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6 | Follower
Contently The Content Strategist
02.04.2025
I've been running a little experiment over the past few months—typing the exact same queries into Google and ChatGPT to compare the results. The results
19.03.2025
The End of Content Marketing as We Know It We're witnessing another 'once in a lifetime' event (lots of those lately, it seems). Traditional search is
19.02.2025
AI isn’t writing your next Pulitzer-winning article—at least, not yet. But it does have something in common with a sleep-deprived journalist on a
01.11.2024
Content gamification can help brands boost engagement with leaderboards, quizzes, contests, badges, and more.
30.10.2024
Bring the conversation to owned channels with user-generated content that's been curated for your specific audience.
25.10.2024
Interactive content marketing boosts engagement, builds brand loyalty, and turns passive browsing into dynamic interactions.
24.10.2024
B2B marketers who fail to publish content that nurtures mid-funnel leads may miss out on opportunities to enhance relationships with buyers.
18.10.2024
What's makes online content viral? Emotions, nostalgia, and practical value are ways to create shareable content for your brand.
17.10.2024
Is targeted advertising worth it or just creepy? Explore the pros and cons of targeted ads and how they can help you reach the right audience.
10.10.2024
LinkedIn articles position your brand as a thought leader, build a strong following, and market to your key audience.
05.10.2024
Explore the best B2B SEO tools -- free and paid -- to enhance your marketing strategy, drive qualified leads, and boost search rankings.
01.10.2024
Social media laws are constantly changing. Here's a look back at where we started, what's on the books today, and what it means to marketers.
20.09.2024
Companies love to talk about brand voice, but a lot of them end up sounding the same. Try our brand voice exercises to make yours stand out.
19.09.2024
Learn what it means to inspire creativity by focusing on creative content as part of your marketing campaigns.
18.09.2024
Learn why a content audit can improve your overall content marketing strategy and help you work more efficiently towards your goals.
14.09.2024
Inclusive marketing is both the right thing to do, and it's good for business. Struggling to find diverse stock photos? Here's some help.
12.09.2024
Explore this year's top visual marketing design trends, from nostalgia to AI imagery, to ensure your brand connects with consumers.
11.09.2024
With enough forethought and intention, you can easily put together a content marketing calendar that makes space for hot new trends.
06.09.2024
A well-done fintech case study offers a significant impact. Here are some tips on managing the process to create engaging content.
05.09.2024
Learn how we revitalized a decade of blog content. Our process reveals key strategies for keeping content fresh and SEO-friendly.
31.08.2024
There are countless reasons why customer storytelling should be the center of your marketing strategy. Let's explore a few of them.
29.08.2024
This year's content marketing trends related to technology favor tools that make us more efficient and drive more impact — starting with AI.
28.08.2024
The gig economy may be the way of the future. Use this freelancer onboarding checklist to effectively onboard your freelance contributors.
24.08.2024
Learn why a content strategy template is key for effective marketing and follow our step-by-step guide to creating one.
22.08.2024
Discover the best days and times to post on social media so you can optimize your strategy and maximize engagement on all major platforms.
17.08.2024
Want LinkedIn marketing examples? Check out how the top brands on LinkedIn are marketing their content and engaging with their audiences.
16.08.2024
Learn how to create a content marketing strategy from scratch with our comprehensive guide that covers the key elements needed.
15.08.2024
Get practical tips and fresh inspiration with these content marketing blogs and content marketing podcasts that are totally worth binging.
Discover how content marketers create, scale, optimize, and measure content with content marketing platforms like Contently.
What if content AI was actually smart? Let's walk through a few ways generative AI will improve and how good content marketers can benefit.
Data can help you understand what customers care about so you can create data-driven content that converts.
AI can help marketers create marketing assets, but only with strategic content prompts. Here's how to get more from generative AI.
Expert tips on how to use ChatGPT for content optimization, calendar creation, analysis, and other content marketing to-dos.
There are a lot of reasons why your content's performance might suddenly tank. Here are some ways to figure it out and fix it.
Content marketing best practices evolve. Keep up with tips about user-generated content, authenticity, and more for your 2024 strategy.
Learn how to work with freelance writers — from onboarding to nurturing collaborations that support your brand's content strategy.
Have you considered the ethics of generative AI as it relates to content creation? Read how to be responsible with your content strategies.
What are content marketing platforms? They're the best tool marketers have to increase efficiency, ROI, and brand compliance.
Here's how to find and hire a freelance photographer who can capture your brand's identity through stunning images.
Learn how to optimize videos with strategic SEO and placement, increasing engagement, and boosting your brand's visibility.