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In the dynamic world of website development, understanding the differences and benefits of each website platform is crucial for the success of your online presence. Two popular options that often come into consideration are WordPress and Webflow. Each has its strengths and unique features, making the decision a matter of aligning your specific needs with […]
Historically, Google Hotel Ads campaign types have had access to a few different bid strategies. Commission-based bid strategies are unique to hotel ads campaigns, and they allow hotels to set their bid optimization to be billed based on either pay-per-stay or pay-per-conversion.
OTAs are gaining share, which means less profitable business, missed opportunities to connect with your guests, and losing out on valuable 1st party data. What can you do? Start by looking at your marketing channels that drive the most direct bookings. 📈 Metasearch is #1 and is the primary battleground to win back share from the […]
In the dynamic world of website development, understanding the differences and benefits of each website platform is crucial for the success of your online presence. Two popular options that often come into consideration are WordPress and Webflow. Each has its strengths and unique features, making the decision a matter of aligning your specific needs with […]
After becoming the fastest app ever to reach 100 million users last summer, Instagram's X (formerly Twitter) alternative, Threads, has fallen out of the news cycle and off many of our phone's homepages. At this point, you may be asking: what's going on with Threads, and should we still be paying attention to the app? […]
We would like to extend our heartfelt gratitude for an exceptional 2023! The GCommerce Team experienced tremendous success throughout the year, as we launched dynamic marketing campaigns, crafted captivating websites, produced engaging educational content pieces, and enhanced our client's metasearch optimization and direct bookings. 🥳