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Many businesses pour resources into branding and marketing but overlook PR — yet it's PR that builds the trust, credibility, and reputation that turn attention into lasting revenue in a crowded market.
BODYARMOR's new 'Choose Better' campaign is tapping stars like Joe Burrow and Sabrina Ionescu to help with its rebrand, focusing on authenticity and Kobe Bryant's legacy. The brand is debuting new packaging, reduced-sugar options and products to reflect smarter hydration choices.
By bringing the same execution principles I apply in business into my personal life, I've discovered that true leadership hinges on integrity and that achieving lasting results requires a holistic approach to life, not just a focus on strategy.