PDFs, blogs, and even websites may soon be relics. But what comes next? Try these ideas to evolve your content experience in step with audience expectations.

Content Marketing Institute

19.11.2024

How To Battle Organic Search Analytics in the AI Era

Learn how the University of Rochester is attacking modern search-related data and winning.

Content Marketing Institute

16.11.2024

At Least One of These Predictions for Marketers Is True

What prediction will come true for marketers in 2025? We guarantee at least one of these will.

Content Marketing Institute

15.11.2024

How Caspian Studios Brought Fiction to B2B Content

Can B2B content compete with hit movies and TV series? Yes, it can, by taking a page from the branded entertainment script. Get the story behind Caspian Studios’ award-winning fiction-based B2B podcast.

Content Marketing Institute

14.11.2024

27 Definitions for Effective Content Marketing Measurement

Stay on top of content measurement with these 27 definitions and explanations of how they may fit in your marketing performance strategy.

Content Marketing Institute

09.11.2024

Will SearchGPT Whack Google Where It Counts?

OpenAI’s launch of AI-powered search in ChatGPT prompts a new question: What should marketers do? Or is the better prompt, “How should marketers think?”

Content Marketing Institute

07.11.2024

Influencer Marketing: The B2B Game Plan for Success

B2B influencer marketing offers big opportunities to engage customers at every stage of the buyer’s journey. Follow this expert advice to maximize the success of your content collaborations.

Content Marketing Institute

06.11.2024

Why You Need People To Manage the Meaning of AI Content

AI-driven content and marketing require human help because only people can determine the meaning (and value). Include this role (and these skills) to make it happen.

Content Marketing Institute

05.11.2024

How To Find the Truth in Data and Marketing Analytics

Data can be twisted, but it also can be unintentionally misused. Learn how you can make good data-driven marketing decisions from the author of Everybody Lies.

Content Marketing Institute

02.11.2024

Semrush's Acquisition Reinforces the Value of Owned Media

Semrush’s bold acquisition of Search Engine Land, MarTech, and other Third Door Media properties indicates a renewed interest in an owned-media strategy.

Content Marketing Institute

01.11.2024

5 Bright Ideas To Help Your Content and Marketing Shine in 2025

Try these ideas from R. Ethan Braden, Ann Handley, Shabnam Mogharabi, and others to reshape your content and marketing strategies around creativity, impact, and even joy.

Content Marketing Institute

31.10.2024

How Salesforce Blazed Award-Winning Content Trail for Sales Pros

Explore the story behind Salesforce's Salesblazer, which offers content and marketing lessons in audience understanding, agile strategy, and community building.

Content Marketing Institute

30.10.2024

3 Disruptions That Will Shape Your Content and Marketing Strategy in 2025

Learn how to adjust your B2B content and marketing strategies to address audience trends and preferences in 2025.

Content Marketing Institute

26.10.2024

Don’t Settle for This in Your 2025 Marketing

Too much marketing has been just average for years. It’s time to change that with this inspiration from Content Marketing World.

Content Marketing Institute

25.10.2024

Content Score: How To Assess Performance

Don’t rely on metrics alone to assess content performance. Use this helpful content scoring method to discover an asset’s qualitative and quantitative effectiveness.

Content Marketing Institute

24.10.2024

B2B E-Commerce: How To Plan Content To Support Digital Sales

By 2025, 80% of B2B sales interactions will be digital. Find out what content marketers should plan to embrace the skyrocketing e-commerce activity.

Content Marketing Institute

23.10.2024

Embrace the Valuable Friction Between Creativity and Tech

"Valuable friction," also known as profoundly human work, will help you balance technology with creativity and overcome mediocrity. Here’s how.

Content Marketing Institute

19.10.2024

Data Standards for Marketing Are a Must, But Few Brands Have Them [Research]

Almost all marketers say data standards are essential for ROI, yet many lack them. Learn the first thing to do to craft a must-have data standards strategy.

Content Marketing Institute

18.10.2024

6 Ideas for Epic Audio and Video Storytelling [Examples]

Get inspired (and motivated) by videos and podcasts from six brands recognized at the 2024 Content Marketing Awards and Cannes Lions.

Content Marketing Institute

17.10.2024

How Travel Oregon’s Content Strategy Drove $50+ Million in Economic Impact

Learn about Travel Oregon’s all-for-one content and marketing strategy, which brings millions of dollars to the state, inspires tourists, and uplifts communities.

Content Marketing Institute

12.10.2024

How To Catch Content Lightning in a Bottle

What’s a marketer to do in a fragmented media consumption world? Consider adopting this edge strategy.

Content Marketing Institute

11.10.2024

10+ Overlooked Tools To Improve Your MarTech Stack

Explore 15+ marketing technology tools (digital, analog, and other) to support your 2025 content strategy recommended by Content Marketing World 2024 speakers.

Content Marketing Institute

08.10.2024

How IBM Uses Data To Power Account-Based Marketing Strategy

IBM is all about account-based marketing in B2B. The individual journey isn't as useful. Here's a look at how to use data to identify the best account-level converters.

Content Marketing Institute

05.10.2024

Is Google NotebookLM the New CliffsNotes? | CMI

Google’s NotebookLM takes AI-generated summaries to the next (audio) level. But does it really deliver something that different from all the other AI tools?

Content Marketing Institute

04.10.2024

5 Things Content Marketers Shouldn’t Be Afraid of Doing

Stop avoiding tasks that you worry will upset the comfort and safety of your content marketing work.

Content Marketing Institute

03.10.2024

Award-Winning Content for TMRW

How do you reinvent a 100-year-old B2B brand? Imagine TMRW. That’s what Micky Onvural did at TIAA and why she was named 2024 B2B Content Marketer of the Year.

Content Marketing Institute

28.09.2024

Where LinkedIn's AI Move Went Wrong

LinkedIn's headline-making controversy around AI training from its users’ content has little to do with AI. It’s a mistake already made by Adobe, Meta, and Zoom.

Content Marketing Institute

27.09.2024

How To Find Your Way Through the Marketing Analytics Maze

Tackle the overwhelming possibilities of marketing data to analyze to create a manageable and valuable program with this expert advice.

Content Marketing Institute

26.09.2024

How To Transform a Corporate Blog Into an Award-Winning Website

Jim Bentubo shares how Ally Financial transformed a corporate blog into a data-driven content hub that delivers for the audience and converts for the bank.

Content Marketing Institute

25.09.2024

Map Your Strategic Path to Content Success [Sponsored]

Navigating a complex marketing landscape becomes easier when you have a strategically aligned roadmap to guide your efforts. Here’s what you need to build one.

Content Marketing Institute

24.09.2024

How To Improve Data Storytelling and Gain More Support

Marketers should combine the power of data and stories to persuade and motivate executives and other departments to support their mission and projects.

Content Marketing Institute

21.09.2024

Don’t Let AI Headlines Steer Your Marketing Career the Wrong Way

What should you do with all the headlines about AI’s impact on marketing and media careers? Pay attention to the full story and these three concepts.

Content Marketing Institute

20.09.2024

20+ Tips and Ideas That Make Paid Social Media Content Pay Off

Is paid social media a smart move? The answer is “Yes, but …” Content and social experts weigh in on the strategy, audience, and ROI factors to consider.

Content Marketing Institute

18.09.2024

Why AI in Demand Generation Is No Knight In Shining Armor [Research]

Find out what works in demand generation today, what doesn’t, where demand-gen marketers spend their budget and resources — and why AI isn’t helping yet.

Content Marketing Institute

14.09.2024

MAICON Highlights: Determining the Role of AI in Marketing

Don’t start with generative AI to solve your marketing challenges. Ask this question instead.

Content Marketing Institute

13.09.2024

19+ Free or Low-Budget Ideas To Distribute Your Brand’s Content

Expand your content distribution with a slight or no increase in your marketing budget with these ideas from the expert presenters at Content Marketing World.

Content Marketing Institute

12.09.2024

3 Sound Ideas for Building Audio Into Your Content Strategy

Audio content encourages audiences to engage more deeply with your brand. Try these expert ideas to build audio into your content and marketing strategies.

Content Marketing Institute

11.09.2024

Which Matters More: The Story or the Storyteller?

To win customers and audiences, your brand must build trust in both its stories and storytellers. Here’s how to do it.

Content Marketing Institute

10.09.2024

Why Data-Driven Personalization Is So Hard (and How To Make It Easier)

Marketers know the power of data to personalize customer experiences. Yet, you encounter data roadblocks everywhere. Learn how to jump those hurdles.

home›Content Marketing Institute›Marketing

Content Marketing Institute - Marketing

Will the X Avalanche Lead to a New Social Media Landscape for Marketers?

Are We Walking Backward Into the Future of Content and Marketing?

How To Battle Organic Search Analytics in the AI Era

At Least One of These Predictions for Marketers Is True

How Caspian Studios Brought Fiction to B2B Content

27 Definitions for Effective Content Marketing Measurement

Will SearchGPT Whack Google Where It Counts?

Influencer Marketing: The B2B Game Plan for Success

Why You Need People To Manage the Meaning of AI Content

How To Find the Truth in Data and Marketing Analytics

Semrush's Acquisition Reinforces the Value of Owned Media

5 Bright Ideas To Help Your Content and Marketing Shine in 2025

How Salesforce Blazed Award-Winning Content Trail for Sales Pros

3 Disruptions That Will Shape Your Content and Marketing Strategy in 2025

Don’t Settle for This in Your 2025 Marketing

Content Score: How To Assess Performance

B2B E-Commerce: How To Plan Content To Support Digital Sales

Embrace the Valuable Friction Between Creativity and Tech

Data Standards for Marketing Are a Must, But Few Brands Have Them [Research]

6 Ideas for Epic Audio and Video Storytelling [Examples]

How Travel Oregon’s Content Strategy Drove $50+ Million in Economic Impact

How To Catch Content Lightning in a Bottle

10+ Overlooked Tools To Improve Your MarTech Stack

How IBM Uses Data To Power Account-Based Marketing Strategy

Is Google NotebookLM the New CliffsNotes? | CMI

5 Things Content Marketers Shouldn’t Be Afraid of Doing

Award-Winning Content for TMRW

Where LinkedIn's AI Move Went Wrong

How To Find Your Way Through the Marketing Analytics Maze

How To Transform a Corporate Blog Into an Award-Winning Website

Map Your Strategic Path to Content Success [Sponsored]

How To Improve Data Storytelling and Gain More Support

Don’t Let AI Headlines Steer Your Marketing Career the Wrong Way

20+ Tips and Ideas That Make Paid Social Media Content Pay Off

Why AI in Demand Generation Is No Knight In Shining Armor [Research]

MAICON Highlights: Determining the Role of AI in Marketing

19+ Free or Low-Budget Ideas To Distribute Your Brand’s Content

3 Sound Ideas for Building Audio Into Your Content Strategy

Which Matters More: The Story or the Storyteller?

Why Data-Driven Personalization Is So Hard (and How To Make It Easier)

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