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Earlier this week the Sports Industry Awards (SPIA) took place in Dubai and on the shortlist was "Move To Game" in the Best Esports Campaign category. Cheesecake Digital was involved as part of the team who created the concept for the Sports For All Federation in Saudi Arabia alongside SAFEIS and Vanguard. The
The team at Esports Bar recently asked us to write an article about esports in the Middle East and some examples of brand success. They also asked us to highlight where we see the opportunities for brands in the space. This article has now gone live over on their blog so we wanted to provide
We're pleased to announce that our Q3 2021 Summary Report into Game Streaming & Viewership for the MENA Region is now available. This report sadly doesn't include NonoLive data as that has been more challenging to get access to recently but it does continue to provide details from Twitch, YouTube and Facebook Gaming. Streamers on
Following a tough 18 months due to COVID we are delighted to announced that the business ends the year as an award winner. MEA Markets, a business magazine centred on the Middle East and Africa, recently confirmed the winners in their MEA Business Awards 2021. Cheesecake Digital was named "Best Global Specialist Gaming
With July now in full swing we are pleased to release our Q2 2021 summary report for game streaming and viewership for the region. As with our previous Q1 report this report for Q2 includes dates for Facebook Gaming and a comparison between the top regional streamers on Facebook Gaming, Twitch, YouTube and
This is a slightly different post from normal as we would like to take the opportunity to update you about some of our business practices. We recently got contacted by A Ton of Fun, a company who specialise in helping organisations in the videogame industry set up carbon offsetting for their
Having spent the last 20 years scribbling notes and drawing tournament brackets to calculate how long they would take I've finally got round to writing an ebook with a secret formula. This formula comes in 2 parts - one is for online tournaments and the second is for live events that have