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SharePlay is all about creating meaningful shared experiences in your app. By taking advantage of SharePlay, your app can provide a real-time connection that synchronizes everything from media playback to 3D models to collaborative tools across iPhone, iPad, Mac, Apple TV, and Apple Vision Pro. We caught up with the SharePlay team to ask about creating great SharePlay experiences, spatial Personas, that magic “shockwave” effect, and more.
Core Technology Fee (CTF)The CTF is an element of the alternative business terms in the EU that reflects the value Apple provides developers through tools, technologies, and services that enable them to build and share innovative apps. We believe anyone with a good idea and the ingenuity to bring it to life should have the opportunity to offer their app to the world. Only developers who reach significant scale (more than one million first annual installs per year in the EU) pay the CTF. Nonprofit organizations, government entities, and educational institutions approved for a fee waiver don’t pay the CTF. Today, we’re introducing two additional conditions in which the CTF is not required: First, no CTF is required if a developer has no revenue whatsoever. This includes creating a free app without monetization that is not related to revenue of any kind (physical, digital, advertising, or otherwise). This condition is intended to give students, hobbyists, and other non-commercial developers an opportunity to create a popular app without paying the CTF. Second, small developers (less than €10 million in global annual business revenue*) that adopt the alternative business terms receive a 3-year free on-ramp to the CTF to help them create innovative apps and rapidly grow their business. Within this 3-year period, if a small developer that hasn’t previously exceeded one million first annual installs crosses the threshold for the first time, they won’t pay the CTF, even if they continue to exceed one million first annual installs during that time. If a small developer grows to earn global revenue between €10 million and €50 million within the 3-year on-ramp period, they’ll start to pay the CTF after one million first annual installs up to a cap of €1 million per year. iPadOSThis week, the European Commission designated iPadOS a gatekeeper platform under the Digital Markets Act. Apple will bring our recent iOS changes for apps in the European Union (EU) to iPadOS later this fall, as required. Developers can choose to adopt the Alternative Business Terms for Apps in the EU that will include these additional capabilities and options on iPadOS, or stay on Apple’s existing terms.Once these changes are publicly available to users in the EU, the CTF will also apply to iPadOS apps downloaded through the App Store, Web Distribution, and/or alternative marketplaces. Users who install the same app on both iOS and iPadOS within a 12-month period will only generate one first annual install for that app. To help developers estimate any potential impact on their app businesses under the Alternative Terms Addendum for Apps in the EU, we’ve updated the App Install reports in App Store Connect that can be used with our fee calculator.For more details, visit Understanding the Core Technology Fee for iOS apps in the European Union. If you’ve already entered into the Alternative Terms Addendum for Apps in the EU, be sure to sign the updated terms.Global business revenue takes into account revenue across all commercial activity, including from associated corporate entities. For additional details, read the Alternative Terms Addendum for Apps in the EU.
The App Store was created to be a safe place for users to discover and get millions of apps all around the world. Over the years, we‘ve built many critical privacy and security features that help protect users and give them transparency and control — from Privacy Nutrition Labels to app tracking transparency, and so many more.An essential requirement of maintaining user trust is that developers are responsible for all of the code in their apps, including code frameworks and libraries from other sources. That‘s why we’ve created privacy manifests and signature requirements for the most popular third-party SDKs, as well as required reasons for covered APIs.Starting May 1, 2024, new or updated apps that have a newly added third-party SDK that‘s on the list of commonly used third-party SDKs will need all of the following to be submitted in App Store Connect: Required reasons for each listed API Privacy manifests Valid signatures when the SDK is added as a binary dependency Apps won’t be accepted if they fail to meet the manifest and signature requirements. Apps also won’t be accepted if all of the following apply: They’re missing a reason for a listed API The code is part of a dynamic framework embedded via the Embed Frameworks build phase The framework is a newly added third-party SDK that’s on the list of commonly used third-party SDKs In the future, these required reason requirements will expand to include the entire app binary. If you’re not using an API for an approved reason, please find an alternative. These changes are designed to help you better understand how third-party SDKs use data, secure software dependencies, and provide additional privacy protection for users.This is a step forward for all apps and we encourage all SDKs to adopt this functionality to better support the apps that depend on them.
Drive discovery and downloads on the App Store with Apple Search Ads in 70 countries and regions, now including Brazil, Bolivia, Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Panama, and Paraguay.Visit the Apple Search Ads site and Q&A.And explore best practices to improve your campaign performance with the free Apple Search Ads Certification course.
Apple Search Ads helps you drive discovery of your app or game on the App Store. We caught up with the Apple Search Ads team to learn more about successfully using the service, including signing up for the free online Apple Search Ads Certification course.
Join us around the world to learn about growing your business, elevating your app design, and preparing for the App Review process. Here’s a sample of our new activities — and you can always browse the full schedule to find more. Expand your app to new markets: Learn how to bring your apps and games to Southeast Asia, Hong Kong, and Taiwan in new online sessions with App Store experts. Request a one-on-one App Review consultation: Meet online to discuss the App Review Guidelines and explore best practices for a smooth review process. Visit the Apple Vision Pro developer labs: Test, refine, and optimize your apps and games for the infinite canvas — with in-person help from Apple. Request a design or technology consultation: In this 30-minute online consultation, you’ll get expert advice tailored to your app or game. Browse the full schedule
Web Distribution lets authorized developers distribute their iOS apps to users in the European Union (EU) directly from a website owned by the developer. Apple will provide developers access to APIs that facilitate the distribution of their apps from the web, integrate with system functionality, and back up and restore users’ apps, once they meet certain requirements designed to help protect users and platform integrity. For details, visit Getting started with Web Distribution in the EU.
The beta versions of iOS 17.5, iPadOS 17.5, macOS 14.5, tvOS 17.5, visionOS 1.2, and watchOS 10.5 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to build and test with Xcode 15.3.View downloads and release notes Learn about testing a beta OS Learn about sending feedback
The App Review Guidelines have been revised to support updated policies, upcoming features, and to provide clarification. The following guidelines have been updated: 3.1.1(a): Updated to include Music Streaming Services Entitlements. 4.7: Added games from retro game console emulator apps to the list of permitted software, and clarifies that mini apps and mini games must be HTML5. View guidelinesTranslations of the guidelines will be available on the Apple Developer website within one month.
Join the worldwide developer community online for a week of technology and creativity.Be there for the unveiling of the latest Apple platforms, technologies, and tools. Learn how to create and elevate your apps and games. Engage with Apple designers and engineers and connect with the worldwide developer community. All online and at no cost.Learn more
To align with the Digital Services Act (DSA) in the European Union (EU), Account Holders and Admins in the Apple Developer Program can now enter their trader status in App Store Connect.Submission requirementsYou’ll need to let us know whether or not you’re a trader to submit new apps to the App Store. If you’re a trader, you may be asked for documentation that verifies your trader contact information.
We’re providing more flexibility for developers who distribute apps in the European Union (EU), including introducing a new way to distribute apps directly from a developer’s website.More flexibilityDevelopers who’ve agreed to the Alternative Terms Addendum for Apps in the EU have new options for their apps in the EU: Alternative app marketplaces. Marketplaces can choose to offer a catalog of apps solely from the developer of the marketplace. Linking out to purchase. When directing users to complete a transaction for digital goods or services on an external webpage, developers can choose how to design promotions, discounts, and other deals. The Apple-provided design templates, which are optimized for key purchase and promotional use cases, are now optional. Distributing directly from your websiteWeb Distribution, available with a software update later this spring, will let authorized developers distribute their iOS apps to EU users directly from a website owned by the developer. Apple will provide authorized developers access to APIs that facilitate the distribution of their apps from the web, integrate with system functionality, back up and restore users’ apps, and more. For details, visit Getting ready for Web Distribution in the EU.
Over the past several weeks, we’ve communicated with thousands of developers to discuss DMA-related changes to iOS, Safari, and the App Store impacting apps in the European Union. As a result of the valuable feedback received, we’ve revised the Alternative Terms Addendum for Apps in the EU to update the following policies and provide developers more flexibility: Decisioning by membership: To make it easier for more developers to sign up for the new terms, we’ve removed the corporate entity requirement that the Addendum must be signed by each membership that controls, is controlled by, or is under control with another membership. This means an entity can now choose to sign up for the new terms at the developer account level. Switching back: To help reduce the risk of unexpected business changes under the new terms, such as reaching massive scale more quickly than anticipated, or if you simply change your mind, we’ve created a one-time option to terminate the Addendum under certain circumstances and switch back to Apple’s standard business terms for your EU apps. For details, view the Addendum. Alternative app marketplace requirements: To make it easier for developers who want to create alternative app marketplaces, we’ve added a new eligibility criteria that lets developers qualify without a stand-by letter of credit. For details, view the marketplace support page. If you’ve already entered into the Addendum, you can sign the updated version here.
You can now submit your apps and games built with Xcode 15.3 and all the latest SDKs for iOS 17.4, iPadOS 17.4, macOS 14.4, tvOS 17.4, visionOS 1.1, and watchOS 10.4.Developers who have agreed to the Alternative Terms Addendum for Apps in the EU can now submit apps offering alternative payment options in the EU. They can also now measure the number of first annual installs their apps have accumulated.If you’d like to discuss changes to iOS, Safari, and the App Store impacting apps in the EU to comply with the Digital Markets Act, request a 30-minute online consultation with an Apple team member.
We’re expanding the analytics available for your apps to help you get even more insight into your business and apps’ performance.Over 50 new reports are now available through the App Store Connect API to help you analyze your apps’ App Store and iOS performance. These reports include hundreds of new metrics that can enable you to evaluate your performance and find opportunities for improvement. Reports are organized into the following categories: App Store Engagement — the number of users on the App Store interacting with a developer’s app or sharing it with others App Store Commerce — downloads, sales, pre-orders, and transactions made with the secure App Store In-App Purchase system App Usage — active devices, installs, app deletions, and more Frameworks Usage — an app’s interaction with OS capabilities, such as PhotoPicker and Widgets Performance — how your apps perform and how users interact with specific features Additionally, new reports are also available through the CloudKit console with data about Apple Push Notifications and File Provider. Apple Push Notifications — notification states as they pass through the Apple Push Notification service (APNs) File Provider — usage, consistency, and error data
The App Store Review Guidelines have been revised to support updated policies, upcoming features, and to provide clarification. The title of the document has been changed to App Review Guidelines. The Introduction section explains that in the European Union, developers can also distribute notarized iOS apps from alternative app marketplaces. This section provides links to further information about alternative app marketplaces and Notarization for iOS apps. The following guidelines have been updated: 2.3.1: Added that a violation of this rule is grounds for an app being blocked from installing via alternative distribution. 2.3.10: Added that developers cannot include names, icons, or imagery of other mobile platforms or alternative app marketplaces in their apps or metadata, unless there is specific, approved interactive functionality. 3.1.3(b): Added a link to 3.1.1 to make clear that 3.1.1(a) applies, and multiplatform services apps can use the 3.1.1(a) entitlement. 4.8 Login Services: Updated to make clear that the login service cannot collect interactions with your app for advertising purposes without consent. It also adds that another login service is not required if your app is an alternative app marketplace, or an app distributed from an alternative app marketplace, that uses a marketplace-specific login for account, download, and commerce features. 5.1.1(viii): Added that apps that compile personal information from any source that is not directly from the user or without the user’s explicit consent, even public databases, are not permitted on alternative app marketplaces. 5.4 and 5.5: Updated to state that apps that do not comply with these guidelines will be blocked from installing via alternative distribution. Bug Fix Submissions: Added that bug fixes will not be delayed for apps that are already on alternative app marketplaces, except for those related to legal or safety issues. View the App Review Guidelines
Developers are responsible for all code included in their apps. At WWDC23, we introduced new privacy manifests and signatures for commonly used third-party SDKs and announced that developers will need to declare approved reasons for using a set of APIs in their app’s privacy manifest. These changes help developers better understand how third-party SDKs use data, secure software dependencies, and provide additional privacy protection for users.Starting March 13: If you upload a new or updated app to App Store Connect that uses an API requiring approved reasons, we’ll send you an email letting you know if you’re missing reasons in your app’s privacy manifest. This is in addition to the existing notification in App Store Connect.Starting May 1: You’ll need to include approved reasons for the listed APIs used by your app’s code to upload a new or updated app to App Store Connect. If you’re not using an API for an allowed reason, please find an alternative. And if you add a new third-party SDK that’s on the list of commonly used third-party SDKs, these API, privacy manifest, and signature requirements will apply to that SDK. Make sure to use a version of the SDK that includes its privacy manifest and note that signatures are also required when the SDK is added as a binary dependency.This functionality is a step forward for all apps and we encourage all SDKs to adopt it to better support the apps that depend on them.
Submit in App Store ConnectiOS 17.4, iPadOS 17.4, macOS 14.4, tvOS 17.4, visionOS 1.1, and watchOS 10.4 will soon be available to customers worldwide. Build your apps and games using the Xcode 15.3 Release Candidate and latest SDKs, then test them using TestFlight. You can submit your iPhone and iPad apps today.Apps in the European UnionDevelopers who’ve agreed to the Alternative Terms Addendum for Apps in the EU can set up marketplace distribution in the EU. Eligible developers can also submit marketplace apps and offer apps with alternative browser engines.Once these platform versions are publicly available: First annual installs for the Core Technology Fee begin accruing and the new commission rates take effect for these developers. Apps offering alternative payment options in the EU will be accepted in App Store Connect. In the meantime, you can test in the sandbox environment. If you’d like to discuss changes to iOS, Safari, and the App Store impacting apps in the EU to comply with the Digital Markets Act, request a 30-minute online consultation to meet with an Apple team member. In addition, if you’re interested in getting started with operating an alternative app marketplace on iOS in the EU, you can request to attend an in-person lab in Cork, Ireland.Sign in to App Store Connect
Apple developer activities are in full swing. Here’s a look at what’s happening: Join an online session to learn to minimize churn and win back subscribers hosted by App Store experts. Celebrate International Women’s Day with special in-person activities in Bengaluru, Cupertino, Shanghai, Singapore, Sydney, and Tokyo. Visit an Apple Vision Pro developer lab in Cupertino, London, Munich, Singapore, Sydney, or Tokyo to test and refine your apps for the infinite canvas. Meet with an Apple team member to discuss changes to iOS, Safari, and the App Store impacting apps in the European Union to comply with the Digital Markets Act. And we’ll have lots more activities in store — online, in person, and in multiple languages — all year long. Browse the schedule
We recently announced changes to iOS, Safari, and the App Store impacting developers’ apps in the European Union (EU) to comply with the Digital Markets Act (DMA), supported by more than 600 new APIs, a wide range of developer tools, and related documentation. And we’re continuing to provide new ways for developers to understand and utilize these changes, including: Online consultations to discuss alternative distribution on iOS, alternative payments on the App Store, linking out to purchase on their webpage, new business terms, and more. Labs to help develop alternative app marketplaces on iOS. Developers who have agreed to the new business terms can now use new features in App Store Connect and the App Store Connect API to set up marketplace distribution and marketplace apps, and use TestFlight to beta test these features. TestFlight also supports apps using alternative browser engines, and alternative payments through payment service providers and linking out to a webpage.And soon, you’ll be able to view expanded app analytics reports for the App Store and iOS.
Every year, the Swift Student Challenge aims to inspire students to create amazing app playgrounds that can make life better for their communities — and beyond.Have an app idea that’s close to your heart? Now’s your chance to make it happen. Build an app playground and submit by February 25.All winners receive a year of complimentary membership in the Apple Developer Program and other exclusive awards. And for the first time ever, we’ll award a select group of Distinguished Winners a trip to Apple Park for an incredible in-person experience.Apply now
Meet with an Apple team member to discuss changes to iOS, Safari, and the App Store impacting apps in the European Union to comply with the Digital Markets Act. Topics include alternative distribution on iOS, alternative payments in the App Store, linking out to purchase on your webpage, new business terms, and more.Request a 30-minute online consultation to ask questions and provide feedback about these changes. In addition, if you’re interested in getting started with operating an alternative app marketplace on iOS in the European Union, you can request to attend an in-person lab in Cork, Ireland.
The App Store is designed to make it easy to sell your digital goods and services globally, with support for 44 currencies across 175 storefronts.From time to time, we may need to adjust prices or your proceeds due to changes in tax regulations or foreign exchange rates. These adjustments are made using publicly available exchange rate information from financial data providers to help ensure that prices for apps and in-app purchases remain consistent across all storefronts.Price updatesOn February 13, pricing for apps and in-app purchases* will be updated for the Benin, Colombia, Tajikistan, and Türkiye storefronts. Also, these updates consider the following tax changes: Benin: value-added tax (VAT) introduction of 18% Tajikistan: VAT rate decrease from 15% to 14% Prices will be updated on the Benin, Colombia, Tajikistan, and Türkiye storefronts if you haven’t selected one of these as the base for your app or in‑app purchase.*Prices won’t change on the Benin, Colombia, Tajikistan, or Türkiye storefront if you’ve selected that storefront as the base for your app or in-app purchase.* Prices on other storefronts will be updated to maintain equalization with your chosen base price.Prices won’t change in any region if your in‑app purchase is an auto‑renewable subscription and won’t change on the storefronts where you manually manage prices instead of using the automated equalized prices.The Pricing and Availability section of My Apps has been updated in App Store Connect to display these upcoming price changes. As always, you can change the prices of your apps, in‑app purchases, and auto‑renewable subscriptions at any time.Learn more about managing your pricesView or edit upcoming price changesEdit your app’s base country or regionPricing and availability start times by regionSet a price for an in-app purchaseTax updatesYour proceeds for sales of apps and in-app purchases will change to reflect the new tax rates and updated prices. Exhibit B of the Paid Applications Agreement has been updated to indicate that Apple collects and remits applicable taxes in Benin.On January 30, your proceeds from the sale of eligible apps and in‑app purchases were modified in the following countries to reflect introductions or changes in VAT rates. Benin: VAT introduction of 18% Czechia: VAT rate decreased from 10% to 0% for certain eBooks and audiobooks Czechia: VAT rate increased from 10% to 12% for certain eNewspapers and Magazines Estonia: VAT rate increased from 20% to 22% Ireland: VAT rate decreased from 9% to 0% for certain eBooks and audiobooks Luxembourg: VAT rate increased from 16% to 17% Singapore: GST rate increased from 8% to 9% Switzerland: VAT rate increased from 2.5% to 2.6% for certain eNewspapers, magazines, books and audiobooks Switzerland: VAT rate increased from 7.7% to 8.1% for all other apps and in-app purchases Tajikistan: VAT rate decreased from 15% to 14% Learn more about your proceedsView payments and proceedsDownload financial reports *Excludes auto-renewable subscriptions.
The beta versions of iOS 17.4, iPadOS 17.4, macOS 14.4, tvOS 17.4, and watchOS 10.4 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to build and test with Xcode 15.3 beta.View downloads and release notes Learn about testing a beta OS Learn about sending feedback
New analytics reports coming in March for developers everywhere Developers can also enable new sign-in options for their apps Today, Apple is introducing new options for how apps globally can deliver in-app experiences to users, including streaming games and mini-programs. Developers can now submit a single app with the capability to stream all of the games offered in their catalog.Apps will also be able to provide enhanced discovery opportunities for streaming games, mini-apps, mini-games, chatbots, and plug-ins that are found within their apps.Additionally, mini-apps, mini-games, chatbots, and plug-ins will be able to incorporate Apple’s In-App Purchase system to offer their users paid digital content or services for the first time, such as a subscription for an individual chatbot.Each experience made available in an app on the App Store will be required to adhere to all App Store Review Guidelines and its host app will need to maintain an age rating of the highest age-rated content included in the app.The changes Apple is announcing reflect feedback from Apple’s developer community and is consistent with the App Store’s mission to provide a trusted place for users to find apps they love and developers everywhere with new capabilities to grow their businesses. Apps that host this content are responsible for ensuring all the software included in their app meets Apple’s high standards for user experience and safety.New app analyticsApple provides developers with powerful dashboards and reports to help them measure their apps’ performance through App Analytics, Sales and Trends, and Payments and Financial Reports. Today, Apple is introducing new analytics for developers everywhere to help them get even more insight into their businesses and their apps’ performance, while maintaining Apple’s long-held commitment to ensure users are not identifiable at an individual level.Over 50 new reports will be available through the App Store Connect API to help developers analyze their app performance and find opportunities for improvement with more metrics in areas like:Engagement — with additional information on the number of users on the App Store interacting with a developer’s app or sharing it with others;Commerce — with additional information on downloads, sales and proceeds, pre-orders, and transactions made with the App Store’s secure In-App Purchase system;App usage — with additional information on crashes, active devices, installs, app deletions, and more.Frameworks usage — with additional information on an app’s interaction with OS functionality such as PhotoPicker, Widgets, and CarPlay.Additional information about report details and access will be available for developers in March.Developers will have the ability to grant third-party access to their reports conveniently through the API.More flexibility for sign in options in appsIn line with Apple’s mission to protect user privacy, Apple is updating its App Store Review Guideline for using Sign in with Apple. Sign in with Apple makes it easy for users to sign in to apps and websites using their Apple ID and was built from the ground up with privacy and security in mind. Starting today, developers that offer third-party or social login services within their app will have the option to offer Sign in with Apple, or they will now be able to offer an equivalent privacy-focused login service instead.
The App Store Review Guidelines have been revised to support updated policies, upcoming features, and to provide clarification. We now also indicate which guidelines only apply to Notarization for iOS apps in the European Union.The following guidelines have been divided into subsections for the purposes of Notarization for iOS apps in the EU: 2.3.1 2.5.16 4.1 4.3 4.6 5.1.4 5.2.4 The following guidelines have been deleted: 2.5.7 3.2.2(vi) 4.2.4 4.2.5 4.4.3 2.5.6: Added a link to an entitlement to use an alternative web browser engine in your app in the EU.3.1.6: Moved to 4.9.3.2.2(ii): Moved to 4.10.4.7: Edited to set forth new requirements for mini apps, mini games, streaming games, chatbots, and plug-ins.4.8: Edited to require an additional login service with certain privacy features if you use a third-party or social login service to set up or authenticate a user’s primary account.4.9: The original version of this rule (Streaming games) has been deleted and replaced with the Apple Pay guideline.5.1.2(i): Added that apps may not require users to enable system functionalities (e.g., push notifications, location services, tracking) in order to access functionality, content, use the app, or receive monetary or other compensation, including but not limited to gift cards and codes. A version of this rule was originally published as Guideline 3.2.2(vi).After You Submit — Appeals: Edited to add an updated link for suggestions for changes to the Guidelines.The term “auto-renewing subscriptions” was replaced with “auto-renewable subscriptions” throughout.View guidelinesTranslations of the agreements will be available on the Apple Developer website within one month.