Explore the impact of data-driven marketing with insights from LUXID's study. Learn how companies navigate vast data oceans and achieve measurable outcomes.

BBN | The world's B2B Agency

02.04.2024

Video AI Sora: A Revolution for B2B Marketing Too? - BBN

Discover how Sora could revolutionise B2B marketing with AI-generated videos, enhancing content creation, user experience, and hyper-personalisation.

BBN | The world's B2B Agency

07.03.2024

BBN expands its partnership in Asia Pacific - BBN

BBN expands in Asia Pacific with Brew Interactive and Custom Media joining the partnership, enhancing global B2B marketing services in the region.

BBN | The world's B2B Agency

17.02.2024

Maximising Digital Marketing Success: Beyond CRM to a Comprehensive Tech Stack - BBN

Explore how to elevate your digital marketing beyond CRM with AI, analytics, and more for a holistic strategy that enhances customer experiences and drives growth.

BBN | The world's B2B Agency

16.01.2024

From Transactional to Transformational: Deepening the Bond with B2B Customers - BBN

Move B2B customers from transactional to transformational relationships with data-driven insights, empathy, and a commitment to mutual success.

BBN | The world's B2B Agency

15.12.2023

CMOs need a bolder budget for 2024 - BBN

CMOs can gain ground by allocating resources and budget wisely, especially if competing with more hesitant rivals.

BBN | The world's B2B Agency

08.12.2023

Why Wise Recruitment Matters in Marketing - BBN

The courageous marketer understands that the right talent and recruitment can be the difference between stagnation and success.

BBN | The world's B2B Agency

16.10.2023

The Transformation of Marketing Leadership to Profit Powerhouse - BBN

In today's business to business world, marketing leadership is evolving into a strategic powerhouse, reshaping the role and driving profits.

BBN | The world's B2B Agency

13.10.2023

The Creative Crisis and Opportunity in B2B Marketing - BBN

To stand out in B2B marketing, brands must prioritise emotion and creative courage over short-term goals, forging memorable, trust-building connections

BBN | The world's B2B Agency

13.10.2023

BBN adds new Iberian agency to its partnership - BBN

BBN partners with Iberian firm Ulled, boasting 50+ years in B2B brand perception, marketing, and PR.

BBN | The world's B2B Agency

19.09.2023

BBN Adds Two Veteran South American Agencies To Its Partnership - BBN

New agencies join BBN, headquartered in Santiago, Chile, and Sao Paulo, Brazil to further strengthen the partnership's presence in South America.

BBN | The world's B2B Agency

03.08.2023

The Marketing Globetrotter: Staying close to your customers - BBN

Staying close to customers and in a new market should include a marketing team structure organised to effectively market on a global basis.

BBN | The world's B2B Agency

27.07.2023

The 3Cs of global marketing that can't be underestimated - BBN

This article is to acknowledge and show our respect for three very important aspects of global marketing, no matter the location - whether physical or virtual.

BBN | The world's B2B Agency

17.07.2023

The Power and Importance of Strong Branding in B2B Markets - BBN

Discover how a strong brand in B2B markets boosts decision-making, premium pricing, customer loyalty, market perception, and business performance

BBN | The world's B2B Agency

17.07.2023

The Power and Importance of Strong Branding in B2B Markets - BBN

Discover how a strong brand in B2B markets boosts decision-making, premium pricing, customer loyalty, market perception, and business performance

BBN | The world's B2B Agency

11.07.2023

The Marketing Globetrotter: Creative that can go the distance - BBN

Expressing your brand in relevant and creative ways — whether through words, imagery or colour — can be challenging as you expand your brand geographically.

BBN | The world's B2B Agency

11.07.2023

The Marketing Globetrotter: Getting language right online - BBN

B2B marketers often use a single language website for global reach. Yet, online localisation is key for true global presence.

BBN | The world's B2B Agency

30.06.2023

BBN adds new French B2B agency to its partnership - BBN

Eleius joins BBN as a new agency partner in France. A comprehensive, full-service French agency focused on the B2B tech sector, headquartered in Paris.

BBN | The world's B2B Agency

19.06.2023

How to Gain More Followers on Your LinkedIn Company Page - BBN

A company's LinkedIn page cannot thrive with just one or two company news updates. It requires engaging content and an authentic approach.

BBN | The world's B2B Agency

12.06.2023

The Marketing Globetrotter: The Challenges of Global Messaging - BBN

As more businesses expand globally, balancing global messaging consistency and local relevance becomes exceedingly challenging

BBN | The world's B2B Agency

02.06.2023

The courageous CMO: has 15 commandments - BBN

Welcome to our list of strategies aimed at enhancing your strategic thinking and proving your value as a CMO.

BBN | The world's B2B Agency

25.05.2023

Navigating Cultural Nuances: Keys to Successful International Business Interactions - BBN

Understanding cultural nuances is crucial for successful international business interactions.

BBN | The world's B2B Agency

12.05.2023

The courageous CMO: recruits wisely - BBN

CMOs are eager to hire professionals specialising in data and analytics. It's a core competency that every forward-thinking marketing team should possess

BBN | The world's B2B Agency

07.05.2023

Reinventing Lead Generation Approach

In this article, BBN partner Luxid Group takes a deep dive into some of the changes that have affected lead generation and provides insights on tackling these challenges.

BBN | The world's B2B Agency

02.05.2023

The courageous CMO: does NOT gate content - BBN

Does gating content still belong in a modern marketing strategy? We believe a courageous CMO should be confident enough not to.

BBN | The world's B2B Agency

23.04.2023

How employee experience and social recruiting can win the war for talent - BBN

For recruiting success, salary is no longer the decisive argument for employees. Instead, focus on satisfying the needs and expectations of young professionals.

BBN | The world's B2B Agency

14.04.2023

The courageous CMO: has more data systems than the CIO - BBN

If the CMO is to succeed with data-driven marketing communication, they need to jump wholeheartedly into digital change.

BBN | The world's B2B Agency

07.04.2023

AI is a disruptor. So is imagination. - BBN

AI can automate tasks & generate content, but marketing agencies provide value by creating ideas and freeing us to imagine & grow brands.

BBN | The world's B2B Agency

31.03.2023

The Courageous CMO: Embraces Digital Change - BBN

If the CMO is to succeed with data-driven marketing communication, they need to jump wholeheartedly into digital change.

BBN | The world's B2B Agency

24.03.2023

Numbers tell, but stories sell – Five questions to push your storytelling in b2b forward - BBN

Storytelling does not focus on the facts but on the persuasiveness of the story; customers want to be part of the story.

BBN | The world's B2B Agency

17.03.2023

The Courageous CMO: Prioritises brand building - BBN

B2B CMO needs to prioritise long-term brand building rather than short-term measures to gain market share, lasting growth, and reach their goals.

BBN | The world's B2B Agency

13.03.2023

Become an ABM Shark with Research and Insights - BBN

Organisations often jump on the ABM bandwagon without proper research and insights and therefore, don't get the desired results.

BBN | The world's B2B Agency

03.03.2023

The Courageous CMO: Paves the way - BBN

Aina Lemoen Lunde, Executive Vice President Group Brand at DNB, is investing heavily in data-driven marketing to create even higher customer satisfaction.

BBN | The world's B2B Agency

24.02.2023

3 ways for content creators and planners to use AI

Our BBN partner in Finland tested three ways for content creators to use AI assistance – Here are some of their findings, including ratings, practical examples, tool recommendations, pros and cons.

BBN | The world's B2B Agency

24.02.2023

Expansion in the US, Middle East and Pakistan - BBN

We are pleased to announce our recent expansion by adding a new agency partner with offices in the US, Middle East and Pakistan.

BBN | The world's B2B Agency

17.02.2023

The Courageous CMO: must be innovative - BBN

Quality is vital to enter the market; innovation is the prerequisite for staying. Here are some tips and thoughts to succeed as a CMO in a B2B company

BBN | The world's B2B Agency

06.02.2023

Bader Rutter opens new Chicago office

Bader Rutter, BBN's Chicago-based partner, opens chicago office to amplify agency's food & beverage practice.

BBN | The world's B2B Agency

17.01.2023

The Courageous CMO: Marketing is forever - BBN

Too little emphasis has been placed on building a brand. "Marketing is forever, sales are for the fiscal year"

home›BBN | The world's B2B Agency›Marketing

BBN | The world's B2B Agency - Marketing

Investing in Content: Quality over Quantity

The Brave New World of B2B Influencers - BBN

From Insights to Action: Navigating Data-Driven Marketing - BBN

Video AI Sora: A Revolution for B2B Marketing Too? - BBN

BBN expands its partnership in Asia Pacific - BBN

Maximising Digital Marketing Success: Beyond CRM to a Comprehensive Tech Stack - BBN

From Transactional to Transformational: Deepening the Bond with B2B Customers - BBN

CMOs need a bolder budget for 2024 - BBN

Why Wise Recruitment Matters in Marketing - BBN

The Transformation of Marketing Leadership to Profit Powerhouse - BBN

The Creative Crisis and Opportunity in B2B Marketing - BBN

BBN adds new Iberian agency to its partnership - BBN

BBN Adds Two Veteran South American Agencies To Its Partnership - BBN

The Marketing Globetrotter: Staying close to your customers - BBN

The 3Cs of global marketing that can't be underestimated - BBN

The Power and Importance of Strong Branding in B2B Markets - BBN

The Power and Importance of Strong Branding in B2B Markets - BBN

The Marketing Globetrotter: Creative that can go the distance - BBN

The Marketing Globetrotter: Getting language right online - BBN

BBN adds new French B2B agency to its partnership - BBN

How to Gain More Followers on Your LinkedIn Company Page - BBN

The Marketing Globetrotter: The Challenges of Global Messaging - BBN

The courageous CMO: has 15 commandments - BBN

Navigating Cultural Nuances: Keys to Successful International Business Interactions - BBN

The courageous CMO: recruits wisely - BBN

Reinventing Lead Generation Approach

The courageous CMO: does NOT gate content - BBN

How employee experience and social recruiting can win the war for talent - BBN

The courageous CMO: has more data systems than the CIO - BBN

AI is a disruptor. So is imagination. - BBN

The Courageous CMO: Embraces Digital Change - BBN

Numbers tell, but stories sell – Five questions to push your storytelling in b2b forward - BBN

The Courageous CMO: Prioritises brand building - BBN

Become an ABM Shark with Research and Insights - BBN

The Courageous CMO: Paves the way - BBN

3 ways for content creators and planners to use AI

Expansion in the US, Middle East and Pakistan - BBN

The Courageous CMO: must be innovative - BBN

Bader Rutter opens new Chicago office

The Courageous CMO: Marketing is forever - BBN

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