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Mastering Retargeting: 5 Essential Strategies for Digital Marketers - Email Marketing Rules
Retargeting involves using a variety of channels to remind or incentivize customers and prospects to return to your site or app and convert. Here are 5 indispensable practices that can help you elevate your retargeting game...
Surveys, Polls, Forms, & Progressive Profiling: Writing Questions that Deliver Valuable Insights - Email Marketing Rules
Brands are increasingly focusing on collecting more zero-party data via signup forms, profile pages, polls, and other forms of progressive profiling. It sounds simple, but things can go wrong at 6 different points in the process...
3 Tailwinds Driving Focus on Building Direct Customer Relationships - Email Marketing Rules
Seismic shifts in the marketing landscape are causing brands to increase their focus and investments on email, SMS, loyalty, and other marketing channels where they have the most control over building and reaching their audiences.