Criticised by some for promoting the language of eugenics but defended by others for killing ‘woke advertising’, the much-loved teen denim brand is causing a stir

Guardian Book Blog

30.07.2025

American Eagle faces backlash over ‘Sydney Sweeney has great jeans’ ad | US news | The Guardian

Some critics allege phrase is coded promotion of eugenics and accuse campaign of being ‘tone deaf’

Guardian Book Blog

30.07.2025

Colonial ideas of beauty: how skin lightening products are linked to cancer in black African women | Race | The Guardian

A string of recent cases has highlighted the dangers for women in countries across the continent using harmful creams and lotions

Guardian Book Blog

29.07.2025

Fiddle-laden fake trailer reignites debate about Hollywood’s Irish stereotypes | Ireland | The Guardian

Clip turned out to be a stunt, but strength of reaction speaks to genuine affront at Ireland’s portrayal on big screen

Guardian Book Blog

29.07.2025

ITV announces new cost-cutting drive as half-year profits fall 44% | ITV | The Guardian

Broadcaster plans £15m in savings and flags £20m cut to programme budget amid continued dip in advertising

Guardian Book Blog

29.07.2025

A PR dream or disaster? Jet2’s holiday advert finds new life as joke meme | Advertising | The Guardian

In a social media trend, the airline’s joyful advert jingle is being played over cheerless summer holiday footage

Guardian Book Blog

29.07.2025

Labour backbench MPs push for tough, wholesale changes to gambling regulation | Gambling | The Guardian

Large and growing group fear ministers may pull their punches when drafting new legislation to appease donors

Guardian Book Blog

29.07.2025

Labour spent 30% more than Tories in 2024 general election, figures show | Labour | The Guardian

Labour spent £30m compared with the Conservatives’ £23m, according to Electoral Commission data

Guardian Book Blog

29.07.2025

Meta allows ads crowdfunding for IDF drones, consumer watchdog finds | Meta | The Guardian

Paid ads hosted on Facebook, Instagram and Threads seem to violate Meta’s stated policies yet remain active

Guardian Book Blog

29.07.2025

M&S advert banned for featuring model who looked ‘unhealthily thin’ | Marks & Spencer | The Guardian

ASA ruling comes amid fears fashion industry reversing progress in body positivity movement

Guardian Book Blog

11.07.2025

WPP names senior Microsoft boss Cindy Rose as new CEO | WPP | The Guardian

Tech sector boss chosen to help develop AI and digital offerings and rebuild battered share price

Guardian Book Blog

09.07.2025

ASA cracks down on online pharmacies advertising weight loss injections | Pharmaceuticals industry | The Guardian

Watchdog releases nine new rulings setting clear precedents for online selling

Guardian Book Blog

08.07.2025

The worst thing about AI? That stupid Samsung ad where the guy adds ‘way too much sugar’ to his pasta sauce | Emma Beddington | The Guardian

Only a robot would attempt to turn it into ‘tasty cookies’. A human would just scoop the sugar out again, writes Emma Beddington

Guardian Book Blog

27.06.2025

Period drama: Here We Flo pulls ‘plastic-free’ pledge amid row over green claims | Retail industry | The Guardian

Sustainable period care brand says report from rival Mooncup is flawed and contains inaccuracies

Guardian Book Blog

25.06.2025

Courts pushing back on corporate carbon offsetting claims, LSE report finds | Carbon offsetting | The Guardian

Scrutiny of how companies plan to meet climate commitments is growing, with many successful legal challenges

Guardian Book Blog

24.06.2025

FTC approves $13.5bn advertising merger but bars coordination over political content | US news | The Guardian

US trade commission approves deal for Omnicom to buy Interpublic, creating the world’s largest advertising agency

Guardian Book Blog

21.06.2025

Paul Baker obituary | Marketing & PR | The Guardian

Other lives: Expert in the field of econometrics who helped businesses make best use of their marketing budget

Guardian Book Blog

21.06.2025

Garnet Edwards obituary | Advertising | The Guardian

Other lives: Creative director, rugby coach and mentor known for his sharp mind, generous spirit and mischievous humour

Guardian Book Blog

19.06.2025

UK watchdog criticises ‘offensive’ portrayal of older people in adverts | Advertising | The Guardian

ASA report finds many use negative stereotypes and highlights concerns about targeting of end-of-life services

Guardian Book Blog

17.06.2025

Sky, ITV and Channel 4 join forces in fightback against big tech’s ad market dominance | Advertising | The Guardian

The TV streamers are pooling their advertising services to make it easier for small companies to run campaigns

Guardian Book Blog

15.06.2025

UK broadcasters hail rare win over Netflix in battle for streaming ads | Television industry | The Guardian

Homes that watch with ads are ‘lighter’ viewers consuming up to 40% less content on some services

Guardian Book Blog

13.06.2025

Assisted dying adverts to be banned if service legalised, Kim Leadbeater says | Assisted dying | The Guardian

MP to table amendment amid ‘wide consensus’ that ads should not be allowed to promote the procedure

Guardian Book Blog

12.06.2025

The latest Andrex advert is a life-changing masterpiece | Adrian Chiles | The Guardian

In scraping the bottom of the barrel to find something new to say about toilet paper, they’ve struck gold. If I had seen this as a kid, it would saved me years of fear and shame, writes Adrian Chiles

Guardian Book Blog

10.06.2025

The ‘death of creativity’? AI job fears stalk advertising industry | Artificial intelligence (AI) | The Guardian

WPP and others roll out AI-generated campaigns as Facebook owner Meta plans to let firms create their own ads

Guardian Book Blog

10.06.2025

Social media creators to overtake traditional media in ad revenue this year | Advertising | The Guardian

User-generated material to surpass advertising income from professional media amid change in viewing habits

Guardian Book Blog

10.06.2025

WPP chief Mark Read to step down as ad agency battles AI | WPP | The Guardian

CEO to leave global advertising group after three decades, with shares at lowest level in about five years

Guardian Book Blog

05.06.2025

TfL blocks Save the Children advert calling for end to two-child benefit limit | TfL | The Guardian

Advert that highlighted impact on child poverty was deemed to have breached political advertising rules

Guardian Book Blog

03.06.2025

Facebook and Instagram owner Meta to enable AI ad creation by end of next year | Meta | The Guardian

Move sends shock waves through traditional media industry by posing threat to advertising agencies

Guardian Book Blog

02.06.2025

London mayor reverses TfL ban on ads calling for abortion decriminalisation | London | The Guardian

Sadiq Khan seeking ‘urgent review’ of decision to ban adverts from British Pregnancy Advisory Service

Guardian Book Blog

31.05.2025

TfL blocks ads calling on people to lobby MPs to decriminalise abortion | TfL | The Guardian

London transport body says allowing Bpas adverts on its network could bring police and City Hall into disrepute

Guardian Book Blog

29.05.2025

Selling a house in Australia is expensive. The ACCC is investigating one reason why | Real estate | The Guardian

News Corp’s REA Group, behind real estate listings site realestate.com.au, is being investigated by the consumer watchdog amid complaints over its market dominance

Guardian Book Blog

24.05.2025

QVC, Macmillan and Audible win at Guardian Advertising Awards 2025 | Advertising | The Guardian

Second annual awards celebrate scale, influence and integrity across Guardian platforms

Guardian Book Blog

23.05.2025

UK ban on junk food adverts targeting children is delayed until next year | Ultra-processed foods | The Guardian

Experts say delay from October to January after lobbying by food industry is huge setback for public health

Guardian Book Blog

23.05.2025

FTC investigates media watchdog over Musk’s X boycott claims, document shows | US news | The Guardian

Media Matters faces government inquiry into whether it helped advertisers coordinate to pull ad dollars from X

Guardian Book Blog

21.05.2025

New Australian free-to-air TV rules could allow alcohol ads from 10am, even on weekends and school holidays | Australian media | The Guardian

Media authority mulls Free TV Australia’s proposed revised code of practice to expand daytime hours when M programming is permitted

Guardian Book Blog

21.05.2025

It’s time to stop the great food heist powered by big business. That means taxation, regulation and healthy school meals | Stuart Gillespie | The Guardian

The global food system has been captured by a few rapacious companies that profit from public ill-health. We need a radical overhaul

Guardian Book Blog

15.05.2025

Firms still greenwashing in adverts after being censured, UK investigation finds | Advertising | The Guardian

Exclusive: Virgin Atlantic and Renault among companies that continued to publish misleading environmental claims

Guardian Book Blog

03.05.2025

Labor far outspends Coalition and Clive Palmer on Google and Meta ads amid calls for change to blackout laws | Australian election 2025 | The Guardian

Analysis of online ad data shows parties and affiliated groups spent more than $39m for political ads across Facebook, YouTube and Google search since 28 March

Guardian Book Blog

30.04.2025

UK watchdog bans coffee pod ads over ‘misleading’ composting claims | Recycling | The Guardian

Advertising Standards Authority says neither Lavazza UK nor Dualit’s product can be recycled at home

Guardian Book Blog

27.04.2025

Fibs and exaggeration have always been part of politics – but who knows what lies are now being pushed online? | Julianne Schultz | The Guardian

The old regulatory tools need new teeth if our democratic institutions are to do their job

home›Guardian Book Blog›Marketing

Guardian Book Blog - Marketing

Born in the USA: Is American Eagle really using whiteness to sell jeans? | Fashion | The Guardian

American Eagle faces backlash over ‘Sydney Sweeney has great jeans’ ad | US news | The Guardian

Colonial ideas of beauty: how skin lightening products are linked to cancer in black African women | Race | The Guardian

Fiddle-laden fake trailer reignites debate about Hollywood’s Irish stereotypes | Ireland | The Guardian

ITV announces new cost-cutting drive as half-year profits fall 44% | ITV | The Guardian

A PR dream or disaster? Jet2’s holiday advert finds new life as joke meme | Advertising | The Guardian

Labour backbench MPs push for tough, wholesale changes to gambling regulation | Gambling | The Guardian

Labour spent 30% more than Tories in 2024 general election, figures show | Labour | The Guardian

Meta allows ads crowdfunding for IDF drones, consumer watchdog finds | Meta | The Guardian

M&S advert banned for featuring model who looked ‘unhealthily thin’ | Marks & Spencer | The Guardian

WPP names senior Microsoft boss Cindy Rose as new CEO | WPP | The Guardian

ASA cracks down on online pharmacies advertising weight loss injections | Pharmaceuticals industry | The Guardian

The worst thing about AI? That stupid Samsung ad where the guy adds ‘way too much sugar’ to his pasta sauce | Emma Beddington | The Guardian

Period drama: Here We Flo pulls ‘plastic-free’ pledge amid row over green claims | Retail industry | The Guardian

Courts pushing back on corporate carbon offsetting claims, LSE report finds | Carbon offsetting | The Guardian

FTC approves $13.5bn advertising merger but bars coordination over political content | US news | The Guardian

Paul Baker obituary | Marketing & PR | The Guardian

Garnet Edwards obituary | Advertising | The Guardian

UK watchdog criticises ‘offensive’ portrayal of older people in adverts | Advertising | The Guardian

Sky, ITV and Channel 4 join forces in fightback against big tech’s ad market dominance | Advertising | The Guardian

UK broadcasters hail rare win over Netflix in battle for streaming ads | Television industry | The Guardian

Assisted dying adverts to be banned if service legalised, Kim Leadbeater says | Assisted dying | The Guardian

The latest Andrex advert is a life-changing masterpiece | Adrian Chiles | The Guardian

The ‘death of creativity’? AI job fears stalk advertising industry | Artificial intelligence (AI) | The Guardian

Social media creators to overtake traditional media in ad revenue this year | Advertising | The Guardian

WPP chief Mark Read to step down as ad agency battles AI | WPP | The Guardian

TfL blocks Save the Children advert calling for end to two-child benefit limit | TfL | The Guardian

Facebook and Instagram owner Meta to enable AI ad creation by end of next year | Meta | The Guardian

London mayor reverses TfL ban on ads calling for abortion decriminalisation | London | The Guardian

TfL blocks ads calling on people to lobby MPs to decriminalise abortion | TfL | The Guardian

Selling a house in Australia is expensive. The ACCC is investigating one reason why | Real estate | The Guardian

QVC, Macmillan and Audible win at Guardian Advertising Awards 2025 | Advertising | The Guardian

UK ban on junk food adverts targeting children is delayed until next year | Ultra-processed foods | The Guardian

FTC investigates media watchdog over Musk’s X boycott claims, document shows | US news | The Guardian

New Australian free-to-air TV rules could allow alcohol ads from 10am, even on weekends and school holidays | Australian media | The Guardian

It’s time to stop the great food heist powered by big business. That means taxation, regulation and healthy school meals | Stuart Gillespie | The Guardian

Firms still greenwashing in adverts after being censured, UK investigation finds | Advertising | The Guardian

Labor far outspends Coalition and Clive Palmer on Google and Meta ads amid calls for change to blackout laws | Australian election 2025 | The Guardian

UK watchdog bans coffee pod ads over ‘misleading’ composting claims | Recycling | The Guardian

Fibs and exaggeration have always been part of politics – but who knows what lies are now being pushed online? | Julianne Schultz | The Guardian

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