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The colors of your brand say a lot more about your business than you may have imagined. There is a real psychology to color that when used effectively can help your brand build trust, familiarity, and trigger positive responses. It's no coincidence that the world's top brands strongly associate with the design of their logos.
With over 90% of people around the world in home lockdown, let’s look at good and the awkward side of marketing during social distancing These are exceedingly annoying times for marketers. Product launches are going nowhere, movie theatres , malls, restaurants are closed, streets look empty and travel has come to a halt. Yet, this
We are stuck in our habits without even realizing it. You might be reading this on your desktop or mobile which is also a habit. So what I will try to do here is make you understand how habits are formed and how you can alter the structure of same. You can then easily figure
Have you checked out new ad format-google Discovery Ads Google announced two big image-driven ad tests at its Marketing Live event last year. Gallery ads for Search campaigns didn’t make it and are set to be phased out, while Discovery ads have emerged from testing and are now available to all advertisers globally. Discovery campaigns were quietly
Election results 2019 of the world’s largest democracy is out and once again the BJP team has come on top.BJP has amassed a total of 304 whereas NDA grossed over 350 in a total of 543 seats. The opposition has been annihilated and has become speechless. A look back at the marketing lessons that we
Diwali is one of the most anticipated festivals of the year. There is lots of happiness around is time of showing your love and appreciation towards your loved ones by gifting them Picking gifts for near and dear can be a tiresome task. I have made a list of 11 such diwali gift ideas that could
Will Traditional marketing hold on its own against digital? Have brands started going the digital route, completely ignoring marketing basics? Can't brands be built in the digital world as it's very transactional? If you have these questions in mind, I will address them in my article today and give you impactful ways of making your
Will Traditional marketing hold on its own against digital? Have brands started going the digital route, completely ignoring marketing basics? Can't brands be built in the digital world as it's very transactional? If you have these questions in mind, I will address them in my article today and give...
We are stuck in our habits without even realizing it. You might be reading this on your desktop or mobile which is also a habit. So what I will try to do here is make you understand how habits are formed and how you can alter the structure of same.