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Coleman's Sale To Quest: What's In It For Me? | Coleman Insights
You may have seen the news two weeks ago when we announced that Quest Global Research Group is acquiring Coleman Insights. Since the announcement, I have received many notes congratulating us on the deal, which I sincerely appreciate. These notes, however, made me think that while many of our clients and industry colleagues were congratulating … Continue reading Coleman’s Sale To Quest: What’s In It For Me? »
How False Causation Can Impair Your Performance | Coleman Insights
On December 19, 2021, CNBC posted the following headline: “Stocks slide to start the week as omicron fears intensify, Dow falls 430 points.” On December 20, 2021, CNBC went with this: “Dow jumps 560 points as market rebounds from omicron-triggered 3-day slide.” Was Omicron really the reason why the United States stock market tumbled one … Continue reading How False Causation Can Impair Your Performance »
Why You Should Get to Know Wade Kingsley - Part 2 | Coleman Insights
Last week I wrote about my admiration for Wade Kingsley, the Australian-based consultant from whom I’ve learned a great deal in the short time I’ve known him. Most of last week’s piece discussed creating future demand versus harvesting existing demand, terminology that comes from the Masters of Advertising Effectiveness course offered by the World Advertising … Continue reading Why You Should Get to Know Wade Kingsley – Part 2 »
Why You Should Get to Know Wade Kingsley - Part 1 | Coleman Insights
I relish opportunities to meet new people, especially those with whom I have a common bond but who also expose me to innovative ideas and new ways of thinking. Thanks to having a mutual client, I’ve gotten to know Wade Kingsley over the past year, and I already believe every media professional can benefit from … Continue reading Why You Should Get to Know Wade Kingsley – Part 1 »
Advertising is More Valuable Than Premium Subscribers? | Coleman Insights
I read an article recently that surprised me. It explained that Netflix’s “Basic With Ads” subscribers are more valuable to Netflix than ad-free subscribers who pay $15.49 a month. I always thought the streaming business model depended on us all paying higher and higher subscription fees. Turns out, all these services want us to watch … Continue reading Advertising is More Valuable Than Premium Subscribers? »