When attendees register for an event you’re hosting, a confirmation email is key in getting them to show up. You can bolster attendance by making it easy for guests to put the event on their calendars.

Customer.io Blog

29.03.2024

Customer.io Has A New Look - Customer.io

Discover our new brand identity and logomark, unlocking new possibilities to support our products and customers like never before.

Customer.io Blog

23.03.2024

How WIN Reality Enhanced Their Marketing Strategy

See how WIN Reality activated their first-party data and centralized their marketing automation with Customer.io.

Customer.io Blog

21.03.2024

Salesforce vs. Marketo: Feature and Pricing Comparison

Looking for a marketing automation platform? Compare Salesforce vs Marketo—and learn why Customer.io Journeys might be an even better choice.

Customer.io Blog

13.03.2024

6 lifecycle emails that'll elevate your engagement game - Customer.io

Lifecycle emails improve your core product experience and build trust with your brand. Here's a list of campaigns that you should be using to make happy customers and unlock growth.

Customer.io Blog

13.03.2024

How to Create a Powerful Lifecycle Marketing Strategy in 5 Steps

To build strong and lasting relationships with your customers, you need a smart lifecycle marketing strategy. Grab these expert tips.

Customer.io Blog

08.03.2024

The Developer's Guide to Custom Objects

Want more powerful personalization? Leverage your data with custom objects! Get step-by-step instructions for five use cases by industry.

Customer.io Blog

28.02.2024

The essential guide to DMARC policies

Whether you're a seasoned email marketer or just getting started, learn the importance of a DMARC policy and how to set one up.

Customer.io Blog

23.02.2024

Marketing for fintech: 8 strategies to drive conversions

When you’re marketing for fintech, trust is the name of the game. Learn how personalized, omnichannel campaigns boost conversions.

Customer.io Blog

23.02.2024

ZEN.COM boosts active users by 50% through targeted user segmentation and a strong value proposition

Explore ZEN.COM's journey from struggling to convert and activate mobile users to becoming a messaging powerhouse with Customer.io.

Customer.io Blog

22.02.2024

ZEN.COM boosts active users by 50% through targeted user segmentation and a strong value proposition

Explore ZEN.COM's journey from struggling to convert and activate mobile users to becoming a messaging powerhouse with Customer.io.

Customer.io Blog

02.02.2024

Advertising without cookies: How to survive the cookiepocalypse

Advertising without cookies is here to stay. Here’s how to thrive in the cookiepocalypse using the power of first-party data.

Customer.io Blog

25.01.2024

An introduction to the Liquid template language

Ready to get your feet wet with the Liquid template language? Start with this brief introduction covering Liquid keys, filters and tags.

Customer.io Blog

20.01.2024

The best colors for email marketing and how to use them

By examining best practices, we can reverse-engineer the psychology of color to understand what are the best colors for email marketing.

Customer.io Blog

20.01.2024

How BallerTV used multi-channel personalization to up-level their marketing

BallerTV needs to reach audiences across multiple channels to continue growth. That’s where Customer.io comes in.

Customer.io Blog

06.01.2024

In-app surveys: smart strategies for product-led companies

In-app surveys give you a direct line to the kind of customer feedback you need for continuous product improvement. Learn why!

Customer.io Blog

24.12.2023

HubSpot vs. Marketo feature and pricing comparison

Comparing HubSpot vs. Marketo? Find out how these two platforms stack up—and learn why Customer.io Journeys may be an even better option.

Customer.io Blog

21.12.2023

Mobile marketing strategy: 9 tips for success

With mobile phones in every pocket, having a mobile marketing strategy is extra important for your business. Here are 9 pro tips for success.

Customer.io Blog

15.12.2023

How BallerTV used multi-channel personalization to up-level their marketing

BallerTV needs to reach audiences across multiple channels to continue growth. That’s where Customer.io comes in.

Customer.io Blog

14.12.2023

Push notification metrics: How to measure performance

Push notifications play a key role in mobile app marketing. Gain a deep understanding of push notification metrics for success.

Customer.io Blog

10.12.2023

Mobile app personalization with in-app messaging

Mobile app personalization lets you create dynamic experiences for every customer. Learn how to use in-app messages for deeper engagement.

Customer.io Blog

07.12.2023

How to migrate from Segment to Data Pipelines: 4 steps for success

Ready to make the switch from Segment to Data Pipelines? Let’s go through the step-by-step process for a seamless CDP migration.

Customer.io Blog

22.11.2023

Forwarded emails breaking? Here's what to do

What happens when forwarded emails break? Usually, neither—the culprit is how email clients handle the email forwarding process.

Customer.io Blog

21.11.2023

New email sending requirements for Google and Yahoo

On October 3rd, 2023, both Gmail and Yahoo announced updates to their sender requirements to minimize the amount of spam received by users.

Customer.io Blog

15.11.2023

Dunning Emails: Tips, Tricks, and a Template for Success

Dunning emails might just be your new favorite churn-busting strategy. Follow these examples, tips and tricks for payment reminder success.

Customer.io Blog

10.11.2023

Bamboo doubled conversion rates with multi-channel messaging

Learn how Bamboo created powerful multi-channel marketing campaigns with Customer.io and doubled their conversion rates.

Customer.io Blog

07.11.2023

Real-time personalization: the what, why, and how

Want to amp up engagement? Real-time personalization makes it happen with immediately relevant, customized content based on customer actions.

Customer.io Blog

31.10.2023

How Goody Improved Message Conversion by 2.7x - Customer.io

Learn how Goody improved their message conversion rates by 2.7x with minimal engineering support since migrating to Customer.io.

Customer.io Blog

26.10.2023

How Goody Improved Message Conversion by 2.7x - Customer.io

Learn how Goody improved their message conversion rates by 2.7x with minimal engineering support since migrating to Customer.io.

Customer.io Blog

18.10.2023

Do's and don't of re-engagement emails for better deliverability

Re-engagement emails provide an opportunity to reignite subscriber interest in your company. Learn the do's and don't for success.

Customer.io Blog

13.10.2023

Steps for nailing your Black Friday emails (with examples)

Get ready to create high-converting Black Friday emails with these pro tips and examples for better deliverability, strategy and content.

Customer.io Blog

13.10.2023

How to Create Your Own Spotify Wrapped Campaign - Customer.io

What’s the secret sauce for Spotify Wrapped campaign success? Hint: you already have the ingredients. Learn to cook up your own Wrapped campaign now.

Customer.io Blog

13.10.2023

Your guide to personalized omnichannel marketing

Omnichannel marketing delivers a unified customer experience across every channel. Personalization is how you create meaningful engagement.

Customer.io Blog

13.10.2023

When is it okay to send an email without an unsubscribe link?

A look at the rules for sending emails with or without an unsubscribe link, including cold emails, transactional emails and marketing emails.

Customer.io Blog

13.10.2023

18 Transactional Email Examples We Love and Why

Take a peek at these 18 transactional email examples and get inspired to improve your own transactional email marketing.

Customer.io Blog

20.09.2023

Your guide to personalized mobile onboarding

Keep your mobile app customers around for the long haul with a personalized mobile onboarding campaign. Learn how in this informative guide.

Customer.io Blog

19.09.2023

Tips and tricks for creating responsive emails

Getting ready to develop responsive emails? Dive into our guide to learn the fundamentals of responsive email design.

home›Customer.io Blog›Marketing

Customer.io Blog - Marketing

Email Dark Mode: The Complete Guide for Marketers - Customer.io

Choosing the Best SMS Provider: 5 Must-Haves for Success - Customer.io

A Guide to Password Reset Emails (With Template!) - Customer.io

How to Create an “Add to Calendar” Link for Your Emails - Customer.io

Customer.io Has A New Look - Customer.io

How WIN Reality Enhanced Their Marketing Strategy

Salesforce vs. Marketo: Feature and Pricing Comparison

6 lifecycle emails that'll elevate your engagement game - Customer.io

How to Create a Powerful Lifecycle Marketing Strategy in 5 Steps

The Developer's Guide to Custom Objects

The essential guide to DMARC policies

Marketing for fintech: 8 strategies to drive conversions

ZEN.COM boosts active users by 50% through targeted user segmentation and a strong value proposition

ZEN.COM boosts active users by 50% through targeted user segmentation and a strong value proposition

Advertising without cookies: How to survive the cookiepocalypse

An introduction to the Liquid template language

The best colors for email marketing and how to use them

How BallerTV used multi-channel personalization to up-level their marketing

In-app surveys: smart strategies for product-led companies

HubSpot vs. Marketo feature and pricing comparison

Mobile marketing strategy: 9 tips for success

How BallerTV used multi-channel personalization to up-level their marketing

Push notification metrics: How to measure performance

Mobile app personalization with in-app messaging

How to migrate from Segment to Data Pipelines: 4 steps for success

Forwarded emails breaking? Here's what to do

New email sending requirements for Google and Yahoo

Dunning Emails: Tips, Tricks, and a Template for Success

Bamboo doubled conversion rates with multi-channel messaging

Real-time personalization: the what, why, and how

How Goody Improved Message Conversion by 2.7x - Customer.io

How Goody Improved Message Conversion by 2.7x - Customer.io

Do's and don't of re-engagement emails for better deliverability

Steps for nailing your Black Friday emails (with examples)

How to Create Your Own Spotify Wrapped Campaign - Customer.io

Your guide to personalized omnichannel marketing

When is it okay to send an email without an unsubscribe link?

18 Transactional Email Examples We Love and Why

Your guide to personalized mobile onboarding

Tips and tricks for creating responsive emails

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