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Small Business Owners: Who Should You Hire for Marketing?
When it comes to marketing leadership for small businesses, choosing who to hire can feel overwhelming. Should you build an in-house team, outsource to an agency, or explore a more flexible, modern approach with Marketing Leadership as a Service ? In this post, we’ll compare your options and introduce a hybrid
Choosing the Best Marketing Certification or Growth Program for Agencies
As a marketing agency owner or fractional CMO, choosing the right marketing certification or training program is essential to grow your business, sharpen your strategy skills, and stand out from the competition.But with so many “courses,” “certifications,” and “accelerators” out there, it’s easy to feel
Weekend Favs April 12th
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Teamfluence is a B2B social selling platform designed to enhance LinkedIn-based sales strategies. PhantomBuster offers automation tools to extract data and automate actions across various platforms,
Bridging the Courage Gap in Your Business
The Duct Tape Marketing Podcast with Margie Warrell In this episode of the Duct Tape Marketing Podcast, I interviewed Dr. Margie Warrell, bestselling author, leadership coach, and global authority on courage and risk-taking. We unpacked the core ideas from her latest book The Courage Gap: Five Steps to Braver
Choosing the Right Marketing Practice Growth Program: A Clear Guide to
As a marketing agency owner or fractional CMO, you know the importance of staying ahead – not just in tactics, but in how you run and grow your marketing business.You might be considering a marketing certification for consultants or a fractional CMO training program to sharpen your skills, differentiate your
SEO Tactics That Actually Work in 2025
The Duct Tape Marketing Podcast with Prasanna Dhungel In this episode of the Duct Tape Marketing Podcast, I interviewed Prasanna Dhungel, co-founder and managing partner at Grow By Data. With decades of experience spanning marketing, tech, and SaaS, Prasanna brings sharp insights into the rapidly evolving landscape of
Weekend Favs April 5th
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the
Your Book Launch Needs a Marketing Plan
The Duct Tape Marketing Podcast with Alex Strathdee In this episode of the Duct Tape Marketing Podcast, I interviewed Alex Strathdee, CEO of Shelf Life and author of Before the Bestseller. Alex is an expert in book marketing, having helped over 1,000 authors across 50+ niches get real results. His insights challenge
The Future of Marketing Is More Human Than Ever
The Duct Tape Marketing Podcast with Carlos Gil In this episode of the Duct Tape Marketing Podcast, I interviewed Carlos Gil, global marketing leader, bestselling author of The End of Marketing, and Brand Evangelist at GetResponse. Carlos is known for his bold approach to digital marketing, particularly in how brands
How to Stay Human in the Age of AI: Marketing Strategies for 2025
Let’s face it—marketing in 2025 feels like a whirlwind. AI tools are everywhere. They're writing copy, designing graphics, analyzing data, and sliding into your inbox with “game-changing” promises daily. But here’s the real talk: just because you can automate everything doesn’t mean you should. If you
Weekend Favs March 29th
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the
Build a Brand Gen Z Wants to Work (and Buy) From
The Duct Tape Marketing Podcast with Len Silverman In this episode of the Duct Tape Marketing Podcast, I interviewed Len Silverman, a veteran marketer, former Learning Center owner, and author of Mesh: Aligning Your Personal Brand with Gen Z. With over 30 years of experience and firsthand insight into the Gen Z
Why AI Isn’t Replacing You—It’s Freeing You
The Duct Tape Marketing Podcast with Keith Lauver In this episode of the Duct Tape Marketing Podcast, I interviewed Keith Lauver, a serial entrepreneur, product launch expert, and founder of Atomic Elevator—an AI-powered marketing company behind Ella, a high-definition marketing platform. With six startups and over
Weekend Favs March 22nd
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the
How Businesses Can Thrive in Uncertain Times
The Duct Tape Marketing Podcast with Bill Canady In this episode of the Duct Tape Marketing Podcast, I interviewed Bill Canady, seasoned business leader and author of From Panic to Profit. Bill has spent over 30 years driving business growth, leading industrial and consumer companies, and refining strategies that help
How to Outrank Big Competitors in Search
The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast, I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenue—not vanity metrics. Sam shares his insights on how small businesses can compete with industry giants in Google rankings
Weekend Favs March 15th
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the
7 Paths to a Successful Startup
The Duct Tape Marketing Podcast with Lori Rosenkopf In this episode of the Duct Tape Marketing Podcast, I interviewed Lori Rosenkopf, Vice Dean of Entrepreneurship at the Wharton School and author of Unstoppable Entrepreneurs: Seven Paths for Unleashing Successful Startups and Creating Value Through Innovation.
The Truth About SEO, AI, and Content in 2025
The Duct Tape Marketing Podcast with Bruce Clay In this episode of the Duct Tape Marketing Podcast, I interviewed Bruce Clay, widely regarded as the "Father of SEO." With a career spanning nearly three decades, Bruce has witnessed every major shift in search engine optimization—from the early days of simple
The 7 Roles Every Small Business Owner and How to Manage Them
Ever feel like running your business is a never-ending game of keeping plates spinning? I remember watching a circus performer as a kid, keeping seven or eight plates balanced on tall sticks. Just when one would start to wobble, he’d rush over to give it a quick spin, only to dash to the next one teetering on the
Agency Growth Starts with Existing Clients
The Duct Tape Marketing Podcast with Max Traylor In this episode of the Duct Tape Marketing Podcast, I interviewed Max Traylor, consultant, author of The Agency Survival Guide, and host of Beers with Max. Max helps marketing agencies rethink their approach to agency growth by focusing on agency upselling, client
How Small Businesses Win on Reddit in 2025
The Duct Tape Marketing Podcast with Jim Squires In this episode of the Duct Tape Marketing Podcast, I interviewed Jim Squires, Executive Vice President of Business Marketing and Growth at Reddit. We explored how small businesses and marketing agencies can tap into Reddit’s communities to build authentic engagement,
Weekend Favs March 1st
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the
Why Selling Less Could Be the Key to Earning More
The Duct Tape Marketing Podcast with Chuck Blakeman In this episode of the Duct Tape Marketing Podcast, I interviewed Chuck Blakeman, a successful entrepreneur, business advisor, and author of Sell Less, Earn More. Chuck has built 13 businesses across 10 industries and has worked with top companies like Google,
The Zero-Click Internet: What It Means for Your Marketing Strategy
The Duct Tape Marketing Podcast with Rand Fishkin In this episode of the Duct Tape Marketing Podcast, I interviewed Rand Fishkin, co-founder and CEO of SparkToro, an audience research software company. Rand is a well-known expert in search engine optimization (SEO) and digital marketing, with deep insights into the
Weekend Favs February 22nd
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the
The 7 Roles Every Small Business Owner Must Master (and How to Manage Them
The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I discussed the many hats small business owners wear and how to manage them effectively. Running a business often feels like spinning plates—balancing leadership, sales, client management, and more. Without the right
How to Attract Your Ideal Customers with the Right Brand Archetype
The Duct Tape Marketing Podcast with Jane McCarthy In this episode of the Duct Tape Marketing Podcast, Sara Nay steps in as host to interview Jane McCarthy, a seasoned brand strategist and author of The Goddess Guide to Branding. Jane specializes in helping female entrepreneurs develop authentic, compelling brand
Weekend Favs February 15th
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the
Low Budget, Big Impact: Crafting Video Ads with Humor
The Duct Tape Marketing Podcast with Emily McGregor In this episode of the Duct Tape Marketing Podcast, I interviewed Emily McGregor, founder of Penguin Cat Creative, a copywriting agency specializing in high-converting marketing funnels and campaigns. With over 20 years of experience in video marketing, comedic