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Content Marketing Tactics: How Your Blog Can Engage and Nurture Early-Stage Leads - Bluewire Media
Investing in content marketing is one of the best ways to build brand and product awareness. On the one hand, choosing tried and tested content production and distribution tactics is a great way to attract potential customers. On the other hand (and much more importantly), your blog can help engage and nurture early-stage leads. It
Using ChatGPT For Content Ideation: A Practical Guide - Bluewire Media
67% people would choose ChatGPT over Google for quick, conversational answers. Why? Because using ChatGPT for content ideation ensures you never run out of ideas and brainstorm a cluster of topics faster. In this guide, we will share customisable ChatGPT prompts in digital marketing to help you generate content ideas and structure the content to
October 2024 Planner - Bluewire Media
October is nearly here which means it’s footy finals in Australia. Footy is not for everyone, but when your hometown team (AFL Brisbane Lions) is playing in the grand final it’s easy to get swept up and get behind them. I’m firmly a fair-weather fan and am right on board now that they won the
my next keynote (…AI is a big part of it) - Bluewire Media
I’m hitting the road next week. Technically the sky as I’m not driving! I’m off to Melbourne and then Sydney to speak at The Adviser’s Lead Generation Bootcamp. My keynote is called Simplify Your Lead Generation & Fast Track It With AI Build a genuine marketing asset to deliver the clients you deserve Grow a network
INVITE: Unpack ‘Digital You’ & Clone your Magic - Bluewire Media
You are invited to my brand new workshop: Unpack ‘Digital You’ & Clone your Magic. Are you ready to unpack the ‘Digital You’? ..So that ‘Real Life You’ can bring the Unique Magic to your business AND enjoy an extra free day each week. When you leverage ‘Digital You’ it means ‘Real-Life You’ can shine
Power Of A Content Machine - Bluewire Media
When you build yourself a content machine, it allows you to focus on your highest value and most energising work. This is because once you’ve created a piece of content and published it, it means that dozens, if not hundreds or thousands of people can then engage with that content and get to know, like
How To (Re) Engage - Bluewire Media
You’ve seen me share marketing templates, workshop recordings, my book and more recently my TikToks! These are all examples of my IP (intellectual property) which you can engage with, share and use — — without me needing to be with you in real-life or in real-time (on phone/Zoom). The beauty of sharing your IP is that
June 2024 Planner + new collab post - Bluewire Media
If you missed my ChatGPT for Marketing workshop, and want the link to watch the replay, please reply “REPLAY” and I’ll send it to you. Here’s my latest collaboration with Pipedrive CRM. Check out my post over on LinkedIn. Read the post In the comments, let me know: How long do prospects take to become clients in your world? Since
Was I WRONG? (+ 1 page IP Guide) - Bluewire Media
I had a few readers respond about the difference between a consultant and a subject matter expert. Hat tip to John Groarke ‘mentor to consultants’ at JEGMC in Sydney who replied promptly saying: “I clicked on your email as soon as I saw the subject line … because there is significant market confusion over the consultant word and the contractor word … and interestingly
is life getting quicker + July 2024 Planner - Bluewire Media
How was the first half of your year? If it feels like times gets quicker and quicker as you get older, you are not alone. There is a scientific explanation. “A year for a 5-year-old is one fifth (or 20%) of their life so far, but a year to a 50-year old is one fiftieth
Unpack IP - Bluewire Media
You’ve seen me share marketing templates, workshop recordings, my book and more recently my TikToks! These are all examples of my IP (intellectual property) which you can engage with, share and use — — without me needing to be with you in real-life or in real-time (on phone/Zoom). The beauty of sharing your IP is that
Did you enjoy the Olympics? - Bluewire Media
I’ve been a little bit quiet on the Bluewire News front during the last 2 weeks because ….’how good were the Olympics!” For a spectator like me, I’m inspired by the feats of the athletes. Their commitment, drive and execution under pressure is exceptional. I’m conscious that for every person who competes at the Olympics
Down Under Spring, Father’s Day + Sept Planner - Bluewire Media
It’s a new month, a new season (Spring for us down under), and also Fathers’ Day (in Aus). It was special. I went for an hour’s joggle adventure (a 3yo’s new word for jogging with a pram), had a seafood lunch, and spent the arvo swimming and playing in the park. My own father came
August 2024 Planner - Bluewire Media
Since it’s also a new month, my team has prepared the August 2024 — Month Planner for you (Google Doc, no opt-in). To get your own editable version, remember to click “File > Make A Copy” Use this August 2024 Planner to map out your content for the month. License our Marketing IP. As you know, my team converts my popular marketing
Happy April + Content Planner (Google Doc) - Bluewire Media
I hope you had a great Easter and Q1. It’s hard to believe we’re into the second quarter of the year, and in Australia, we’ve said goodbye to summer and had a change of season to Autumn. It’s my favourite time of the year (plus it’s my birthday month!) Life continues to treat us well
No surprises - Bluewire Media
I ran a poll and there were no surprises about what type of content is your favourite to create. Of the 4 types in the Content Matrix, "TEACH" is our fave! I get it. It's where we feel most safe and comfortable!I am the same and gravitate to this TEACH quadrant too. Just remember, if we only publish "teach" content,
What I shipped in 2023 – Year in review - Bluewire Media
Each year I post a year in review highlighting the major breakthroughs and things I’m proud of. Following the lead of Noah Kagan and Seth Godin I take an annual look at what ‘I have shipped’. I do this activity as a reference for myself, and if other people find it interesting or useful, even
Recap – Marketing Plan 2024 - Bluewire Media
When you're creating your marketing plan for 2024 here are a few things to keep in mind. #1. Reflect on 2023. What went well (and I'll keep doing)? What didn't go well (and should I stop doing)? #2. Decide who does what. What will I do myself? I recommend sticking to your genius zone
[cool AI tool] Fathom ...for Zoom meeting summaries - Bluewire Media
AI (artificial intelligence) is all the rage right now, and I’m slowly getting my head around it all. Of course, I’ve been blown away by ChatGPT — but more on that later! Today I want to share Fathom AI which I love because it: records your Zoom meetings with time stamps transcribes it summaries it provides a…
Embracing imperfect action - Bluewire Media
Embracing imperfect action, patience, and showing up. In marketing, waiting for perfection will hold us back. Instead, celebrate ‘imperfect action’—the decision to start, the courage to ship, and the surrender to how it pans out. Every imperfect step forward brings us closer to our clients, and our goals and unlocks valuable relationships along the way.…
Should you use a quiz to generate leads? - Bluewire Media
Building an email list is one of the best things you can do to grow your business. There are countless ways to attract more email subscribers, such as offering: PDF lead magnets Webinars Free videos … the list goes on. They are all effective in different ways, but one of them works really well if…
How To Develop Digital Marketing Strategies for SaaS Businesses - Bluewire Media
As a SaaS business, you must have an effective digital marketing strategy to ensure your product or service reaches the right people and drives them to take action (aka BUY). But how do you go about developing a successful digital marketing plan? Below, we’re exploring top strategies and priorities for a comprehensive digital marketing plan…
AI for video/audio — — a handy tool you can use today! - Bluewire Media
Given the popularity of the AI resource on the weekend, I want to share a very handy AI tool I use for videos — called Descript. I’ve only just scratched the surface… but what I love so far is: AI transcribes the video and gives you a transcript. You can use this to create captions…
Tips to Craft a Social Media Resume - Bluewire Media
In today’s highly competitive business landscape, every professional looking to advance their career or secure a position needs to be on top of their game. It takes standing out from what can sometimes be a significantly sized crowd to get your dream job. For social media professionals, the market can be particularly cutthroat. It is…