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3M | BrandStruck: Brand Strategy / Positioning Case Studies
Category: Manufacturing; FMCG Household products – stationery, cleaning products; Pharmaceuticals and healthcare products Owner of the brand: 3M Company Key competitors: General Electric, DuPont, Honeywell, Dow, BASF, Staples, Office Depot, Sika, Bostik
Patagonia | BrandStruck: Brand Strategy / Positioning Case Studies
Category: Apparel – outdoor apparel, sportswear; Retail – fashion stores; e-retail; FMCG Food – confectionery & chocolate; soups, sauces & seasonings; dry goods; savoury snacks; meet, fish, eggs & frozen food; FMCG Alcoholic beverages – beer & cider Owner of the brand: Patagonia Works Key competitors: The North Face, Columbia Sportswear, Kathmandu
Schweppes | BrandStruck: Brand Strategy / Positioning Case Studies
Category: FMCG Non-alcoholic beverages – soft drinks Owner of the brand: Keurig Dr Pepper (North America), Coca-Cola Company (selected countries), Asahi Beverages (Australia), Suntory (selected countries) and others Key competitors: Fever-Tree, Fentimans
Chanel | BrandStruck: Brand Strategy / Positioning Case Studies
Category: Apparel – luxury apparel, jewelry & watches; FMCG Personal care & beauty – fragrances, make-up, face care, body care; Retail – fashion stores, e-retail; Owner of the brand: Chanel S.A. Key competitors: Hermès, Gucci, Christian Dior, Prada, Ralph Lauren