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While streaming giants slash budgets and users flock from X, the U.K.’s biggest publishers are using AI (with a little help from Prince Harry) to get us hooked back on books | Fortune Europe
By psychologically matching publishers’ backlists to potential readers, AI is giving valuable new life to old titles.
‘Change agent’ Caitlin Clark prompts advertiser free-for-all: ‘She’s jump-started a new era of basketball, and she’s propelling women’s sports forward’ | Fortune
Gatorade and State Farm are fairly mum about the future of their deals with Clark but both have multiyear deals with her, and she's in State Farm's campaign around the WNBA draft.
Free taxis, education subsidies and gratis egg freezing—how Chinese companies are crafting next-gen benefits for mothers amid the country's baby bust | Fortune Asia
China's population is shrinking as families have fewer children, and so Chinese companies are pushing new policies to help employees with childcare.