URL shorteners save precious character space. But not all tools are created equal. Compare 12 top options for different use cases, including free tools.

Buffer Blog

13.12.2024

From Instagram to Bluesky: How Social Media Use Has Evolved Since 2022

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

12.12.2024

15 Best Sites to Find Music for YouTube Videos (+ Free Options)

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

11.12.2024

Social Media Calendar For Every Holiday of 2025 (+ Ideas for Posts)

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

10.12.2024

How I Create Social Media Content As a Verbal Processor: 3 Easy Steps

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

07.12.2024

The Weekly Scroll Newsletter: 6th Dec, 2024

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

06.12.2024

20+ Top Social Media Analytics Tools in 2024 — Free and Paid Options

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

05.12.2024

How to Get More Followers on TikTok in 2025

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

04.12.2024

How to Use Hashtags on Instagram

Here’s a no-frills guide to Instagram hashtags and how to use them.

Buffer Blog

03.12.2024

40 Free Social Media Icon Sets For Your Website

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

27.11.2024

The 7 Best Link in Bio Tools for Instagram in 2025

Link in bio tools help you collate multiple URLs in one place so you can add them in your social media bio. Here are the best ones to use.

Buffer Blog

26.11.2024

How to Add a Link to Your TikTok Bio (+ What to Do If You Can't)

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

26.11.2024

What is Influencer Marketing? Build Your Strategy in 9 Steps)

Learn the basics of influencer marketing and how to create a winning strategy with this step-by-step guide for beginners (including tips from the experts).

Buffer Blog

23.11.2024

The Significance of Bluesky and Decentralized Social Media

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

23.11.2024

There Are 3 Different Types of Instagram Accounts: Which One is Right for You?

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

22.11.2024

The Weekly Scroll by Buffer: 22.11.24

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

22.11.2024

Instagram for Everyone: Personal Profiles Now Available

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

20.11.2024

Instagram Image and Video Size and Dimensions in 2024 — for Posts, Stories, and Reels

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

19.11.2024

The AI Mindset Shift: How I Use AI Every Day

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

15.11.2024

13 Ways to Get More Followers on Instagram in 2024

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

13.11.2024

‘Your Brand is a Solar System’: Gigi Robinson on the Evolution of her Creator Niche

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

13.11.2024

21+ Free Stock Images Sites to Find Photos (+ for Commercial Use)

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

12.11.2024

How to Go Viral on TikTok With 10 Effective Tips

There are various strategies to increase your chances of going viral on TikTok. This article will share 10 such tips.

Buffer Blog

08.11.2024

How to Perform a Competitor Analysis (with Free Template)

Learn a full competitive analysis framework and the tips and tricks for capturing competitor data and conducting research.

Buffer Blog

06.11.2024

13 Ways to Get More Views on YouTube in 2025

Trying to increase views on YouTube can feel like screaming into the void. In this article, I’ll share 13 actionable strategies to get more views on YouTube.

Buffer Blog

05.11.2024

20+ Top Social Media Sites and Platforms to Grow Your Brand in 2024

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

01.11.2024

29 Scroll-Stopping Instagram Post Ideas to Fill Your Content Calendar

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

31.10.2024

7 Ways to Use the Meta Ad Library to Inform Your Marketing

The Meta ad library is a database of all the ads running on Meta’s platforms. Here’s a guide on using this tool effectively.

Buffer Blog

30.10.2024

10 Tips to Increase Your Instagram Engagement Rate

Instagram engagement goes beyond the simple metric of follower count – here are 10 tips to increase it.

Buffer Blog

29.10.2024

29 Budget-Friendly Digital Marketing Tools for Small Businesses (+ Free Options)

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

25.10.2024

How to Manage Multiple Social Media Profiles: 7 Ways

This article shares seven strategies you can use — with software recommendations — to manage multiple social media accounts effectively.

Buffer Blog

24.10.2024

Data Shows Instagram Reels are Best For Reach — But Not Engagement

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

18.10.2024

3 Nonprofit Marketing Tactics For Small Businesses To Try

Learn three nonprofit marketing tactics for your small business.

Buffer Blog

17.10.2024

Data: Engagement Rate of 1.2 Million AI-Assisted Posts vs. Human-Only

Our findings from analyzing engagement rates across Threads, TikTok, Twitter, and more to discover how AI-assisted content performs

Buffer Blog

11.10.2024

10 About Us Page Examples for Creators and Small Businesses

Your About Us page helps your audience connect with your brand more deeply. Here are ten examples from creators and small businesses to inspire.

home›Buffer Blog›Marketing

Buffer Blog - Marketing

Subscriptions and Monetization are Coming to Bluesky — Here's How They’ll Work

A Guide to Using Apple’s Image Playground in Buffer

We Checked In On Social Media Trend Predictions for 2024 — Here’s What Came True and What Didn’t

What’s New in Buffer: 15+ New Features & Updates We Made In 2024

22 Pop Culture Moments That Blew Up on Social Media in 2024

12 Best URL Shorteners to Shrink Your Links in 2025

From Instagram to Bluesky: How Social Media Use Has Evolved Since 2022

15 Best Sites to Find Music for YouTube Videos (+ Free Options)

Social Media Calendar For Every Holiday of 2025 (+ Ideas for Posts)

How I Create Social Media Content As a Verbal Processor: 3 Easy Steps

The Weekly Scroll Newsletter: 6th Dec, 2024

20+ Top Social Media Analytics Tools in 2024 — Free and Paid Options

How to Get More Followers on TikTok in 2025

How to Use Hashtags on Instagram

40 Free Social Media Icon Sets For Your Website

The 7 Best Link in Bio Tools for Instagram in 2025

How to Add a Link to Your TikTok Bio (+ What to Do If You Can't)

What is Influencer Marketing? Build Your Strategy in 9 Steps)

The Significance of Bluesky and Decentralized Social Media

There Are 3 Different Types of Instagram Accounts: Which One is Right for You?

The Weekly Scroll by Buffer: 22.11.24

Instagram for Everyone: Personal Profiles Now Available

Instagram Image and Video Size and Dimensions in 2024 — for Posts, Stories, and Reels

The AI Mindset Shift: How I Use AI Every Day

13 Ways to Get More Followers on Instagram in 2024

‘Your Brand is a Solar System’: Gigi Robinson on the Evolution of her Creator Niche

21+ Free Stock Images Sites to Find Photos (+ for Commercial Use)

How to Go Viral on TikTok With 10 Effective Tips

How to Perform a Competitor Analysis (with Free Template)

13 Ways to Get More Views on YouTube in 2025

20+ Top Social Media Sites and Platforms to Grow Your Brand in 2024

29 Scroll-Stopping Instagram Post Ideas to Fill Your Content Calendar

7 Ways to Use the Meta Ad Library to Inform Your Marketing

10 Tips to Increase Your Instagram Engagement Rate

29 Budget-Friendly Digital Marketing Tools for Small Businesses (+ Free Options)

How to Manage Multiple Social Media Profiles: 7 Ways

Data Shows Instagram Reels are Best For Reach — But Not Engagement

3 Nonprofit Marketing Tactics For Small Businesses To Try

Data: Engagement Rate of 1.2 Million AI-Assisted Posts vs. Human-Only

10 About Us Page Examples for Creators and Small Businesses

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