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The way brands acquire customers is evolving at a rapid pace, and AI is the catalyst. Direct-to-consumer (DTC) founders and growth marketers are witnessing a paradigm shift—from intuition-led campaigns to data-driven, continuously optimized strategies powered by artificial intelligence. In this new landscape, traditional paid media management is no longer sufficient. To stay competitive, companies must […]
Let’s not sugarcoat this—most traditional digital marketing agencies are on a slow march toward irrelevance. I’ve been in the agency game for over two decades. I’ve seen landmark shifts—from the rise of social media, to the dominance of mobile-first, to the reign of analytics. But nothing—and I mean nothing—compares to what’s happening now with artificial […]