Xfinity released “The Aviators.” Created in partnership with agency of record Goodby Silverstein & Partners, this high-production short film introduces us to a group of veterans and one dedicated grandchild hoping to forge a new connection with the older generation.

ADWEEK

30.04.2024

Google Touts Programmatic Video Capabilities at NewFronts

Google open sources tech for first-party data and reveals new tools to transact CTV programmatically.

ADWEEK

30.04.2024

Media Agencies Get Deals for Big Marketers; Smaller Clients Pay Cost

Agencies must balance their ledgers—but how ethical are pre-negotiated publisher deals?

ADWEEK

27.04.2024

Zillow Pays Homage to Bluey With Ad About Selling Your Home

Real estate marketplace Zillow and Ryan Reynolds’ agency, Maximum Effort, provide some reassurance that moving can be a good thing.

ADWEEK

27.04.2024

Brands Chase Football Marketing Momentum at NFL Draft

Brands like Verizon, Nationwide and Snickers chase NFL Draft stars and marketing momentum.

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NBCU Expects 'Traditional' Upfront, Explains BravoCon Delay

Meta Brings AI to Reels, Matches Creators With Brands

Meeting Customers (and Brand Advertisers) Where They Are

Gymshark Hires Abercrombie Vet to Take on U.S. Market

TikTok Pushes for Premium With New Programming and Measurement at NewFronts

Snapchat Debuts New AR and Gen AI Ad Products at NewFronts

CBS Will Finally Debut Strike-Delayed Shows

Airbnb's Most Exclusive Listings Are Now Available to Anyone

Women's Sports NewFront Changes the Media Buying Game

Paramount Partners With Mastercard and EDO on Measurement

3 Takeaways From 20 Companies Shaping the Future of TV Ads

Don't Sacrifice Customer Loyalty While Reducing Returns

Spotify Is Ready to Compete for Video Advertising

7-Eleven, Kellanova & Milani Cosmetics CMOs Share Bold Takes

High Noon's Lifestyle Guards Rescue Summer Party Vibes

Inside Pinterest's Mission to Take Over the Desert

Martin Short and Steve Martin Star in Wells Fargo Ad

Kroger Strikes Data Deal With Yahoo DSP

Ketel One Botanical's Ad Stars Want a Summer That Never Ends

How 5 Companies Built Sonic Logos to Immortalize Their Brand

T-Mobile Advertising Launches Retail Media Network

Inside Samsung Ads' FAST Pitch to Advertisers for Sports

Caitlin Clark and Women's Basketball Score Big for Disney

Amazon's Ad Business Continues to Boom

Exclusive: Inside Paramount's Upfront Dinners for 2024

Bumble Speaks to 'Exhausted' Women With Brand Refresh

Condé Nast Calls Red Carpet Moments the New Live Sports

Unlock Creative Effectiveness, Exec Buy-In With Neurodesign

The Unifying Phenomenon Happening Among Ad Agency Startups

Roku Unveils Trade Desk, iSpot and NBCUniversal Partnerships

Paramount CEO Bob Bakish Officially Exiting Company

City Cast Finds Traction in Radio Model

Vizio Ads Kicks Off NewFronts With 3 New Ad Formats

Peacock Raises Prices as NewFronts Get Underway

Teleflora's Mother's Day Ad Celebrates the Whole Person

Xfinity and Filmmaking Legend Kathryn Bigelow Debut 'Aviators' Short Film

Google Touts Programmatic Video Capabilities at NewFronts

Media Agencies Get Deals for Big Marketers; Smaller Clients Pay Cost

Zillow Pays Homage to Bluey With Ad About Selling Your Home

Brands Chase Football Marketing Momentum at NFL Draft

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