In addition to new changes, email marketers already have to contend with a slew of developments that took root in 2024 and will be more of a force in 2025.

Email Marketing Rules

07.12.2024

The Last Word on November 2024 - Email Marketing Rules

A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Apple AI Notification Summaries Exist; Rarely Useful, Often Hilarious (The Verge) Google May Soon Let You Create Email Aliases in an Effort to Fight Spam (Android Authority) What DMARC...

Email Marketing Rules

05.12.2024

Year-in-Review Marketing Campaigns: Don’t Drop the Ball - Email Marketing Rules

If you’re sending a year-in-review marketing campaign, here are some issues to consider before you hit send...

Email Marketing Rules

04.12.2024

Content Calendar Assistant 2025 - Email Marketing Rules

Everybody can use help with content ideas. And warnings to keep campaigns from clashing with other events. Our Content Calendar Assistant provides that help.

Email Marketing Rules

27.11.2024

AI Summaries for Email: Design Impacts on Marketers - Email Marketing Rules

Inbox providers are providing AI summaries of emails both pre- and post-open. After extensive testing, we have 4 recommendations for marketers...

Email Marketing Rules

09.11.2024

The Last Word on October 2024 - Email Marketing Rules

A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed during October 2024…

Email Marketing Rules

08.11.2024

Good & Bad Reasons to Consider Switching ESPs - Email Marketing Rules

Switching ESPs is a time-consuming and risky endeavor, so it should only be done when absolutely necessary. Here’s how to be sure that it is...

Email Marketing Rules

02.11.2024

How to Overcome Common AI Mistakes [with on-demand webinar] - Email Marketing Rules

Many organizations have been spending more time chasing AI than executing it with meaningful results. Here are 5 common AI mistakes we see and how to overcome them…

Email Marketing Rules

19.10.2024

How to Leverage Email Marketing During the 2024 Holiday Season - Email Marketing Rules

Looking for an edge during the 2024 holiday season? I join 9 other email marketing experts to share some secrets to holiday email success.

Email Marketing Rules

17.10.2024

Differentiate Your Messages with These Email From Name Extension Strategies - Email Marketing Rules

Email from name extension strategies can help differentiate your messages. Oracle Marketing Cloud Consulting’s experts explain how...

Email Marketing Rules

17.10.2024

Promotions Tab Hysteria Is Back! (Thanks, Apple) - Email Marketing Rules

If the level of concern about the Promotions tab is rising at your organization, here are 5 things to keep in mind...

Email Marketing Rules

11.10.2024

Fourth Quarter 2024 Holiday Marketing Quarterly - Email Marketing Rules

Improve your final holiday prep with our latest Holiday Marketing Quarterly, which contains a 24-point checklist and advice from some of our hundreds of digital marketing experts.

Email Marketing Rules

09.10.2024

4 Ways to Boost Digital Marketing Margins When Discounting - Email Marketing Rules

Just because discounts are highly anticipated by consumers during the holidays doesn’t mean brands have to give away margin needlessly.

Email Marketing Rules

08.10.2024

6 Common Accessibility Myths that Cost Brands Customers - Email Marketing Rules

The No. 1 impediment to creating more accessible and inclusive digital experiences is false preconceptions. Do you believe any of these six accessibility myths?

Email Marketing Rules

05.10.2024

Apple iOS 18: The Most Important Changes for Marketers - Email Marketing Rules

Here are the updates and new product features that Apple is releasing as part of iOS 18 that will have the biggest impacts on digital marketers

Email Marketing Rules

02.10.2024

The Last Word on September 2024 - Email Marketing Rules

A roundup of digital and email marketing articles, posts, and social buzz you might have missed during September 2024...

Email Marketing Rules

27.09.2024

Understanding AI: 5 Frameworks for Marketers - Email Marketing Rules

Marketers, here are 5 illustrated frameworks to help you better understand the key differences between classic AI, machine learning, and generative AI.

Email Marketing Rules

24.09.2024

Accessibility & Inclusive Design Ideas to Explore - Email Marketing Rules

Inclusive design isn’t just about providing legally required accessibility. It’s a practice that benefits everyone. Use our latest Marketing Checklist to help welcome the broadest possible audience to engage with your brand.

Email Marketing Rules

19.09.2024

Litmus’s State of Email in Lifecycle Marketing Report - Email Marketing Rules

Litmus’s State of Email in Lifecycle Marketing Report contains some great insights and advice about how marketers can improve their lifecycle messaging.

Email Marketing Rules

17.09.2024

AI Opportunities Throughout the Email Production Process - Email Marketing Rules

AI is changing how marketers create email campaigns. We examine 40+ opportunities to use classic AI, machine learning, and genAI throughout the eight stages of the email production process.

Email Marketing Rules

12.09.2024

Why Email Marketers Shouldn’t Bother Fighting the Power - Email Marketing Rules

Inbox providers and regulators routinely enact policies that have a significant impact on email marketers, yet never consult us or give us any warning. Do we need to mobilize?

Email Marketing Rules

05.09.2024

Can You Over-Personalize Your Digital Marketing Messages? - Email Marketing Rules

Before GenAI came along, very few brands needed to seriously ponder that question. Now brands need to be clear on the risks of overdoing personalization.

Email Marketing Rules

04.09.2024

The Last Word on August 2024 - Email Marketing Rules

A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month...

Email Marketing Rules

31.08.2024

Could Loyalty Be the Missing Piece in Your Email Campaigns? - Email Marketing Rules

I join theMarketer podcast host Cosmin Costea to talk about how brands can boost loyalty and results through savvy automation, smart messaging, and much more.

Email Marketing Rules

20.08.2024

Digital Channel Strategy: Strengths & Weaknesses of Email, SMS, & Push - Email Marketing Rules

Devising an effective digital channel strategy starts by understanding the strengths and weaknesses of every channel. Let's look at email, SMS, and push...

Email Marketing Rules

14.08.2024

Is Cold Email Dead? - Email Marketing Rules

“Is cold email dead?” I was recently asked this question and struggled to give a quick and clear answer. After considerable thought, here’s my answer…

Email Marketing Rules

10.08.2024

Seasonal Email Strategies: Stand Out on Black Friday & Cyber Monday - Email Marketing Rules

Everyone wants to stand out during the Thanksgiving–to–Cyber Monday time period. Here are the two components in the battle for holiday email marketing attention.

Email Marketing Rules

09.08.2024

CDP vs. MDW vs. CRM vs. CDM vs. DMP: How They Differ & How They Might Work Together - Email Marketing Rules

When it comes to managing your customer data, brands have options. But they aren't created equal. Let’s look at the capabilities of a CDP vs. MDWs, CRMs, CDMs, and DMPs.

Email Marketing Rules

07.08.2024

The Last Word on July 2024 - Email Marketing Rules

A roundup of digital and email marketing articles, posts, and social buzz you might have missed during July 2024...

Email Marketing Rules

02.08.2024

12 Trends a-Trending: What to Plan for This Holiday Season - Email Marketing Rules

The 2024 holiday season is shaping up to be as dynamic as it's been in recent years. Here are our predictions for 12 trends to account for...

Email Marketing Rules

23.07.2024

5 Steps to Optimize Web Modals & Boost Visitor Engagement - Email Marketing Rules

Web modals are powerful, but can be irritating if not controlled properly. Here are the 5 ways to optimize web modals to boost performance...

Email Marketing Rules

16.07.2024

Third Quarter 2024 Holiday Marketing Quarterly - Email Marketing Rules

It’s crunch time for holiday planning. Our third quarter 2024 Holiday Marketing Quarterly checklist can help you with campaign planning, workload management, audience optimization, & more.

Email Marketing Rules

11.07.2024

The Last Word on June 2024 - Email Marketing Rules

A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed during June 2024...

Email Marketing Rules

09.07.2024

Apple & Yahoo Back 2 Worrisome Trends for Email Marketers - Email Marketing Rules

Marketers have reasons to be concerned by the inbox changes announced by Apple and Yahoo that will see greater use of tabs and the addition of AI-generated summaries…

Email Marketing Rules

27.06.2024

Digital Marketing in 2030: Major Changes & How to Adapt [with on-demand webinar] - Email Marketing Rules

Big changes are coming over the next several years that will affect how digital marketers connect with and build strong relationships with their customers.

Email Marketing Rules

26.06.2024

How to Identify & Create More Great Customers - Email Marketing Rules

Every B2B company wants more customers. But more than that, you want great customers. Here’s a framework for how to identify and create more of them.

Email Marketing Rules

18.06.2024

Leadership & Fatherhood: An Inspiring Father’s Day Tribute - Email Marketing Rules

To mark Father’s Day, I join some of the dads at Stripo in sharing how being a parent has impacted our approach to leadership.

Email Marketing Rules

15.06.2024

Things I’ve Read about Email Marketing that Are Simply Wrong - Email Marketing Rules

The web has always been a dicey place to get email marketing advice. Generative AI may be making it worse. Let’s correct some inaccuracies I’ve been seeing…

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Email Marketing Rules - Marketing

Is Email Marketing’s ROI Sky-High or Irrelevant? - Email Marketing Rules

The Most Wonderful (High-Stakes, High-Volume) Time of the Year [Infographic] - Email Marketing Rules

Email Marketing Developments in 2024 & Their Ripple Effects in 2025 - Email Marketing Rules

The Last Word on November 2024 - Email Marketing Rules

Year-in-Review Marketing Campaigns: Don’t Drop the Ball - Email Marketing Rules

Content Calendar Assistant 2025 - Email Marketing Rules

AI Summaries for Email: Design Impacts on Marketers - Email Marketing Rules

The Last Word on October 2024 - Email Marketing Rules

Good & Bad Reasons to Consider Switching ESPs - Email Marketing Rules

How to Overcome Common AI Mistakes [with on-demand webinar] - Email Marketing Rules

How to Leverage Email Marketing During the 2024 Holiday Season - Email Marketing Rules

Differentiate Your Messages with These Email From Name Extension Strategies - Email Marketing Rules

Promotions Tab Hysteria Is Back! (Thanks, Apple) - Email Marketing Rules

Fourth Quarter 2024 Holiday Marketing Quarterly - Email Marketing Rules

4 Ways to Boost Digital Marketing Margins When Discounting - Email Marketing Rules

6 Common Accessibility Myths that Cost Brands Customers - Email Marketing Rules

Apple iOS 18: The Most Important Changes for Marketers - Email Marketing Rules

The Last Word on September 2024 - Email Marketing Rules

Understanding AI: 5 Frameworks for Marketers - Email Marketing Rules

Accessibility & Inclusive Design Ideas to Explore - Email Marketing Rules

Litmus’s State of Email in Lifecycle Marketing Report - Email Marketing Rules

AI Opportunities Throughout the Email Production Process - Email Marketing Rules

Why Email Marketers Shouldn’t Bother Fighting the Power - Email Marketing Rules

Can You Over-Personalize Your Digital Marketing Messages? - Email Marketing Rules

The Last Word on August 2024 - Email Marketing Rules

Could Loyalty Be the Missing Piece in Your Email Campaigns? - Email Marketing Rules

Digital Channel Strategy: Strengths & Weaknesses of Email, SMS, & Push - Email Marketing Rules

Is Cold Email Dead? - Email Marketing Rules

Seasonal Email Strategies: Stand Out on Black Friday & Cyber Monday - Email Marketing Rules

CDP vs. MDW vs. CRM vs. CDM vs. DMP: How They Differ & How They Might Work Together - Email Marketing Rules

The Last Word on July 2024 - Email Marketing Rules

12 Trends a-Trending: What to Plan for This Holiday Season - Email Marketing Rules

5 Steps to Optimize Web Modals & Boost Visitor Engagement - Email Marketing Rules

Third Quarter 2024 Holiday Marketing Quarterly - Email Marketing Rules

The Last Word on June 2024 - Email Marketing Rules

Apple & Yahoo Back 2 Worrisome Trends for Email Marketers - Email Marketing Rules

Digital Marketing in 2030: Major Changes & How to Adapt [with on-demand webinar] - Email Marketing Rules

How to Identify & Create More Great Customers - Email Marketing Rules

Leadership & Fatherhood: An Inspiring Father’s Day Tribute - Email Marketing Rules

Things I’ve Read about Email Marketing that Are Simply Wrong - Email Marketing Rules

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