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A Trip to The Apple Orchard: Maximizing Growth While Addressing Competing Priorities - Good Works Co
A trip to the Apple Orchard – Maximizing acquisition success while addressing competing priorities Raise your hand if you remember a childhood trip to Chudleigh’s Apple Orchard! Or perhaps you’re preparing for one as we are into orchard visiting season! Regardless if your trip is to Chudleigh’s or elsewhere, you likely are prepared to perform […]
Optimizing Your Fundraising: How to Implement Your Test Results - Good Works Co
So, you successfully ran some tests based on your strategic goals for the year. You tracked them effectively and you have clear results that indicate your winning package. Congratulations! You’ve already done more to improve your program than many other fundraisers. Now what? If you answered, “implement the control” you’d be right. Sort of. Implementation […]
Real Talk from CAGP & NTC: Equity, Tech, and the Future of Legacy Giving - Good Works Co
It’s fundraising conference season, folks! In April, I was lucky enough to speak at both the Canadian Association of Gift Planning annual conference and at the Nonprofit Technology Conference – two of my favourite fundraising gatherings. And as I write this, I’m gearing up to deliver a flipped classroom session next week at Convene Canada. […]
The Adventure Continues: How Postal Strikes Will Impact Your Fundraising in 2025 - Good Works Co
Fellow fundraiser, we’re about a month out from the next potential Canada Post strike. Yup, you read that right. It seems like just yesterday we were all speculating about strikes at year-end – and then suddenly scrambling when a full shutdown was announced, rather than the rolling strikes we expected. Just a few months since […]
Make It Weird – 3 Ways to Make Your OE Stand Out - Good Works Co
One of the joys of the longer days and warmer temperatures that come with Spring is shifting the post-dinner activity in our house from puzzles or colouring to a daily walk to the mailbox. (Don’t worry, the colouring still happens and I have 50 Paw Patrol and Pokémon masterpieces on my fridge to prove it!) […]
Canada Post Strike Updates: What This Means for Direct Mail - Good Works
Okay, fellow direct mail fundraisers: there’s postal strike news. TLDR: Mail delivery looks likely to resume mid-next week, and we expect it to take about 4 weeks to get the system back up-and-running. If your mail’s been hanging out at Canada Post these last 4 weeks, look for it about a month after CUPW returns […]
A Statement from Good Works Regarding the Canada Post Strike - Good Works
Most people living in Canada have absolutely no idea that Canada Post is vital to our sector and the work we do. For them, the strike is about parcels. For us, it’s about so much more. Charities use the mail. Extensively. Arguably, charities are one of the biggest users of bulk mail through their acquisition […]
Beyond the Big Day: Maximizing the Momentum of Giving Tuesday - Good Works
Mark your calendars—Tuesday, December 3rd is a date that’s been circled, highlighted, and flagged by fundraisers for months. For those deep in the trenches of planning your organization’s Giving Tuesday campaign, the promise of relief on December 4th might be the only thing keeping you going! But while that post-campaign exhale will feel amazing, don’t […]
The 2024 postal strike and your direct mail fundraising program - Good Works
It’s been a long time (about six years, in fact!) since direct mail fundraisers have had the threat of a Canada Post strike looming over us – at year-end, no less. But here we are! Whether you’ve never had to navigate a mail strike, or you just need a quick refresher, here’s what we might […]
The Art of Integration - Good Works
There’s a painting in my office that I bought it at Holly’s wedding back in 2019. It’s a portrait of a woman gazing wistfully into the distance. The work is almost abstract. All the individual swoops and swooshes of paint come together to make her face. If you look too closely, the portrait is lost. […]
What a Pig and an Elephant can teach you about readability - Good Works
If you have younger children in your life, you might be familiar with the Elephant and Piggie books. It’s a cute series following the silly antics of a cartoon Elephant named Gerald and a Pig named…Piggie (stay with me). My 8-year-old twin boys can’t get enough of them. And to be honest, I’m a pretty […]
Simplifying Donor Data with Thoughtful Copy and Segmentation - Good Works
I’m a bit of a numbers nerd – and in all my fundraising roles I end up championing the power of data. With a few strategic data choices and language changes, I hope to help you better appeal to your donors and simplify your reporting in direct mail. Simplify Donor Data How many segments do […]
Those Big Life Moments… - Good Works
There are moments in your life in which you can’t help but pause and reflect… Often, these moments mark the start of something big – like a marriage or the birth of a child. Other times, they mark the end – like losing someone you love or something you care deeply about. September 1 will […]
That Was Then, This Is Now – Some Thoughts on Legacy Giving 20 Years Down the Road - Good Works
I’ll never forget reading those poll results way back in 2004. If there was one pivotal moment in my career in philanthropy, that was it! My Good Works partners and I had polled Canadian direct mail donors to probe their willingness to leave charitable gifts in their wills – and found that the Canadian legacy […]
3 Questions to Ask Yourself When You’re Building Your Annual Fundraising Plan - Good Works
For many of us fundraisers, we’re not far off that magical time of the year: planning season. The time of year when we evaluate this year’s progress and learnings, decide what to stop, start, and continue next year, and develop our all-important budgets and projections. If annual planning isn’t your jam – or you don’t […]
Direct Mail Fundraising in 2024 – What the Benchmarks Tell Us - Good Works
We know you’ve been patiently waiting, and it’s finally here – the 2024 Canadian Direct Mail Benchmarks Report is now ready for you to download and discover! The Cole’s Notes, you ask? TLDR: This year’s benchmarks are relatively flat, with minor swings up or down for the majority of indicators. Direct mail fundraisers, you’ve weathered the […]
Navigating Direct Mail Production in 2022 - Good Works
As we approach the end of 2021, our uncertain future seems more uncertain than it has before. As if the emergence of new variants of COVID-19 weren’t enough, supply chain issues, labour and resource shortages and natural disasters feel like they are squeezing us from all sides. The direct mail world is not exempt from these challenges.
When To Give Your Donors What They Want (And When Not!) - Good Works
Here at Good Works, we’re all about relationships — more specifically, the relationships you build with your donors. We always encourage our clients and fundraising friends to thank donors often, show them what their support has accomplished, and more importantly, just listen to them. In fact, our blog is chock-full of posts like this one […]