Dismissing email as a powerful channel? The data tells us not to. Neil Patel at FWD Sydney 2025 shows us how b2b brands can revamp their email approach.

Brand chemistry | B2B Brand and Inbound Marketing Agency

27.03.2025

How b2b brands can harness AI and authenticity

Everyone’s using AI, but who’s doing the talking? FWD Sydney 2025 reveals how to amplify your brand voice—stand out, don’t drown in algorithmic noise.

Brand chemistry | B2B Brand and Inbound Marketing Agency

12.03.2025

Rethinking the traditional b2b go-to-market strategy framework

Transform your b2b go-to-market framework. Learn how to blend modern strategies with your heritage for sustainable growth.

Brand chemistry | B2B Brand and Inbound Marketing Agency

11.03.2025

Engineering clear go-to-market goals for b2b growth

Learn how to set go-to-market goals that align with the unique challenges of industrial b2b organisations and drive meaningful growth.

Brand chemistry | B2B Brand and Inbound Marketing Agency

11.03.2025

Real-world go-to-market strategy examples from industry pioneers

Discover go-to-market strategy examples from leading b2b companies. Learn how industrial brands transformed for measurable growth and market leadership.

Brand chemistry | B2B Brand and Inbound Marketing Agency

11.03.2025

Beyond user metrics: Measuring product-market fit in industrial b2b

How industrial b2b organisations can accurately measure product-market fit beyond traditional metrics and the next steps for sustainable growth.

Brand chemistry | B2B Brand and Inbound Marketing Agency

10.03.2025

How to create an Ideal Customer Profile (ICP) that drives real revenue

Develop an Ideal Customer Profile (ICP) that captures portfolio purchasing patterns and complex buying dynamics to demonstrate clear b2b marketing ROI.

Brand chemistry | B2B Brand and Inbound Marketing Agency

10.03.2025

Product market strategy: why narrowing your market expands revenue

Discover how a focused product market strategy can drive greater revenue and stronger growth for industrial b2b companies.

Brand chemistry | B2B Brand and Inbound Marketing Agency

10.03.2025

Prove marketing ROI by leveraging sales insights

Learn how b2b industrial leaders can demonstrate clear marketing ROI by integrating sales insights into their go-to-market strategy.

Brand chemistry | B2B Brand and Inbound Marketing Agency

07.03.2025

A practical guide to b2b brand activation

Learn practical brand activation approaches that resonate with technical audiences and drive measurable results.

Brand chemistry | B2B Brand and Inbound Marketing Agency

07.03.2025

Beyond the style guide: Creating consistent brand messaging for growth

Learn how to align your brand messaging across channels without compromising your technical credibility.

Brand chemistry | B2B Brand and Inbound Marketing Agency

07.03.2025

Rethinking pricing methods in marketing

Discover why typical SaaS pricing methods in marketing don't work and how to develop pricing that captures the true value of complex industrial solutions.

Brand chemistry | B2B Brand and Inbound Marketing Agency

19.11.2024

Supercharge your sales pipeline with Breeze Prospecting Agent and Intelligence

Automate your sales prospecting and outreach with Breeze Prospecting Agent and Breeze Intelligence - the latest AI-powered tools from HubSpot.

Brand chemistry | B2B Brand and Inbound Marketing Agency

12.11.2024

Blaze ahead with Breeze Copilot: HubSpot’s AI Companion

Ever wish your HubSpot platform could do more of the work for you? Breeze Copilot, HubSpot’s AI companion, is here and set to supercharge your working day.

Brand chemistry | B2B Brand and Inbound Marketing Agency

05.11.2024

Breeze Customer Agent: your AI-powered customer care sidekick

Have you met Breeze Customer Agent? Well, it’s time to get acquainted. Discover how it's transforming customer support for businesses of all sizes.

Brand chemistry | B2B Brand and Inbound Marketing Agency

29.10.2024

Your new marketing MVPs: Breeze Content Agent and Social Agent!

Explore the cool AI-powered features, real-life applications and practical benefits of HubSpot's Breeze Content Agent and Social Agent.

Brand chemistry | B2B Brand and Inbound Marketing Agency

19.09.2024

Another HubSpot powerplay: introducing Breeze AI

Discover how HubSpot’s new Breeze AI release can transform, speed up and scale marketing efforts - from content management to customer service.

Brand chemistry | B2B Brand and Inbound Marketing Agency

18.09.2024

Pricing HubSpot: A simple breakdown of costs and tiers for every business

Looking for clear info on pricing HubSpot? This guide breaks down costs, tiers, and features so you can choose the right plan for your business needs.

Brand chemistry | B2B Brand and Inbound Marketing Agency

02.09.2024

AI website analytics: a new era for b2b marketing

Learn how AI-driven web analytics are changing the face of b2b marketing, from deepening your audience insights to optimising conversion funnels.

Brand chemistry | B2B Brand and Inbound Marketing Agency

01.08.2024

Maximising success: b2b influencer marketing for business growth

Think influencer marketing is reserved for b2c? Think again! B2b influencer marketing can magnify your business reach and enhance your brand reputation.

Brand chemistry | B2B Brand and Inbound Marketing Agency

20.07.2024

Good, better, best: Your guide to mastering b2b website best practices

Learn how to follow b2b website best practices to make your digital shopfront connect with your target audience, climb the rankings and drive conversions.

Brand chemistry | B2B Brand and Inbound Marketing Agency

20.07.2024

A review of the HubSpot website builder for b2b businesses

The HubSpot website builder is an ambitious offering that combines customisation, integrations, and powerful marketing features. Does it deliver?

Brand chemistry | B2B Brand and Inbound Marketing Agency

13.07.2024

6 power-ups from building a website with HubSpot

Building a website with HubSpot is one of the best decisions you can make for your b2b business. Find out how it sets you up for digital marketing success.

Brand chemistry | B2B Brand and Inbound Marketing Agency

09.07.2024

What is UX writing? And how to do it well

Crafting the perfect words for seamless digital journeys – that's the essence of UX writing. Discover the power this phenomenon has in shaping user experiences.

Brand chemistry | B2B Brand and Inbound Marketing Agency

08.07.2024

How to select a HubSpot website design agency for your b2b business

Your website should be created by a team that understands b2b digital success – here is what to look for when hiring a HubSpot website design agency.

Brand chemistry | B2B Brand and Inbound Marketing Agency

03.07.2024

The art and science of b2b website design

Planning a b2b website design project? Get our checklist for creating a user-centric website that will rev up your online presence.

Brand chemistry | B2B Brand and Inbound Marketing Agency

01.07.2024

Mastering AI, SEO and the March 2024 Google Core Update

Learn how to navigate the March 2024 Google Core Update by blending AI capabilities and human creativity for high-quality, SEO-friendly content.

Brand chemistry | B2B Brand and Inbound Marketing Agency

14.05.2024

How to take b2b customer service from woeful to wonderful

Does your b2b customer service process need some TLC? Discover how to turn it around with strategies to create 'wow' customer service experiences.

Brand chemistry | B2B Brand and Inbound Marketing Agency

09.05.2024

How to choose the best HubSpot agency to help with onboarding

Learn how to choose the best HubSpot agency for your business to guide and manage your onboarding process successfully.

Brand chemistry | B2B Brand and Inbound Marketing Agency

08.04.2024

A first look at the AI-powered HubSpot Content Hub

Check out HubSpot's brand-new AI-driven Content Hub blends multiple AI tools into one platform for effortless content distribution and creation.

Brand chemistry | B2B Brand and Inbound Marketing Agency

02.04.2024

Cut through the b2b content clutter with data storytelling

Find out how data storytelling helps you harness emotional and rational messaging to boost your appeal to your audiences and compel your desired action.

Brand chemistry | B2B Brand and Inbound Marketing Agency

08.03.2024

AI capability control: maintaining trust and transparency in marketing

Want to learn how to integrate AI into your marketing strategy while still promoting accountability with AI capability control? We have the answers.

Brand chemistry | B2B Brand and Inbound Marketing Agency

16.01.2024

Badge of honour: Bc earns HubSpot Onboarding Accreditation

Brand Chemistry has earned the prestigious HubSpot Onboarding Accreditation badge! See what our proven technical and practical expertise can do for you.

Brand chemistry | B2B Brand and Inbound Marketing Agency

30.11.2023

RevOps strategy: your ticket to building predictable revenue growth

Learn how a stellar RevOps strategy can align your marketing and sales functions to build better customer experiences and predictable revenue growth.

Brand chemistry | B2B Brand and Inbound Marketing Agency

30.10.2023

Top 4 tips to build a successful b2b video content marketing strategy

B2b video content marketing is invaluable to the success of your business. Here are 4 top tips to create great video content without breaking your budget.

Brand chemistry | B2B Brand and Inbound Marketing Agency

13.10.2023

Cracking the code: tap into the power of b2b marketing attribution

Want to know which marketing activities are actually converting leads and proving most valuable? Find out how b2b marketing attribution can get you there.

Brand chemistry | B2B Brand and Inbound Marketing Agency

13.10.2023

Use b2b sales intelligence to create a personalised sales experience

Discover how b2b sales intelligence can supercharge your marketing and sales, and with the right tools, how it can help you close more deals.

Brand chemistry | B2B Brand and Inbound Marketing Agency

21.08.2023

Use b2b sales intelligence to create a personalised sales experience

Discover how b2b sales intelligence can supercharge your marketing and sales, and with the right tools, how it can help you close more deals.

Brand chemistry | B2B Brand and Inbound Marketing Agency

02.08.2023

6 strategies for implementing an effective AI policy

Discover how to write a robust AI policy to guide your marketing team on best-practice. Ensure your team is using AI tools ethically and responsibly.

Brand chemistry | B2B Brand and Inbound Marketing Agency

01.06.2023

Preparing your brand for generative AI in search marketing

Discover how Google is updating its search engine to include generative AI in search, and the potential opportunities and implications for your business.

home›Brand chemistry | B2B Brand and Inbound Marketing Agency›Marketing

Brand chemistry | B2B Brand and Inbound Marketing Agency - Marketing

Why email remains the MVP of b2b marketing in 2025

How b2b brands can harness AI and authenticity

Rethinking the traditional b2b go-to-market strategy framework

Engineering clear go-to-market goals for b2b growth

Real-world go-to-market strategy examples from industry pioneers

Beyond user metrics: Measuring product-market fit in industrial b2b

How to create an Ideal Customer Profile (ICP) that drives real revenue

Product market strategy: why narrowing your market expands revenue

Prove marketing ROI by leveraging sales insights

A practical guide to b2b brand activation

Beyond the style guide: Creating consistent brand messaging for growth

Rethinking pricing methods in marketing

Supercharge your sales pipeline with Breeze Prospecting Agent and Intelligence

Blaze ahead with Breeze Copilot: HubSpot’s AI Companion

Breeze Customer Agent: your AI-powered customer care sidekick

Your new marketing MVPs: Breeze Content Agent and Social Agent!

Another HubSpot powerplay: introducing Breeze AI

Pricing HubSpot: A simple breakdown of costs and tiers for every business

AI website analytics: a new era for b2b marketing

Maximising success: b2b influencer marketing for business growth

Good, better, best: Your guide to mastering b2b website best practices

A review of the HubSpot website builder for b2b businesses

6 power-ups from building a website with HubSpot

What is UX writing? And how to do it well

How to select a HubSpot website design agency for your b2b business

The art and science of b2b website design

Mastering AI, SEO and the March 2024 Google Core Update

How to take b2b customer service from woeful to wonderful

How to choose the best HubSpot agency to help with onboarding

A first look at the AI-powered HubSpot Content Hub

Cut through the b2b content clutter with data storytelling

AI capability control: maintaining trust and transparency in marketing

Badge of honour: Bc earns HubSpot Onboarding Accreditation

RevOps strategy: your ticket to building predictable revenue growth

Top 4 tips to build a successful b2b video content marketing strategy

Cracking the code: tap into the power of b2b marketing attribution

Use b2b sales intelligence to create a personalised sales experience

Use b2b sales intelligence to create a personalised sales experience

6 strategies for implementing an effective AI policy

Preparing your brand for generative AI in search marketing

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