Discover the best content marketing resources handpicked by the Animalz team. From blogs and newsletters to podcasts, level up your skills with these gems.

Animalz Blog

01.05.2024

Everybody Wants Thought Leadership Content. But How Do You Do It, Exactly? - Animalz

Thought leadership is powerful, persuasive, and totally misunderstood. Here's our process for getting started.

Animalz Blog

06.04.2024

Content Marketing Strategy: A Complete Guide for SaaS Companies

A good content marketing strategy is the key to getting a return on your content investment. Learn the essential elements of the perfect content strategy.

Animalz Blog

28.03.2024

Distribute Ideas, Not Content - Animalz

Mark Rogers, Director of Content Marketing at Freshpaint, explains how to create a simple yet impactful content strategy by focusing on a central idea.

Animalz Blog

22.03.2024

Your Blog Is Not a Publication (But It's Not Just a Library Either) - Animalz

In this update to his classic post, Jimmy Daly re-examines the "library vs publication" framework and argues that building an audience is now essential.

Animalz Blog

12.03.2024

Google's March 2024 Search Update: The Battle Against AI-Generated Content - Animalz

Google's March 2024 update targets AI content, aiming to cut low-quality results by 40%. Learn more about the three practices Google now considers spam.

Animalz Blog

26.02.2024

Welcome to the Distribution-First Era, Where Strategy Starts With Channels and Ends With ROI - Animalz

“If you build it, they will come” is a classic startup mistake. It’s the belief that customers will find your great product without a distribution strategy. Sometimes they do. Often, they don’t. Content marketers fall for this same trap all the time. We pour ourselves into crafting a perfect piece, hit publish, and hope for... Read more »

Animalz Blog

15.12.2023

From Trash to Treasure: Turn Product-Led Leftovers Into a Content Super-Source - Animalz

Discover how by-products from everyday work artifacts can turn into extraordinary content.

Animalz Blog

29.11.2023

Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams - Animalz

Discover advanced AI research tactics for content teams and learn how tools like ChatGPT and Perplexity can transform your research process.

Animalz Blog

27.10.2023

How SupportLogic AI-Proofed and 5X Its Organic Traffic in 12 Months - Animalz

Discover how SupportLogic created a content strategy to protect their organic traffic from AI-generated search results (and saw 500% growth).

Animalz Blog

14.09.2023

Don't Build It, Yet: How Content Can Validate Your Next Product Idea - Animalz

Discover how Parabol's unique 'content-led product' approach not only attracts customers but also shapes what they build next.

Animalz Blog

27.07.2023

Autopilot Link-Building: How To Create Content That Attracts Links Organically - Animalz

Discover how to build links on autopilot with content that naturally attracts high-quality backlinks, boosting your site's authority and organic traffic.

Animalz Blog

29.06.2023

From Numbers to Nuggets: How Sacra Transforms Data Into Research Worth Reading - Animalz

Find out how Sacra uses data, journalism, and storytelling to turn private market research into content investors love to read.

Animalz Blog

29.05.2023

The EVE Framework of Content-Led Link-Building - Animalz

How to build backlinks on autopilot with the EVE framework.

Animalz Blog

15.05.2023

AI-Generated Content: A Guide to the New Era of Content Marketing - Animalz

Everything you need to know about AI-generated content: risks, tools, processes and predictions.

Animalz Blog

02.05.2023

The Future of SEO in a Post-ChatGPT World - Animalz

SEO is the growth engine that powers many companies. So how might it change on the back of generative AI?

Animalz Blog

18.04.2023

The 6 Risks of AI Content - Animalz

Unpacking the legal, practical and strategic risks of using AI-generated content in your marketing.

Animalz Blog

20.03.2023

How Exer Health Used SEO to 8X Qualified Traffic and Take on the Blue Ocean Market - Animalz

Exer Health and Animalz turned long sales cycles, discerning medical audiences and limited resources into 8x traffic growth. Here's how.

Animalz Blog

08.03.2023

The Quality Cliff: A Mental Model for CMOs - Animalz

Are you spending too much on content, or not enough? Here's a framework to help.

Animalz Blog

27.02.2023

How to Write a Case Study (That Actually Closes Deals) - Animalz

5 advanced strategies for showcasing customer success (and prying open that wallet).

Animalz Blog

20.02.2023

How Frontify Generated 550 Leads (Without Sacrificing Brand Identity) - Animalz

Learn how Frontify partnered with Animalz to scale demand gen—without sacrificing their brand identity.

Animalz Blog

13.02.2023

Write Like a Champion: 4 Performance Frameworks Stolen From Elite Athletes - Animalz

Learn how to maintain strong performance (read: produce high-quality content) over a long period of time, just like elite athletes.

Animalz Blog

23.01.2023

The Content Cyborg: How to Use AI Writing Tools in Content Marketing - Animalz

It took us two years to decide that AI is a force-multiplier for great writers. Here’s what we’ve learned in our experimentation with generative AI and human, and how you can make it work for you.

Animalz Blog

30.11.2022

Beyond Inclusive Writing: 3 Lesser-Known Principles of Inclusive Content - Animalz

As content marketers, we can have a big impact on the cultural shifts we want to see in the world.

Animalz Blog

30.11.2022

How Parabol Reached 150K Monthly Visits With Content Journalism - Animalz

How can you make content marketing work with a nitpicking audience, Goliath competitors, and a startup's budget?

Animalz Blog

30.11.2022

How to Use Twitter for Thought Leadership - Animalz

Twitter is a great marketing channel for B2B companies — you just need to ignore how other B2B companies use it.

Animalz Blog

30.11.2022

The Pageview Paradox: How Great Results Cause Poor Performance - Animalz

Exploring the unwelcome consequences of being "data-driven."

Animalz Blog

30.11.2022

5 More Mental Models for Content Marketers - Animalz

Parables, razors, and frameworks: these five ideas will improve your thinking (and writing).

Animalz Blog

30.11.2022

Steal This Strategy: How to Write Like Animalz - Animalz

Share the things only you can share. Ignore the boring stuff. Teach the reader to fish. Bat for them, each and every time.

Animalz Blog

30.11.2022

Recipes vs. Movies: When to Use Storytelling in Content Marketing - Animalz

When is "storytelling" worth the effort? And when is it just plain old over-engineering?

Animalz Blog

30.11.2022

Content Strategy for Horizontal SaaS - Animalz

Templates are the atomic unit of your content strategy. Blog posts are the organization layer.

Animalz Blog

30.11.2022

The Busy Writer's Design Toolkit - Animalz

How to ditch stock images and embrace graphs, flow diagrams, and the all-powerful 2x2 matrix.

home›Animalz Blog›Marketing

Animalz Blog - Marketing

How to Run an Enterprise Content Marketing Operation - Animalz

Content Marketing Resources: Our Favorite Blogs, Newsletters, and Podcasts - Animalz

Everybody Wants Thought Leadership Content. But How Do You Do It, Exactly? - Animalz

Content Marketing Strategy: A Complete Guide for SaaS Companies

Distribute Ideas, Not Content - Animalz

Your Blog Is Not a Publication (But It's Not Just a Library Either) - Animalz

Google's March 2024 Search Update: The Battle Against AI-Generated Content - Animalz

Welcome to the Distribution-First Era, Where Strategy Starts With Channels and Ends With ROI - Animalz

From Trash to Treasure: Turn Product-Led Leftovers Into a Content Super-Source - Animalz

Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams - Animalz

How SupportLogic AI-Proofed and 5X Its Organic Traffic in 12 Months - Animalz

Don't Build It, Yet: How Content Can Validate Your Next Product Idea - Animalz

Autopilot Link-Building: How To Create Content That Attracts Links Organically - Animalz

From Numbers to Nuggets: How Sacra Transforms Data Into Research Worth Reading - Animalz

The EVE Framework of Content-Led Link-Building - Animalz

AI-Generated Content: A Guide to the New Era of Content Marketing - Animalz

The Future of SEO in a Post-ChatGPT World - Animalz

The 6 Risks of AI Content - Animalz

How Exer Health Used SEO to 8X Qualified Traffic and Take on the Blue Ocean Market - Animalz

The Quality Cliff: A Mental Model for CMOs - Animalz

How to Write a Case Study (That Actually Closes Deals) - Animalz

How Frontify Generated 550 Leads (Without Sacrificing Brand Identity) - Animalz

Write Like a Champion: 4 Performance Frameworks Stolen From Elite Athletes - Animalz

The Content Cyborg: How to Use AI Writing Tools in Content Marketing - Animalz

Beyond Inclusive Writing: 3 Lesser-Known Principles of Inclusive Content - Animalz

How Parabol Reached 150K Monthly Visits With Content Journalism - Animalz

How to Use Twitter for Thought Leadership - Animalz

The Pageview Paradox: How Great Results Cause Poor Performance - Animalz

5 More Mental Models for Content Marketers - Animalz

Steal This Strategy: How to Write Like Animalz - Animalz

Recipes vs. Movies: When to Use Storytelling in Content Marketing - Animalz

Content Strategy for Horizontal SaaS - Animalz

The Busy Writer's Design Toolkit - Animalz

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