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The global pandemic significantly impacted digital marketing, with face-to-face interactions diminishing and attention and activities transferring to the digital domain. Marketers responded by investing heavily in social media, email campaigns, mobile apps, webpages, landing pages, blogs, webinars, and other online platforms to create stronger connections with the newly tech-savvy customer base. It has left us […]
Since Google made its first search engine, it has been striving to give users the best possible results. Over time, this has led to the development of local SEO, a type of SEO that focuses on improving your visibility in specific regions of the world. Local SEO is all the rage these days. But is […]
The marketing department is the best equipped to keep up with the ever-evolving needs of both the digital world and its clients. Senior managers in expanding businesses need to surround themselves with seasoned digital experts, and modern marketers must have a firm grasp of the digital environment. It’s difficult to see how a digital marketing […]