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Reinventions - Bluewire Media
Over the course of twenty years, I’ve been through my fair share of reinventions in business… We started out selling websites in 2005 even though my co-founder Toby and I weren’t techies. (We hired for those skills.) We added web consulting in 2008 when I realised I enjoyed sharing the marketing methodolgy we’d developed. I’d...
Replicate Yourself - Bluewire Media
As promised, I recorded a short video explaining the process to replicate yourself using AI and marketing. Take a few minutes to watch it, and you’ll see which little things to implement that will have a huge impact on your business. See how you can build out these 3 versions of yourself: Digital You Virtual...
June 2025 Planner - Bluewire Media
Since it’s almost a new month, here is the June 2025 – Month Planner for you (Google Doc, no opt-in). To get your own editable version, remember to click “File > Make A Copy” Download the June 2025 Planner (Google Doc) Use this June 2025 Planner to map out your content for the month. License...
The Personal Touch - Bluewire Media
It feels like engagement these days is mainly just bots liking or commenting on autopilot. And it shows. A post that get hundreds of likes often leads nowhere. But the quiet DMs… The personal emails… The real conversations with people… These actually move the needle. This week I was reminded (again) that the loudest metrics...
Success x Happiness Podcast - Bluewire Media
My interview on the Success x Happiness podcast is now live. It was nice to sit down for a podcast again, especially now as a Dad and business owner, because my perspective has changed a lot. Here’s what we covered: Rejection to Recognition: In the early days, I was literally knocking on doors in the...
Wedding Pictures - Bluewire Media
You might’ve noticed I was little bit quieter than usual on the email front recently. For good reason. Lou and I had our 5 year wedding anniversary and belated wedding reception. We got married during Covid and couldn’t have more than 10 people attend. So 5 years later, to the day, we had our reception....
More Time, More Freedom - Bluewire Media
I was speaking with one of my longest-standing clients—and also one of my newest. I suspect what we discussed may resonate with you too. You’ve built a great business. You’ve earned the freedom to step away a little—maybe to travel, spend more time with family, or just enjoy the fruits of your work. But it...
Cold Contact -> Client $10k - Bluewire Media
I recorded this short video explaining my Dream 1000 concept. The Hidden Power Inside Your Dream 1000 When I first started testing this system, I used to think it was just about “finding more leads.” But what I’ve realised — and what’s made the biggest difference for clients — is that it’s not about more...
40k in 4 weeks - Bluewire Media
If you’ve been in business for more than five years, you’re likely sitting on $10K–$100K in untapped revenue… just from people you already know. Seriously. Every time a new client starts with me, one of the first things we do is this “low-hanging fruit” exercise. We look inside their existing network — email list, LinkedIn,...
Freedom Systems - Bluewire Media
Most consultants, coaches, and business owners secretly wish they could replicate themselves. The bottleneck isn’t their skill. It’s that everything lives in their head. The solution? What I call “Freedom Systems.” In this video, I walk you through how to unpack your intellectual property, systems, and processes into a marketing engine that works 24/7. It’s...
8 Powerful Content Marketing Strategies to Elevate Brand Awareness in 2025 (+Examples) - Bluewire Media
If you want people to recognize your brand in 2025, you can’t afford to ignore content marketing. It’s one of the most effective ways to get in front of your audience, build trust, and stay top of mind. The majority of marketers confirm that content marketing is their secret weapon for building brand awareness. This...
Content Marketing Tactics: How Your Blog Can Engage and Nurture Early-Stage Leads - Bluewire Media
Investing in content marketing is one of the best ways to build brand and product awareness. On the one hand, choosing tried and tested content production and distribution tactics is a great way to attract potential customers. On the other hand (and much more importantly), your blog can help engage and nurture early-stage leads. It
Using ChatGPT For Content Ideation: A Practical Guide - Bluewire Media
67% people would choose ChatGPT over Google for quick, conversational answers. Why? Because using ChatGPT for content ideation ensures you never run out of ideas and brainstorm a cluster of topics faster. In this guide, we will share customisable ChatGPT prompts in digital marketing to help you generate content ideas and structure the content to
October 2024 Planner - Bluewire Media
October is nearly here which means it’s footy finals in Australia. Footy is not for everyone, but when your hometown team (AFL Brisbane Lions) is playing in the grand final it’s easy to get swept up and get behind them. I’m firmly a fair-weather fan and am right on board now that they won the
my next keynote (…AI is a big part of it) - Bluewire Media
I’m hitting the road next week. Technically the sky as I’m not driving! I’m off to Melbourne and then Sydney to speak at The Adviser’s Lead Generation Bootcamp. My keynote is called Simplify Your Lead Generation & Fast Track It With AI Build a genuine marketing asset to deliver the clients you deserve Grow a network
Unpack IP - Bluewire Media
You’ve seen me share marketing templates, workshop recordings, my book and more recently my TikToks! These are all examples of my IP (intellectual property) which you can engage with, share and use — — without me needing to be with you in real-life or in real-time (on phone/Zoom). The beauty of sharing your IP is that
How To (Re) Engage - Bluewire Media
You’ve seen me share marketing templates, workshop recordings, my book and more recently my TikToks! These are all examples of my IP (intellectual property) which you can engage with, share and use — — without me needing to be with you in real-life or in real-time (on phone/Zoom). The beauty of sharing your IP is that
Did you enjoy the Olympics? - Bluewire Media
I’ve been a little bit quiet on the Bluewire News front during the last 2 weeks because ….’how good were the Olympics!” For a spectator like me, I’m inspired by the feats of the athletes. Their commitment, drive and execution under pressure is exceptional. I’m conscious that for every person who competes at the Olympics
is life getting quicker + July 2024 Planner - Bluewire Media
How was the first half of your year? If it feels like times gets quicker and quicker as you get older, you are not alone. There is a scientific explanation. “A year for a 5-year-old is one fifth (or 20%) of their life so far, but a year to a 50-year old is one fiftieth
INVITE: Unpack ‘Digital You’ & Clone your Magic - Bluewire Media
You are invited to my brand new workshop: Unpack ‘Digital You’ & Clone your Magic. Are you ready to unpack the ‘Digital You’? ..So that ‘Real Life You’ can bring the Unique Magic to your business AND enjoy an extra free day each week. When you leverage ‘Digital You’ it means ‘Real-Life You’ can shine
Was I WRONG? (+ 1 page IP Guide) - Bluewire Media
I had a few readers respond about the difference between a consultant and a subject matter expert. Hat tip to John Groarke ‘mentor to consultants’ at JEGMC in Sydney who replied promptly saying: “I clicked on your email as soon as I saw the subject line … because there is significant market confusion over the consultant word and the contractor word … and interestingly
June 2024 Planner + new collab post - Bluewire Media
If you missed my ChatGPT for Marketing workshop, and want the link to watch the replay, please reply “REPLAY” and I’ll send it to you. Here’s my latest collaboration with Pipedrive CRM. Check out my post over on LinkedIn. Read the post In the comments, let me know: How long do prospects take to become clients in your world? Since
Power Of A Content Machine - Bluewire Media
When you build yourself a content machine, it allows you to focus on your highest value and most energising work. This is because once you’ve created a piece of content and published it, it means that dozens, if not hundreds or thousands of people can then engage with that content and get to know, like
Down Under Spring, Father’s Day + Sept Planner - Bluewire Media
It’s a new month, a new season (Spring for us down under), and also Fathers’ Day (in Aus). It was special. I went for an hour’s joggle adventure (a 3yo’s new word for jogging with a pram), had a seafood lunch, and spent the arvo swimming and playing in the park. My own father came
August 2024 Planner - Bluewire Media
Since it’s also a new month, my team has prepared the August 2024 — Month Planner for you (Google Doc, no opt-in). To get your own editable version, remember to click “File > Make A Copy” Use this August 2024 Planner to map out your content for the month. License our Marketing IP. As you know, my team converts my popular marketing
Happy April + Content Planner (Google Doc) - Bluewire Media
I hope you had a great Easter and Q1. It’s hard to believe we’re into the second quarter of the year, and in Australia, we’ve said goodbye to summer and had a change of season to Autumn. It’s my favourite time of the year (plus it’s my birthday month!) Life continues to treat us well
No surprises - Bluewire Media
I ran a poll and there were no surprises about what type of content is your favourite to create. Of the 4 types in the Content Matrix, "TEACH" is our fave! I get it. It's where we feel most safe and comfortable!I am the same and gravitate to this TEACH quadrant too. Just remember, if we only publish "teach" content,
What I shipped in 2023 – Year in review - Bluewire Media
Each year I post a year in review highlighting the major breakthroughs and things I’m proud of. Following the lead of Noah Kagan and Seth Godin I take an annual look at what ‘I have shipped’. I do this activity as a reference for myself, and if other people find it interesting or useful, even
Recap – Marketing Plan 2024 - Bluewire Media
When you're creating your marketing plan for 2024 here are a few things to keep in mind. #1. Reflect on 2023. What went well (and I'll keep doing)? What didn't go well (and should I stop doing)? #2. Decide who does what. What will I do myself? I recommend sticking to your genius zone
[cool AI tool] Fathom ...for Zoom meeting summaries - Bluewire Media
AI (artificial intelligence) is all the rage right now, and I’m slowly getting my head around it all. Of course, I’ve been blown away by ChatGPT — but more on that later! Today I want to share Fathom AI which I love because it: records your Zoom meetings with time stamps transcribes it summaries it provides a…
Embracing imperfect action - Bluewire Media
Embracing imperfect action, patience, and showing up. In marketing, waiting for perfection will hold us back. Instead, celebrate ‘imperfect action’—the decision to start, the courage to ship, and the surrender to how it pans out. Every imperfect step forward brings us closer to our clients, and our goals and unlocks valuable relationships along the way.…