Double opt-in = better deliverability and engagement. Discover why in this guide to double opt-in for emails, with best practices and standout examples.

Customer.io Blog

12.06.2024

Aha Moment Examples for Long-Term Engagement - Customer.io

A product’s aha moment is a powerful customer engagement point. Discover 5 aha moment examples to get you started.

Customer.io Blog

05.06.2024

NPS Surveys: Your Complete Guide - Customer.io

How do customers really feel about your brand? With NPS surveys, you can stop guessing—and start using powerful data to boost retention and engagement.

Customer.io Blog

31.05.2024

FCM Deprecation: Your Guide to Navigating the Change - Customer.io

Are you prepared for the June 2024 FCM deprecation? Learn your options for ensuring your push messaging isn't interrupted.

Customer.io Blog

15.05.2024

Email Personalization Gone Wrong (And How to Fix It!) - Customer.io

Personalized emails are powerful, but personalization gone wrong can tank your engagement. Learn how to ensure your dynamic content works right every time.

Customer.io Blog

08.05.2024

Apple Vision Pro Marketing With Customer.io

Customer.io is the first customer engagement platform to integrate with Vision Pro, empowering brands with the data they need for effective VR marketing.

Customer.io Blog

26.04.2024

Email Dark Mode: The Complete Guide for Marketers - Customer.io

Everything you need to know about email dark mode: best practices, designing emails for dark mode, and major email client considerations.

Customer.io Blog

19.04.2024

Choosing the Best SMS Provider: 5 Must-Haves for Success - Customer.io

Discover key factors for selecting the right SMS provider for your business, such as compliance, integrations, features, and scalability.

Customer.io Blog

17.04.2024

A Guide to Password Reset Emails (With Template!) - Customer.io

Learn to create password reset emails that go beyond the basics with best practices, examples, and a reset password email template.

Customer.io Blog

10.04.2024

How to Create an “Add to Calendar” Link for Your Emails - Customer.io

When attendees register for an event you’re hosting, a confirmation email is key in getting them to show up. You can bolster attendance by making it easy for guests to put the event on their calendars.

Customer.io Blog

29.03.2024

Customer.io Has A New Look - Customer.io

Discover our new brand identity and logomark, unlocking new possibilities to support our products and customers like never before.

Customer.io Blog

23.03.2024

How WIN Reality Enhanced Their Marketing Strategy

See how WIN Reality activated their first-party data and centralized their marketing automation with Customer.io.

Customer.io Blog

21.03.2024

Salesforce vs. Marketo: Feature and Pricing Comparison

Looking for a marketing automation platform? Compare Salesforce vs Marketo—and learn why Customer.io Journeys might be an even better choice.

Customer.io Blog

13.03.2024

6 lifecycle emails that'll elevate your engagement game - Customer.io

Lifecycle emails improve your core product experience and build trust with your brand. Here's a list of campaigns that you should be using to make happy customers and unlock growth.

Customer.io Blog

13.03.2024

How to Create a Powerful Lifecycle Marketing Strategy in 5 Steps

To build strong and lasting relationships with your customers, you need a smart lifecycle marketing strategy. Grab these expert tips.

Customer.io Blog

08.03.2024

The Developer's Guide to Custom Objects

Want more powerful personalization? Leverage your data with custom objects! Get step-by-step instructions for five use cases by industry.

Customer.io Blog

28.02.2024

The essential guide to DMARC policies

Whether you're a seasoned email marketer or just getting started, learn the importance of a DMARC policy and how to set one up.

Customer.io Blog

23.02.2024

ZEN.COM boosts active users by 50% through targeted user segmentation and a strong value proposition

Explore ZEN.COM's journey from struggling to convert and activate mobile users to becoming a messaging powerhouse with Customer.io.

Customer.io Blog

23.02.2024

Marketing for fintech: 8 strategies to drive conversions

When you’re marketing for fintech, trust is the name of the game. Learn how personalized, omnichannel campaigns boost conversions.

Customer.io Blog

22.02.2024

ZEN.COM boosts active users by 50% through targeted user segmentation and a strong value proposition

Explore ZEN.COM's journey from struggling to convert and activate mobile users to becoming a messaging powerhouse with Customer.io.

Customer.io Blog

02.02.2024

Advertising without cookies: How to survive the cookiepocalypse

Advertising without cookies is here to stay. Here’s how to thrive in the cookiepocalypse using the power of first-party data.

Customer.io Blog

25.01.2024

An introduction to the Liquid template language

Ready to get your feet wet with the Liquid template language? Start with this brief introduction covering Liquid keys, filters and tags.

Customer.io Blog

20.01.2024

The best colors for email marketing and how to use them

By examining best practices, we can reverse-engineer the psychology of color to understand what are the best colors for email marketing.

Customer.io Blog

20.01.2024

How BallerTV used multi-channel personalization to up-level their marketing

BallerTV needs to reach audiences across multiple channels to continue growth. That’s where Customer.io comes in.

Customer.io Blog

06.01.2024

In-app surveys: smart strategies for product-led companies

In-app surveys give you a direct line to the kind of customer feedback you need for continuous product improvement. Learn why!

Customer.io Blog

24.12.2023

HubSpot vs. Marketo feature and pricing comparison

Comparing HubSpot vs. Marketo? Find out how these two platforms stack up—and learn why Customer.io Journeys may be an even better option.

Customer.io Blog

21.12.2023

Mobile marketing strategy: 9 tips for success

With mobile phones in every pocket, having a mobile marketing strategy is extra important for your business. Here are 9 pro tips for success.

home›Customer.io Blog›Marketing

Customer.io Blog - Marketing

Power Personalized Messaging with Salesforce Data - Customer.io

How-to: Personalized Campaigns with Shopify and Customer.io

8 Powerful Onboarding Email Examples

7 Customer Retention Examples to Drive Long-term Loyalty

Customer Retention Strategies for Long-Term Growth

8 Powerful Onboarding Email Examples

Customer.io vs. Marketo: Cost & Feature Comparison

6 Awesome In-App HTML Templates You Can Copy - Customer.io

We're (Still) in the First-Party Data Era

7 Customer Retention Examples to Drive Long-term Loyalty

Notion Case Study: Scaling Lifecycle Marketing

Winning Welcome Email Examples and Best Practices - Customer.io

The Anatomy of Highly-Converting Activation Emails - Customer.io

Double Opt-In for Emails: Best Practices + Examples - Customer.io

Aha Moment Examples for Long-Term Engagement - Customer.io

NPS Surveys: Your Complete Guide - Customer.io

FCM Deprecation: Your Guide to Navigating the Change - Customer.io

Email Personalization Gone Wrong (And How to Fix It!) - Customer.io

Apple Vision Pro Marketing With Customer.io

Email Dark Mode: The Complete Guide for Marketers - Customer.io

Choosing the Best SMS Provider: 5 Must-Haves for Success - Customer.io

A Guide to Password Reset Emails (With Template!) - Customer.io

How to Create an “Add to Calendar” Link for Your Emails - Customer.io

Customer.io Has A New Look - Customer.io

How WIN Reality Enhanced Their Marketing Strategy

Salesforce vs. Marketo: Feature and Pricing Comparison

6 lifecycle emails that'll elevate your engagement game - Customer.io

How to Create a Powerful Lifecycle Marketing Strategy in 5 Steps

The Developer's Guide to Custom Objects

The essential guide to DMARC policies

ZEN.COM boosts active users by 50% through targeted user segmentation and a strong value proposition

Marketing for fintech: 8 strategies to drive conversions

ZEN.COM boosts active users by 50% through targeted user segmentation and a strong value proposition

Advertising without cookies: How to survive the cookiepocalypse

An introduction to the Liquid template language

The best colors for email marketing and how to use them

How BallerTV used multi-channel personalization to up-level their marketing

In-app surveys: smart strategies for product-led companies

HubSpot vs. Marketo feature and pricing comparison

Mobile marketing strategy: 9 tips for success

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