Examples of successful comparison ads and ad campaigns that use direct comparisons to the competition. Learn from Apple, Wendy's, Pepsi and Microsoft.

BN Branding

16.12.2023

Stop touting features and start talking about benefits

Stop listing features and start talking about benefits in your marketing messages. Learn to apply the 3 main types of marketing benefits.

BN Branding

09.12.2023

Strategic listening and consumer insight - Small Business Market Research

Tips on how to do better small business market research. Gain insight and devise a rock-solid strategy based on customer insight and market data.

BN Branding

04.12.2023

The important difference between Marketing Strategy and Tactics.

Understand the difference between marketing strategy and marketing tactics. How to balance your marketing strategy and tactics.

BN Branding

02.12.2023

Back to Basics (A working definition of Branding and Brand)

The definition of Branding and Brand from the Brand Insight Blog. Branding basics and marketing fundamentals for business owners.

BN Branding

30.11.2023

The most common misconceptions in marketing

One of the most common misconceptions in marketing is the role of creative teams and their place in the heirarchy of importance.

BN Branding

28.11.2023

Brand design with a bang - Visual cues and consistency across platforms

How to create better graphics for brand design and branding in general. Make a splash and leverage your graphic assets across platforms.

BN Branding

21.11.2023

What business owners can learn from political advertising

What business owners can learn from from political advertising. Elections years are full of bad ads. But there's a lot to learn from them...

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BN Branding - Marketing

Website design still matters – moving beyond paint by numbers

Why most marketing videos fall short.

Age-old advice on how to name a new business.

Marketing lessons from the not-so-surprising failure of Sears

Definition of digital marketing — 4 Things you HAVE to know

Food Packaging 101 - from bland to a billion

Successful Branding – logical reasons for emotional thinking

How to do more effective advertising (Just the facts)

Strategic thinking + tactical acting – for better marketing

Want better brand strategy? Better collaborate.

High quality content - Providing something genuinely worthwhile.

Easy Ad Hacks - Too much information is killing your advertising

What do great brands have in common?

How creative pros really use Ai - BN Branding

Definition of "content" in marketing

How to choose a brand name you can bank on.

Golf destination advertising. Get results even if you're a distant third in the market.

Tips for Successful Branding — Zero-in on the Main Thing.

Your customer's journey reimagined - BN Branding

How to build credibility for your brand - one chapter at a time.

3 key elements of Branding

The ABCs Of Branding. How to master 3 branding fundamentals

The inside out approach to building a brand. Even HR plays a role.

How to nail your 1-minute elevator pitch for investors

The secret missing ingredient of content marketing

Custom club fitting: Path to perfection or folly of the fragile golf psyche?

Storytelling in business — a good story equals strong leadership.

Ai-generated blog posts – the data is in.

Brewpub Branding: The problem with beer snobs.

The answer to all the marketing questions you've ever had...

Garbage In, Garbage Out — How to avoid waste in advertising

Difference between a logo and a brand - they are not synonymous

Comparison ads - From Cola Wars to Computer Wars

Stop touting features and start talking about benefits

Strategic listening and consumer insight - Small Business Market Research

The important difference between Marketing Strategy and Tactics.

Back to Basics (A working definition of Branding and Brand)

The most common misconceptions in marketing

Brand design with a bang - Visual cues and consistency across platforms

What business owners can learn from political advertising

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