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Mkt Intel: Empowering Consumers & the Role of Brands in Personal Development
Brands are reshaping relationships through personal development initiatives, fostering deeper connections, and redefining value in the brand-consumer dynamic. As this trend unfolds, the role of brands is evolving beyond traditional boundaries. Major brands are leading this new trend, focusing on long-term enrichment and empowerment of consumers.
The Future of Customer Engagement is Here… & It’s Powered by Your Data Strategy | Key Insights from Salesforce Connections 2024
Salesforce Connections 2024 was a reminder that creating a first-class customer experience, with your loyalty program and data strategy as the key mechanic, will inherently drive long-term customer loyalty.
How to Navigate AI Regulation: A Loyalty Perspective | Part 1
Billed by some as the world’s first major AI law, the EU AI Act stands side-by-side amongst a patchwork of existing or proposed AI laws and regulations. For global loyalty players, this patchwork simultaneously provides both clarity and confusion. This blog will cut through the complexity in two parts.
‘No such thing as too much emotion,’ but should brands earn the right to make weepy ads?
“If you look at the data that drives loyalty, there is a quantifiable ‘sweet spot’ technique to identifying the allowable range a brand can play within. Different brands need to elicit different emotions at different intensities, at different times.” Sean Claessen, Chief Strategy Officer at Bond, recently shared his thoughts on where exactly to strike the balance between too much and too little emotion in ads.
Mkt Intel: How Amazon's 'Consult-a-Friend' is Revolutionizing Shopping Recommendations
Personally vetted recommendations provide consumers with the confidence to make informed purchasing decisions while reducing the stress associated with shopping. One brand that has recognized the importance of this particular formula? Amazon. Their "Consult-a-Friend" feature is designed to streamline the decision-making process for shoppers.
The Question of Privacy Amidst Evolving Technology: A Guide For Marketers
The growing use of generative AI over the last year has placed the use of consumer data and its regulations—or lack thereof—under a microscope. As a leader in managing the loyalty data of clients, Bond’s solutions operate and are founded within the ever-changing global regulatory framework. This framework touches many topics, including the use of consumer data, analytics, machine learning (ML), and artificial intelligence (AI).
Mkt Intel: AI and AR Are Modernizing Consumer Interactions
Looking for easy-to-digest industry-leading intelligence? Our newest blog series features the latest Mkt Intel Trend Subscription stories, all in 500 words or less! Think: small investment, big return on insights. Read our first piece in the series on how AI and AR are Modernizing Consumer Interactions.
Nested Loyalty: The Future of Customer Loyalty
The future of loyalty is shifting. As nested loyalty grows in popularity, and customers fluidly traverse between brands, they leave behind a wealth of insight on their preferences. The more brands can take note of these preferences and use them to inform their marketing and loyalty strategies, the more they will be able to offer bespoke benefits to customers.
The Roadmap to Personalization… it’s a Journey
Personalization is, and has been, in a constant state of evolution. With more data availability, the great shift to digital, and seemingly endless advancements in technology, consumer expectations have only evolved in-step with these changes. But personalization, when done correctly, is the embodiment of customer centricity. So what can brands do to keep up? Learn about the DOs and DONTs of personalization, and how customer data can be leveraged both short- and long-term to achieve mutually beneficial value.
The Roadmap to Personalization… it’s a Journey
Personalization is, and has been, in a constant state of evolution. With more data availability, the great shift to digital, and seemingly endless advancements in technology, consumer expectations have only evolved in-step with these changes. But personalization, when done correctly, is the embodiment of customer centricity. So what can brands do to keep up? Learn about the DOs and DONTs of personalization, and how customer data can be leveraged both short- and long-term to achieve mutually beneficial value.
Unearthing Customer Experience: Why 98% of Sustainability Initiatives Fail
98% of sustainability initiatives fail. It’s not enough to just offer sustainable options, especially if they make customers’ lives harder. Brands must implement sustainable initiatives with the holistic customer experience in mind to inspire loyalty through a shared sense of purpose. At Bond, we have created a method that uses behavioral science and human-centered design to ensure that your sustainability initiatives will deliver a simple, yet satisfying, customer experience—one that will undoubtedly increase customer satisfaction and loyalty along the way.
The Collision Conference Chronicles: AI, Battle Robots, and the Quest for Authentic Marketing
Battle Robots, Authentic Engagement, and the Future of Marketing! Check out our latest article where we delve into the collision of AI and human-centered approaches. Get insights on leveraging technology for personalized and genuine customer connections.