If it feels like every vendor suddenly has a “State of Something” report, you’re not imagining it. Benchmark studies and branded data have become the new

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'Destination Content' Is a Lifeboat In the Google Zero Era - Contently

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Reddit's Resurgence: How the Internet's Toughest Crowd Became AI's Favorite Source - Contently

Reddit has become a key gatekeeper of AI search. Learn how brands can earn trust, avoid backlash, and build credibility in the world’s toughest forum.

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Strategy, Experience, Design: The Roles Redefining Content in 2025 - Contently

Content experience roles unite UX, product, and analytics to craft cohesive user journeys and measure what truly drives engagement.

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The Most Effective Ways to Tie Content to Revenue in 2025 - Contently

Budgets are flat. Scrutiny is up. Learn five proven ways to link content to revenue, with fresh data and real brand examples that unlocked seven-figure returns.

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AI Terms Every Content Marketer Should Know (Without the Jargon Headache) - Contently

Demystify AI marketing. Our no-jargon glossary explains the essential AI terms every content marketer needs to know—from LLMs and RAG to prompt engineering and LLMO.

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Writing Is the Least Interesting Thing AI Can Do for Content Strategists - Contently

Think AI is just for blog posts? Think again. Explore 7 high-impact ways AI powers smarter content strategies and better ROI.

Contently The Content Strategist

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Are Human Bylines Content Marketing's New Trust Currency? - Contently

You're researching enterprise security solutions and stumble upon two articles. One's bylined by “AcmeCorp Marketing Team." The other's authored by a CISO

Contently The Content Strategist

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How to Train AI for Bulletproof Brand Voice: Top Tips and Tricks - Contently

Using AI to create content? Here’s how to keep it consistent, credible, and unmistakably on-brand — without sounding like a robot.

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What Does AI Search Mean for the Future of Longform Content? - Contently

AI-powered search is changing how content gets discovered — but longform content still plays a vital role in visibility, authority, and conversions.

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The End of SEO as We Know It - Contently

Is SEO dead? In March, I argued it was dying. Now leading VC firms like a16z are making the same case. The foundation of the $80 billion SEO market is

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How to Scale Your Enterprise Content Program with a Small Team | Contently

Struggling to scale your content program with a small team? Learn how to combine AI automation with human editorial oversight to boost output, maintain quality, and stay sane.

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Why We Partnered with the Best Editors — and Then Trained Them on AI - Contently

Explore Contently’s AI-assisted content creation, combining AI with trained editors to deliver content that meets industry standards and addresses enterprise needs.

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How Search has Changed with LLM Optimization - Contently

I've been running a little experiment over the past few months—typing the exact same queries into Google and ChatGPT to compare the results. The results

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The Future of Content(ly) - Contently

The End of Content Marketing as We Know It We're witnessing another 'once in a lifetime' event (lots of those lately, it seems). Traditional search is

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How AI Thinks It’s a Journalist: The Real Story of Large Language Models (LLMs) - Contently

AI isn’t writing your next Pulitzer-winning article—at least, not yet. But it does have something in common with a sleep-deprived journalist on a

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Content Gamification Explained (with Winning Brand Examples)

Content gamification can help brands boost engagement with leaderboards, quizzes, contests, badges, and more.

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How B2B Brands Can Leverage User-Generated Content - Contently

Bring the conversation to owned channels with user-generated content that's been curated for your specific audience.

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Why Interactive Content Marketing is the Ultimate Engagement Tool

Interactive content marketing boosts engagement, builds brand loyalty, and turns passive browsing into dynamic interactions.

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How to Nurture Mid-Funnel Leads with the Right B2B Content Mix

B2B marketers who fail to publish content that nurtures mid-funnel leads may miss out on opportunities to enhance relationships with buyers.

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What Makes Online Content Viral? The Psychology Behind Shares - Contently

What's makes online content viral? Emotions, nostalgia, and practical value are ways to create shareable content for your brand.

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Targeted Advertising: Does it Actually Work? - Contently

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How to Write LinkedIn Articles, and Why It's a Big Deal | Contently

LinkedIn articles position your brand as a thought leader, build a strong following, and market to your key audience.

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Top SEO Tools for First-Page Ranking

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How Social Media Laws Impact Brand Marketing

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Brand Voice: The 5 Best Brainstorming Exercises to Stand Out

Companies love to talk about brand voice, but a lot of them end up sounding the same. Try our brand voice exercises to make yours stand out.

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Why You Should Focus on Creative Content Marketing

Learn what it means to inspire creativity by focusing on creative content as part of your marketing campaigns.

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What Is a Content Audit and Why Do You Need One?

Learn why a content audit can improve your overall content marketing strategy and help you work more efficiently towards your goals.

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5 Stock Photo Sites to Make Your Content Inclusive & Diverse

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Top Visual Trends Shaping Marketing Strategies This Year - Contently

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How To Curate A Timely Content Marketing Calendar - Contently

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The Pain and Payoff of a Fintech Case Study - Contently

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What We Learned From Refreshing Blog Content - Contently

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4 Reasons To Add Customer Storytelling to Your Marketing Mix - Contently

There are countless reasons why customer storytelling should be the center of your marketing strategy. Let's explore a few of them.

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Content Marketing Technology Trends & Tech Advances | Contently

This year's content marketing trends related to technology favor tools that make us more efficient and drive more impact — starting with AI.

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This Freelancer Onboarding Checklist Will Help Your Company

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Using a Content Strategy Template for Content Planning

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What Are the Best Days and Times to Post on Social Media?

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5 LinkedIn Marketing Examples From Brands That Are Rocking It

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How to Create a Content Marketing Strategy from Scratch

Learn how to create a content marketing strategy from scratch with our comprehensive guide that covers the key elements needed.

home›Contently The Content Strategist›Marketing

Contently The Content Strategist - Marketing

Why Branded Benchmarking Reports Are Everywhere Right Now - Contently

'Destination Content' Is a Lifeboat In the Google Zero Era - Contently

Reddit's Resurgence: How the Internet's Toughest Crowd Became AI's Favorite Source - Contently

Strategy, Experience, Design: The Roles Redefining Content in 2025 - Contently

The Most Effective Ways to Tie Content to Revenue in 2025 - Contently

AI Terms Every Content Marketer Should Know (Without the Jargon Headache) - Contently

Writing Is the Least Interesting Thing AI Can Do for Content Strategists - Contently

Are Human Bylines Content Marketing's New Trust Currency? - Contently

How to Train AI for Bulletproof Brand Voice: Top Tips and Tricks - Contently

What Does AI Search Mean for the Future of Longform Content? - Contently

The End of SEO as We Know It - Contently

How to Scale Your Enterprise Content Program with a Small Team | Contently

Why We Partnered with the Best Editors — and Then Trained Them on AI - Contently

How Search has Changed with LLM Optimization - Contently

The Future of Content(ly) - Contently

How AI Thinks It’s a Journalist: The Real Story of Large Language Models (LLMs) - Contently

Content Gamification Explained (with Winning Brand Examples)

How B2B Brands Can Leverage User-Generated Content - Contently

Why Interactive Content Marketing is the Ultimate Engagement Tool

How to Nurture Mid-Funnel Leads with the Right B2B Content Mix

What Makes Online Content Viral? The Psychology Behind Shares - Contently

Targeted Advertising: Does it Actually Work? - Contently

How to Write LinkedIn Articles, and Why It's a Big Deal | Contently

Top SEO Tools for First-Page Ranking

How Social Media Laws Impact Brand Marketing

Brand Voice: The 5 Best Brainstorming Exercises to Stand Out

Why You Should Focus on Creative Content Marketing

What Is a Content Audit and Why Do You Need One?

5 Stock Photo Sites to Make Your Content Inclusive & Diverse

Top Visual Trends Shaping Marketing Strategies This Year - Contently

How To Curate A Timely Content Marketing Calendar - Contently

The Pain and Payoff of a Fintech Case Study - Contently

What We Learned From Refreshing Blog Content - Contently

4 Reasons To Add Customer Storytelling to Your Marketing Mix - Contently

Content Marketing Technology Trends & Tech Advances | Contently

This Freelancer Onboarding Checklist Will Help Your Company

Using a Content Strategy Template for Content Planning

What Are the Best Days and Times to Post on Social Media?

5 LinkedIn Marketing Examples From Brands That Are Rocking It

How to Create a Content Marketing Strategy from Scratch

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