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Goose Digital | B2B Digital Marketing & Marketing Automation Blog - Marketing
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The Journey Through Marketing Maturity for Businesses at Every Level - Goose Digital
Have you ever wondered why some businesses seem to effortlessly engage their audience while others struggle to get their marketing off the ground? The difference often lies in understanding and navigating the chasm of marketing maturity. This concept, explored in Goose Digital’s Migrator’s Handbook, provides a roadmap for businesses looking to transform their marketing effectiveness […]
Q2 Review: Top Digital Marketing Tactics for 2024 in the Insurance Industry - Goose Digital
As we progress through the second quarter of 2024, it’s key for insurance providers to evaluate their digital marketing strategies against the backdrop of this year’s most effective tactics. This review will help in understanding what’s working, what’s not, and how to pivot to maximize impact in a highly competitive market. Embracing Advanced Personalization One […]
Enhance Your Email Marketing with Act-On's New Email Composer - Goose Digital
Welcome to a new era of email marketing where your creativity meets efficiency in Act-On’s revamped Email Composer. With its enhanced styling options, better mobile responsiveness, and a user-friendly interface, these updates are set to transform how you connect with your audience. Let’s explore how you can leverage the new features to create emails that […]
5 Ways Marketing Leaders Help Sales Expand Pipeline - Goose Digital
CMOs and other marketing leaders are under increasing pressure to expand pipeline for sales. We have tips to help! Shrinking budgets, rising expectations, and a growing disconnect between CEOs and CMOs about the “most important” marketing metrics lead to more questions than answers about how to expand pipeline. According to a recent report, the probability of […]
Best Practices for Setting Up Email Nurturing Campaigns - Goose Digital
To paraphrase an old saying: You can lead a prospect to your website, but you can’t make them buy. On the other hand, you can improve your chances considerably with a lead nurturing campaign, helping your prospects every step of the way. Almost two-thirds of leads aren’t sales ready. But rather than ignoring the ones that aren’t […]
Come Join Us for Our 6th Year in the SL10K for Campfire Circle - Goose Digital
Goose Digital is proud to participate in the SportingLife 10K for Campfire Circle for the 6th consecutive year. Over the past six years, the team has enthusiastically participated in the 10K to raise awareness and donations for Campfire Circle. Starting in 2018, the Goose Digital team has promoted and fundraised close to $18,000 to facilitate […]
Come Join Us for Our 6th Year in the SL10K for Campfire Circle - Goose Digital
Goose Digital is proud to participate in the SportingLife 10K for Campfire Circle for the 6th consecutive year. Over the past six years, the team has enthusiastically participated in the 10K to raise awareness and donations for Campfire Circle. Starting in 2018, the Goose Digital team has promoted and fundraised just over $14,000 to facilitate […]
Evolving Dynamics in Branding and Marketing Performance - Goose Digital
Embracing Marketing Automation in the Digital Era In our journey through digital transformation, the necessity of a dynamic marketing strategy is undeniable—it’s the lifeblood of modern campaigns. At its heart lies the power of marketing automation, a key to freeing up resources for crafting impactful customer experiences. To harness this effectively, a robust plan is […]
That's A Wrap - Amplify 2023 - Goose Digital
We’re all still reeling from Trufla’s outstanding Amplify Broker TechFest conference last month. Trufla brought together a melting pot of trailblazers from sectors including, insurtech, data management, AI, enterprise sales thought-leadership and so much more. We had the honour of learning from industry stalwarts who are on a mission that will continue to disrupt this […]
Act-On launches AI Predictive Lead Scoring - Goose Digital
Act-On Software, a leading provider of marketing automation solutions, is releasing Act-On AI Predictive Lead Score, a feature to help marketers narrow the marketing funnel and hone in on the strongest leads. This is part of Act-On’s ongoing multi-year plan to deliver AI features that enhance marketing effectiveness and drive exponential efficiency for marketers. Act-On […]
Revisiting Marketing Fundamentals: The Significance of Your Website - Goose Digital
In the ever-changing world of marketing, the enduring value of a powerful website cannot be overstated. Forbes emphasizes that your website is your brand’s digital storefront, the place where people form their first impressions. Effective website development is essential for a strong online presence and meaningful audience connection. The Role of Marketing Agencies in Brand […]
The Goose Team Will Be at IBAO Next Week! - Goose Digital
We are excited for IBAO Conference, taking place on 18-19th October, 2023. The focus of this year’s conversations will be on Marketing Automation, Machine Learning and AI. We are looking forward to hearing from the experts, partners and clients at Ontario’s biggest broker event. What is the IBAO Convention? With a history of over a […]
Celebrating 8 Years of Excellence: Goose Digital Nominated for Best Service Provider at the Insurance Business Awards - Goose Digital
We’re thrilled to announce that Goose Digital has once again been nominated for the prestigious title of Best Service Provider at the Insurance Business Awards. This recognition is particularly special because it marks an incredible eight years in a row that our team has received this esteemed nomination. We couldn’t be prouder of this achievement […]
The Goose Team Will Be at Amplify Broker TechFest Next Week! - Goose Digital
Amplify Broker TechFest kicks off on Monday Sept 25th. This year’s conference will dive deep into A.I. and how businesses can leverage automation in marketing. We are looking forward to hearing from the experts, partners and clients on how they are continuing to leverage automation and improving how providers engage with each other, and […]
Is Marketing Ownership Shifting to Revenue Owners? - Goose Digital
The business world is constantly evolving, driven by advancements in technology, shifts in market trends, and changes in consumer behavior. In this dynamic landscape, established paradigms are being questioned, and new scenarios arise. One such thought-provoking question is: Are revenue owners now the owners of marketing? This article explores the implications of this potential shift […]
How Goose Digital Helps Marketers Succeed - Goose Digital
Many organizations find it challenging to find the right audience for their marketing. On top of that, delivering the appropriate message and measuring performance, amplifies these challenges. Together with our partners InvertedTaco, we have put together a short and fun video to help illustrate how Goose Digital helps our customers with their end to end […]
Navigating the Future of Marketing: Insights from an Agency - Goose Digital
In an era where digital transformation is at the forefront, marketing has evolved beyond just advertising and brand promotion. Today’s marketing leaders are tasked with building pipelines, generating leads, nurturing customers, and aligning various functions within the organization. The rise of marketing automation, lead management, SEO, SEM, and PPC has further added complexity to the […]
How Insurance Marketing Teams Can Use A.I. Today - Goose Digital
In today’s marketplace, a diverse range of AI tools stands ready to empower marketing teams in ways previously unimagined. The output is similar to having a team of digital experts conveniently within reach. Yet, AI’s impact goes beyond fleeting trends; it represents a profound transformation. Consider the prospect of elevating your efficiency, enriching customer experiences, […]
12 Tips for Amazingly Effective Email Subject Lines (With Examples!) - Goose Digital
Less than a second. That’s how long it takes a person to decide the fate of your email. In the worst of scenarios, they’ll send your message to spam … and nobody wants to end up in spam. Especially when your professional job is marketing and success hinges on you getting emails opened, read, and […]
17 Performance Metrics for Digital Advertising in the Insurance Industry. - Goose Digital
Tracking and meticulously reporting your Return on Ad Spend (ROAS) is a cornerstone of modern business management and advertising strategy. This practice holds the power to propel your business towards success by providing a comprehensive understanding of the impact your advertising efforts have on your revenue and overall profitability. In an evolving marketplace, like Insurance […]
18 Performance Metrics for Digital Advertising in the Insurance Industry. - Goose Digital
Tracking and meticulously reporting your Return on Ad Spend (ROAS) is a cornerstone of modern business management and advertising strategy. This practice holds the power to propel your business towards success by providing a comprehensive understanding of the impact your advertising efforts have on your revenue and overall profitability. In an evolving marketplace, like Insurance […]
18 Above the Fold Content Examples to Inspire Your Own - Goose Digital
The human attention span is short. This means that your website’s content has to inspire, delight, and engage your target audience in mere seconds. For this reason, you’re above the fold content should be enticing enough to hold a visitor’s attention and keep their interest. What does ‘above the fold’ mean? ‘Above the fold’ refers […]