How does marketing contribute to business goals? One brand figured out how to do it with an automated marketing attribution model. Learn how they did it.

Content Marketing Institute

27.03.2025

40 Must-Read Marketing Books (Written by Women)

From Everybody Writes to the Velveteen Rabbit, these woman-authored books will inspire, help, and grow your content and marketing skills.

Content Marketing Institute

26.03.2025

How To Say No: 5 Scripts for Content Marketing Requests

Frustrating content requests? Follow this advice (including scripts for 5 common scenarios) to say no politely and strategically.

Content Marketing Institute

25.03.2025

How To Market Yourself for the Marketing Role You Want

Take your marketing job hunt to the next level by weaving all your skills into a unified story of impact. Here’s how.

Content Marketing Institute

21.03.2025

Must-Know Video Strategies and Tips for 2025

See how B2B and B2C brands can make video the star of their content marketing strategies and deliver the format your audiences are asking for more of.

Content Marketing Institute

20.03.2025

How 6 Leading Brands Use Content To Win Audiences [E-Book]

Don’t settle for typical content marketing. Rise above the noise with these inspiring examples and helpful tips from award-winning brands.

Content Marketing Institute

14.03.2025

How Human Behavior Impacts Your Marketing Strategy

It isn’t enough to deliver the right message to the right person at the right time. It misses an important step — doing it in the right (brain-friendly) way.

Content Marketing Institute

13.03.2025

How To Set Content Marketing Goals That Matter to the Business

Brand awareness, trust, and credibility aren’t enough. Marketers must use sales language in their goals to gain credibility and budget. Here are four ways to do that.

Content Marketing Institute

12.03.2025

Stuck in a Creative Rut? 5 AI Prompts To Help Your Content

Writing on the same topic day after day is tiresome. To energize your content, use these five AI prompts.

Content Marketing Institute

11.03.2025

Thought Leadership in the AI Age Belongs to Those Who Connect, Not Control

When AI gives everyone access to the same insights, what happens to thought leadership content? Here’s how to make sure your leading thoughts still get through.

Content Marketing Institute

07.03.2025

Freelance or Full-Scale Agency? How To Choose the Right Path for You

An agency founder reveals how she built the brand. Plus, she shares lessons that any marketer and entrepreneur will want to know.

Content Marketing Institute

06.03.2025

Boot Barn Kicks High and Low in Its Event Content Marketing Strategy

Follow in Boot Barn’s shoes and make your marketing-related events more than a simple show. You’ll wow audiences in person and online.

Content Marketing Institute

05.03.2025

GSK Targets Patient-Adjacent Audience With Award-Winning Initiative

Instead of targeting buyers or consumers of its pharma products, GSK created an award-winning personalized content initiative for the caretakers of patients.

Content Marketing Institute

28.02.2025

What’s the Future of Marketing Analytics in the AI Age? [Video]

Struggling with third-party cookie degradation? Wondering about the impact of AI on marketing analytics and investment? Get some answers from a Google exec.

Content Marketing Institute

27.02.2025

Give Content Its Own Marketing Strategy To Grow Its Success

Don’t let your great content languish in obscurity. Follow this strategic approach to ensure that it gets the attention it deserves – Content Marketing Institute

Content Marketing Institute

26.02.2025

Check Your SEO Strategy Vitals With These 5 Questions

Take the precipitous drop in HubSpot search traffic as a sign to check in with your brand’s SEO strategy. Does it still work for your audience?

Content Marketing Institute

25.02.2025

7 (New) Laws for Content Marketing Success

The laws dictating content marketing success have changed. Follow this advice to dominate the second half of this decade.

Content Marketing Institute

21.02.2025

SEO Moves To Make (and Ditch) in 2025 [Video]

Don’t give up on SEO in your marketing strategy. Adopt an updated look and a wider view with this expert insight and advice.

Content Marketing Institute

20.02.2025

Why the Future Depends on Responsible Marketing

Learn how to create a flywheel for responsible marketing. It will unite all your purpose-focused initiatives and deliver results for your brand and the world.

Content Marketing Institute

19.02.2025

What the OpenAI Ad Says About Created and Constructed Content in the AI Era

Let your human team focus on creating content (with or without an AI assistant). You’ll create better talent in the long run. Here’s how to do it.

Content Marketing Institute

16.02.2025

Diversity and Inclusivity in Content Marketing

Marketers must create content that welcomes all segments of their customers. Learn how to do diversity and inclusion even though the DEI label is under attack.

Content Marketing Institute

16.02.2025

How To Sell Your Biggest, Bravest Ideas — Lessons From a ‘Marketing Baddie’

How can marketers bring innovative and creative energy to leadership? Become a marketing baddie. Amanda Wise, a baddie herself, will teach you how.

Content Marketing Institute

16.02.2025

Should You Toss Your Editorial Calendar in Favor of This Marketing Strategy?

Editorial calendars put unnecessary constraints on your content marketing. Learn why pillar-based marketing delivers better results.

Content Marketing Institute

16.02.2025

8 Meaningful Brand Responses to Natural Disasters

Marketers at these brands didn’t think “thoughts and prayers” were sufficient. When fires and floods broke out, they helped their brands tell more actionable stories.

Content Marketing Institute

31.01.2025

How To Tell Stories That the C-Suite Wants To Hear [Video]

Stop your C-suite from thinking of marketing only as a cost. Tell the real story of marketing’s impact on revenue and other business-focused deliverables.

Content Marketing Institute

30.01.2025

Marketing Toolkit To Improve Your Content Operations

Don’t let marketing and content operations overwhelm your team. Follow these proven tips, templates, and cheat sheets to work more effectively.

Content Marketing Institute

29.01.2025

Publishing Frequency: Expert Tips To Set Your Strategy

Publishing frequency benchmarks should be the first, not the last stop in deciding how often your brand should publish on social media, blogs, podcasts, etc.

Content Marketing Institute

28.01.2025

Why AI Makes Content Planning Out Loud More Important Than Ever

Creating content — no matter how quickly — doesn’t guarantee results. Content planning in a way that guarantees visibility gets you closer. Here’s how to do it.

Content Marketing Institute

24.01.2025

How To Use GA4 and AI To Find the Gold In Your Data

Leverage your most valuable GA4 data by asking these questions of your favorite AI tool. Then, use the answers to improve your content and marketing strategies.

Content Marketing Institute

22.01.2025

Forget Fear, Joyful Marketing Works: Examples From Top Brands

Elicit joy, not fear in your marketing and content. Follow the lead of Purina, Dramamine, Nike, and even an insurance company.

Content Marketing Institute

18.01.2025

Why Culture Is Key to Brand Marketing’s Influence

Engage your brand in the culture to influence behavior and cultivate communities. That’s what Budweiser's "Wassup?" campaign and Beyoncé's BeyHive did.

Content Marketing Institute

16.01.2025

AI Shakes Up Search Landscape: What Marketers Need To Know

Follow these lessons to upgrade your marketing search strategy so your content and brand surfaces in AI-generated answers on ChatGPT, Gemini, and more.

Content Marketing Institute

15.01.2025

Should You Prioritize Speed or Agility? (No, They Aren’t the Same)

Contrary to popular wisdom, speed isn’t everything in marketing. But intentional agility might be. Here’s how to achieve it in 2025.

Content Marketing Institute

11.01.2025

What’s Lost When AI-Generated Characters Lie and Misrepresent?

Meta killed off its AI-generated profiles after users realized they were fake (and lying). But don’t think that’s the end of AI digital personas.

Content Marketing Institute

10.01.2025

How To Promote Your Research for Maximum Press Coverage

Don’t let your brand’s original research get ignored. Use these five promotion steps to attract a bigger audience for your studies and surveys.

Content Marketing Institute

09.01.2025

What Is a Content Marketer, Anyway?

Content marketers face an identity crisis exacerbated by the ubiquity of “content creators” in the creator economy. How do you address the problem?

Content Marketing Institute

08.01.2025

Get in the Flow: What’s Your Word for 2025?

Choosing a word for the year can keep content marketing plans on track. Robert Rose reveals his word for 2025 and why you should set one, too.

Content Marketing Institute

21.12.2024

The Grinch That Stole Creativity: 2024 in Seussian Review

Never has there ever been a marketing year in review like this. Special thanks to the Grinch (and his human creator, Dr. Seuss).

Content Marketing Institute

20.12.2024

Why Your Great Content Isn’t Driving Great Results — And How To Fix It

If your content engine isn’t revving up your company’s marketing engines, it’s time to troubleshoot and fix these potential foundational problems.

home›Content Marketing Institute›Marketing

Content Marketing Institute - Marketing

How To Fix Marketing’s Failed Data-Driven Dream

How One Brand Solved the Marketing Attribution Puzzle [Video]

40 Must-Read Marketing Books (Written by Women)

How To Say No: 5 Scripts for Content Marketing Requests

How To Market Yourself for the Marketing Role You Want

Must-Know Video Strategies and Tips for 2025

How 6 Leading Brands Use Content To Win Audiences [E-Book]

How Human Behavior Impacts Your Marketing Strategy

How To Set Content Marketing Goals That Matter to the Business

Stuck in a Creative Rut? 5 AI Prompts To Help Your Content

Thought Leadership in the AI Age Belongs to Those Who Connect, Not Control

Freelance or Full-Scale Agency? How To Choose the Right Path for You

Boot Barn Kicks High and Low in Its Event Content Marketing Strategy

GSK Targets Patient-Adjacent Audience With Award-Winning Initiative

What’s the Future of Marketing Analytics in the AI Age? [Video]

Give Content Its Own Marketing Strategy To Grow Its Success

Check Your SEO Strategy Vitals With These 5 Questions

7 (New) Laws for Content Marketing Success

SEO Moves To Make (and Ditch) in 2025 [Video]

Why the Future Depends on Responsible Marketing

What the OpenAI Ad Says About Created and Constructed Content in the AI Era

Diversity and Inclusivity in Content Marketing

How To Sell Your Biggest, Bravest Ideas — Lessons From a ‘Marketing Baddie’

Should You Toss Your Editorial Calendar in Favor of This Marketing Strategy?

8 Meaningful Brand Responses to Natural Disasters

How To Tell Stories That the C-Suite Wants To Hear [Video]

Marketing Toolkit To Improve Your Content Operations

Publishing Frequency: Expert Tips To Set Your Strategy

Why AI Makes Content Planning Out Loud More Important Than Ever

How To Use GA4 and AI To Find the Gold In Your Data

Forget Fear, Joyful Marketing Works: Examples From Top Brands

Why Culture Is Key to Brand Marketing’s Influence

AI Shakes Up Search Landscape: What Marketers Need To Know

Should You Prioritize Speed or Agility? (No, They Aren’t the Same)

What’s Lost When AI-Generated Characters Lie and Misrepresent?

How To Promote Your Research for Maximum Press Coverage

What Is a Content Marketer, Anyway?

Get in the Flow: What’s Your Word for 2025?

The Grinch That Stole Creativity: 2024 in Seussian Review

Why Your Great Content Isn’t Driving Great Results — And How To Fix It

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