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Three words that can revolutionize artist newsletters: Focus! Focus! Focus! The mission of your newsletter should be to engage people and to forge a stronger connection between readers and your art. There are at least 5 reasons why many artists' newsletters stink. I give you an example of how to improve yours by focusing on a single artwork.
As an exhibiting artist, you have key responsibilities regardless of where you show and sell your art. Never assume that venues (art galleries, nonprofit spaces, co-ops) will do all of the work for you. They have much on their minds and can't give you their full attention. Here's a list of things to think about.
As with any business arrangement, what an art venue agrees to take care for your exhibition will depend on the type of venue. While non-art venues might leave everything up to the artist, there are certain things you should expect from any art venue. Everything should be discussed and agreed upon in an official signed contract. Here are some things to consider ...
Here's to the mothers who are artists. And to the mothers who raise healthy, informed artists who make the world a better place. To My Mom . . . Who is forgiven for not taking me to museums because she didn't want me to misbehave in public. (She was probably right.)
Your network of relationships with these individuals is your most valuable marketing asset. Let me emphasize that by saying it a different way: There is nothing more important you can do to build your art business and career than to meet more people and nurture relationships.
Seeing January 1 on the calendar is enough to get almost anyone’s blood pumping. The thrill of starting fresh! The anticipation of creating new benchmarks and attaining new dreams! Oh, but wait. There’s a lot of crap that you need to get rid of --stuff that might get in your way if it doesn’t drive you crazy first. What would it be like if the New Year felt . . . well . . . felt truly new?