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Coca-cola Encourages Shared Meals with Loved Ones in First Ad Since the Pandemic – Arts in Ads
https://www.youtube.com/watch?v=vUMQeNw2QDA Coca-cola has launched its first ad since the pandemic began in a touching film that showcases the joy of sharing meals with loved ones. ‘Lost together, we discovered ourselves again,’ narrated by actress Soleil Patterson, ‘And we realised that the things that matter deserve time.’ ‘From now on," she concludes, ‘we're not going to…
4 Genius Print Ads Design Techniques – Arts in Ads
We live in a world in which we are constantly exposed to advertising, be it in print, TV, online or even your mailbox. In fact, we are exposed to 362 ads per day on average, yet only 3 percent of these will leave an impression. So how does ad stand out from advertising clutter and…
8 Creative Print Ads With Indirect Messages – Arts in Ads
Print ads offer several benefits: high exposure, can handle complex propositions and can be very targeted. It is heavily dependent on the advertising idea that attracts the audience to see the message behind it. While the indirect advertising message grasps more attention that direct messages, the messages need to be easy to understand by most…
IKEA – Find A Greener Rhythm: The Power of Positive Anticipation Used in Green Lifestyle Ad – Arts in Ads
https://player.vimeo.com/video/445553540 IKEA - Find A Greener Rhythm by Virtue Northern Europe, 2020. Virtue Worldwide debut campaign for IKEA Europe showcases the retailer’s sustainable items as a happy family starts its day. The ad is running across TV, social media, digital and print in six European countries. This ad appeals to buyers by addressing the anticipated…
3 Romantic Ads to Celebrate the National Boyfriend Day! – Arts in Ads
In case nobody told you, yesterday was the National Boyfriend Day! To get you feeling loved-up, we have prepared a list of top 3 romantic ads in 2017. The following are just a few ads that attracted us and show how brands use emotions to connect with their targeted audience. Enjoy! Samsung Galaxy Note 8,…
Even Covid-19 Can’t Stop the Social Media Influencers – Arts in Ads
As the global pandemic of Covid-19 continues, digital marketing is rapidly adjusting their strategies to survive the storm. Many business are being forced into conversations on how they can trim marketing budgets and maximize efficiency. And now they are turning to social media influencers as the solution. Why Social Media Influencers are better than Celebrities?…
The Psychology of Colour in Advertising – Arts in Ads
Colour is a powerful communication tool and can be used to trigger emotion, stimulate actions and influence mood. Research suggests that we associate colours with our emotions since emotions and colour vision are both processes of the right hemisphere. More than 85 percent of consumers state colour as the primary reason for choosing which products to buy. Similar research also found…
Secretly Photoshopped Magazine Images Will Now Face Heavy Penalty in France – Arts in Ads
In 2015, Zendaya called out Modeliste magazine for over retouching her photo, by sharing a side-by-side comparison of the before and after photos on her personal Instagram account. She took the opportunity raised awareness on the importance of self-loving and the harm of unrealistic beauty standard. Recently, Bella Throne also took to her Instagram to…
Stay Home, Stay Safe – Stay Home Ad Campaigns for COVID-19 – Arts in Ads
As governments and media around the world urge the public to stay indoor during the pandemic, a number of brands have also stepped up to create ad campaigns to encourage people to stay home. Here are some memorable ad campaigns during the coronavirus pandemic in recent months. 1. Heineken - Connections Published: May 2020 https://www.youtube.com/watch?v=WZnHkv5-z4k…