News
Entertainment
Science & Technology
Life
Culture & Art
Hobbies
News
Entertainment
Science & Technology
Culture & Art
Hobbies
Goose Digital | B2B Digital Marketing & Marketing Automation Blog - Marketing
6 | Follower
The Inbound Sales Matrix: What It Is and What It Can Do for You - Goose Digital
How do you know how much effort you should put into pursuing a specific prospect? How can you prioritize one contact over another? Those scenarios aren’t always easy to navigate. Prospecting is a spectrum. There are going to be sales opportunities worth pursuing to different degrees for different reasons. But, how can you tell what […]
How to Use Marketing Automation for Social Media Marketing - Goose Digital
Social media marketing is an essential part of business success, and the future of managing this important channel lies in automation. However, many businesses have failed to understand how to connect with leads, convert them into customers, and expand their relationships on social media by leveraging marketing automation. Today, let’s discuss how to do social […]
How Is AI Changing Digital Marketing? - Goose Digital
If you spend any time on social media, you know that rarely does a day pass without reading about some new, shiny AI tactic. While tactics often dominate the AI discussion, we’d argue that AI success is more about leading with strategies. That’s where the true power lies, right? It helps you break free from […]
Unlocking Growth through Networking, Funding, and Scaling - Goose Digital
In the journey from idea to thriving business, every entrepreneur encounters the pivotal pillars of growth: networking, funding, and scaling. These elements, while seemingly distinct, are deeply intertwined and essential to building a sustainable, high-impact business. Here, we’ll break down each component and explore how they come together to drive growth and competitive advantage. 1. […]
Debunking Email Deliverability Myths - Goose Digital
We often educate customers on misconceptions that can misguide even seasoned marketers. Understanding the truth behind these myths is crucial for optimizing email deliverability and engagement. Here, we’ll debunk three common myths: that the Promotions tab is bad, unsubscribes are detrimental, and the largest list always wins. 1. The Promotions Tab is Bad Many marketers […]
Connecting, Learning and Growing at IBAO 2024 - Goose Digital
This year’s IBAO Convention—the largest gathering of insurance brokers in Canada—was another great opportunity to connect with clients, colleagues, and long-time friends. The much-anticipated CAA hospitality room, themed around Charlie and the Chocolate Factory, truly stole the show with its creativity and immersive atmosphere. Other standout rooms included SGI’s and Wawanesa’s rooms, both of which […]
That's A Wrap - IBAO 2024 - Goose Digital
This year’s IBAO Convention—the largest gathering of insurance brokers in Canada—was another great opportunity to connect with clients, colleagues, and long-time friends. The much-anticipated CAA hospitality room, themed around Charlie and the Chocolate Factory, truly stole the show with its creativity and immersive atmosphere. Other standout rooms included SGI’s and Wawanesa’s rooms, both of which […]
LinkedIn to Discontinue the My Company Tab and What It Means for Your Business - Goose Digital
LinkedIn recently announced the discontinuation of the “My Company” tab, set to take effect on November 30, 2024. For organizations that utilized this feature to drive employee engagement and create a sense of community on the platform, this change will require a shift in strategy. While this may seem like a loss, it also presents […]
Important Update on WordPress and WP Engine Developments - Goose Digital
We wanted to keep you informed about recent developments between WordPress, Automattic, and WP Engine that could impact your website. Please read below for more information and actions to take. What Is Happening There is growing tension between Automattic (WordPress’s parent company) and WP Engine, a popular hosting provider. As a result, WordPress.org has blocked […]
Understanding Google’s Digital Services Tax Update for Advertisers in Canada - Goose Digital
Starting October 1st, 2024, Google will implement a 2.5% fee on ads served in Canada, resulting from the new Canadian Digital Services Tax (DST) legislation. This tax is part of Google’s efforts to comply with local taxation requirements for digital services. As a business advertising in Canada, it is important to understand how this change […]
What is Sales Planning? How to Create a Sales Plan - Goose Digital
Sales planning is a fundamental component of sound selling. After all, you can‘t structure an effective sales effort if you don’t have, well, structure. Everyone — from the top to the bottom of a sales org — benefits from having solid, actionable, thoughtfully organized sales plans in place. This kind of planning offers clarity and direction […]
The New Rules of Data-Driven Marketing - Goose Digital
For today’s leaders, data-driven marketing centers around using the right data at the right time to inform your strategy and improve your performance — while leaving room for creativity, intuition, and experimentation. When we talk about data-driven marketing, we typically imagine a blissfully quantitative utopia. We measure and track consumer behavior across the lifecycle, and attribute […]
That's A Wrap - Amplify 2024 - Goose Digital
This year’s Amplify Conference in Calgary, hosted by Trufla, was nothing short of spectacular. Over two jam-packed days, industry leaders, tech enthusiasts, and brokers gathered to share insights, innovations, and a sense of community that made the event one to remember. Amplify 2024 left us inspired, energized, and excited for the future of insurance, technology, […]
The Goose Team Will Be at Amplify Broker TechFest Next Week! - Goose Digital
Amplify Broker TechFest kicks off on Monday Sept 16th. This year’s conference will dive deep into A.I. and how businesses can leverage automation in marketing. We are looking forward to hearing from the experts, partners and clients on how they are continuing to leverage automation and improving how providers engage with each other, and […]
Achieve Clean and Current Data Across Teams by Integrating Marketing Automation with CRM - Goose Digital
Most high-performing companies use marketing automation. But without bidirectional CRM sync, sales and marketing collaboration stalls. More and higher-quality leads are on the wish lists of nearly all sales teams. And it’s not from a lack of trying. You’re working hard to give sales what they need, but missing data capabilities often hold you back. […]
The Critical Role of Account Leadership in Achieving Marketing Success - Goose Digital
Digital marketing success is not just about having the right strategies or the best tools—it’s about how well these elements are orchestrated. This orchestration often falls on the shoulders of account leaders, who play a critical role in bridging the gap between a client’s expectations and the agency’s capabilities. But what makes an account leader […]
How AI Search Has Changed Content Marketing - Goose Digital
While the AI tools themselves are evolving every day, it seems generative AI search engines aren’t going anywhere. Since Google launched its AI search, it’s already made leaps in relevance and accuracy. 1. New Information Retrieval AI-powered generative engines have majorly shifted how users are retrieving the information they’re searching for. Instead of providing sources […]
We're Proud to be Named a Great Place to Work for the 5th Year in a Row! - Goose Digital
At Goose Digital, company culture has been important to us since day one. And that’s why we take employee feedback seriously! Since our inception in 2014, we’ve focused on building employee loyalty, trust, and retention by creating a collaborative and inclusive environment for all of our staff, and we’re thrilled that, in light of today’s […]
How to Use AI For a More Effective Social Media Strategy - Goose Digital
If you can overlook the fear-inducing headlines, this technology is making social media marketers more efficient and effective than ever. Translation: AI is good news for social media marketers. In fact, we predict that the marketers not using AI in their workplace will be using it before the end of this year, and that number […]
That’s A Wrap – BMA Ignite 2024 - Goose Digital
We had an absolute blast teaching this past week at Broker Marketing Academy Ignite, set in the stunning Niagara on the Lake. This event is a jam-packed week of intense learning, attended by a select group of lucky brokers. Unlike any other insurance event, BMA Ignite is entirely dedicated to education, with no unnecessary “flex” […]
Our Campfire Circle Story - Goose Digital
It all started in 2018 when our VP of Business Development, Chris O’Neill, brought an idea to the table that has stuck with us ever since. Initially, we envisioned it as a team-building exercise—bringing our team together, enjoying the spring outdoors, and tackling a challenge. However, it quickly evolved into something much more significant. We […]
Building a Lead Scoring Framework to Drive Conversion - Goose Digital
Designing a lead scoring model seems like a complex proposition. And if you jump into it without a solid strategy in place, you aren’t going to see game-changing results (or a happy sales team). So let’s break it down. There are clear steps you need to take to build and implement a lead scoring model: Assemble […]
That's A Wrap - IBAA 2024 - Goose Digital
We’re still buzzing from the Insurance Brokers Association of Alberta (IBAA) 2024 Conference. Thank you to the organizers who brought together leaders in the insurance industry to discuss opportunities and challenges brokers are facing in a rapidly changing landscape. We had a chance to discuss the growth of insurtech, data analytics, and strategies to engage […]
The Journey Through Marketing Maturity for Businesses at Every Level - Goose Digital
Have you ever wondered why some businesses seem to effortlessly engage their audience while others struggle to get their marketing off the ground? The difference often lies in understanding and navigating the chasm of marketing maturity. This concept, explored in Goose Digital’s Migrator’s Handbook, provides a roadmap for businesses looking to transform their marketing effectiveness […]
Q2 Review: Top Digital Marketing Tactics for 2024 in the Insurance Industry - Goose Digital
As we progress through the second quarter of 2024, it’s key for insurance providers to evaluate their digital marketing strategies against the backdrop of this year’s most effective tactics. This review will help in understanding what’s working, what’s not, and how to pivot to maximize impact in a highly competitive market. Embracing Advanced Personalization One […]
Enhance Your Email Marketing with Act-On's New Email Composer - Goose Digital
Welcome to a new era of email marketing where your creativity meets efficiency in Act-On’s revamped Email Composer. With its enhanced styling options, better mobile responsiveness, and a user-friendly interface, these updates are set to transform how you connect with your audience. Let’s explore how you can leverage the new features to create emails that […]
5 Ways Marketing Leaders Help Sales Expand Pipeline - Goose Digital
CMOs and other marketing leaders are under increasing pressure to expand pipeline for sales. We have tips to help! Shrinking budgets, rising expectations, and a growing disconnect between CEOs and CMOs about the “most important” marketing metrics lead to more questions than answers about how to expand pipeline. According to a recent report, the probability of […]
Best Practices for Setting Up Email Nurturing Campaigns - Goose Digital
To paraphrase an old saying: You can lead a prospect to your website, but you can’t make them buy. On the other hand, you can improve your chances considerably with a lead nurturing campaign, helping your prospects every step of the way. Almost two-thirds of leads aren’t sales ready. But rather than ignoring the ones that aren’t […]