Is your brand telling a story for now or a story forever? Take a lesson from pop music and learn how to create a brand that lets your customers feel like What can pop music teach you about creating a brand for your B2B company? Three unexpected lessons from Tracy Chapman’s “Fast Car.”

Emotive Brand

05.01.2024

The No Predictions Blog Post for 2024 - Emotive Brand

Welcome to 2024. Have you already been bombarded with every person on LinkedIn’s latest and greatest predictions? The blog post titles can practically When it comes to successful branding, focusing on essential branding principles is a much better strategy than trying to read the tea leaves.

Emotive Brand

14.12.2023

Rebranding in 2024? Move fast to go slow. - Emotive Brand

As 2023 winds down, odds are you’ve already set your goals for 2024 and are taking these last couple of weeks to tie up loose ends and get ready to take a

Emotive Brand

13.10.2023

Q&A with Sarah Cincotta of Aperian About Rethinking the Brand of a DEI Pioneer - Emotive Brand

As the DEI category grows larger and new entrants fight for attention, it can be hard for companies to identify the right partner for their journey of

Emotive Brand

09.08.2023

Welcome to the Generative Generation - Emotive Brand

Generative AI is all the rage these days. While it feels like something brand new, this technology has been in the works since machine learning’s

Emotive Brand

24.07.2023

Q&A with Eric Futoran of Embrace about Building a Brand to Lead the Mobile Revolution - Emotive Brand

Embrace is a company dedicated to unlocking the potential of mobile technology. As companies envision new ways that mobile can transform the ways people

Emotive Brand

13.07.2023

Business and Brand Strategy: Separated at Birth - Emotive Brand

Peanut butter and jelly. Abbott and Costello. Disco and dancing. Some things in this world simply go together. So why is it that business strategy and

Emotive Brand

11.05.2023

Market Insights That Come from the Heart - Emotive Brand

Asking different questions can reveal new insights about your market. No matter what your company sells, the markets where you operate change constantly.

Emotive Brand

02.05.2023

Infusing a brand with big heart begins with big thinking: How small design cues can generate great big feels - Emotive Brand

Brands need to make people feel. It's simple. Design Director, Rob Saywitz talks about the design decisions that give brands "the feels".

Emotive Brand

29.03.2023

Leading With Beautiful Questions - Emotive Brand

Ask the questions. Live the answers. And thrive. Learn how to ask the right beautiful questions to drive your busines, brand, and culture.

Emotive Brand

21.03.2023

How Do You Orient Your Team When Everything Seems Uncertain? - Emotive Brand %

The three levers of business growth in uncertain times comes down to empahty, alignment and action. Only then can an organization thrive,

Emotive Brand

10.03.2023

How Do You Get Your Team Excited About an Uncertain Future? - Emotive Brand

In times of uncertainty, a Growth Manifesto can get your organization aligned, unstuck, and moving faster toward your business goals.

Emotive Brand

03.02.2023

A New Offering from Emotive: A Six-Week Diagnostic Engagement - Emotive Brand

It’s a new year. Hopes are high, goals lofty, and expectations never greater. Is your team aligned with your vision? Are employees ready to

Emotive Brand

15.12.2022

Maintaining Brand Focus in December 2022: Some Brass Tacks Advice. - Emotive Brand

Brand building is more important now than ever. Now is the time for a brand permission audit to play a bigger role in customers’ lives.

Emotive Brand

12.12.2022

Telling Your Story of Growth: The Power of a Strategic Narrative

A Growth Manifesto is the strategic narrative your business needs to maximize your brand and accelerate growth.

Emotive Brand

02.12.2022

Verbal Branding: Because Words Matter

Verbal branding is one of the basic building blocks of any brand, and the key to resonating with your audience in a truly meaningful way.

Emotive Brand

30.11.2022

A Floor to Ceiling Look at Naming Architecture - Emotive Brand

The other day I was researching printers. After narrowing my search based on the features that mattered, I landed on the Canon’s LBP623Cdw. I’m familiar

Emotive Brand

30.11.2022

Blowing Up the Typical 9 to 5 - Emotive Brand

Adapt. Modify. Restructure. Sometimes, it feels like these three words are all anyone in the workforce has been doing since the pandemic started. We

Emotive Brand

30.11.2022

Building Brands with 5 W’s and an H - Emotive Brand

The other weekend I went for a walk in Golden Gate Park with a friend and her stroller-bound daughter. It’s been quite a few years since my own kids were

Emotive Brand

30.11.2022

Category Leadership: Branding at the Edge - Emotive Brand

The thrill of discovery One of the more exhilarating aspects of working with emerging technology companies is helping them map new ideas, evolving

Emotive Brand

30.11.2022

Your Verbal Identity Has Never Been More Important - Emotive Brand

If I’m doing my job right, this first sentence should jump right out and ring the little bell in your heart. Margaret Atwood once said, “A word after a

Emotive Brand

30.11.2022

Designing for Emotion - Emotive Brand

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” - Maya

Emotive Brand

30.11.2022

How to Slay a Creative Block Monster - Emotive Brand

August 16th, 2021. I find myself sitting in front of my oversized monitor, surrounded by the predictable Apple devices. My hand is resting on the mouse,

Emotive Brand

30.11.2022

Not Another Outdoor Brand: The Appeal of Meat Eater - Emotive Brand

In our last blog post, Joanna Schull explored an approach to companies that are creating their own categories. Today, we’ll talk about what happens when a

Emotive Brand

30.11.2022

Excuse Me, But Can I Get A Little Transformation With My Brand Strategy? - Emotive Brand

Developing brand strategy is step one. Step two is strategizing how your startup, high-growth, or enterprise will get real ROI from it.

Emotive Brand

30.11.2022

Connect the Dots with Alignment: A Designer’s Perspective - Emotive Brand

There’s a method to the madness when it comes to how we approach brand strategy at Emotive Brand. We look at the bigger picture, get all of the necessary

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Emotive Brand - Marketing

The Evolving Role of the CMO: Chief Alignment Officer - Emotive Brand

The Engine of Productivity: Wellness in the Workplace - Emotive Brand

Creating a brand that resonates: 3 Grammy-worthy lessons from Tracy Chapman’s “Fast Car.” - Emotive Brand

The No Predictions Blog Post for 2024 - Emotive Brand

Rebranding in 2024? Move fast to go slow. - Emotive Brand

Q&A with Sarah Cincotta of Aperian About Rethinking the Brand of a DEI Pioneer - Emotive Brand

Welcome to the Generative Generation - Emotive Brand

Q&A with Eric Futoran of Embrace about Building a Brand to Lead the Mobile Revolution - Emotive Brand

Business and Brand Strategy: Separated at Birth - Emotive Brand

Market Insights That Come from the Heart - Emotive Brand

Infusing a brand with big heart begins with big thinking: How small design cues can generate great big feels - Emotive Brand

Leading With Beautiful Questions - Emotive Brand

How Do You Orient Your Team When Everything Seems Uncertain? - Emotive Brand %

How Do You Get Your Team Excited About an Uncertain Future? - Emotive Brand

A New Offering from Emotive: A Six-Week Diagnostic Engagement - Emotive Brand

Maintaining Brand Focus in December 2022: Some Brass Tacks Advice. - Emotive Brand

Telling Your Story of Growth: The Power of a Strategic Narrative

Verbal Branding: Because Words Matter

A Floor to Ceiling Look at Naming Architecture - Emotive Brand

Blowing Up the Typical 9 to 5 - Emotive Brand

Building Brands with 5 W’s and an H - Emotive Brand

Category Leadership: Branding at the Edge - Emotive Brand

Your Verbal Identity Has Never Been More Important - Emotive Brand

Designing for Emotion - Emotive Brand

How to Slay a Creative Block Monster - Emotive Brand

Not Another Outdoor Brand: The Appeal of Meat Eater - Emotive Brand

Excuse Me, But Can I Get A Little Transformation With My Brand Strategy? - Emotive Brand

Connect the Dots with Alignment: A Designer’s Perspective - Emotive Brand

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