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Down Under Spring, Father’s Day + Sept Planner - Bluewire Media
It’s a new month, a new season (Spring for us down under), and also Fathers’ Day (in Aus). It was special. I went for an hour’s joggle adventure (a 3yo’s new word for jogging with a pram), had a seafood lunch, and spent the arvo swimming and playing in the park. My own father came
August 2024 Planner - Bluewire Media
Since it’s also a new month, my team has prepared the August 2024 — Month Planner for you (Google Doc, no opt-in). To get your own editable version, remember to click “File > Make A Copy” Use this August 2024 Planner to map out your content for the month. License our Marketing IP. As you know, my team converts my popular marketing
Happy April + Content Planner (Google Doc) - Bluewire Media
I hope you had a great Easter and Q1. It’s hard to believe we’re into the second quarter of the year, and in Australia, we’ve said goodbye to summer and had a change of season to Autumn. It’s my favourite time of the year (plus it’s my birthday month!) Life continues to treat us well
No surprises - Bluewire Media
I ran a poll and there were no surprises about what type of content is your favourite to create. Of the 4 types in the Content Matrix, "TEACH" is our fave! I get it. It's where we feel most safe and comfortable!I am the same and gravitate to this TEACH quadrant too. Just remember, if we only publish "teach" content,
What I shipped in 2023 – Year in review - Bluewire Media
Each year I post a year in review highlighting the major breakthroughs and things I’m proud of. Following the lead of Noah Kagan and Seth Godin I take an annual look at what ‘I have shipped’. I do this activity as a reference for myself, and if other people find it interesting or useful, even
Recap – Marketing Plan 2024 - Bluewire Media
When you're creating your marketing plan for 2024 here are a few things to keep in mind. #1. Reflect on 2023. What went well (and I'll keep doing)? What didn't go well (and should I stop doing)? #2. Decide who does what. What will I do myself? I recommend sticking to your genius zone
[cool AI tool] Fathom ...for Zoom meeting summaries - Bluewire Media
AI (artificial intelligence) is all the rage right now, and I’m slowly getting my head around it all. Of course, I’ve been blown away by ChatGPT — but more on that later! Today I want to share Fathom AI which I love because it: records your Zoom meetings with time stamps transcribes it summaries it provides a…
Embracing imperfect action - Bluewire Media
Embracing imperfect action, patience, and showing up. In marketing, waiting for perfection will hold us back. Instead, celebrate ‘imperfect action’—the decision to start, the courage to ship, and the surrender to how it pans out. Every imperfect step forward brings us closer to our clients, and our goals and unlocks valuable relationships along the way.…
Should you use a quiz to generate leads? - Bluewire Media
Building an email list is one of the best things you can do to grow your business. There are countless ways to attract more email subscribers, such as offering: PDF lead magnets Webinars Free videos … the list goes on. They are all effective in different ways, but one of them works really well if…
How To Develop Digital Marketing Strategies for SaaS Businesses - Bluewire Media
As a SaaS business, you must have an effective digital marketing strategy to ensure your product or service reaches the right people and drives them to take action (aka BUY). But how do you go about developing a successful digital marketing plan? Below, we’re exploring top strategies and priorities for a comprehensive digital marketing plan…
AI for video/audio — — a handy tool you can use today! - Bluewire Media
Given the popularity of the AI resource on the weekend, I want to share a very handy AI tool I use for videos — called Descript. I’ve only just scratched the surface… but what I love so far is: AI transcribes the video and gives you a transcript. You can use this to create captions…
Tips to Craft a Social Media Resume - Bluewire Media
In today’s highly competitive business landscape, every professional looking to advance their career or secure a position needs to be on top of their game. It takes standing out from what can sometimes be a significantly sized crowd to get your dream job. For social media professionals, the market can be particularly cutthroat. It is…
5 Commandments of Blog Branding - Bluewire Media
Updated on October 7th, 2022If you’re a blogger, then you know the importance of a blog brand. It’s not enough to just have an excellent blog with loads of followers and great content. A strong brand that matches who you are and what your blog represents is just as important. In this blog post, we’ll…