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6 | Follower
e-Strategy | Advertising
23.04.2024
Creating ads that reflect the diversity of the audiences targeted that is also authentic takes a deeper understanding of race, ethnicity & culture.
Once, the uncontested 800-lbs gorilla of audio streaming platforms, Pandora is falling far behind the new hotness, Spotify.
56% of US adults trust in law enforcement to use facial recognition responsibly. But how do they feel about AdTech using the technology?
In a study on the state of personalization, consumers shared the experiences that frustrate them most when engaging with digital content.
Survey data from GetReponse shows which type of offers – or ‘lead magnets’ – are resulting in higher conversion rates.
Social media influencers appear to have a more captive audience now than they did at the beginning of the COVID-19 pandemic.
Recent surveys have revealed the battle for top podcast channel appears to be between Apple and Spotify.
B2B digital content engagement has increased significantly since lockdown directives were put in place, with asset views up by 40%.
The cancellation of almost all in-person entertainment events due to the pandemic has also cancelled the digital ad budgets for those events.
B2B companies have quietly been employing industry influencers--otherwise known as thought leaders--for many years.
Super Bowl LV--otherwise know as the Pandemic Bowl--will be like no other with empty seats, absent advertisers, and a poet laureate.
Dyspatch's 2020 survey reinforces an article of faith among email marketers about the top factors that encourage someone to open an email.
Sixteen sets of brand awareness statistics from 2012 to present.
With many retailers having concerns about selling on marketplaces some are choosing to cut out the middle-man and sell to customers directly.
A strong majority of marketers believe they have a lead generation strategy that is successful in achieving conversions.
As many people will testify, a common topic of water cooler conversion is what people have been watching on TV.
This infographic from LinkedIn serves as a handy checklist for getting the most out of LinkedIn's retargeting capabilities.
Explore an extensive compilation of grocery shopping statistics from 2012 to present about how consumers interact with their grocery providers.
30.11.2022
The latest Digital Marketing News This Week articles from the e-Strategy Content Marketing Blog, which covers all aspects of online marketing including search, email, social, video, mobile & public relations.
Watch a screencast of Otter.ai, audio-to-text transcription service that uses artificial intelligence to achieve 85% accuracy.
Twitter's voice; Target recognizes Juneteenth; Spotify lands DC Comics; Netflix' Reid Hastings donates $120M; Fox News doesn't get Monty Python, more.
Author Robert Cialdini’s discusses the research contained in his new book Pre-Suasion, the follow-up to his bestselling book, the genre-defining Influence.
Lifetouch is a school photography company that has absolutely nailed it when it comes to the creative idea for its website leadership page.
Donald Trump's banner advertising campaign to solicit donors is stunning for its lack of sophistication.
What you need to know about how fonts work on the web in order to avoid frustrating yourself and possibly the designers you work with.
Topics: Mmhmm app; potential TikTok ban; Mark Zuckerberg fails civil rights; subscription Twitter; free LinkedIn Learning paths; new YouTube metrics; more
Social Selling is a misnomer because the emphasis is not on selling but on building the trust & relationships that will lead to sales.
GoodBarber walks you through the mobile app creation process without needing to know any code.
Nike has done it again by tapping into our collective pandemic experience with the insanely creative You Can't Stop Sport video.
BuzzSumo is a discovery tool for popular social content and online influencers. A review of the primary features of the tool.
Discover six often-overlooked media relations best practices companies should be using to get the most out of their public relations efforts.
Screencasting is the recording of your on-screen activity accompanied by a voiceover explanation of the action taking place on the screen.
Mattel is set to release their Hello Barbie doll, a toy with a WiFi connection and voice recognition technology that encourages in-depth conversations.
Jon Stewart's media legacy goes well beyond the countless comedians' careers he helped launch.
Topics: Apple's WWDC 2020; Google's Keen; image fact checks; Facebook boycott; YouTube shoppable ads; podcaster analytics; mobile messaging app stats; more.
Links for the top 19 blogs devoted to social media marketing and their associated social media channels.
Dove earned more than 51,000 tweets using the #SpeakBeautiful hashtag during The Oscars.