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Beyond Trends: 2025’s Top 5 Paradigm Shifts for Brands - Emotive Brand
Emotion drives action. E-ROI defines impact. These aren't fleeting trends—they’re paradigm shifts. For brands to lead in 2025, embracing both is non-negotiable. Discover how the emotional landscape is evolving—and what it takes to win.
Q&A with Sarah Cincotta of Aperian About Rethinking the Brand of a DEI Pioneer - Emotive Brand
We chat with our client, Sarah Cincotta from Aperian, to get her tips and insights she gleaned during the process of a rebrand. We chat with our client, Sarah Cincotta from Aperian, to get her tips and insights she gleaned during the process of a rebrand.
The No Predictions Blog Post for 2024 - Emotive Brand
When it comes to successful branding, focusing on essential branding principles is a much better strategy than trying to read the tea leaves. When it comes to successful branding, focusing on essential branding principles is a much better strategy than trying to read the tea leaves.
Business and Brand Strategy: Separated at Birth - Emotive Brand
Aligning business and brand strategies through disciplined collaboration unlocks unique differentiation and drives sustainable growth with less friction—something most companies overlook. Aligning business and brand strategies through disciplined collaboration unlocks unique differentiation and drives sustainable growth with less friction—something most companies overlook.
Rebranding in 2024? Move Fast to Go Slow. - Emotive Brand
If you're planning any rebranding initiative, we can’t overstate the importance of starting the process sooner rather than later. If you're planning any rebranding initiative, we can’t overstate the importance of starting the process sooner rather than later.
Welcome to the Generative Generation - Emotive Brand
The Generative Generation is just beginning, and as this technology evolves with both beneficial and nefarious applications, we’ll keep you updated on insights filtered through emotion, authenticity, and originality. The Generative Generation is just beginning, and as this technology evolves with both beneficial and nefarious applications, we’ll keep you updated on insights filtered through emotion, authenticity, and originality.
Creating a Brand That Resonates: 3 Grammy-Worthy Lessons from Tracy Chapman’s “Fast Car.” - Emotive Brand
What can pop music teach you about creating a brand that resonates? Three unexpected lessons from Tracy Chapman’s “Fast Car.” What can pop music teach you about creating a brand that resonates? Three unexpected lessons from Tracy Chapman’s “Fast Car.”
Q&A with Eric Futoran of Embrace about Building a Brand to Lead the Mobile Revolution - Emotive Brand
We chat with Eric Futoran of Embrace to get his insights on how the process helped bring his team together to bring a new story to market. We chat with Eric Futoran of Embrace to get his insights on how the process helped bring his team together to bring a new story to market.
Creating a brand that resonates: 3 Grammy-worthy lessons from Tracy Chapman’s “Fast Car.” - Emotive Brand
Is your brand telling a story for now or a story forever? Take a lesson from pop music and learn how to create a brand that lets your customers feel like What can pop music teach you about creating a brand for your B2B company? Three unexpected lessons from Tracy Chapman’s “Fast Car.”
The No Predictions Blog Post for 2024 - Emotive Brand
Welcome to 2024. Have you already been bombarded with every person on LinkedIn’s latest and greatest predictions? The blog post titles can practically When it comes to successful branding, focusing on essential branding principles is a much better strategy than trying to read the tea leaves.