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GCommerce | Hotel Digital Marketing | Hospitality Marketing - Travel
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Ad Frequency: Why It Matters and How You Can Control It - GCommerce Solutions
Discover the importance of ad frequency and how to control it for better campaign performance. Learn how to calculate frequency, identify optimal ranges for prospecting and retargeting campaigns, and implement strategies to adjust frequency for maximum impact.
The Path to Profitability in 2025: A Hotel Marketer's Guide - GCommerce Solutions
In today's dynamic hospitality landscape, understanding consumer behavior is crucial for hotel marketers to thrive. This guide will explore key strategies for navigating the evolving digital landscape, leveraging data and AI to drive guest satisfaction and loyalty, and ultimately achieving profitability in 2025.
Inbound - Report From the Field Day Two - GCommerce Solutions
By the afternoon of Day 2, Inbound becomes an exercise in mental stamina. So. Much. Marketing. Whereas the first day was full of big concepts and big ideas, day two seemed more about getting down to business. The first session of the day had some prep work on the screen when we walked in:
Inbound - Report From the Field Day One - GCommerce Solutions
Day one is in the books for GCommerce and our partners at Inbound. As expected, AI is in the spotlight as the technology moves from aspirational to operational. The pace of innovation is exciting and daunting. Moore’s law states that computers double in power every 18 months. Today we learned that AI models are doubling in capability every 6 months. It reminds us to never get stuck building future strategies on the limitations of today.
Why Inbound: A Hotel Marketer’s Guide - GCommerce Solutions
It’s the evening before Inbound 2024, and as I sit in my Boston hotel room, I’m reflecting on the impact this conference has had on me and GCommerce over the years. I attended my first Inbound in 2016. At the time, GCommerce was a much smaller organization, and investing in educational conferences was pretty new to us.
Inbound- Hospitality Marketing Nirvana - GCommerce Solutions
Inbound, imagined, and launched on the world by HubSpot, is attended by 11,000 brilliant marketers and features presentations, panels, and networking with the most celebrated marketers of our time. This marks GCommerce’s tenth year attending, and over that decade, the inspiration and practical advice we’ve gleaned from countless Inbound sessions have been our secret weapon as GCommerce has ascended to the pantheon of strategic hospitality marketing.
The Symbiotic Relationship of Revenue Management and Metasearch - GCommerce Solutions
Discover the power of the symbiotic relationship between revenue management and metasearch in luxury hospitality. Learn how dynamic pricing, inventory control, and data-driven strategies enhance visibility and direct bookings.
The Crucial Importance of Owning Your Website - GCommerce Solutions
Having a robust online presence is not just advantageous- it's essential. Owning your website is paramount for establishing credibility, control, and long-term success online. Considering your website is one of your top revenue vehicles, why put someone else in the driver's seat?
WordPress vs Webflow: The Ultimate Showdown - GCommerce Solutions
In the dynamic world of website development, understanding the differences and benefits of each website platform is crucial for the success of your online presence. Two popular options that often come into consideration are WordPress and Webflow. Each has its strengths and unique features, making the decision a matter of aligning your specific needs with […]