The Charity Digital Skills report reveals staff skills as a top-5 constraint to digital progress, with 43% of charities saying they most need funding to access training.

Econsultancy Blog

16.10.2025

Corporate learning is wasted money unless it’s applied: Here’s how to put new skills into practice

Ensuring learning is transferred into working practices is a critical challenge for any organisation, especially in fast-moving disciplines like marketing and ecommerce.

Econsultancy Blog

16.10.2025

Performance marketing trends for 2025: We ask the experts

We asked our experts about the state of performance marketing right now, how budgets and ways of working are changing, and what skills are in high demand.

Econsultancy Blog

16.10.2025

Karo Healthcare’s Simon Swan on paid search ‘signposting’ and learning from Amazon

The Director of Digital Marketing & Media on growing retail sales by learning from D2C brands and avoiding paid search competition.

Econsultancy Blog

16.10.2025

Contextual media and the future of grocery: A chat with Chicory’s CEO

What is contextual commerce media, and what role will it play in a rapidly changing adtech ecosystem dealing with signal loss and a lack of transparency?

Econsultancy Blog

16.10.2025

Uniqlo website redesign shows the tricky balance of unpredictable UX

The retailer’s new homepage breaks from navigation norms and has led to criticism from some shoppers, but its aesthetic shows products at their best.

Econsultancy Blog

16.10.2025

‘The way we interact with search boxes has changed’: What GenAI and RAG mean for retailers

As retailers are adding AI-powered search, we caught up with the co-founder of one solution to find out how the tech is changing relationships with shoppers.

Econsultancy Blog

16.10.2025

Interest in econometrics jumps as marketers anticipate the demise of cookies

In 2023, close to a fifth of marketers (18.8%) said they were neither using nor considering econometrics to measure campaigns. Only 6% said the same this year.

Econsultancy Blog

16.10.2025

Give teams ‘the right to test and learn’: Omnichannel leaders on building ecommerce capability

Leaders in ecommerce at Boots, Sky and Unilever highlight the skills needed in their teams to adapt to rising omnichannel behaviour amongst consumers.

Econsultancy Blog

16.10.2025

China leads in genAI adoption, business leaders confident in skills: report

In a July survey of 1,600 decision-makers by SAS and Coleman Parkes, China was found to lead the pack in generative AI adoption, followed by the UK and the US.

Econsultancy Blog

16.10.2025

‘Perks and values’ are not the foundation of workplace culture: Boostworks CEO Jo Werker

‘Far too many employees don’t feel acknowledged for their hard work,’ says the rewards platform chief, with talent retention about more than just benefits.

Econsultancy Blog

16.10.2025

Octopus Energy on what makes a customer-centric culture

Octopus Energy CEO Greg Jackson and CMO Rebecca Dibb-Simkin on staying connected to its customers as it grows.

Econsultancy Blog

16.10.2025

Head of Wolt Ads: Brands want the ‘control and transparency’ of self-service retail media

Catalina Salazar tells us about her role at the Finnish delivery platform, including how brands are approaching retail media, and what’s next for the industry.

Econsultancy Blog

16.10.2025

‘Big picture thinking’ and ‘super analytical’: The capabilities in high demand in ecommerce

Leaders from Barilla, Karo Healthcare and Nectar360 discussed the challenges of omnichannel, and the capabilities needed to succeed in digital commerce.

Econsultancy Blog

16.10.2025

Q&A: Claudia Struzzo on generative AI in 2025

The PM Dragonfly Managing Partner discusses how organisations should approach generative AI in order to make it a true differentiator in 2025.

Econsultancy Blog

16.10.2025

M&S ‘moving with the times’, doubles down on TikTok and YouTube

M&S has revealed that it spends as much on social platforms as on traditional TV as the retailer enjoys a surge of interest and engagement from generation Z.

Econsultancy Blog

16.10.2025

Learning isn’t working for most of your employees: Here’s how to engage and inspire the 80%

Engagement is the cornerstone of any learning programme. These five initiatives will help you engage busy professionals and ensure successful outcomes.

Econsultancy Blog

16.10.2025

Digital skills in demand: We ask ecommerce veteran Russell Gould how to stand out in the jobs market

Which skills are most useful in a digital team, which have been commodified, and which sectors are still ripe for transformation?

Econsultancy Blog

16.10.2025

Zero-click commerce: If AI changes the way we shop, what will it mean for brand?

At the Festival of Marketing, Spark Foundry’s Marcos Angelides detailed the potential of GenAI to upend ecommerce, making it more contextual and more customised.

Econsultancy Blog

16.10.2025

A day in the life of… Canva’s Head of Marketing for Europe

Amanda Zafiris tells us about her role, including the challenges of AI in the enterprise, the Magic Studio roadmap, and countering app sprawl.

Econsultancy Blog

16.10.2025

AI Overviews are ‘problematic for marketers’: Why mid-funnel content is the right response

Fire&Spark’s Dale Bertrand argues that Google’s AI Overviews present an opportunity to capture higher-quality website visitors and outlines 5 key ways to do so.

Econsultancy Blog

16.10.2025

Why is Bytedance’s video editor CapCut so popular, and what are rivals doing about it?

Chinese video-editing app CapCut has been making waves amongst creators and influencers as an accessible yet powerful piece of software.

Econsultancy Blog

16.10.2025

HubSpot’s VP Product on ‘lightning strike’ challenges for marketing in 2025

HubSpot’s Nicholas Holland on why marketers don’t need more data, the “new superpowers” of content creation at their disposal, and skills in the age of genAI.

Econsultancy Blog

16.10.2025

CVS Health on using predictive NPS to trace the bottom-line impact of customer experience

Michelle Peluso, EVP and Chief Customer & Experience Officer at CVS Health, on how the company uses customer insight to proactively address issues.

Econsultancy Blog

16.10.2025

‘Data trumps opinion’: How Oh Polly uses AI-powered merchandising

Product owner Lauren Muir described how the tech has challenged conventional beliefs about fashion merchandising, showing shoppers what they want to see.

Econsultancy Blog

16.10.2025

Five key principles for launching a learning programme

What are the key principles of launching a training programme, and how can you design persuasive learner comms to get your training off to the best start?

Econsultancy Blog

16.10.2025

Head of Ocado Ads Jack Johnson on bringing ‘agile ethos’ to retail media

The retail media and data leader digs in to the detail on familiar challenges in retail media, such as supply and demand, targeting and customer-centricity.

Econsultancy Blog

16.10.2025

Specsavers’ head of marketing excellence on their strategic approach to L&D

“To help people learn, they’ve got to be able to go away and use these skills,” says Specsavers’ Head of Brand Expression and Marketing Excellence, Abi Willstead.

Econsultancy Blog

16.10.2025

Shopify’s Benjamin Lang on his favourite retail experiences, AI, and lessons from sport

Benjamin Lang is Head of Partnerships for Northern Europe. We caught up with him to hear about the state of ecommerce, and the parallels between elite sport and skills in business.

Econsultancy Blog

16.10.2025

Fears about Google search quality and competition overstated, according to study

A recent study into search volume concluded that Google won’t be losing its throne any time soon.

Econsultancy Blog

16.10.2025

Google’s Privacy Sandbox: What are the latest concerns?

What are the current concerns from industry bodies and regulators, and what does it all mean for advertisers?

Econsultancy Blog

16.10.2025

Google’s U-turn on third-party cookies: What next for marketers and advertisers?

Following years of delays, on Monday Google made the startling announcement that it would not be phasing out 3P cookies in Chrome after all.

Econsultancy Blog

16.10.2025

Manufacturing and healthcare industries lag in genAI expertise: report

Research has found a lack of internal expertise poses a barrier to genAI adoption with the lowest levels of know-how found within manufacturing and healthcare.

Econsultancy Blog

16.10.2025

C-suite urged to clarify AI productivity expectations and focus on skill building

Research from Upwork has indicated that generative AI in the workplace may be slowing down productivity. A new approach to skills could tackle this problem.

Econsultancy Blog

16.10.2025

Fake out-of-home advertising: Does it have legs?

Does FOOH open up new possibilities for marketing, or does the whim of the algorithm make it less effective than the real thing?

Econsultancy Blog

16.10.2025

If you can’t measure the impact of learning, why bother? Here’s how to link it to business success

It’s not enough to rely on simple or single metrics; a comprehensive evaluation framework is essential to truly justify investment in L&D.

Econsultancy Blog

16.10.2025

TikTok Shop and social commerce trends for 2025: We ask the experts

We ask four influencer experts to set the scene for social commerce in 2025, including which brands to look out for and strategies to take.

Econsultancy Blog

16.10.2025

How PepsiCo transformed its consumer insights capability

Insights leaders from PepsiCo and Zappi discussed the cultural transformation of adopting a new platform and process to bring together ad testing data.

Econsultancy Blog

16.10.2025

Why automotive manufacturers are struggling to crack online sales

The evidence points to offline touchpoints having a valued role in the customer journey, and many OEMs have struggled with a fixed-price agency model.

Econsultancy Blog

16.10.2025

Teams not ‘skilled or confident enough’ to use AI tools, say a third of marketing leaders

Research by AI-powered martech companies continues to highlight how a lack of training could prevent the effective adoption of AI tools in marketing teams.

home›Econsultancy Blog›Marketing

Econsultancy Blog - Marketing

Digital progress ‘static’ as nearly half of charities say staff skills a barrier: report

Corporate learning is wasted money unless it’s applied: Here’s how to put new skills into practice

Performance marketing trends for 2025: We ask the experts

Karo Healthcare’s Simon Swan on paid search ‘signposting’ and learning from Amazon

Contextual media and the future of grocery: A chat with Chicory’s CEO

Uniqlo website redesign shows the tricky balance of unpredictable UX

‘The way we interact with search boxes has changed’: What GenAI and RAG mean for retailers

Interest in econometrics jumps as marketers anticipate the demise of cookies

Give teams ‘the right to test and learn’: Omnichannel leaders on building ecommerce capability

China leads in genAI adoption, business leaders confident in skills: report

‘Perks and values’ are not the foundation of workplace culture: Boostworks CEO Jo Werker

Octopus Energy on what makes a customer-centric culture

Head of Wolt Ads: Brands want the ‘control and transparency’ of self-service retail media

‘Big picture thinking’ and ‘super analytical’: The capabilities in high demand in ecommerce

Q&A: Claudia Struzzo on generative AI in 2025

M&S ‘moving with the times’, doubles down on TikTok and YouTube

Learning isn’t working for most of your employees: Here’s how to engage and inspire the 80%

Digital skills in demand: We ask ecommerce veteran Russell Gould how to stand out in the jobs market

Zero-click commerce: If AI changes the way we shop, what will it mean for brand?

A day in the life of… Canva’s Head of Marketing for Europe

AI Overviews are ‘problematic for marketers’: Why mid-funnel content is the right response

Why is Bytedance’s video editor CapCut so popular, and what are rivals doing about it?

HubSpot’s VP Product on ‘lightning strike’ challenges for marketing in 2025

CVS Health on using predictive NPS to trace the bottom-line impact of customer experience

‘Data trumps opinion’: How Oh Polly uses AI-powered merchandising

Five key principles for launching a learning programme

Head of Ocado Ads Jack Johnson on bringing ‘agile ethos’ to retail media

Specsavers’ head of marketing excellence on their strategic approach to L&D

Shopify’s Benjamin Lang on his favourite retail experiences, AI, and lessons from sport

Fears about Google search quality and competition overstated, according to study

Google’s Privacy Sandbox: What are the latest concerns?

Google’s U-turn on third-party cookies: What next for marketers and advertisers?

Manufacturing and healthcare industries lag in genAI expertise: report

C-suite urged to clarify AI productivity expectations and focus on skill building

Fake out-of-home advertising: Does it have legs?

If you can’t measure the impact of learning, why bother? Here’s how to link it to business success

TikTok Shop and social commerce trends for 2025: We ask the experts

How PepsiCo transformed its consumer insights capability

Why automotive manufacturers are struggling to crack online sales

Teams not ‘skilled or confident enough’ to use AI tools, say a third of marketing leaders

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