Learn how to create a flywheel for responsible marketing. It will unite all your purpose-focused initiatives and deliver results for your brand and the world.

Content Marketing Institute

19.02.2025

What the OpenAI Ad Says About Created and Constructed Content in the AI Era

Let your human team focus on creating content (with or without an AI assistant). You’ll create better talent in the long run. Here’s how to do it.

Content Marketing Institute

16.02.2025

Should You Toss Your Editorial Calendar in Favor of This Marketing Strategy?

Editorial calendars put unnecessary constraints on your content marketing. Learn why pillar-based marketing delivers better results.

Content Marketing Institute

16.02.2025

Diversity and Inclusivity in Content Marketing

Marketers must create content that welcomes all segments of their customers. Learn how to do diversity and inclusion even though the DEI label is under attack.

Content Marketing Institute

16.02.2025

8 Meaningful Brand Responses to Natural Disasters

Marketers at these brands didn’t think “thoughts and prayers” were sufficient. When fires and floods broke out, they helped their brands tell more actionable stories.

Content Marketing Institute

16.02.2025

How To Sell Your Biggest, Bravest Ideas — Lessons From a ‘Marketing Baddie’

How can marketers bring innovative and creative energy to leadership? Become a marketing baddie. Amanda Wise, a baddie herself, will teach you how.

Content Marketing Institute

31.01.2025

How To Tell Stories That the C-Suite Wants To Hear [Video]

Stop your C-suite from thinking of marketing only as a cost. Tell the real story of marketing’s impact on revenue and other business-focused deliverables.

Content Marketing Institute

30.01.2025

Marketing Toolkit To Improve Your Content Operations

Don’t let marketing and content operations overwhelm your team. Follow these proven tips, templates, and cheat sheets to work more effectively.

Content Marketing Institute

29.01.2025

Publishing Frequency: Expert Tips To Set Your Strategy

Publishing frequency benchmarks should be the first, not the last stop in deciding how often your brand should publish on social media, blogs, podcasts, etc.

Content Marketing Institute

28.01.2025

Why AI Makes Content Planning Out Loud More Important Than Ever

Creating content — no matter how quickly — doesn’t guarantee results. Content planning in a way that guarantees visibility gets you closer. Here’s how to do it.

Content Marketing Institute

24.01.2025

How To Use GA4 and AI To Find the Gold In Your Data

Leverage your most valuable GA4 data by asking these questions of your favorite AI tool. Then, use the answers to improve your content and marketing strategies.

Content Marketing Institute

22.01.2025

Forget Fear, Joyful Marketing Works: Examples From Top Brands

Elicit joy, not fear in your marketing and content. Follow the lead of Purina, Dramamine, Nike, and even an insurance company.

Content Marketing Institute

18.01.2025

Why Culture Is Key to Brand Marketing’s Influence

Engage your brand in the culture to influence behavior and cultivate communities. That’s what Budweiser's "Wassup?" campaign and Beyoncé's BeyHive did.

Content Marketing Institute

16.01.2025

AI Shakes Up Search Landscape: What Marketers Need To Know

Follow these lessons to upgrade your marketing search strategy so your content and brand surfaces in AI-generated answers on ChatGPT, Gemini, and more.

Content Marketing Institute

15.01.2025

Should You Prioritize Speed or Agility? (No, They Aren’t the Same)

Contrary to popular wisdom, speed isn’t everything in marketing. But intentional agility might be. Here’s how to achieve it in 2025.

Content Marketing Institute

11.01.2025

What’s Lost When AI-Generated Characters Lie and Misrepresent?

Meta killed off its AI-generated profiles after users realized they were fake (and lying). But don’t think that’s the end of AI digital personas.

Content Marketing Institute

10.01.2025

How To Promote Your Research for Maximum Press Coverage

Don’t let your brand’s original research get ignored. Use these five promotion steps to attract a bigger audience for your studies and surveys.

Content Marketing Institute

09.01.2025

What Is a Content Marketer, Anyway?

Content marketers face an identity crisis exacerbated by the ubiquity of “content creators” in the creator economy. How do you address the problem?

Content Marketing Institute

08.01.2025

Get in the Flow: What’s Your Word for 2025?

Choosing a word for the year can keep content marketing plans on track. Robert Rose reveals his word for 2025 and why you should set one, too.

Content Marketing Institute

21.12.2024

The Grinch That Stole Creativity: 2024 in Seussian Review

Never has there ever been a marketing year in review like this. Special thanks to the Grinch (and his human creator, Dr. Seuss).

Content Marketing Institute

20.12.2024

Why Your Great Content Isn’t Driving Great Results — And How To Fix It

If your content engine isn’t revving up your company’s marketing engines, it’s time to troubleshoot and fix these potential foundational problems.

Content Marketing Institute

19.12.2024

What Does Instagram’s Hashtag Move Mean for Marketers?

Rethink your brand’s hashtag strategy now that Instagram has ended its hashtag follow feature. Here’s how to do it.

Content Marketing Institute

14.12.2024

Should TikTok Ruling Take a Bite Out of Your Marketing?

Will U.S. users really lose access to TikTok on Jan. 19? What should marketers do? CMI’s chief strategy advisor, Robert Rose, has some thoughts.

Content Marketing Institute

13.12.2024

How 5 Travel Brands Inspire Dreams With Powerful Storytelling

Five travel brands and Content Marketing Award winners share how they tell unexpected (and expected) stories in common (and less common) spaces.

Content Marketing Institute

07.12.2024

Should Jaguar’s Bold Rebrand Generate a New Roar for Marketers?

Is Jaguar’s rebranding a meme-worthy play to attract attention, or is it a lesson for all marketers to learn (and do)?

Content Marketing Institute

04.12.2024

What Experience Do You ‘Get To’ Create for Someone Today?

Whenever you need motivation to tackle your content or marketing to-do list, try this gratitude-driven exercise. The great experiences you create will shine back on you.

Content Marketing Institute

03.12.2024

What Marketers Should Know About Data Cleaning, Modeling, and Governance

Don’t operate your marketing with dirty data. The first step to address that challenge is to learn about data modeling, cleaning, governance, and observability.

Content Marketing Institute

28.11.2024

Holiday Marketing Inspiration: 6 Delicious Content Examples

Learn how six well-known brands deliver tasty holiday content treats, from video storytelling to virtual store display, for audiences to consume this time of year.

Content Marketing Institute

23.11.2024

Will the X Avalanche Lead to a New Social Media Landscape for Marketers?

What’s a marketer to do given the mass exodus from X and the massive growth for Bluesky and Threads? Consider this helpful recommendation.

Content Marketing Institute

20.11.2024

Are We Walking Backward Into the Future of Content and Marketing?

PDFs, blogs, and even websites may soon be relics. But what comes next? Try these ideas to evolve your content experience in step with audience expectations.

Content Marketing Institute

19.11.2024

How To Battle Organic Search Analytics in the AI Era

Learn how the University of Rochester is attacking modern search-related data and winning.

Content Marketing Institute

16.11.2024

At Least One of These Predictions for Marketers Is True

What prediction will come true for marketers in 2025? We guarantee at least one of these will.

Content Marketing Institute

15.11.2024

How Caspian Studios Brought Fiction to B2B Content

Can B2B content compete with hit movies and TV series? Yes, it can, by taking a page from the branded entertainment script. Get the story behind Caspian Studios’ award-winning fiction-based B2B podcast.

Content Marketing Institute

14.11.2024

27 Definitions for Effective Content Marketing Measurement

Stay on top of content measurement with these 27 definitions and explanations of how they may fit in your marketing performance strategy.

Content Marketing Institute

09.11.2024

Will SearchGPT Whack Google Where It Counts?

OpenAI’s launch of AI-powered search in ChatGPT prompts a new question: What should marketers do? Or is the better prompt, “How should marketers think?”

Content Marketing Institute

07.11.2024

Influencer Marketing: The B2B Game Plan for Success

B2B influencer marketing offers big opportunities to engage customers at every stage of the buyer’s journey. Follow this expert advice to maximize the success of your content collaborations.

Content Marketing Institute

06.11.2024

Why You Need People To Manage the Meaning of AI Content

AI-driven content and marketing require human help because only people can determine the meaning (and value). Include this role (and these skills) to make it happen.

Content Marketing Institute

05.11.2024

How To Find the Truth in Data and Marketing Analytics

Data can be twisted, but it also can be unintentionally misused. Learn how you can make good data-driven marketing decisions from the author of Everybody Lies.

Content Marketing Institute

02.11.2024

Semrush's Acquisition Reinforces the Value of Owned Media

Semrush’s bold acquisition of Search Engine Land, MarTech, and other Third Door Media properties indicates a renewed interest in an owned-media strategy.

home›Content Marketing Institute›Marketing

Content Marketing Institute - Marketing

SEO Moves To Make (and Ditch) in 2025 [Video]

Why the Future Depends on Responsible Marketing

What the OpenAI Ad Says About Created and Constructed Content in the AI Era

Should You Toss Your Editorial Calendar in Favor of This Marketing Strategy?

Diversity and Inclusivity in Content Marketing

8 Meaningful Brand Responses to Natural Disasters

How To Sell Your Biggest, Bravest Ideas — Lessons From a ‘Marketing Baddie’

How To Tell Stories That the C-Suite Wants To Hear [Video]

Marketing Toolkit To Improve Your Content Operations

Publishing Frequency: Expert Tips To Set Your Strategy

Why AI Makes Content Planning Out Loud More Important Than Ever

How To Use GA4 and AI To Find the Gold In Your Data

Forget Fear, Joyful Marketing Works: Examples From Top Brands

Why Culture Is Key to Brand Marketing’s Influence

AI Shakes Up Search Landscape: What Marketers Need To Know

Should You Prioritize Speed or Agility? (No, They Aren’t the Same)

What’s Lost When AI-Generated Characters Lie and Misrepresent?

How To Promote Your Research for Maximum Press Coverage

What Is a Content Marketer, Anyway?

Get in the Flow: What’s Your Word for 2025?

The Grinch That Stole Creativity: 2024 in Seussian Review

Why Your Great Content Isn’t Driving Great Results — And How To Fix It

What Does Instagram’s Hashtag Move Mean for Marketers?

Should TikTok Ruling Take a Bite Out of Your Marketing?

How 5 Travel Brands Inspire Dreams With Powerful Storytelling

Should Jaguar’s Bold Rebrand Generate a New Roar for Marketers?

What Experience Do You ‘Get To’ Create for Someone Today?

What Marketers Should Know About Data Cleaning, Modeling, and Governance

Holiday Marketing Inspiration: 6 Delicious Content Examples

Will the X Avalanche Lead to a New Social Media Landscape for Marketers?

Are We Walking Backward Into the Future of Content and Marketing?

How To Battle Organic Search Analytics in the AI Era

At Least One of These Predictions for Marketers Is True

How Caspian Studios Brought Fiction to B2B Content

27 Definitions for Effective Content Marketing Measurement

Will SearchGPT Whack Google Where It Counts?

Influencer Marketing: The B2B Game Plan for Success

Why You Need People To Manage the Meaning of AI Content

How To Find the Truth in Data and Marketing Analytics

Semrush's Acquisition Reinforces the Value of Owned Media

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