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Self-Made Mogul Emma Grede on Building SKIMS - Foundr
Emma Grede has been on a media blitz. Forbes, Inc., CNBC, Glamour, People, Elle—her face, global success, and business philosophy are everywhere as people rave about her companies: Good American ($155 million revenue in 2021), SKIMS ($154 million valuation), and Safely (launched March 2021). Which is a thrilling fact to report, given she’s a woman
Nathan Chan’s Horror Stories from 500 Founder Interviews - Foundr
This interview is an expert of a special 500 podcast episode of the Foundr Magazine and was edited and condensed for clarity. Five hundred podcast episodes in, and Nathan Chan is still hungry for the next open-book conversation. In a special 500th episode of the Foundr Podcast, Chan lays everything on the table for a
Make Money on Instagram: 8 Ways Without a Following - Foundr
TikTok and X may get all the buzz, but Instagram is still a dominant social media platform with two billion monthly active users. With engagement comes opportunity, and there’s plenty of it hidden in plain sight. It’s possible to make money on Instagram—and a lot of it. At Foundr, we’re passionate about Instagram. It’s the
Shopping Cart Abandonment: Why It Matters and How to Improve - Foundr
Digital shopping cart abandonment is a challenge that every ecommerce retailer has to face, but it can be incredibly frustrating to stare at data showing you a bunch of abandoned carts without knowing what to do about it. We’ll walk you through everything you need to know about cart abandonment: what it is, what the
How To Develop A Million-Dollar Investor Pitch Deck | Foundr
There’s nothing more frustrating as an entrepreneur than having a million-dollar idea but no guidance on how to raise the capital to get that idea off the ground. In any case, we all can’t get a gig on Shark Tank, pitch our idea to the sharks, get berated by Mr. Wonderful for 30 minutes, only
What to Sell on eBay: 5 Reliable Product Categories for Your Store - Foundr
You’ve followed all the steps in our recent article on how to create an eBay account, and you’re ready to list your first products. Just one small problem. You have absolutely no idea what sells on eBay. Fear not. We’ve pulled together five of the best product categories to consider for your eBay store to
How to Sell on eBay: A Detailed Step-by-Step Guide - Foundr
When it comes to selling products, trying to find the perfect platform is one of the trickiest aspects of setting up any new business. But ecommerce founders who put all their eggs in one basket run the risk of missing out on further selling opportunities, not to mention the impact of any issues occurring with
Product Testing: It’s Worth Investing - Foundr
From my experience helping thousands of ecommerce brands over foundr’s history, one of the most commonly overlooked areas is product testing. Many founders are happy to invest in creating concepts and marketing products, but very few spend even a fraction of that budget actually testing their product first. “It’s not a complicated product” or “I
How to Manufacture a Product: A Detailed Breakdown - Foundr
There are few feelings that are more exciting than working on a new product for your brand. Whether it’s the first thing you’ve ever tried to sell or a new range you’re keen to add to your arsenal, designing a new product can be a ton of fun. But at some point, to make that
How to Find USA Suppliers - Foundr
When it comes to sourcing a manufacturer for your product, it’s easy to immediately start looking abroad. After all, everyone tells you how many factories there are in places like China and how much cheaper it is to get products abroad. But, what they don’t tell you are the nightmare stories of no products, product
How to Find Chinese Manufacturers to Bring Your Product to Life - Foundr
You’ve thought of the perfect product idea. You’ve spent countless hours working on it, drawing feverishly at your desk, and working with designers to bring your vision to life. Now it’s time to find someone who is going to be able to make it for you. But you’ve got a problem. You’ve never tried to
AI Tools For Business: 6 Tools to Start from Scratch With - Foundr
With the concept of artificial intelligence becoming a larger aspect of creating a business, we decided to focus specifically on which AI tools you should be spending your time (and money) on. After all, there is a lot of misinformation online about what AI can and can’t do, and many new AI businesses are vying
What Is MOQ (Minimum Order Quantity) and Why It Should Be Low - Foundr
Whether it’s a brand new product for your bubbling new ecommerce store or the launch of your very first product, which will set the foundations for what is to come, it can be easy to dismiss the minimum order quantity as something irrelevant. After all, your shop is going to sell out in minutes, right?
What Is ROI? And How Can You Calculate It like a Pro? - Foundr
Return on investment (ROI) allows you to measure the profitability of investments. That can be a straight cash investment—as is the case with measuring the ROI of stocks, investment portfolios, or asset purchases like real estate—or it can be used to measure the profitability of business endeavors. ROI is used in 2 ways: to calculate
What Is a Wholesaler? Everything You Need To Know - Foundr
What is a wholesaler? It might seem like a simple question to answer, but for many, it can be tricky to differentiate between what a wholesaler provides and the service of working with a manufacturer. After all, there aren’t “quartersalers” or “halfsalers,” so who does the term wholesaler refer to? In this article, we will
Customer Retention Is More Important Than Leads. Here's Why. - Foundr
Businesses with repeat customers are healthy businesses. If your customers are coming back again and again, that must be a sign that you’re doing something right. Increasing customer retention isn’t just about creating warm, fuzzy feelings; it also has a dramatic impact on the bottom line. Increasing your customer retention can drive revenue and profitability.
Profit and Loss Statement: What Is It and Why You need It - Foundr
Running your business can be incredibly fulfilling. Creating innovative products, determining the path your business takes, and being a kickass entrepreneur on the daily. But when it comes to the numbers, things aren’t quite so fun. Those pesky numbers. Any business owner will tell you that keeping up with all the administrative requirements can get
Create Viral Infographics That Boost Your Organic Traffic - Foundr
If a picture’s worth a thousand words, how much is an infographic worth? How about a 400% increase in revenue, like Venngage achieved by creating infographics for influencers? Or backlinks from CNN and TechCrunch, like WordStream got thanks to two infographics? When we think of growth hacks to drive traffic to our site, we often
Shopify vs Wix: What’s Best for Your Brand? - Foundr
Which vs. Shopify: Wix is the right website for you to start your ecommerce journey? Wait, let me try that again. Wix vs. Shopify: Which is the right website for you to start your ecommerce journey? You’ve crafted your perfect product. You’ve taken all the advice from Greta and the Start & Scale course, meticulously
Shopify vs. Etsy: Pick an Online Store That Gives You More - Foundr
On the one hand, you want a platform that holds your hand throughout the setup process, making things as quick as possible with a professionally completed online storefront. On the other hand, you also want a platform that has plenty of opportunities for personalization, allowing you to fully embed your branding and tone of voice
Shopify vs WooCommerce: Which Is Better for Ecommerce? - Foundr
WooCommerce or Shopify: which platform is better for building your ecommerce store? When it comes to launching your online store, one of the most overwhelming moments can be choosing the right platform. All the forums and community discussions have different advice, you then have one friend who tells you that Shopify is the way to
BigCommerce vs Shopify: Which Wins Your Business? - Foundr
Visionary leaders are a special breed. You have undoubtedly faced untold challenges in your career, yet you continue to excel. Why? Because that’s what visionaries do. Given this “pressure leads to elevation” principle, it stands to reason that the same can happen if we pit 2 ecommerce platforms against each other. In this case, we’ll
Shopify SEO Tools for Your New Store - Foundr
There’s a powerful intersection that occurs between a customer and a business. The customer has a distinct need, and they’re seeking a solution. As if guided by the gods of commerce, they encounter a business that doesn’t just have a solution—it offers the solution. It’s the ultimate win-win whenever customers and businesses connect in this
The Absolute Best Premium and Free Shopify Templates - Foundr
Imagine that you were opening a restaurant in your mid-size city. You gather dozens of beloved family recipes, purchase a great location near downtown, and even negotiate a deal on the required equipment like ovens and refrigerators. On opening day, you wait by the door with anticipation. But the crowds never arrive. Instead, you watch
How to Write a Sales Email That Converts in 2024 - Foundr
Learning how to write a top-notch sales email isn’t easy. Recipients receive an average of 120 new emails every day, but they only choose to respond to about 25% of them. That statistic might discourage some senders, but only those who view the glass as half empty. 25% of emails are getting responses, and that
How to Set Up a Shopify Store in 8 Easy Steps - Foundr
It’s been decades since online sales went from a novelty to a major component to modern business success. Did you know Amazon launched in 1995? Sure, this was Bezos running a bookshop in his garage and not the space-loving multi-billionaire we know today, but still! A few years after Amazon hit the web, the ecommerce
Scale Your Business: How to Systematize for Success
So you’re making some sales and the days of bootstrapping from your walk-in closet are over. You’ve got a nice little team humming along, and maybe even a brick-and-mortar space. Perhaps you’re even further along the entrepreneurial journey. But something’s not right. When you look away from a project, it stalls or collapses. As you’re
Crafting the Product Prototype Might Be Easier Than You Think - Foundr
So, you’ve got the perfect product idea in your head. You’re confident that it will solve all of your target audience’s problems, and the profit margins are more than viable. You need investment to get your idea off the ground, but you are finding it difficult to articulate the function of your product and failing
This Founder Believes Entrepreneurship is a Spiritual Practice - Foundr
The first time we spoke to Mona Fang in 2021, she was an undergraduate at the University of Illinois studying aerospace engineering. She was also building her first business, Karma Trade. Within 24 months, Fang dropped out of school, moved twice across the country, traveled worldwide, and started a new business called Omniio. So what
Recession-Proof Businesses: Become Downturn-Immune - Foundr
The world feels like it’s getting crazier every day. With new layoff announcements seemingly popping up every week and AI continuing to develop at an alarmingly impressive rate, it is unsurprising that many people are predicting that a recession is just around the corner (or already here). And in times of recession and economic instability,
Chris Savage and Brendan Schwartz Bought Back Their Business - Foundr
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s issue. We talked with Chris Savage and Brendan Schwartz about buying back their business, Wistia, from investors. To read more, download this issue of the magazine for free. ————— “You shouldn’t be profitable.” That was the feedback
How to Price a Product: The Definitive Answer - Foundr
We often talk about how to bring your product to market, how to set up the logistics, and how to promote it to your target audience. But we rarely discuss how you should price a product. Some believe that you should price a product as high as possible to get the biggest possible profit margins,
How to Find Trending Products from a 5x Ecommerce Founder - Foundr
Success in ecommerce isn’t easy. I’ve had high highs and the lowest of lows. But after more than a decade in this industry, I learned it’s possible to be successful, so long as you have three elements nailed down. Marketing expertise and passion. A drive to become successful through consistent practice. Identifying trending products at
Annual Recurring Revenue: Calculate Your Subscription Revenue - Foundr
As business owners, revenue is one of our favorite words. We all love revenue. We love seeing it go up, we love saying it, and if you’re a copywriter like me, you also love writing it (as is the case with many French words.)! However, the best type of revenue for any business owner is
Cody Ko and Noel Miller Turned Comedy Into a Company - Foundr
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s issue. We talked with Cody Ko and Noel Miller about evolving from content creators to business owners. To read more, download the magazine. ————— At 3am on a weeknight, Cody Ko and Noel Miller found themselves sitting
These Evergreen Products Can Stop Your Sales Roller Coaster - Foundr
When it comes to planning products you want to sell as part of your ecommerce brand, one of the top priorities alongside manufacturing and ease of access is the product’s demand consistency. It takes time and effort to get a product launched, so the last thing you need is to spend hours sourcing and marketing
Revenue vs Profit: What’s the Difference and Why it Matters - Foundr
One thing that is true about any business, regardless of the industry, is that there is a ton of jargon to get your head around. I mean, even the term jargon can be quite confusing! A common terminology confusion you will come across early in your journey is revenue vs profit. The two terms are
How to Build a Subscription Business Model in a Saturated Market - Foundr
When circumstances are right, launching a subscription product can transform your businessl, but it can also take a lot of time, effort, and learning along the way. I should know, given that we launched our subscription product, foundr+, back in 2022. Creating a subscription product has totally changed how I think about business. And I
Stop Making Slack Channels: Managing Remote Teams in 2024 - Foundr
Remote work is here to stay. Yes, many businesses have forced employees to return to offices, but the workforce will never be the same. You can applaud (or blame) the pandemic to some extent for this movement, but the remote trend was already on the up and up before Covid-19. However, managing remote teams isn’t
What Is Direct-to-Consumer? All You Need To Know - Foundr
It’s not 2014 anymore. One decade on, and now your mom is no longer berating you for purchasing clothes “on the line.” Instead, she’s got a brand new air fryer, shipped with next-day delivery from her new favorite store, Amazon. It’s 2024, and online shopping has never been bigger, taking a larger percentage of the