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ADWEEK
21.02.2025
McHenry joined WHIO in 1981.
The campaign targets Gen X parents and their Gen Z kids, who need help “severing” from the folks’ insurance.
TikTok head of operations and trust and safety Adam Presser sent a memo to the company’s staff Thursday alerting them to layoffs in the trust and safety unit as part of a restructuring.
Outlets signed their names to letters from the White House Correspondent’s Association and Reporters Committee for Freedom of the Press.
League sponsors, including Google Pixel, AT&T, and American Express were everywhere, but Foot Locker and Steph Curry brought in more brands
CNBC International appoints a new leader for its digital operations.
The package will reportedly be called 'premium lite'
Ads for JPMorgan Chase and Fabletics were modified.
The marketing veteran joins the company following a two-year stint at Burger King.
The 15-minute original film premiered on Lifetime ahead of National Margarita Day
20.02.2025
The Season 2 debut of Have I Got News for You gives CNN second place in total viewers and the demo at 9 p.m. ET.
The valuation is the price Musk paid for then-Twitter in 2022.
The Will Cain Show has been a bright spot for Fox at 4 p.m. ET
Meanwhile, CBS had declines in both measured categories
She’ll focus on helping the app stand out in a growing sector.
GMA was the only morning newscast with week-to-week gains in both measured categories.
MSNBC finished second in total viewers, with CNN landing in the No. 2 spot in the demo.
The effort will be led by Liz Kneebone, who was named vp of community programs and development.
The brands are in a social media scuffle.
Roark, along with Jennifer Mitchell, started overseeing CBS News and CBS’ local stations in August.
19.02.2025
In similarly worded apologies, both WSLS in Roanoke and WDIV in Detroit apologized to viewers and promised to do what they could to make it right.
The agency posted the info on X, with a link to KUSA’s story in a way of calling them out on their reporting.
They’ll continue working as general managers for their home local television stations as well as overseeing a regional group of Scripps local stations.
He’ll make his on-air debut for the NBCUniversal Local’s Telemundo Station Group Tampa station next week.
He will work closely with Telemundo Station Group president José Cancela and NBC Sports Regional Networks president Bill Bridgen.
SNL50 was NBC’s most-watched primetime entertainment telecast in five years.
The influencer and content agency has 500 clients in the region.
NBCUniversal aired branded spots in the SNL50 lead-up and worked closely with the talent for in-person activations
5 questions with CMO Jackie Lamping.
Why brands win when they embrace the good and bad of human conversations with chief revenue officer Mike Romoff.
17.02.2025
A front-row seat to the shift from traditional TV to streaming, and what’s coming in CTV and omnichannel advertising.
16.02.2025
The former global CCO at DDB had opened indie shop Quality Experience last year
15.02.2025
According to McKinsey data, women occupy only 29% of C-suite posts today.
The Lead was first in total viewers for CNN, while The Situation Room finished at No. 1 in the demo.
FCC Chairman Brendan Carr has been busy
Trial & Error: Why Did O.J. Win? looks back at the murder trial 30 years later.
Four local markets had more than 50% of the viewing audience tuned in to the Big Game.
The program also offers mentorship from professional athletes including NCAA Basketball stars.
Certification groups are under fire for failing to uphold brand safety standards after a bombshell Adalytics report found MRC- and TAG-certified vendors were placing ads on a known child sexual abuse material (CSAM) hosting site.
Justin Fox has been with Fox Television Stations for nearly 20 years.