In this article, we compare the top social media scheduling tools of 2025, putting features & pricing side-by-side, to help you choose the right scheduler for your workflow.

Buffer Blog

28.05.2025

'Live Now' Badges are Coming to Bluesky: Here's Everything We Know So Far

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

23.05.2025

How to Use Instagram Close Friends

In this guide, learn everything you need to know about how to use Instagram Close Friends

Buffer Blog

21.05.2025

The Best Time to Post on Threads in 2025 — Data from 700K+ Posts

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

16.05.2025

Unlockable Reels Are Coming to Instagram: Here’s How They Work

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

15.05.2025

How To Turn Community Conversations Into Content Ideas

In this post, we get into how I filled up my calendar with questions from my community.

Buffer Blog

14.05.2025

12 Social Media Metrics You Should Be Tracking (And Why)

Social media platforms and analytics tools give you lots of metrics to track. But how do you know which ones are right for you — and how to make them work for your social media strategy?

Buffer Blog

09.05.2025

Top 7 Social Media Monitoring Tools in 2025

Learn why social media monitoring matters — and pick one of the seven tools from this list to never miss a brand mention again.

Buffer Blog

07.05.2025

Top 250 TikTok Hashtags for 2025 + How to Use Them for Growth

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

06.05.2025

Facebook Ad Specs + Image Sizes — Fully Updated for 2025

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

01.05.2025

20+ Free Instagram Tools to Grow Your Following

Imagine growing your Instagram following with $0. Here are 20+ free Instagram tools to try today.

Buffer Blog

30.04.2025

How to Sell on Instagram: A Complete Guide for Creators and Businesses

Everything you need to know about selling on Instagram — from the different options for people to buy to tips on making the most of your Instagram sales strategy.

Buffer Blog

24.04.2025

7 Tips + Tricks for Instagram Edits: How to Use the New Video Editing App

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

24.04.2025

7 Best Free Hashtag Generators in 2025

In this article, we explore the 7 best free hashtag generators to help your posts get discovered.

Buffer Blog

23.04.2025

Video Marketing: 7 Steps to a Successful Strategy in 2025 (+ Examples & Pro Tips)

An everything guide to getting started with video marketing — from content to equipment to editing, and more. Plus, real-life examples from creators and brands to inspire you.

Buffer Blog

22.04.2025

10 Ways to Make Money on TikTok — With + Without Followers

Want to monetize your TikTok? Learn 10 ways to make money on TikTok in 2025 — whether you have a big following or are just starting out.

Buffer Blog

19.04.2025

We Updated Our Dependent Stipend For The First Time In 8 Years, Here’s What Changed

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

18.04.2025

How I Prepared for a Month of Social Media Content in One Day

How I prepared for a month's worth of social media content in one day.

Buffer Blog

17.04.2025

How to Schedule Facebook Posts in 3 Easy Ways (+ Save Hours Every Week)

Stay consistent and grow your audience on Facebook with these simple, time-saving scheduling tips.

Buffer Blog

16.04.2025

How to Use Instagram: A Beginner's Guide

If you are new to using Instagram for marketing, this step-by-step guide will walk you through how to use Instagram, how to post, and more.

Buffer Blog

15.04.2025

How to Add a Post to Your Story on Instagram: 3 Simple Steps

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

11.04.2025

How to Get Verified on Instagram: 2 Ways To Get Your Blue Check

What Instagram verification is, the two ways to get a blue check, (with and without paying for Meta Verified), plus some FAQs about the process.

Buffer Blog

11.04.2025

Introducing: Goals & Recommended Posting Times

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

09.04.2025

Inside the Facebook Algorithm in 2025: All the Updates You Need to Know

Is there a secret to getting your content seen by as many people as possible? Here’s everything we know about how the Facebook algorithm works and how you can get your content the reach it deserves.

Buffer Blog

08.04.2025

Engagement in 2025: Where Social Media Users Are Actually Interacting

We dug into the engagement rate data of eight social media platforms.

Buffer Blog

05.04.2025

We Paid A Candidate To Spend A Day Working With Us, Here’s How It Went

In a recent hiring round, we tried something new. I asked a candidate in the final stages of interviewing to spend a full day working with us.

Buffer Blog

03.04.2025

How to Edit TikTok Videos: Tips to Create Your Best Content

Here’s how to edit TikTok videos and tips for making your next video the best yet.

Buffer Blog

02.04.2025

11 Standout Social Media Campaigns to Inspire Your Strategy

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

01.04.2025

Social Media Image Sizes in 2025: Guide for 9 Major Networks

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

27.03.2025

Lessons From Posting to LinkedIn Consistently for 30 Days

Here’s what happened when I committed to LinkedIn consistency — plus actionable lessons you can apply to your LinkedIn strategy.

Buffer Blog

26.03.2025

Introducing Feeds: Discover and Share Fresh Content

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

25.03.2025

Social Media Engagement: 9 Ways to Boost Yours + Why it Matters

Without engagement, social media is just media. In this article, you’ll learn 9 actionable and authentic ways to boost your content’s engagement.

Buffer Blog

21.03.2025

How to Get More Followers on Pinterest: 20 Ways to Grow in 2025

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

20.03.2025

How To Land Your First LinkedIn Brand Partnership

A transparent look into how I landed my first LinkedIn brand partnership – plus expert advice on how you can land yours.

Buffer Blog

18.03.2025

Instagram Ads 101: A Step-by-Step Guide to Running Ads That Work

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

18.03.2025

Longer TikToks Get More Views — Data Shows Best TikTok Video Length

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

14.03.2025

How to 'Reset' Your Instagram Algorithm

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

Buffer Blog

13.03.2025

Building an eCommerce Business with Instagram Ads: From Zero to $100K

Here's how Remi and Alondra of Blank Tag Co. built a brand and grew the business from scratch, mostly using Instagram ads.

Buffer Blog

11.03.2025

What We Learned From Analyzing 1.7M Posts on X, Threads, and Bluesky

Dive into the engagement patterns we uncovered across X, Threads, and Bluesky and why a one-size-fits-all approach won’t work in 2025.

home›Buffer Blog›Marketing

Buffer Blog - Marketing

I Joined Buffer 3 Days Before The Retreat: Here Are My Retreat Reflections

The Best Social Media Scheduling Tools in 2025

'Live Now' Badges are Coming to Bluesky: Here's Everything We Know So Far

How to Use Instagram Close Friends

The Best Time to Post on Threads in 2025 — Data from 700K+ Posts

Unlockable Reels Are Coming to Instagram: Here’s How They Work

How To Turn Community Conversations Into Content Ideas

12 Social Media Metrics You Should Be Tracking (And Why)

Top 7 Social Media Monitoring Tools in 2025

Top 250 TikTok Hashtags for 2025 + How to Use Them for Growth

Facebook Ad Specs + Image Sizes — Fully Updated for 2025

20+ Free Instagram Tools to Grow Your Following

How to Sell on Instagram: A Complete Guide for Creators and Businesses

7 Tips + Tricks for Instagram Edits: How to Use the New Video Editing App

7 Best Free Hashtag Generators in 2025

Video Marketing: 7 Steps to a Successful Strategy in 2025 (+ Examples & Pro Tips)

10 Ways to Make Money on TikTok — With + Without Followers

We Updated Our Dependent Stipend For The First Time In 8 Years, Here’s What Changed

How I Prepared for a Month of Social Media Content in One Day

How to Schedule Facebook Posts in 3 Easy Ways (+ Save Hours Every Week)

How to Use Instagram: A Beginner's Guide

How to Add a Post to Your Story on Instagram: 3 Simple Steps

How to Get Verified on Instagram: 2 Ways To Get Your Blue Check

Introducing: Goals & Recommended Posting Times

Inside the Facebook Algorithm in 2025: All the Updates You Need to Know

Engagement in 2025: Where Social Media Users Are Actually Interacting

We Paid A Candidate To Spend A Day Working With Us, Here’s How It Went

How to Edit TikTok Videos: Tips to Create Your Best Content

11 Standout Social Media Campaigns to Inspire Your Strategy

Social Media Image Sizes in 2025: Guide for 9 Major Networks

Lessons From Posting to LinkedIn Consistently for 30 Days

Introducing Feeds: Discover and Share Fresh Content

Social Media Engagement: 9 Ways to Boost Yours + Why it Matters

How to Get More Followers on Pinterest: 20 Ways to Grow in 2025

How To Land Your First LinkedIn Brand Partnership

Instagram Ads 101: A Step-by-Step Guide to Running Ads That Work

Longer TikToks Get More Views — Data Shows Best TikTok Video Length

How to 'Reset' Your Instagram Algorithm

Building an eCommerce Business with Instagram Ads: From Zero to $100K

What We Learned From Analyzing 1.7M Posts on X, Threads, and Bluesky

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