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Launching a business is an exciting time, but it is also very challenging with lots to do in the background. It can be difficult to navigate the crucial element of how to get your first customer. That’s where PPC comes in. PPC is a great tool that can be used to gain instant visibility, drive targeted
Let’s be real for a second. When you're building a startup, time and resources are tight. You’re wearing multiple hats: founder, marketer, maybe even part-time tech support. And you’re still trying to build a brand that people actually care about. With all this in mind, LinkedIn can easily slip down the priority list. But here’s
In today’s saturated market, launching a niche product can feel like you’re shouting into the void. That is, unless you know exactly who your audience is. And more often than not, they’re living, scrolling, and engaging on social media platforms. Whatever it is you’re selling, social media offers unmatched tools to connect, engage, and grow
Launching a new business is an exciting adventure, but without visibility, even the most innovative products or services can go unnoticed. That’s where SEO comes in. SEO, when done correctly, helps your website rank higher in search engine results. This makes it easier for potential customers to find you online. Whether you're building your first
Launching your own business, while exciting, can also be challenging. While there are many tools available out there, having a strong website certainly stands out. A website can help you launch your business thanks to the many features available. In today's digital age, your website serves not only as your online storefront but also as
Launching a business can be tough. It can be difficult to be heard over the noise of competitors as well as being faced with the struggle of growing your platform. There are several ways you can go about launching your business but, in my opinion, a strong SEO strategy is a great way to ensure
Launching a business is super exciting, but we know this stage of your business journey doesn’t come without its challenges. At the launch stage, entrepreneurs and new business owners are often faced with hurdles and blind spots that can put up barriers, slowing down or stopping a business from taking off. This blog aims to
I'm not a good designer. In fact, although I've been working in marketing for around 25 years, it's only in the last six or so years that I've done any design work myself. Up until this point, I ended up working with designers to bring my vision for designs to life. But that does mean
Businesses are constantly looking for lead generation techniques and ways to convert their site visitors into loyal customers. One of the most effective strategies for lead generation is Search Engine Optimisation (SEO). A comprehensive SEO strategy is crucial, not just to boost your website’s visibility but also to attract high-quality leads. In this blog, I