Beauty pros share their most flattering makeup tips for mature women and product recs, including foundation, eyeshadow, powder, lipstick, blush and more.

Good Housekeeping

21.03.2025

9 Best Waterproof Eyebrow Pencils of 2025

We've tried and tested several brands on the market to help you find the best waterproof eyebrow pencil that will stand up to swimming or sweating.

Good Housekeeping

21.03.2025

A Guide to the Best Eyebrow Shapes for Every Face

We spoke with brow experts about all of our brow concerns, including the best brows for every face shape, what is brow mapping and how to DIY brow maintenance.

Good Housekeeping

20.03.2025

12 Best Korean Eye Creams for Dark Circles of 2025

Our Beauty Lab experts rounded up the best Korean eye creams to help dark circles, puffiness and wrinkles from brands like Beauty of Joseon, CosRx and Laniege.

Good Housekeeping

19.03.2025

5 Ways to Address Dark Spots for Even-Looking Skin

A new Eucerin collection offers discoloration-targeting formulas for every step of your routine.

Good Housekeeping

28.02.2025

45 Most Unforgettable Oscars Dresses of All Time

The Academy Awards have seen no shortage of controversial fashion choices. Here's our list of the most memorable dresses we can't get out of our heads.

Good Housekeeping

28.02.2025

Frownies Review: I Taped My Face for 2 Weeks & Never Will Again

Frownies have been around since 1889, but have recently surged in popularity again. Check out our before and after to see if face taping actually works.

Good Housekeeping

25.02.2025

Hot vs. Cold Water: Which Is Better for Washing Hair?

If you've always thought that cold water was better for your hair than hot or warm water, we have some surprising news for you.

Good Housekeeping

21.02.2025

41 Stunning Haircuts and Hairstyles for Women Over 50

Flattering hairstyles for older women over 50, 60, 70 who want to look younger, including short, medium and long styles plus updos and layered looks.

Good Housekeeping

20.02.2025

How to Find Your Skin Undertones, According to Makeup Artists

Makeup artists explain how to find out your skin's undertones, whether you're warm, cool or neutral, plus how to find makeup to flatter your undertones.

Good Housekeeping

19.02.2025

Beauty Pros Reveal the Best Winter Skin and Hair Hacks

Flaking, chapping and redness — winter is definitely here. Luckily, our GH Beauty Lab and dermatologists have solutions to soothe your skin.

Good Housekeeping

14.02.2025

29 Best Hair Products of 2025, Tested & Reviewed by Experts

The #1 best hair products and brands for the healthiest haircare routine, including under $10 buys for dry, curly and frizzy hair, hold, volumizing and more.

Good Housekeeping

01.02.2025

11 Best Audrey Hepburn Beauty Secrets You Should Start Today

The actress and humanitarian was admired for her elegant look. Learn all about how she maintained her skin, hair, and many other aspects of her coveted style.

Good Housekeeping

23.01.2025

30 Editor-Loved Amazon Winter Fashion Finds, Starting at $15

Amazon has so many warm and stylish wardrobe staples for winter 2025, and our shopping pros are rounding up the best picks. Shop the viral Oprah coat and more.

Good Housekeeping

22.01.2025

10 Iconic Fashion Trends From the 1950s That Are Back

1950s style for women was all about elegance and sophistication. Here is a list of the top trends from the decade we see making a comeback.

Good Housekeeping

17.01.2025

12 Best Drugstore Retinol Products of 2025, Tested by Experts

The best drugstore retinols for acne and fighting signs of aging like fine lines and wrinkles, including serums, moisturizers, eye creams and sunscreens.

Good Housekeeping

31.12.2024

6 Best Shimmer Oils of 2025

Our Beauty Lab pros and editors helped us find the best shimmer oils for a radiant glow (some even come with SPF!).

Good Housekeeping

05.12.2024

I Tried Hair Steaming: This Is My Honest Review

A writer's honest opinion of the spa-like hair treatment that can be done in the salon or at home, including details on benefits, cost and what to expect.

Good Housekeeping

28.11.2024

Curate the Perfect Beauty-Themed Stocking With e.l.f. Cosmetics

There is an art to gifting beauty.

Good Housekeeping

26.11.2024

Does Hair Growth Oil Actually Work?

Experts break down the truth about hair growth oils: what works, what doesn’t and whether anything can promote hair growth (spoiler: just buy the Minoxidil).

Good Housekeeping

21.11.2024

How to Get Shiny Hair, According to Experts

Hairdressers share how to get shiny, glossy glass hair, including home remedies and treatments to increase shine for all hair types, from straight to curly.

Good Housekeeping

19.11.2024

9 Mistakes You’re Making When Washing Your Face

We spoke with several skincare experts on how to better wash your face and the bad habits you'll want to stop ASAP, with tips on double cleansing and more.

Good Housekeeping

15.11.2024

10 Best La Roche-Posay Products of 2024, Recommended by Experts

The best La Roche-Posay skincare products, including anti-aging options and picks for acne-prone, oily, dry, mature, combination and rosacea-prone skin.

Good Housekeeping

25.10.2024

Good Housekeeping Beauty Innovation + Tool Awards

FAQs about Good Housekeeping's Beauty Innovation + Tool Awards, including how to submit products.

Good Housekeeping

19.10.2024

15 Best Makeup Organizers of 2024

Our editors share the best makeup organizers for every size collection, including affordable tabletop picks available on Amazon as well as luxury cases.

Good Housekeeping

21.09.2024

13 Best Glycolic Acid Products of 2024, Tested by Experts

The best glycolic acid products including toner, moisturizer, peel, scrub, serum, cleanser and pad. Plus, for dryness, hyperpigmentation, wrinkles and acne.

Good Housekeeping

18.08.2024

Amazon Fashion Hacks: 10 Secrets to Finding the Best Deals

Fashion experts reveal their top Amazon Fashion shopping hacks to help you score the best deals on the cutest clothes.

Good Housekeeping

17.08.2024

What Is Niacinamide? Skincare Benefits and More

Niacinamide is a multitasking ingredient for skin that can help dark spots, wrinkles, acne and rosacea. Learn about its skincare benefits and how it works.

Good Housekeeping

10.08.2024

What’s in the Sunscreen?

Take a deep dive into EltaMD’s newest, UV AOX Elements Broad-Spectrum SPF 50.

Good Housekeeping

10.08.2024

Fall Beauty Trends of 2024, Approved by Experts

Here are this season's hottest makeup trends, including simple pro tips to get the look and GH Beauty Lab–approved product picks.

Good Housekeeping

01.08.2024

I Tried a Viral Head Spa: Here's My Honest Review

A writer's honest opinion of the spa-like hair wash and blow out service that is taking over TikTok, including details on benefits, cost, and what to expect.

Good Housekeeping

31.07.2024

Gray Hair Reversal: Can You Actually Reverse Grays?

Experts explain whether it's possible to reverse gray hair color permanently using products like shampoo and naturally with foods and vitamins like B12.

Good Housekeeping

23.07.2024

QVC Has Everything You Need to Make Your Skin Glow

Shop must-have products for enhancing your skin’s appearance.

Good Housekeeping

19.07.2024

10 Best Retinol Serums of 2024, Tested by Experts

The best retinol serums for your skin, including drugstore buys and options for dry skin, mature skin, beginners, wrinkles, eyes and more.

Good Housekeeping

10.07.2024

Are You Overdoing Your Skincare? How to Fix Irritated Skin

You went too far, and it shows on your skin — it happens! Put out the fire (and prevent future flare-ups) with these pro skincare tips.

Good Housekeeping

04.07.2024

15 Makeup and Hair Mistakes That Are Secretly Aging You

A beauty misstep can totally change your look. These are the top hair and makeup mistakes people make that are secretly making them look older.

Good Housekeeping

28.06.2024

10 Best Facial Essences of 2024, Vetted by Experts

Facial essences are perfect for hydrating skin and making it feel supple and moisturized. Add these to your skincare routine to tackle dull skin concerns.

Good Housekeeping

26.06.2024

6 Most Common Types of Eczema - Kinds of Eczema and Dermatitis

Dermatologists break down six different kinds of eczema: atopic dermatitis, contact dermatitis, dyshidrotic eczema, nummular eczema, seborrheic dermatitis, and stasis dermatitis.

Good Housekeeping

21.06.2024

Your Guide to Summer Beauty: Easy Skin, Hair and Makeup Tricks

In our exclusive guide, the experts in the Good Housekeeping Institute Beauty Lab spill their best summer makeup secrets and hair hacks.

home›Good Housekeeping›Beauty & Care

Good Housekeeping - Beauty & Care

7 Hair Washing Mistakes - The Correct Way to Wash Your Hair

The Best Makeup for Older Women: Foundation, Eyeshadow and More

9 Best Waterproof Eyebrow Pencils of 2025

A Guide to the Best Eyebrow Shapes for Every Face

12 Best Korean Eye Creams for Dark Circles of 2025

5 Ways to Address Dark Spots for Even-Looking Skin

45 Most Unforgettable Oscars Dresses of All Time

Frownies Review: I Taped My Face for 2 Weeks & Never Will Again

Hot vs. Cold Water: Which Is Better for Washing Hair?

41 Stunning Haircuts and Hairstyles for Women Over 50

How to Find Your Skin Undertones, According to Makeup Artists

Beauty Pros Reveal the Best Winter Skin and Hair Hacks

29 Best Hair Products of 2025, Tested & Reviewed by Experts

11 Best Audrey Hepburn Beauty Secrets You Should Start Today

30 Editor-Loved Amazon Winter Fashion Finds, Starting at $15

10 Iconic Fashion Trends From the 1950s That Are Back

12 Best Drugstore Retinol Products of 2025, Tested by Experts

6 Best Shimmer Oils of 2025

I Tried Hair Steaming: This Is My Honest Review

Curate the Perfect Beauty-Themed Stocking With e.l.f. Cosmetics

Does Hair Growth Oil Actually Work?

How to Get Shiny Hair, According to Experts

9 Mistakes You’re Making When Washing Your Face

10 Best La Roche-Posay Products of 2024, Recommended by Experts

Good Housekeeping Beauty Innovation + Tool Awards

15 Best Makeup Organizers of 2024

13 Best Glycolic Acid Products of 2024, Tested by Experts

Amazon Fashion Hacks: 10 Secrets to Finding the Best Deals

What Is Niacinamide? Skincare Benefits and More

What’s in the Sunscreen?

Fall Beauty Trends of 2024, Approved by Experts

I Tried a Viral Head Spa: Here's My Honest Review

Gray Hair Reversal: Can You Actually Reverse Grays?

QVC Has Everything You Need to Make Your Skin Glow

10 Best Retinol Serums of 2024, Tested by Experts

Are You Overdoing Your Skincare? How to Fix Irritated Skin

15 Makeup and Hair Mistakes That Are Secretly Aging You

10 Best Facial Essences of 2024, Vetted by Experts

6 Most Common Types of Eczema - Kinds of Eczema and Dermatitis

Your Guide to Summer Beauty: Easy Skin, Hair and Makeup Tricks

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