MadTech combines marketing and advertising data to deliver personalized customer experiences, drive business growth and build stronger brand connections.

Fresh Design Blog | UK Homes and Interiors Blog

24.01.2025

Build a Better B2B Marketing Strategy Through Storytelling

Whether it’s B2C or B2B, we make decisions based on emotion first and rationalize them later with data.

Fresh Design Blog | UK Homes and Interiors Blog

24.01.2025

Mastering Customer Data Strategy for Better Decision-Making

Build a customer data strategy by focusing on quality over quantity, maintaining data integrity and using storytelling to drive actionable insights.

Fresh Design Blog | UK Homes and Interiors Blog

24.01.2025

Using Weather Data and Sentiment Analysis for Better CX

Customer experience and ... the weather? It's amazing what you can do with a solid sentiment analysis game plan.

Fresh Design Blog | UK Homes and Interiors Blog

24.01.2025

The AI-First Revolution in Contact Centers

The AI-first contact center revolutionizes customer service by embedding AI and shifting from reactive to proactive service while supporting human agents.

Fresh Design Blog | UK Homes and Interiors Blog

24.01.2025

Top Google Analytics Metrics Every Marketer Should Track

GA4 metrics help marketers get a clear picture of how customers engage with their sites, and they offer a practical way to improve conversion rates and SEO.

Fresh Design Blog | UK Homes and Interiors Blog

24.01.2025

TikTok Ban and Your Next Best Social Media Marketing Strategy Move

With the TikTok ban looming, what's a marketer's next best action?

Fresh Design Blog | UK Homes and Interiors Blog

24.01.2025

AI Governance That Powers Ethical Innovation

AI without ethics can backfire quickly. Learn why AI governance is important to build trust and make sure your AI works for everyone.

Fresh Design Blog | UK Homes and Interiors Blog

24.01.2025

Google's UK Search Investigation Could Reveal Google’s AI Secrets

Google’s AI secrets under scrutiny: Will CMA’s investigation give brands a peek into AI data shaping content discoverability?

Fresh Design Blog | UK Homes and Interiors Blog

24.01.2025

No Chief Experience Officer? No Competitive Edge

Companies without an experienced chief experience officer risk falling behind in CX innovation.

Fresh Design Blog | UK Homes and Interiors Blog

24.01.2025

The Future of Marketing Lies in Exceptional Customer Experience

CX in marketing is key to building lasting customer loyalty. Personalization and seamless journeys can make all the difference for your brand.

Fresh Design Blog | UK Homes and Interiors Blog

24.01.2025

NRF 2025: The Yellow Brick Road to Retail’s Future

AI-powered shopping carts? Digital twins for retail? NRF 2025 had it all, including a great trade show experience of its own.

Fresh Design Blog | UK Homes and Interiors Blog

24.01.2025

Interoperability’s Role in Digital Transformation Success

Build a flexible digital strategy with interoperability.

Fresh Design Blog | UK Homes and Interiors Blog

24.01.2025

What Biden’s New AI Policies Mean for Tech and Innovation

Biden unveils AI policies to expand US infrastructure and limit chip exports. See what these changes mean for America’s role in global technology.

Fresh Design Blog | UK Homes and Interiors Blog

24.01.2025

5 Predictions for the AI Roadmap

AI isn't just changing the game. It's rewriting the rules.

Fresh Design Blog | UK Homes and Interiors Blog

24.01.2025

Spend It or Lose It: Smart Ways to Use Your EOY Marketing Budget

Make the most of your unused marketing budget. Turn it into real growth with smart moves that make an impact and show the value of your department.

Fresh Design Blog | UK Homes and Interiors Blog

24.01.2025

CMSWire TV Retrospective: Real-World Conversations Around Customer Experience

We debuted CMSWire TV in 2024. Here's a retrospective and look ahead to our early lineup this year.

Fresh Design Blog | UK Homes and Interiors Blog

24.01.2025

Unpacking the ROI of AI

Measuring and generating actionable ROI with AI takes deliberate planning. Use this guide to help you.

Fresh Design Blog | UK Homes and Interiors Blog

24.01.2025

The AIOps Advantage for Better Customer Experiences

AIOps brings a fresh approach to marketing by simplifying workflows and offering real-time insights.

Fresh Design Blog | UK Homes and Interiors Blog

24.01.2025

Human-Bot Team: Generative AI and Expert-Driven Marketing Trends to Watch

I teamed up with AI for 2025 marketing predictions. Expect insights, surprises and a few bold takes on the future of marketing.

Fresh Design Blog | UK Homes and Interiors Blog

24.01.2025

Building the Contact Center of the Future: No More Cost Centers

Why contact centers are no longer just about solving problems — they’re driving customer loyalty and growth.

Fresh Design Blog | UK Homes and Interiors Blog

24.01.2025

Cameras and Culture: Notes From a Brief China Visit

What I saw in a very brief stop in Beijing.

Fresh Design Blog | UK Homes and Interiors Blog

24.01.2025

CX Metrics in the Age of AI: What Every Business Needs to Know

AI is breaking CX metrics wide open. Find out how businesses are using new technology to drive loyalty, satisfaction and revenue.

Fresh Design Blog | UK Homes and Interiors Blog

24.01.2025

The Rise of AI Journals: How Google's NotebookLM Boosts Marketing

Is NotebookLM the AI-powered notebook that marketers have been waiting for? Discover its features and decide for yourself.

Fresh Design Blog | UK Homes and Interiors Blog

24.01.2025

Our New Best Friend: AI?

Replika’s AI agents aim to move from companionship to full-on life assistants. Are we ready for this next phase of AI?

Fresh Design Blog | UK Homes and Interiors Blog

14.01.2025

What Is Automatic Call Distribution (ACD)?

Whether managing a small help desk or a global contact center, understanding ACD is essential for optimizing customer and service excellence.

Fresh Design Blog | UK Homes and Interiors Blog

14.01.2025

8 Effective Ways to Moderate User-Generated Content

Effective moderation is essential to ensure the content aligns with your brand's values and complies with legal and ethical standards.

Fresh Design Blog | UK Homes and Interiors Blog

14.01.2025

Innovation or Impersonation? ElevenLabs’ Big Bet on Conversational AI

Is ElevenLabs the next AI disruptor, or another voice tech contender?

Fresh Design Blog | UK Homes and Interiors Blog

14.01.2025

From Keywords to Context: AI and the Future of Search Optimization

Search engines beware: ChatGPT Search is rewriting the rules of discovery.

Fresh Design Blog | UK Homes and Interiors Blog

14.01.2025

Digital Experience Composability: Agility in Uncertain Times

Market turbulence ahead? Learn how modular, composable tech empowers businesses to innovate and respond swiftly.

Fresh Design Blog | UK Homes and Interiors Blog

14.01.2025

The AI Skill Shift: Ready Yourself for a New Era in CX

AI in customer experience reshapes how we connect, and it blends smart tools with human creativity and empathy to build trust, loyalty and real impact.

Fresh Design Blog | UK Homes and Interiors Blog

14.01.2025

What XMail’s Launch Could Mean for Email Marketers

Could XMail challenge email’s status quo? Let’s discuss its potential to reshape the email ecosystem and address key challenges for marketers.

Fresh Design Blog | UK Homes and Interiors Blog

14.01.2025

Meet Your Synthetic Audience: Persona Research Goes AI

AI is changing persona research by providing quicker, more affordable insights and helping marketers understand their audience without expensive surveys.

home›Fresh Design Blog | UK Homes and Interiors Blog›Marketing

Fresh Design Blog | UK Homes and Interiors Blog - Marketing

AI in Digital Experience Design: Creating Human-Centric Digital Spaces

Customer Experience Isn’t Rocket Science — It’s Personal

Poor Customer Data Management Is Burning Through Your Budget and Morale

How Customer Data Protection Should Support Your Cybersecurity Strategy

What Red Lobster's New CEO Teaches Us About CX Strategy

The Science of Customer Emotions: Advances in Sentiment Analysis

Automate These CRM Functions Now

How MadTech Changes the Way We Connect with Customers

Build a Better B2B Marketing Strategy Through Storytelling

Mastering Customer Data Strategy for Better Decision-Making

Using Weather Data and Sentiment Analysis for Better CX

The AI-First Revolution in Contact Centers

Top Google Analytics Metrics Every Marketer Should Track

TikTok Ban and Your Next Best Social Media Marketing Strategy Move

AI Governance That Powers Ethical Innovation

Google's UK Search Investigation Could Reveal Google’s AI Secrets

No Chief Experience Officer? No Competitive Edge

The Future of Marketing Lies in Exceptional Customer Experience

NRF 2025: The Yellow Brick Road to Retail’s Future

Interoperability’s Role in Digital Transformation Success

What Biden’s New AI Policies Mean for Tech and Innovation

5 Predictions for the AI Roadmap

Spend It or Lose It: Smart Ways to Use Your EOY Marketing Budget

CMSWire TV Retrospective: Real-World Conversations Around Customer Experience

Unpacking the ROI of AI

The AIOps Advantage for Better Customer Experiences

Human-Bot Team: Generative AI and Expert-Driven Marketing Trends to Watch

Building the Contact Center of the Future: No More Cost Centers

Cameras and Culture: Notes From a Brief China Visit

CX Metrics in the Age of AI: What Every Business Needs to Know

The Rise of AI Journals: How Google's NotebookLM Boosts Marketing

Our New Best Friend: AI?

What Is Automatic Call Distribution (ACD)?

8 Effective Ways to Moderate User-Generated Content

Innovation or Impersonation? ElevenLabs’ Big Bet on Conversational AI

From Keywords to Context: AI and the Future of Search Optimization

Digital Experience Composability: Agility in Uncertain Times

The AI Skill Shift: Ready Yourself for a New Era in CX

What XMail’s Launch Could Mean for Email Marketers

Meet Your Synthetic Audience: Persona Research Goes AI

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