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Launching your own business, while exciting, can also be challenging. While there are many tools available out there, having a strong website certainly stands out. A website can help you launch your business thanks to the many features available. In today's digital age, your website serves not only as your online storefront but also as
Launching a business can be tough. It can be difficult to be heard over the noise of competitors as well as being faced with the struggle of growing your platform. There are several ways you can go about launching your business but, in my opinion, a strong SEO strategy is a great way to ensure
Launching a business is super exciting, but we know this stage of your business journey doesn’t come without its challenges. At the launch stage, entrepreneurs and new business owners are often faced with hurdles and blind spots that can put up barriers, slowing down or stopping a business from taking off. This blog aims to
I'm not a good designer. In fact, although I've been working in marketing for around 25 years, it's only in the last six or so years that I've done any design work myself. Up until this point, I ended up working with designers to bring my vision for designs to life. But that does mean
Businesses are constantly looking for lead generation techniques and ways to convert their site visitors into loyal customers. One of the most effective strategies for lead generation is Search Engine Optimisation (SEO). A comprehensive SEO strategy is crucial, not just to boost your website’s visibility but also to attract high-quality leads. In this blog, I
Branding often feels like walking a tightrope. You’re balancing creativity, consistency and the expectations of your audience. One wrong step and it’s easy to imagine the so-called "branding police" swooping in, pointing out every mistake. But here’s the thing: you don’t need them. Not even close. The reality of branding is much more forgiving. A
In the ever-evolving landscape of business, companies are constantly looking for ways to improve operations, drive innovation and engage employees. One of the most promising avenues for achieving this is through AI-driven decision-making. By integrating artificial intelligence with blockchain technologies, businesses have the opportunity to revolutionise their internal processes, empower employees and create more transparent
Starting a new business is an exciting and often overwhelming endeavour. For many entrepreneurs, it feels like stepping into the unknown, where the possibilities seem endless, but the path forward isn’t always clear. The process is filled with numerous steps and decisions that must be made, each one vital to the success of your venture.