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Generations are shaped by shared experiences that influence their values, behaviors, and priorities. By understanding these traits, marketers can craft personas that resonate deeply, creating meaningful connections across age groups.
As per our view and experience working with companies of all sizes and stages, the most successful companies no longer operate within silos. The days of separate, disconnected marketing, sales, and product development strategies are long gone. Up-skilling to all 7 marketing disciplines is a must.