Brands chasing growth through new segments often alienate their most loyal customers. Here’s how to manage segment conflict before it breaks your brand.

Fresh Design Blog | UK Homes and Interiors Blog

04.06.2025

Customer Journey Orchestration Can Fix Your Inner Dory

If your systems forget what customers already shared, you’ve got a problem like Dory in "Finding Nemo" had.

Fresh Design Blog | UK Homes and Interiors Blog

04.06.2025

Welcome to Marketing Leadership Doom & Gloom

Gartner delivers tough love to marketing leaders: adapt now, or risk being replaced. The data? Brutal. The advice? Urgent.

Fresh Design Blog | UK Homes and Interiors Blog

03.06.2025

HCLSoftware Unveils AI-First Unica+ Platform for Marketers

Enterprise software provider introduces agentic AI-powered marketing platform designed to deliver personalized customer experiences.

Fresh Design Blog | UK Homes and Interiors Blog

03.06.2025

What Today’s Contact Center Software Must Deliver for CX Leaders

From AI to analytics to agent assist, we break down what sets the best contact center software apart — and how to pick the right one.

Fresh Design Blog | UK Homes and Interiors Blog

03.06.2025

Can CMOs Climb the Respect Mountain?

CMOs are facing more pressure, more ROI demands and less appreciation. Here's how some are shifting strategy.

Fresh Design Blog | UK Homes and Interiors Blog

03.06.2025

CMOs: Stop Just Marketing. Start Market Sensing.

Want a seat at the strategy table? Stop reporting on campaigns. Start reporting on the market.

Fresh Design Blog | UK Homes and Interiors Blog

31.05.2025

A Brief Lesson in Marketing Strategy: Building Customer Loyalty Without Discounts or Gimmicks

Consistent brand storytelling and cross-channel engagement matter more than discounts when it comes to winning repeat business.

Fresh Design Blog | UK Homes and Interiors Blog

31.05.2025

The CX Flaws Still Holding Voice Assistants Back

The lesson for CX and marketing leaders: voice still isn’t ready to be your brand’s frontline — unless it can truly listen, adapt and feel human.

Fresh Design Blog | UK Homes and Interiors Blog

31.05.2025

What Really Drives Customer Loyalty Today? It’s Not What You Think.

Forget points and perks—CX leaders must focus on personal, values-driven experiences to win loyalty.

Fresh Design Blog | UK Homes and Interiors Blog

30.05.2025

Quantum Computing: Coming to a Marketing Organization Near You

Marketers are still catching up to AI — and quantum could be next. Here's a breakdown of the functions it could change first.

Fresh Design Blog | UK Homes and Interiors Blog

30.05.2025

The Growing Frustration of Customers Lost in Self-Service Loops

Hiding your customer service phone number? Really? In 2025?

Fresh Design Blog | UK Homes and Interiors Blog

30.05.2025

Research Shows Human-Centered AI Key to CX Success

A new study reveals significant gaps between business assumptions and actual customer preferences in AI-driven service experiences.

Fresh Design Blog | UK Homes and Interiors Blog

30.05.2025

Customer Service Is a Scene. Customer Experience Is the Movie.

Customer service is a moment and a touchpoint; customer experience is the journey.

Fresh Design Blog | UK Homes and Interiors Blog

30.05.2025

It’s Time to Rethink Your CMS Platform

Here’s five key indicators your CMS may be holding you back and what you can do to move forward with confidence.

Fresh Design Blog | UK Homes and Interiors Blog

30.05.2025

10 Takeaways From Techs Biggest News Week of 2025

Anthropic, Apple, Google, OpenAI and Microsoft all made big headlines in a wild week of AI and other tech news. Here's the view from the ground.

Fresh Design Blog | UK Homes and Interiors Blog

29.05.2025

What Repeat Behavior Means for Customer Loyalty

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality.

Fresh Design Blog | UK Homes and Interiors Blog

29.05.2025

What Human-Computer Interaction Looks Like in the Age of AI

How will AI empower humans? Dr. Haiyi Zhu explores this topic and more in this second article in a series on AI visionaries.

Fresh Design Blog | UK Homes and Interiors Blog

29.05.2025

How Composability Helps Healthcare Systems Deliver More Personalized Care

Composable tech offers resilience and interoperability—just when healthcare needs it most.

Fresh Design Blog | UK Homes and Interiors Blog

29.05.2025

How to Target the CX Moments That Actually Drive Loyalty and Revenue

Airlines, apps and investment firms see the biggest CX returns. Now it's time to align your strategy with what customers really want.

Fresh Design Blog | UK Homes and Interiors Blog

28.05.2025

From AI Ambitions to Execution: Why Your Marketing Team Keeps Falling Short

Here’s how marketing leaders can cultivate the right conditions for AI success.

Fresh Design Blog | UK Homes and Interiors Blog

28.05.2025

Customer Loyalty Is Built on Trust, Not Transactions

Loyalty isn’t luck — it’s built through consistent, personalized experiences and a sense of belonging. CX leaders, here’s your roadmap.

Fresh Design Blog | UK Homes and Interiors Blog

28.05.2025

What Marketers Need to Know About the European Accessibility Act

The European Accessibility Act raises the stakes for digital compliance, and opens the door to a massive, underserved market.

Fresh Design Blog | UK Homes and Interiors Blog

24.05.2025

2025 Customer Service Trends: Fast Isn’t Enough — Fix It Right

Automation is rising, but most consumers still want real human help. Learn what today’s trends reveal about trust, loyalty and the future of support.

Fresh Design Blog | UK Homes and Interiors Blog

24.05.2025

Evaluating the Effectiveness of Brand-Specific, Points-Based Loyalty Programs

Think your loyalty program builds brand love? Think again. This article breaks down how points-based systems inflate ROI while masking disengagement.

Fresh Design Blog | UK Homes and Interiors Blog

23.05.2025

Call Center Automation Software: How It Actually Works

From self-service to sentiment analysis, this guide covers the benefits, challenges and top platforms in contact center automation.

Fresh Design Blog | UK Homes and Interiors Blog

23.05.2025

You Don’t Need More Martech. You Need a Plan.

Tool fatigue is real — but the fix isn’t another vendor. Learn how CX leaders are transforming tech debt into growth engines.

Fresh Design Blog | UK Homes and Interiors Blog

23.05.2025

These Tech Firms Flipped the Customer Experience Metrics Script

Forget vanity scores. From real-time insights to account-level health, these companies are proving that smarter CX metrics drive real business impact.

Fresh Design Blog | UK Homes and Interiors Blog

22.05.2025

AI Meets EQ: How TP’s Miranda Collard Builds Customer Trust From the Front Lines

From Harley cards to AI tools, this CX exec has seen it all — and she’s not done listening.

Fresh Design Blog | UK Homes and Interiors Blog

22.05.2025

Takeaways from the 2025 Gartner Data & Analytics Summit

As a key sponsor of Gartner’s Data & Analytics Summit 2025, Ververica showcased how their real-time AI capabilities can transform data into useful insights.

Fresh Design Blog | UK Homes and Interiors Blog

22.05.2025

Are You Ready for AI Agent Shoppers as Customers?

Agentic AI may be the missing link in your autonomous customer experience.

Fresh Design Blog | UK Homes and Interiors Blog

22.05.2025

Virtual, Augmented, Real: Using AR and VR to Elevate CX

No longer just buzzwords, immersive technologies are changing how brands build trust, drive loyalty and deliver value.

Fresh Design Blog | UK Homes and Interiors Blog

22.05.2025

Your Customer Data Has a Story. Can You Tell It?

CX leaders are turning data into strategy. Here's how to craft stories that actually influence CX decisions — not just report numbers.

Fresh Design Blog | UK Homes and Interiors Blog

21.05.2025

How to Decide Between a Chatbot and an AI Assistant for C

Use this guide to map your AI agent strategy, from integration to ROI measurement.

Fresh Design Blog | UK Homes and Interiors Blog

21.05.2025

Digital Strategy to Execution Bridging the Gap for Chief Marketing Officers

Today’s CMOs are ditching bloated roadmaps and focusing on data clarity, speed and orchestration.

Fresh Design Blog | UK Homes and Interiors Blog

21.05.2025

No AI Retreat: Klarna’s Bots Are Taking Over More Customer Service Tasks

Klarna’s CEO says reports of a pullback are false — and that AI now handles the work of hundreds of customer service agents.

Fresh Design Blog | UK Homes and Interiors Blog

21.05.2025

Why Marketing Planning Still Beats AI Shortcuts

Forget the shortcuts. Long-term marketing plans still crush when it comes to results.

Fresh Design Blog | UK Homes and Interiors Blog

21.05.2025

Orchestrate Modern Experiences with Avaya Infinity™ Platform

Many businesses struggle with disconnected systems and rigid business processes. Avaya Infinity™ Platform is here to cut through the noise.

Fresh Design Blog | UK Homes and Interiors Blog

21.05.2025

Customer Loyalty Gone Wrong: When Perks Backfire

Think your loyalty perks build trust? Research shows they can actually accelerate churn when expectations aren’t met.

Fresh Design Blog | UK Homes and Interiors Blog

21.05.2025

NICE Doubles Down on Agentic AI After Strong Q1 in the Cloud

AI adoption surges as CXone Mpower hits milestones.

home›Fresh Design Blog | UK Homes and Interiors Blog›Marketing

Fresh Design Blog | UK Homes and Interiors Blog - Marketing

More Customers, More Problems? The Case for Segment Relationship Management

Customer Journey Orchestration Can Fix Your Inner Dory

Welcome to Marketing Leadership Doom & Gloom

HCLSoftware Unveils AI-First Unica+ Platform for Marketers

What Today’s Contact Center Software Must Deliver for CX Leaders

Can CMOs Climb the Respect Mountain?

CMOs: Stop Just Marketing. Start Market Sensing.

A Brief Lesson in Marketing Strategy: Building Customer Loyalty Without Discounts or Gimmicks

The CX Flaws Still Holding Voice Assistants Back

What Really Drives Customer Loyalty Today? It’s Not What You Think.

Quantum Computing: Coming to a Marketing Organization Near You

The Growing Frustration of Customers Lost in Self-Service Loops

Research Shows Human-Centered AI Key to CX Success

Customer Service Is a Scene. Customer Experience Is the Movie.

It’s Time to Rethink Your CMS Platform

10 Takeaways From Techs Biggest News Week of 2025

What Repeat Behavior Means for Customer Loyalty

What Human-Computer Interaction Looks Like in the Age of AI

How Composability Helps Healthcare Systems Deliver More Personalized Care

How to Target the CX Moments That Actually Drive Loyalty and Revenue

From AI Ambitions to Execution: Why Your Marketing Team Keeps Falling Short

Customer Loyalty Is Built on Trust, Not Transactions

What Marketers Need to Know About the European Accessibility Act

2025 Customer Service Trends: Fast Isn’t Enough — Fix It Right

Evaluating the Effectiveness of Brand-Specific, Points-Based Loyalty Programs

Call Center Automation Software: How It Actually Works

You Don’t Need More Martech. You Need a Plan.

These Tech Firms Flipped the Customer Experience Metrics Script

AI Meets EQ: How TP’s Miranda Collard Builds Customer Trust From the Front Lines

Takeaways from the 2025 Gartner Data & Analytics Summit

Are You Ready for AI Agent Shoppers as Customers?

Virtual, Augmented, Real: Using AR and VR to Elevate CX

Your Customer Data Has a Story. Can You Tell It?

How to Decide Between a Chatbot and an AI Assistant for C

Digital Strategy to Execution Bridging the Gap for Chief Marketing Officers

No AI Retreat: Klarna’s Bots Are Taking Over More Customer Service Tasks

Why Marketing Planning Still Beats AI Shortcuts

Orchestrate Modern Experiences with Avaya Infinity™ Platform

Customer Loyalty Gone Wrong: When Perks Backfire

NICE Doubles Down on Agentic AI After Strong Q1 in the Cloud

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