising Age

21.09.2023

Why the advertising industry needs to regulate AI | Ad Age

Advertising leaders from the Ad Age Amp community weigh in on what standards the industry needs to implement to regulate an increasingly AI-driven world.

Advertising Age

21.09.2023

Rupert Murdoch stepping down as chair of Fox and News Corp | Ad Age

Media mogul’s son, Lachlan Murdoch, will become sole chairman of News Corp. and continue as executive chair and CEO of Fox.

Advertising Age

20.09.2023

Playboy enters vodka market with cans featuring Andy Warhol’s bunny art | Ad Age

Play Hard vodka cocktails to ride Playboy’s brand equity.

Advertising Age

20.09.2023

See Allstate’s first work from Wieden+Kennedy | Ad Age

Allstate debuted its first work from Wieden+Kennedy this month after hiring the agency nearly a year ago.

Advertising Age

20.09.2023

Inside Susan Alexandra’s brand collabs—from Coco Gauff and New Balance to Sweetgreen | Ad Age

The DTC cool-girl accessories label is set to partner with major brands such as Google, Ugg and more.

Advertising Age

20.09.2023

Warner Bros. Discovery live sports tier launches Oct. 5 | Ad Age

Warner Bros. Discovery pursues a “different” strategy for sports on Max.

Advertising Age

20.09.2023

Behind Stagwell and RealClearPolitics’ partnership for the 2024 election | Ad Age

Stagwell will receive a percentage of the advertising revenue generated by RCP’s polling site.

Advertising Age

20.09.2023

How to unite AI and automation to unlock advertising success at scale | Ad Age

The journey toward unlocking the potential of AI in digital advertising requires seamlessly blending AI and automation under the guidance of human insight.

Advertising Age

20.09.2023

Gen X marketing—brands are missing out on TikTok’s fastest-growing generation | Ad Age

Companies only spend 5% of their influencer campaigns to reach these users, per a Wavemaker report.

Advertising Age

20.09.2023

Comscore, iSpot and VideoAmp get JIC conditional certification for currency measurement | Ad Age

JIC’s move comes as Nielsen nears key Media Rating Council vote on its own new measurement system.

Advertising Age

20.09.2023

Gen Z’s audience persona is fluid, not static, and marketers should take note | Ad Age

Brands must understand our core motivations of contentment, aspiration and reflection and how they change over time.

Advertising Age

20.09.2023

How a small agency is branding luxurious hotels across the country | Ad Age Agency News

FerebeeLane has helped plan dozens of properties from a haven in the Hamptons to Tennessee’s Blackberry Farm.

Advertising Age

20.09.2023

New commercials: Twix, Jersey Mike’s Danny DeVito, Chili’s, Dunkin’ Ben Affleck Ice Spice, Fiverr | Ad Age Marketing News

Danny DeVito visits his “happy place”—aka Jersey Mike’s.

Advertising Age

20.09.2023

Maria Teresa Hernandez on Mirriad’s multicultural virtual product placement marketplace | Ad Age

How the company’s AI efforts are helping advertisers diversify their media placements and commitments.

Advertising Age

20.09.2023

Nestlé consolidates European media with WPP | Ad Age Agency News

WPP’s OpenMind will now be the sole media agency handling 47 markets in Europe for Nestlé.

Advertising Age

20.09.2023

Watch Don Julio’s ‘love letter to Mexico’ from Anomaly | Ad Age

Tequila brand seeks to stand out in a “sea of sameness.”

Advertising Age

19.09.2023

Clean Creatives calls out Edelman, McCann, Ogilvy, Publicis work with fossil fuels clients | Ad Age

Environmental activist group Clean Creatives is once again calling out ad agencies that have contracts with fossil fuel companies in a series of billboards across New York.

Advertising Age

19.09.2023

Roberto Alcazar on 305 Worldwide’s ‘culture-first’ approach | Ad Age

‘Culture is active; it doesn’t stay in a box,’ writes the executive VP and managing partner.

Advertising Age

19.09.2023

Flamin’ Hot, Megan Thee Stallion’s fake university raises HBCU scholarship funds | Ad Age

The Flamin’ Hot University campaign featuring Megan Thee Stallion will fuel scholarship funds at the rapper’s alma mater, Texas Southern University.

Advertising Age

19.09.2023

Mastering the new requirements for effective omnichannel marketing | Ad Age

Utilizing mobile engagement data and scaling insights to other channels, all via predictive modeling and machine learning, can drive true omnichannel success.

Advertising Age

19.09.2023

New commercials: Dunkin’ Ben Affleck Ice Spice, Wendy’s Pumpkin Spice Frosty, Boost Mobile Toosii, State Farm, MassMutual | Ad Age Marketing News

A dad offers unsolicited advice to his adult son in a MassMutual spot.

Advertising Age

19.09.2023

WPP’s Rob Reilly launches ‘Screaming Creativity’ podcast | Ad Age

WPP Global Chief Creative Officer Rob Reilly discusses his new “Screaming Creativity” podcast, the best work right now, AI and the future of the industry.

Advertising Age

19.09.2023

Live video: Madonna Badger on women in advertising, See It Be It | Ad Age

Madonna Badger discusses her work with See It Be It and how women impact the future of creativity.

Advertising Age

19.09.2023

Yahoo only big SSP free of made-for-advertising inventory in Jounce audit | Ad Age

As industry scrutiny mounts, finding and defining made-for-advertising sites gets tricky, according to Jounce report.

Advertising Age

19.09.2023

4A’s, 51 to Carbon Zero partner on agency carbon footprint measurement | Ad Age

Members of 4A’s will get access to carbon measurement tools and solutions to achieve net zero emissions.

Advertising Age

19.09.2023

Brand boycotts—how LGBTQ+, Gen Z, boomers and others respond to companies’ social stances | Ad Age

Over half of consumers have boycotted a brand for its stance on a social issue, a new survey finds.

Advertising Age

19.09.2023

TBWA’s Nancy Reyes set to join BBDO as Americas CEO | Ad Age

TBWA’s Nancy Reyes is joining BBDO.

Advertising Age

19.09.2023

Coors Light to air Super Bowl 2024 commercial | Ad Age

Big game ad comes at a time of “game-changing momentum.”

Advertising Age

19.09.2023

2024 US political ad spending expected to hit $12 billion | Ad Age

Assembly projects record advertising investment in down-ballot races.

home›Advertising Age›Marketing

Advertising Age - Marketing

Grey wins Boost Infinite creative business from Dish Wireless | Ad Age

Inside ad agencies’ AI think tanks: Omnicom, Dentsu and more | Ad Age

Creator and influencer trends for brand marketers: Tube Girl, TikTok and more | Ad Age

New York craft beer Talea’s collaboration strategy | Ad Age

Top 5 best TikTok videos from brands ranked: Sept. 21, 2023 | Ad Age

3 dangers of data fragmentation that can sabotage customer personalization | Ad Age

Paramount to help brands create influencer content around Super Bowl, sporting events | Ad Age

Walmart, Netflix and Target are among the top brands for Hispanic consumers | Ad Age

Fluent360’s José Suaste on carving out a growing space for diverse creatives | Ad Age

New commercials: FanDuel, Deloitte, Beyond Meat, Self app | Ad Age Marketing News

How TikTok’s ad measurement is changing and what it means for brands | Ad Age

Why the advertising industry needs to regulate AI | Ad Age

Rupert Murdoch stepping down as chair of Fox and News Corp | Ad Age

Playboy enters vodka market with cans featuring Andy Warhol’s bunny art | Ad Age

See Allstate’s first work from Wieden+Kennedy | Ad Age

Inside Susan Alexandra’s brand collabs—from Coco Gauff and New Balance to Sweetgreen | Ad Age

Warner Bros. Discovery live sports tier launches Oct. 5 | Ad Age

Behind Stagwell and RealClearPolitics’ partnership for the 2024 election | Ad Age

How to unite AI and automation to unlock advertising success at scale | Ad Age

Gen X marketing—brands are missing out on TikTok’s fastest-growing generation | Ad Age

Comscore, iSpot and VideoAmp get JIC conditional certification for currency measurement | Ad Age

Gen Z’s audience persona is fluid, not static, and marketers should take note | Ad Age

How a small agency is branding luxurious hotels across the country | Ad Age Agency News

New commercials: Twix, Jersey Mike’s Danny DeVito, Chili’s, Dunkin’ Ben Affleck Ice Spice, Fiverr | Ad Age Marketing News

Maria Teresa Hernandez on Mirriad’s multicultural virtual product placement marketplace | Ad Age

Nestlé consolidates European media with WPP | Ad Age Agency News

Watch Don Julio’s ‘love letter to Mexico’ from Anomaly | Ad Age

Clean Creatives calls out Edelman, McCann, Ogilvy, Publicis work with fossil fuels clients | Ad Age

Roberto Alcazar on 305 Worldwide’s ‘culture-first’ approach | Ad Age

Flamin’ Hot, Megan Thee Stallion’s fake university raises HBCU scholarship funds | Ad Age

Mastering the new requirements for effective omnichannel marketing | Ad Age

New commercials: Dunkin’ Ben Affleck Ice Spice, Wendy’s Pumpkin Spice Frosty, Boost Mobile Toosii, State Farm, MassMutual | Ad Age Marketing News

WPP’s Rob Reilly launches ‘Screaming Creativity’ podcast | Ad Age

Live video: Madonna Badger on women in advertising, See It Be It | Ad Age

Yahoo only big SSP free of made-for-advertising inventory in Jounce audit | Ad Age

4A’s, 51 to Carbon Zero partner on agency carbon footprint measurement | Ad Age

Brand boycotts—how LGBTQ+, Gen Z, boomers and others respond to companies’ social stances | Ad Age

TBWA’s Nancy Reyes set to join BBDO as Americas CEO | Ad Age

Coors Light to air Super Bowl 2024 commercial | Ad Age

2024 US political ad spending expected to hit $12 billion | Ad Age

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