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While the AI tools themselves are evolving every day, it seems generative AI search engines aren’t going anywhere. Since Google launched its AI search, it’s already made leaps in relevance and accuracy. 1. New Information Retrieval AI-powered generative engines have majorly shifted how users are retrieving the information they’re searching for. Instead of providing sources […]
At Goose Digital, company culture has been important to us since day one. And that’s why we take employee feedback seriously! Since our inception in 2014, we’ve focused on building employee loyalty, trust, and retention by creating a collaborative and inclusive environment for all of our staff, and we’re thrilled that, in light of today’s […]
If you can overlook the fear-inducing headlines, this technology is making social media marketers more efficient and effective than ever. Translation: AI is good news for social media marketers. In fact, we predict that the marketers not using AI in their workplace will be using it before the end of this year, and that number […]
We had an absolute blast teaching this past week at Broker Marketing Academy Ignite, set in the stunning Niagara on the Lake. This event is a jam-packed week of intense learning, attended by a select group of lucky brokers. Unlike any other insurance event, BMA Ignite is entirely dedicated to education, with no unnecessary “flex” […]
It all started in 2018 when our VP of Business Development, Chris O’Neill, brought an idea to the table that has stuck with us ever since. Initially, we envisioned it as a team-building exercise—bringing our team together, enjoying the spring outdoors, and tackling a challenge. However, it quickly evolved into something much more significant. We […]
Designing a lead scoring model seems like a complex proposition. And if you jump into it without a solid strategy in place, you aren’t going to see game-changing results (or a happy sales team). So let’s break it down. There are clear steps you need to take to build and implement a lead scoring model: Assemble […]
We’re still buzzing from the Insurance Brokers Association of Alberta (IBAA) 2024 Conference. Thank you to the organizers who brought together leaders in the insurance industry to discuss opportunities and challenges brokers are facing in a rapidly changing landscape. We had a chance to discuss the growth of insurtech, data analytics, and strategies to engage […]
Have you ever wondered why some businesses seem to effortlessly engage their audience while others struggle to get their marketing off the ground? The difference often lies in understanding and navigating the chasm of marketing maturity. This concept, explored in Goose Digital’s Migrator’s Handbook, provides a roadmap for businesses looking to transform their marketing effectiveness […]
As we progress through the second quarter of 2024, it’s key for insurance providers to evaluate their digital marketing strategies against the backdrop of this year’s most effective tactics. This review will help in understanding what’s working, what’s not, and how to pivot to maximize impact in a highly competitive market. Embracing Advanced Personalization One […]
Welcome to a new era of email marketing where your creativity meets efficiency in Act-On’s revamped Email Composer. With its enhanced styling options, better mobile responsiveness, and a user-friendly interface, these updates are set to transform how you connect with your audience. Let’s explore how you can leverage the new features to create emails that […]
To paraphrase an old saying: You can lead a prospect to your website, but you can’t make them buy. On the other hand, you can improve your chances considerably with a lead nurturing campaign, helping your prospects every step of the way. Almost two-thirds of leads aren’t sales ready. But rather than ignoring the ones that aren’t […]
CMOs and other marketing leaders are under increasing pressure to expand pipeline for sales. We have tips to help! Shrinking budgets, rising expectations, and a growing disconnect between CEOs and CMOs about the “most important” marketing metrics lead to more questions than answers about how to expand pipeline. According to a recent report, the probability of […]
Goose Digital is proud to participate in the SportingLife 10K for Campfire Circle for the 6th consecutive year. Over the past six years, the team has enthusiastically participated in the 10K to raise awareness and donations for Campfire Circle. Starting in 2018, the Goose Digital team has promoted and fundraised close to $18,000 to facilitate […]
Goose Digital is proud to participate in the SportingLife 10K for Campfire Circle for the 6th consecutive year. Over the past six years, the team has enthusiastically participated in the 10K to raise awareness and donations for Campfire Circle. Starting in 2018, the Goose Digital team has promoted and fundraised just over $14,000 to facilitate […]
Embracing Marketing Automation in the Digital Era In our journey through digital transformation, the necessity of a dynamic marketing strategy is undeniable—it’s the lifeblood of modern campaigns. At its heart lies the power of marketing automation, a key to freeing up resources for crafting impactful customer experiences. To harness this effectively, a robust plan is […]
We’re all still reeling from Trufla’s outstanding Amplify Broker TechFest conference last month. Trufla brought together a melting pot of trailblazers from sectors including, insurtech, data management, AI, enterprise sales thought-leadership and so much more. We had the honour of learning from industry stalwarts who are on a mission that will continue to disrupt this […]
Act-On Software, a leading provider of marketing automation solutions, is releasing Act-On AI Predictive Lead Score, a feature to help marketers narrow the marketing funnel and hone in on the strongest leads. This is part of Act-On’s ongoing multi-year plan to deliver AI features that enhance marketing effectiveness and drive exponential efficiency for marketers. Act-On […]
In the ever-changing world of marketing, the enduring value of a powerful website cannot be overstated. Forbes emphasizes that your website is your brand’s digital storefront, the place where people form their first impressions. Effective website development is essential for a strong online presence and meaningful audience connection. The Role of Marketing Agencies in Brand […]
We are excited for IBAO Conference, taking place on 18-19th October, 2023. The focus of this year’s conversations will be on Marketing Automation, Machine Learning and AI. We are looking forward to hearing from the experts, partners and clients at Ontario’s biggest broker event. What is the IBAO Convention? With a history of over a […]
We’re thrilled to announce that Goose Digital has once again been nominated for the prestigious title of Best Service Provider at the Insurance Business Awards. This recognition is particularly special because it marks an incredible eight years in a row that our team has received this esteemed nomination. We couldn’t be prouder of this achievement […]
Amplify Broker TechFest kicks off on Monday Sept 25th. This year’s conference will dive deep into A.I. and how businesses can leverage automation in marketing. We are looking forward to hearing from the experts, partners and clients on how they are continuing to leverage automation and improving how providers engage with each other, and […]
The business world is constantly evolving, driven by advancements in technology, shifts in market trends, and changes in consumer behavior. In this dynamic landscape, established paradigms are being questioned, and new scenarios arise. One such thought-provoking question is: Are revenue owners now the owners of marketing? This article explores the implications of this potential shift […]