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Goose Digital | B2B Digital Marketing & Marketing Automation Blog - Marketing
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Goose Digital Promotes Kevin Butler to Chief Strategy Officer, Strengthening Focus on Intelligent Marketing - Goose Digital
Goose Digital appoints Kevin Butler as Chief Strategy Officer and launches Intelligent Marketing—a strategy-led, AI-driven approach focused on delivering measurable business outcomes.
Goose Digital Promotes Chris O’Neill to Vice President of Revenue and Client Growth Amid New Era of Intelligent Marketing - Goose Digital
Goose Digital promotes Chris O’Neill to Vice President of Revenue and Client Growth, reinforcing its commitment to strategic leadership and the Intelligent Marketing framework.
Missed the Live Webinar? You Can Still Learn How to Access Up to $50,000 in Government Funding - Goose Digital
Missed our CanExport SME grant webinar? Watch the full replay to learn how your Canadian business can access up to $50,000 in non-repayable funding for international marketing. No registration required.
When to Rethink Your Marketing Automation Platform - Goose Digital
Is your marketing automation platform holding your team back? Learn the key signs it's time to switch, from usability challenges to integration gaps and strategic misalignment—and how Goose Digital can help you make the move confidently.
How to Fund Your Global Marketing Campaign with up to $50,000 from the CanExport SME Program - Goose Digital
Discover how Canadian B2B businesses can secure up to $50,000 in grant funding through the CanExport SME Program. Learn how to apply and maximize your marketing impact with expert guidance from Goose Digital and Fair Grant Writing.
How to Fund Your Global Marketing Campaign with up to $50000 from the CanExport SME Program - Goose Digital
Discover how Canadian B2B businesses can secure up to $50,000 in grant funding through the CanExport SME Program. Learn how to apply and maximize your marketing impact with expert guidance from Goose Digital and Fair Grant Writing.
Why Retention Outperforms Acquisition in Driving Sustainable Business Growth - Goose Digital
Explore how customer retention drives sustainable business growth, improves ROI, and strengthens marketing performance. Learn the strategies high-performing organizations use to build long-term client relationships.
Recognizing Jennifer Pugsley as a Trailblazer in Insurance Marketing - Goose Digital
Discover how Jennifer Pugsley, VP of Customer Success at Goose Digital, is driving transformation in insurance marketing through automation, digital strategy, and industry leadership as one of Insurance Business Canada's Elite Women 2025.
Building a High-Impact Marketing Strategy for 2025 - Goose Digital
Discover how to develop a high-impact marketing strategy for 2025 with a structured approach to audience targeting, content creation, and performance measurement. Learn how AI, automation, and short-form content can enhance your marketing efforts.
How Goose Digital Helps Marketers Succeed in Their End-to-End Journey - Goose Digital
Discover how Goose Digital helps businesses engage and convert their ideal audience with strategic marketing, automation, and performance optimization. Watch our video series with InvertedTaco to see these strategies in action.
Mastering Data And Insight Strategies To Drive Growth For B2B Marketers - Episode 1 - Goose Digital
In the first session of our six-part series, Mastering Data and Insight Strategies to Drive Growth for B2B Marketers, we tackle one of the biggest challenges for modern marketers: lead-to-revenue reporting. Discover why many B2B marketers struggle to connect marketing performance to business outcomes and learn how to overcome these obstacles. This session provides actionable […]
How Is AI Changing Digital Marketing? - Goose Digital
If you spend any time on social media, you know that rarely does a day pass without reading about some new, shiny AI tactic. While tactics often dominate the AI discussion, we’d argue that AI success is more about leading with strategies. That’s where the true power lies, right? It helps you break free from […]
The Inbound Sales Matrix: What It Is and What It Can Do for You - Goose Digital
How do you know how much effort you should put into pursuing a specific prospect? How can you prioritize one contact over another? Those scenarios aren’t always easy to navigate. Prospecting is a spectrum. There are going to be sales opportunities worth pursuing to different degrees for different reasons. But, how can you tell what […]
How to Use Marketing Automation for Social Media Marketing - Goose Digital
Social media marketing is an essential part of business success, and the future of managing this important channel lies in automation. However, many businesses have failed to understand how to connect with leads, convert them into customers, and expand their relationships on social media by leveraging marketing automation. Today, let’s discuss how to do social […]
Unlocking Growth through Networking, Funding, and Scaling - Goose Digital
In the journey from idea to thriving business, every entrepreneur encounters the pivotal pillars of growth: networking, funding, and scaling. These elements, while seemingly distinct, are deeply intertwined and essential to building a sustainable, high-impact business. Here, we’ll break down each component and explore how they come together to drive growth and competitive advantage. 1. […]
Debunking Email Deliverability Myths - Goose Digital
We often educate customers on misconceptions that can misguide even seasoned marketers. Understanding the truth behind these myths is crucial for optimizing email deliverability and engagement. Here, we’ll debunk three common myths: that the Promotions tab is bad, unsubscribes are detrimental, and the largest list always wins. 1. The Promotions Tab is Bad Many marketers […]
Connecting, Learning and Growing at IBAO 2024 - Goose Digital
This year’s IBAO Convention—the largest gathering of insurance brokers in Canada—was another great opportunity to connect with clients, colleagues, and long-time friends. The much-anticipated CAA hospitality room, themed around Charlie and the Chocolate Factory, truly stole the show with its creativity and immersive atmosphere. Other standout rooms included SGI’s and Wawanesa’s rooms, both of which […]
That's A Wrap - IBAO 2024 - Goose Digital
This year’s IBAO Convention—the largest gathering of insurance brokers in Canada—was another great opportunity to connect with clients, colleagues, and long-time friends. The much-anticipated CAA hospitality room, themed around Charlie and the Chocolate Factory, truly stole the show with its creativity and immersive atmosphere. Other standout rooms included SGI’s and Wawanesa’s rooms, both of which […]
LinkedIn to Discontinue the My Company Tab and What It Means for Your Business - Goose Digital
LinkedIn recently announced the discontinuation of the “My Company” tab, set to take effect on November 30, 2024. For organizations that utilized this feature to drive employee engagement and create a sense of community on the platform, this change will require a shift in strategy. While this may seem like a loss, it also presents […]
Important Update on WordPress and WP Engine Developments - Goose Digital
We wanted to keep you informed about recent developments between WordPress, Automattic, and WP Engine that could impact your website. Please read below for more information and actions to take. What Is Happening There is growing tension between Automattic (WordPress’s parent company) and WP Engine, a popular hosting provider. As a result, WordPress.org has blocked […]
Understanding Google’s Digital Services Tax Update for Advertisers in Canada - Goose Digital
Starting October 1st, 2024, Google will implement a 2.5% fee on ads served in Canada, resulting from the new Canadian Digital Services Tax (DST) legislation. This tax is part of Google’s efforts to comply with local taxation requirements for digital services. As a business advertising in Canada, it is important to understand how this change […]
What is Sales Planning? How to Create a Sales Plan - Goose Digital
Sales planning is a fundamental component of sound selling. After all, you can‘t structure an effective sales effort if you don’t have, well, structure. Everyone — from the top to the bottom of a sales org — benefits from having solid, actionable, thoughtfully organized sales plans in place. This kind of planning offers clarity and direction […]
The New Rules of Data-Driven Marketing - Goose Digital
For today’s leaders, data-driven marketing centers around using the right data at the right time to inform your strategy and improve your performance — while leaving room for creativity, intuition, and experimentation. When we talk about data-driven marketing, we typically imagine a blissfully quantitative utopia. We measure and track consumer behavior across the lifecycle, and attribute […]
That's A Wrap - Amplify 2024 - Goose Digital
This year’s Amplify Conference in Calgary, hosted by Trufla, was nothing short of spectacular. Over two jam-packed days, industry leaders, tech enthusiasts, and brokers gathered to share insights, innovations, and a sense of community that made the event one to remember. Amplify 2024 left us inspired, energized, and excited for the future of insurance, technology, […]
The Goose Team Will Be at Amplify Broker TechFest Next Week! - Goose Digital
Amplify Broker TechFest kicks off on Monday Sept 16th. This year’s conference will dive deep into A.I. and how businesses can leverage automation in marketing. We are looking forward to hearing from the experts, partners and clients on how they are continuing to leverage automation and improving how providers engage with each other, and […]
Achieve Clean and Current Data Across Teams by Integrating Marketing Automation with CRM - Goose Digital
Most high-performing companies use marketing automation. But without bidirectional CRM sync, sales and marketing collaboration stalls. More and higher-quality leads are on the wish lists of nearly all sales teams. And it’s not from a lack of trying. You’re working hard to give sales what they need, but missing data capabilities often hold you back. […]