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When we launched our national, anti-dairy TV and cinema ad back in March, we expected pushback from the industry. A recent piece, published yesterday in Farming Life, claims that while organisations like us resort to "scare tactics” dairy farmers have a more principled way of arguing their case: “honesty”. Let’s examine that, shall we?
On the 22nd April 1979, ‘Bright Eyes’ by Art Garfunkel was number one in the charts. It is described by its writer as being ‘a song about death’. Two days later, the first ‘World Day for Laboratory Animals’ was marked on 24th April, 1979.
Easter is one of the oldest known holidays, symbolising new life and rebirth thanks to its ties with Christianity and the tale of Jesus’ resurrection. Couple this with sunnier weather and school holidays, and Easter is a special time for many people – but where do animals fit into these celebrations?
Animal Aid heard last week that the US Food and Drug Administration (FDA) were releasing a roadmap about reducing animal experiments. While we rarely find that documents published by government departments echo our own views entirely - there are instances where the FDA still refer to continued animal use, but for shorter timespans and in specific cases - there are significant elements which give us cause for hope.
Just a week after the Aintree Grand National claimed the life of Celebre d’Allen, the Scottish Grand National at Ayr, has seen two 7-year-old horses, The Kniphand and Macdermott, lose their lives. Persian Time has died after a falling in Friday's Handicap Chase and Valgrand died after racing in the Scottish Champion Hurdle.
National animal rights group Animal Aid, who have been the leading voice exposing the cruelty of horse racing for over two decades, are considering bringing a private prosecution against Micheal Nolan, the jockey who rode Celebre d’Allen (FR) to the point of collapse.
As the Grand National passes, the terrible deaths and abuse of horses may fade from most people’s minds. Sadly, there are myriad other ways that humans exploit and harm horses - for our entertainment and ‘sport’, science, food, to ‘police’ events and fulfil ceremonial duties.
Our anti-dairy cinema advert, which has already reached more than half a million cinemagoers, has this week hit new venues across the UK including Cineworld, Odeon, Vue and Picturehouse cinemas where it will be seen by a further 600,000 people.
It is with nothing but horror and disgust that we report the death of another innocent animal at Aintree today. Willy De Houelle, just four years old, was killed in the second race today after suffering a horrific fall. The death toll of this barbaric event is now 66 horses killed since 2000.
Join us this week on March 29th for the Ninth ‘World Day for the End of Fishing and Fish Farming’. Together, we’ll delve into the critical issues surrounding the catching and farming of fish, and most importantly, share solutions so you can make a difference for our oceans and marine life.
Animal Aid is heartbroken and disgusted that yet another horse has been killed at The Cheltenham Festival. Springwell Bay was killed this afternoon after falling at a fence - and became the 77th victim of this barbaric event since the year 2000.
Today, our anti-dairy advert heads into cinemas. The advert, which has been airing on Channel 4 and Sky TV for the last three weeks, highlights the systemic suffering of dairy cows and calves and urges viewers to rethink the lies pedalled by the dairy industry.
The Cheltenham Festival kicks off next week, as will the inevitable ‘welfare propaganda’ pushed by the racing industry. We know this to be nothing more than empty marketing rhetoric, peddled by the industry to convince the public of their commitment to ‘good welfare’ and the fairy-tale lives of race horses. The shocking new figures from the Food Standards Agency speak of a far more disturbing reality, one in which horses are not treated as valuable or beloved, but as disposable commodities whose lives are exploited for every last penny of profit that can be made from their flesh and bones.
It is shocking that in 2024, there were 557 breaches of whip regulations. Currently, the whip may be used six times in a flat race and seven times in a jump race. These limits are arbitrary and mean nothing for the horses who are publicly beaten by jockeys to try and make them run faster. Horses are the only animals who may be beaten in public for entertainment.
It is horrifying that in 2024, 212 horses were killed as a result of racing on British racecourses. Horses died from excruciating injury including broken legs, necks, or heart attacks. Despite a new marketing campaign by the racing industry, Horse PWR, which claims that they are reducing fatalities and that ‘every horse matters’ – the death toll actually increased in the last year!
A week tomorrow heralds the beginning of the four-day Cheltenham Festival, an event which has taken the lives of 76 horses since 2000. It is hard to imagine any human-sport with such a disturbing – and growing – death toll.
In February, we launched our BIGGEST farming campaign ever. Focusing on the dairy industry, our campaign comprised of nationwide billboards, street outreach and – best of all – the UK’s FIRST anti-dairy advert on primetime television. We’re now excited to reveal that our TV advert will be heading into cinemas THIS WEEK! Read on for more information...
We’re taking our new campaign, Terror on Our Tables, to the streets with a Week of Action for dairy cows. To celebrate, we’re also launching a brand-new set of nationwide adverts calling attention to the ultimate animal rights violation: killing an individual who does not wish to die. The new artwork is revealed below!
We’re excited to announce the launch of our biggest farming campaign ever, Terror on Our Tables. The campaign – comprising of primetime television adverts, nationwide billboards, targeted display and social ads (and more!) – is set to reach millions of people across the UK with one crucial message: that the terror on our tables is far from the story we’re fed.
In incredible news, Deputy First Minister Huw Irranca-Davies has just announced plans to ban greyhound racing ‘as soon as practicably possible’. Wales will be the first UK nation to ban this cruel excuse for a ‘sport’ and it is now time for England to follow suit.
Footage of festive events obtained by the reindeer coalition (Animal Aid, Born Free Foundation, Freedom For Animals and OneKind) and their supporters was sent for review to Dr Tayla Hammond, an expert in animal welfare research and education. The findings highlighted significant and concerning welfare issues and confirmed that festive events are no place for animals.
Those who support or even promote the use of animals in experiments will often talk about ‘gold standards’ of science and care and show photographs of animals – dogs, mice, primates and others – living in cages full of fresh, clean bedding, with enrichment and seemingly not a care in the world!
With the recent wintery chill upon us, it's not just us feeling the cold – it can be tough for our precious wildlife, too. Luckily, there are things we can all do to help make a difference for animals in their time of need when food, water and shelter become more vital.