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Master Marketing Personalization with a Data-Driven Approach [Book Excerpt] - Convince & Convert
Imagine being able to cut through all the marketing noise and connect with your customers on a personal level. That's what Zontee Hou’s newest book, We all know data is important, but a lot of us are still struggling to really make the most of it. At Convince & Convert, we help organizations with this challenge every day. If this is an area where you need support, this article is for you. Our managing director Zontee Hou has written a book to provide you with all the tools and frameworks you need to get your team on the same page, gather the right data, and turn those insights into marketing that strengthens customer relationships and drives real results.Get started on your learning journey with this inside look at the book "Data-Driven Personalization".
Harnessing AI for Data-Driven Marketing: Trends, Challenges, and Tips for Success - Convince & Convert
Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by Data-Driven Marketing Trends 2024 examines the impact of AI on data strategies, data sources, technology trends, and more. Here are a few of the findings, along with tips for implementing AI in your marketing.
From Followers to Advocates: How to Build a Loyal Social Media Community - Convince & Convert
Belonging is one of the five human needs according to Abraham Maslow, and is a major source of overall human motivation. So it’s no surprise that the Discover the power of community in social media marketing. Learn why genuine engagement is crucial for brand success and how to build a loyal audience that advocates for your brand. Dive into a real-life example with Lyft and Uber and find expert strategies for effective community management.