Learn how a competitive landscape analysis can help your organization understand your position in the market and compete effectively in the AI technology space.

Cascade Insights | B2B Market Research Blog

22.05.2024

A Market Researcher's Review: ChatGPT Team Edition

This review is part of a larger series of LinkedIn newsletters titled AI in Market Research: Reviews of AI tools, platforms, and solutions that market

Cascade Insights | B2B Market Research Blog

10.05.2024

The Power of Tech-Only B2B Market Research Firms: Why Specialization Matters

In B2B tech market research, specialization isn't a luxury – it's vital. These are the specific benefits you'll receive by working with a B2B tech specialist.

Cascade Insights | B2B Market Research Blog

25.04.2024

Case Study – Limiting Customer Churn: Using IDIs to Boost Retention

Is your SaaS solution struggling with customer churn? Here we'll reveal how we leveraged In-Depth Interviews (IDIs) to unveil the root causes of their churn.

Cascade Insights | B2B Market Research Blog

11.04.2024

Research-Backed SaaS Marketing Strategy: Your 5-Step Guide

Here’s how to incorporate research into every stage of your SaaS marketing strategy development for maximum impact.

Cascade Insights | B2B Market Research Blog

30.03.2024

Case Study – When Your Product-Services Mix Changes: It's Time For New Messaging

Expanding your product and service portfolio to include professional services can be a daunting task. Here's how to ensure that your messaging framework resonates with your key personas.

Cascade Insights | B2B Market Research Blog

20.03.2024

ICP Research: Transforming Market Mirages into Real Opportunities

ICP research reveals your most profitable market opportunities, sharpening your focus for maximum sales and product success.

Cascade Insights | B2B Market Research Blog

05.03.2024

Case Study – New Solution Success: Using Message Testing to Ensure a Successful Launch

Here's how we used IDIs to help our client ensure its messaging would resonate with target personas and gained the assurance they needed to confidently bring their product to the market.

Cascade Insights | B2B Market Research Blog

28.02.2024

SaaS Churn: 5 Reasons Why Your Customers Are Leaving

These are the top 5 reasons why we see SaaS customers churn – and what you can do to turn things around.

Cascade Insights | B2B Market Research Blog

16.02.2024

SaaS Win-Loss Analysis: Key Questions to Ask to Unlock Growth

These are the key questions that every SaaS win-loss analysis should ask to unlock big opportunities.

Cascade Insights | B2B Market Research Blog

15.02.2024

Case Study – How to Win Over Challenging Personas with B2B Message Testing

Here's how message testing can reveal what messages will resonate the most, what messaging repels your key audience, and how to back up a messaging effort with substantiated claims.

Cascade Insights | B2B Market Research Blog

17.01.2024

SaaS Churn: 5 Reasons Why Your Customers Are Leaving

These are the top 5 reasons why we see SaaS customers churn – and what you can do to turn things around.

Cascade Insights | B2B Market Research Blog

03.01.2024

Case Study – A Plethora of Personas: Using B2B Research to Focus on Who Matters

Here's how we conducted IDIs to identify the most relevant persona types our client should target and those they should deprioritize.

Cascade Insights | B2B Market Research Blog

15.12.2023

SaaS Go-To-Market Strategy: The Crucial Role of Research

SaaS go-to-market research is the crucial element that builds a GTM strategy built on certainty – not guesswork.

Cascade Insights | B2B Market Research Blog

02.12.2023

B2B Quantitative Research: Designing High-Impact Surveys

In a B2B quantitative research survey, these specific question types can make for a challenging analysis phase.

Cascade Insights | B2B Market Research Blog

18.11.2023

Case Study – Look Before You Launch: Messaging, Packaging, and Pricing Research

Here's how we conducted focus groups with key buyer personas to determine the best tactics for bringing a SaaS solution to market.

Cascade Insights | B2B Market Research Blog

04.11.2023

SaaS Buyer Personas: DIY or Agency-Assisted?

Marketers who develop their own SaaS buyer personas often face obstacles that compromise the quality and accuracy of their personas over time.

Cascade Insights | B2B Market Research Blog

27.10.2023

Case Study: How to Use Quantitative Benchmarking to Gauge the Impact of Open Source Investments

How do you know if the open source investments you've been making – like investing in popular open source projects or developing educational assets

Cascade Insights | B2B Market Research Blog

16.10.2023

B2B Qualitative Research: The Power of Follow-Up Questions

Follow-up questions are indispensable in B2B qualitative research. These are the top tactics that we employ to ensure that we gather quality responses.

Cascade Insights | B2B Market Research Blog

13.10.2023

The Power of Niche Positioning for Professional Services

Niche positioning allows professional services to generate more value for their clients, deliver higher quality services, and much more.

Cascade Insights | B2B Market Research Blog

13.10.2023

Case Study: How to Use B2B Message Testing to Drive Leads and Sales

Here's how we used message testing to help our client understand what messages would resonate best with B2B customers.

Cascade Insights | B2B Market Research Blog

13.10.2023

Case Study: How to Leverage B2B Research for Impactful Thought Leadership

Here's how we used B2B research to help a client develop impactful thought leadership content.

Cascade Insights | B2B Market Research Blog

15.09.2023

Case Study: How to Successfully Launch a New Product With Buyer Persona Research

Here's how how one of our clients used buyer persona research to reveal the marketing and sales approaches that aligned well with an online sales approach.

Cascade Insights | B2B Market Research Blog

08.09.2023

How to use B2B Buyer Personas to Persuade Decision Makers

Here's how one of our clients was able to gain approval from all members of the B2B buying committee with buyer persona research.

Cascade Insights | B2B Market Research Blog

30.08.2023

B2B Sales Messaging Success: Marketing-Sales Synergy

Integrating sales expertise is essential for effective B2B messaging. Here's how marketers can harness the strength of their sales teams.

Cascade Insights | B2B Market Research Blog

10.08.2023

Offsite 2023

We like remote work at Cascade Insights, but we also really like spending time with each other in-person. So, while Cascade Insights’ team is spread

Cascade Insights | B2B Market Research Blog

01.08.2023

SaaS Messaging and Positioning: Successful vs. Struggling

Discover what differentiates successful vs. struggling SaaS messaging and positioning, featuring real-world SaaS website examples.

Cascade Insights | B2B Market Research Blog

29.06.2023

Top 5 Types of B2B Market Research

We often get the question: what are the most popular kinds of B2B market research projects? Here's our answer.

Cascade Insights | B2B Market Research Blog

24.06.2023

Cascade Insights Announces New Ownership Structure

After months of planning and thoughtful preparation, Cascade Insights, a leading provider of market research and marketing services to B2B-focused

Cascade Insights | B2B Market Research Blog

16.06.2023

Generative Image AI: A Picture of B2B Marketing to Come

Generative image AI has a lot of potential uses in B2B Marketing, but only if you know how to write prompts to get the results you expect.

Cascade Insights | B2B Market Research Blog

31.05.2023

AI Content Marketing Tools: A Supersuit for Modern Marketers

AI-based content assistants are continuing to evolve, and a marketer who fails to get used to wearing a super-suit will be left behind. Worse yet, while you’re falling behind personally, your team, company, clients, or partners will feel the pain as well.

Cascade Insights | B2B Market Research Blog

16.05.2023

Why SaaS Companies Need Market Research

SaaS companies require specialized B2B market research partners that understand their unique challenges.

Cascade Insights | B2B Market Research Blog

01.05.2023

Cascade Insights Company History: What We Don't Do

Services firms need to be able to say where they provide value and where they don't. This is our story of how we came up with that answer.

Cascade Insights | B2B Market Research Blog

15.04.2023

B2B Thought Leadership: Tough Times Call for a Second Opinion

Here's how to create great B2B thought leadership content during a tough economic period.

home›Cascade Insights | B2B Market Research Blog›Marketing

Cascade Insights | B2B Market Research Blog - Marketing

SaaS Market Research: Go Beyond Your MarTech Metrics

A Market Researcher's Review: Claude

Case Study – Using B2B Research to Better Understand Core Audiences

5 Signs Your B2B SaaS Company Needs a Messaging Agency

A Market Researcher's Review: OpinioAI

The Role of the Human vs. AI in Modern Market Research

Case Study – Understand Your Competitive Landscape

A Market Researcher's Review: ChatGPT Team Edition

The Power of Tech-Only B2B Market Research Firms: Why Specialization Matters

Case Study – Limiting Customer Churn: Using IDIs to Boost Retention

Research-Backed SaaS Marketing Strategy: Your 5-Step Guide

Case Study – When Your Product-Services Mix Changes: It's Time For New Messaging

ICP Research: Transforming Market Mirages into Real Opportunities

Case Study – New Solution Success: Using Message Testing to Ensure a Successful Launch

SaaS Churn: 5 Reasons Why Your Customers Are Leaving

SaaS Win-Loss Analysis: Key Questions to Ask to Unlock Growth

Case Study – How to Win Over Challenging Personas with B2B Message Testing

SaaS Churn: 5 Reasons Why Your Customers Are Leaving

Case Study – A Plethora of Personas: Using B2B Research to Focus on Who Matters

SaaS Go-To-Market Strategy: The Crucial Role of Research

B2B Quantitative Research: Designing High-Impact Surveys

Case Study – Look Before You Launch: Messaging, Packaging, and Pricing Research

SaaS Buyer Personas: DIY or Agency-Assisted?

Case Study: How to Use Quantitative Benchmarking to Gauge the Impact of Open Source Investments

B2B Qualitative Research: The Power of Follow-Up Questions

The Power of Niche Positioning for Professional Services

Case Study: How to Use B2B Message Testing to Drive Leads and Sales

Case Study: How to Leverage B2B Research for Impactful Thought Leadership

Case Study: How to Successfully Launch a New Product With Buyer Persona Research

How to use B2B Buyer Personas to Persuade Decision Makers

B2B Sales Messaging Success: Marketing-Sales Synergy

Offsite 2023

SaaS Messaging and Positioning: Successful vs. Struggling

Top 5 Types of B2B Market Research

Cascade Insights Announces New Ownership Structure

Generative Image AI: A Picture of B2B Marketing to Come

AI Content Marketing Tools: A Supersuit for Modern Marketers

Why SaaS Companies Need Market Research

Cascade Insights Company History: What We Don't Do

B2B Thought Leadership: Tough Times Call for a Second Opinion

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