Audience segmentation based on values and behaviors, not age, drives deeper customer loyalty and higher ROI. It's time to rethink your marketing approach.

Fresh Design Blog | UK Homes and Interiors Blog

01.04.2025

3 Competing Futures of the Internet: Google, OpenAI and Fragmentation

Google, OpenAI or chaos? Explore three possible futures of the internet and what brands can do now to stay relevant in a rapidly splintering web.

Fresh Design Blog | UK Homes and Interiors Blog

01.04.2025

Can DeepSeek Outthink ChatGPT? What Marketers Should Know

The latest AI platform on the block breaks down its logic for you—perfect for campaign clarity and team trust. Just don’t overlook the privacy fine print.

Fresh Design Blog | UK Homes and Interiors Blog

30.03.2025

Rethinking Empathy in Customer Service With Hanlon’s Razor

That customer is just awful. Actually ... maybe not so much.

Fresh Design Blog | UK Homes and Interiors Blog

30.03.2025

The Ultimate Marketer Generative AI Wishlist

Generative AI in marketing is making waves. Which use cases are gaining traction and how are marketers using AI to improve efficiency?

Fresh Design Blog | UK Homes and Interiors Blog

30.03.2025

Customer Journey Mapping Meets Its Match: AI

Learn how marketers are using AI to gain a holistic view of the customer experience—without losing sight of individual touchpoints.

Fresh Design Blog | UK Homes and Interiors Blog

30.03.2025

Customer Experience Craps: Medallia Hopes AI Rolls a Hard 8

It’s not just new features — it’s a redefinition. Medallia hits Vegas wanting to change the CX insights game.

Fresh Design Blog | UK Homes and Interiors Blog

30.03.2025

Pfizer’s CX Vision: Powered by People, Fueled by Data

An exclusive interview with Pfizer’s Wayne Simmons on reshaping customer experience by listening to those interacting with healthcare professionals.

Fresh Design Blog | UK Homes and Interiors Blog

30.03.2025

What Gap, Wayfair and Meta Taught Me About CX This Week

From immersive stores to AI-powered ads, the brands winning are the ones that feel human — and help customers feel more like themselves.

Fresh Design Blog | UK Homes and Interiors Blog

30.03.2025

The Marketing Genius Behind Taylor Swift’s Brand Strategy

Swift’s approach to storytelling, fan engagement, and brand-building is nothing short of genius.

Fresh Design Blog | UK Homes and Interiors Blog

30.03.2025

Customer Experience Documentation: Improve Usability and Engagement

What if your best-performing content didn’t need marketing?

Fresh Design Blog | UK Homes and Interiors Blog

30.03.2025

Is Your Website Ready for the European Accessibility Act?

And that's right, North America. You're on the hook for compliance in many cases, too.

Fresh Design Blog | UK Homes and Interiors Blog

30.03.2025

The Broken Customer Journey: Why Your CX Is Failing and How to Fix It

Chatbots that forget. Agents with no context. Repeating yourself—again. Here’s how to fix the fragmented mess.

Fresh Design Blog | UK Homes and Interiors Blog

30.03.2025

AI and the Future of CX: Collaboration Not Replacement

Should customer experience professionals be quaking in their headsets as AI bangs on the door?

Fresh Design Blog | UK Homes and Interiors Blog

30.03.2025

Don’t Get Automated Out of CX Leadership

From creativity to emotional intelligence, human skills are the real power-up for AI-enhanced customer experience.

Fresh Design Blog | UK Homes and Interiors Blog

30.03.2025

Reviving Customer Loyalty in a Changing CX World

Reports of good CX are down. It doesn't have to be this way.

Fresh Design Blog | UK Homes and Interiors Blog

30.03.2025

What AI Experts Say Most Companies Still Don’t Understand

AI is stuck between promise and chaos. Experts weigh in on what’s broken, what’s coming next and why strategy matters more than speed.

Fresh Design Blog | UK Homes and Interiors Blog

30.03.2025

Why Automation in Customer Service Falls Short Without Humans

Automation speeds up processes, but human interaction remains vital in customer service. Here’s how to balance both for lasting customer relationships.

Fresh Design Blog | UK Homes and Interiors Blog

30.03.2025

Qualtrics Brings Synthetic Personas and Agentic AI to Experience Management

New announcements by Qualtrics include speeding up research, democratizing insights and scaling experience delivery with AI.

Fresh Design Blog | UK Homes and Interiors Blog

21.03.2025

Digital Customer Experience Thoughts Ahead of Adobe Summit

A common theme at the Adobe Summit? No doubt, it will be generative AI and personalization at scale.

Fresh Design Blog | UK Homes and Interiors Blog

21.03.2025

Customer Experience Check-Up: Is Your CX Strategy Treating the Right Problems?

Customer experience management fails when you treat symptoms, not causes. Here's your course correction.

Fresh Design Blog | UK Homes and Interiors Blog

21.03.2025

2 Years of Generative AI: What's Changed for Marketing Analytics?

BYO-AI is transforming how marketers approach data analysis, streamlining workflows and reducing friction.

Fresh Design Blog | UK Homes and Interiors Blog

21.03.2025

Improving Customer Service With Agentic AI

Agentic AI is ready to address customer concerns fast and effectively, solving customer issues and making the customer feel seen each and every time.

Fresh Design Blog | UK Homes and Interiors Blog

21.03.2025

Rebranding An Icon: What Marketers Can Learn From Jaguar's Campaign

With no new car until 2026, Jaguar’s ‘Copy Nothing’ campaign is pure brand storytelling. What can CMOs learn from this bold strategy?

Fresh Design Blog | UK Homes and Interiors Blog

21.03.2025

Unlocking Loyalty With Social Listening

A shift in consumer behavior suggests that brands may need to rethink their approach to social media marketing.

Fresh Design Blog | UK Homes and Interiors Blog

21.03.2025

From Customer Surveys to Solutions: How Hospitals Are Learning to Listen

Patient experience leader Jennifer Carron explains why healthcare lags in customer experience and how real-time feedback is changing the game.

Fresh Design Blog | UK Homes and Interiors Blog

21.03.2025

Bridge the Brand Personalization Gap With a BrandLLM

A brand LLM centralizes your brand’s identity, ensuring every interaction speaks the same language—flawlessly.

Fresh Design Blog | UK Homes and Interiors Blog

21.03.2025

The Hidden Power of Customer Touchpoints in CX

Every customer touchpoint holds a clue. Connecting them with AI and the right data turns scattered interactions into a seamless, personalized experience.

Fresh Design Blog | UK Homes and Interiors Blog

21.03.2025

Your Chatbot Is an SEO Expert (You Just Haven’t Asked Yet)

Marketers often ignore real intent signals from website visitors when crafting their SEO strategy in favor of pure keyword data. Here’s why this is a mistake.

Fresh Design Blog | UK Homes and Interiors Blog

21.03.2025

AI Is Upending Customer Service Training — Old Methods Won’t Cut It Anymore

Forget rigid scripts — AI is training CX agents to think fast, solve problems and handle real-world challenges. Is your team ready?

Fresh Design Blog | UK Homes and Interiors Blog

21.03.2025

Beyond Data: How AI Helps CX Leaders Build Stronger Customer Relationships

AI turns data into action — helping CX leaders optimize engagement, reduce churn and increase customer lifetime value.

Fresh Design Blog | UK Homes and Interiors Blog

21.03.2025

AI-Driven Cookies Will Change Digital Experience

AI-powered cookies give users more control over their data while helping marketers gain better insights with less tracking.

Fresh Design Blog | UK Homes and Interiors Blog

21.03.2025

Adobe Goes All-In on AI Agents at This Year’s Summit

The big topic at this year's Adobe Summit? AI agents. Adobe joins the game with its all-new Agent Orchestrator, Brand Concierge and more.

Fresh Design Blog | UK Homes and Interiors Blog

21.03.2025

CMOs: If Your Brand Disappeared Tomorrow, Would Anyone Notice?

Your product’s features won’t win customers—the way they perceive your brand will. Learn why brand perception is the real game-changer.

Fresh Design Blog | UK Homes and Interiors Blog

21.03.2025

GenAI Success Starts With Knowing Your Best Customers

AI without strategy is just expensive noise. Learn why top CX leaders focus on data governance, ideal customer profiles and AI experimentation first.

Fresh Design Blog | UK Homes and Interiors Blog

14.03.2025

AI Hallucinations Are a Bigger Problem Than You Think

Using AI to build and support customer experiences? Beware: hallucinations don’t just mislead; they fabricate.

Fresh Design Blog | UK Homes and Interiors Blog

14.03.2025

The State of DXPs: AI, Omnichannel Strategies and the Road Ahead

CMSWire's DXP Market Guide for 2025 finds that AI, composability and M&A are shaping the latest trends in digital experiences.

Fresh Design Blog | UK Homes and Interiors Blog

14.03.2025

Building an AI-Optimized Knowledge Base for Customer Support Implementations

Integrating AI isn’t enough—businesses must structure, train and continuously refine their knowledge bases to ensure accuracy, usability and painless CX.

Fresh Design Blog | UK Homes and Interiors Blog

14.03.2025

From KFC to Taylor Swift: The Power of Experience Economics

Why are customers willing to spend more on experiences?

home›Fresh Design Blog | UK Homes and Interiors Blog›Marketing

Fresh Design Blog | UK Homes and Interiors Blog - Marketing

The Growing Role of AI in Customer Experience Strategy

Think Generational Marketing Is the Lone Game in Town? Think Again

3 Competing Futures of the Internet: Google, OpenAI and Fragmentation

Can DeepSeek Outthink ChatGPT? What Marketers Should Know

Rethinking Empathy in Customer Service With Hanlon’s Razor

The Ultimate Marketer Generative AI Wishlist

Customer Journey Mapping Meets Its Match: AI

Customer Experience Craps: Medallia Hopes AI Rolls a Hard 8

Pfizer’s CX Vision: Powered by People, Fueled by Data

What Gap, Wayfair and Meta Taught Me About CX This Week

The Marketing Genius Behind Taylor Swift’s Brand Strategy

Customer Experience Documentation: Improve Usability and Engagement

Is Your Website Ready for the European Accessibility Act?

The Broken Customer Journey: Why Your CX Is Failing and How to Fix It

AI and the Future of CX: Collaboration Not Replacement

Don’t Get Automated Out of CX Leadership

Reviving Customer Loyalty in a Changing CX World

What AI Experts Say Most Companies Still Don’t Understand

Why Automation in Customer Service Falls Short Without Humans

Qualtrics Brings Synthetic Personas and Agentic AI to Experience Management

Digital Customer Experience Thoughts Ahead of Adobe Summit

Customer Experience Check-Up: Is Your CX Strategy Treating the Right Problems?

2 Years of Generative AI: What's Changed for Marketing Analytics?

Improving Customer Service With Agentic AI

Rebranding An Icon: What Marketers Can Learn From Jaguar's Campaign

Unlocking Loyalty With Social Listening

From Customer Surveys to Solutions: How Hospitals Are Learning to Listen

Bridge the Brand Personalization Gap With a BrandLLM

The Hidden Power of Customer Touchpoints in CX

Your Chatbot Is an SEO Expert (You Just Haven’t Asked Yet)

AI Is Upending Customer Service Training — Old Methods Won’t Cut It Anymore

Beyond Data: How AI Helps CX Leaders Build Stronger Customer Relationships

AI-Driven Cookies Will Change Digital Experience

Adobe Goes All-In on AI Agents at This Year’s Summit

CMOs: If Your Brand Disappeared Tomorrow, Would Anyone Notice?

GenAI Success Starts With Knowing Your Best Customers

AI Hallucinations Are a Bigger Problem Than You Think

The State of DXPs: AI, Omnichannel Strategies and the Road Ahead

Building an AI-Optimized Knowledge Base for Customer Support Implementations

From KFC to Taylor Swift: The Power of Experience Economics

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