In the aftermath of Trump’s victory, the ad already looks like a period piece. But aside from that – I mean, seriously? says Guardian columnist Marina Hyde

Guardian Book Blog

15.11.2024

John Lewis Christmas ad shows search for perfect gift – video | John Lewis Christmas ad | The Guardian

This year’s ad is actually about Christmas shopping and features the Oxford Street store

Guardian Book Blog

14.11.2024

Most UK TV ads for sweets and snacks shown before children’s viewing watershed | Health | The Guardian

Research has prompted claims firms such as Mars, Haribo and PepsiCo are in ‘flagrant’ breach of codes of behaviour

Guardian Book Blog

14.11.2024

Swedish firm censured for use of C-word in ads for vaginal health supplements | Sweden | The Guardian

Regulator deems posters offensive, though Elexir Pharma argues term is ‘not loaded in the same way as in the UK’

Guardian Book Blog

14.11.2024

John Lewis Christmas advert this year tells tale of two sisters | John Lewis Christmas ad | The Guardian

This year’s ad is actually about going shopping and features Oxford Street store plus song by Richard Ashcroft

Guardian Book Blog

12.11.2024

LJ Hooker branch used AI to generate real estate listing with non-existent schools | Housing | The Guardian

Agency apologises after an ad said a house in Farley, NSW, was close to two ‘excellent’ schools even though there are none in the town

Guardian Book Blog

11.11.2024

Great Britain ‘lags behind’ Europe on betting ad regulation, says gambling charity | Gambling | The Guardian

Public health concerns fuel restrictions across comparable markets, yet UK remains ‘lenient’

Guardian Book Blog

11.11.2024

Vulnerable Australians ‘force-fed’ gambling and alcohol ads on Facebook, report finds | Gambling | The Guardian

Study highlights ‘predatory marketing practices’ of companies who target people at high risk of gambling or alcohol-related harm

Guardian Book Blog

07.11.2024

Watchdog rules Eurostar ads on social media for £39 seats were misleading | Eurostar | The Guardian

Advertising Standards Authority censures posts on Instagram and Facebook for trips from London to Amsterdam and Brussels

Guardian Book Blog

04.11.2024

Greggs scoffs at reports of snub by its Christmas ad star Nigella Lawson | Greggs | The Guardian

TV chef, who has signed up for bakery chain’s first ever festive advert, says she is a fan of its sausage rolls

Guardian Book Blog

04.11.2024

Sky faces bill for hundreds of millions after advertising blunder | Sky | The Guardian

Sky Media will have to recompense business partners after discovering it had miscalculated what it owed them

Guardian Book Blog

01.11.2024

In an election awash in cash, how does a campaign spend a billion dollars? | US elections 2024 | The Guardian

The candidates have raised an extraordinary amount of money, with no shortage of places to spend it

Guardian Book Blog

01.11.2024

In Michigan, attack ads are inescapable. Are they changing any minds? | US elections 2024 | The Guardian

TV, radio and mailboxes in Saginaw, Michigan, and any place likely to decide next week’s election, are being bombarded

Guardian Book Blog

31.10.2024

Do motorway billboards signal the first death throes of capitalism? | Adrian Chiles | The Guardian

The ads come and go so fast you have to speed up to watch them – and before you can see them properly they vanish, writes Adrian Chiles

Guardian Book Blog

29.10.2024

‘I woke up and found myself famous’: Rory Sutherland on his TikTok success | Rory Sutherland | The Guardian

Advertising executive, 58, shares old-school tricks of the marketing trade, enjoyed by millions of viewers

Guardian Book Blog

28.10.2024

Elon Musk hopes Trump victory will help his $44bn Twitter bet pay off | X | The Guardian

The platform’s billionaire owner has seen its value plunge as advertisers run shy, revenues drop and user numbers fall

Guardian Book Blog

28.10.2024

Anthony Albanese could prove his moral courage with bold action to battle gambling harm | Jenny Ware | The Guardian

More than 16 months after the parliamentary committee (of which I was a member) handed down a bipartisan report, the PM is yet to respond

Guardian Book Blog

25.10.2024

Geoff Capes obituary | Sport | The Guardian

Britain’s greatest shot putter who twice won the World’s Strongest Man competition

Guardian Book Blog

24.10.2024

Peter Rhodes obituary | Advertising | The Guardian

Other lives: Sales director for Golf World magazine and keen sportsman who played at Wimbledon and Wembley

Guardian Book Blog

21.10.2024

Tom Bussmann obituary | The Guardian | The Guardian

Other lives: Compiler of the Guardian’s Zeitgeist column who was also an advertising copywriter and producer of TV commercials

Guardian Book Blog

21.10.2024

Martin Lewis warns of online scam ‘wild west’ over fake Rachel Reeves ad | Martin Lewis | The Guardian

Money expert urges Ofcom be given more powers as interview with chancellor used to trick people to share bank details

Guardian Book Blog

20.10.2024

Simone Lia: Targeted advertising – cartoon | Life and style | The Guardian

When ads really do speak to you and you alone…

Guardian Book Blog

12.10.2024

Monster pickup trucks accelerate into Europe as sales rise despite safety fears | Road safety | The Guardian

A Dodge Ram 1500 is bigger than a Panzer I tank and campaigners say heavy trucks are ‘lethal’ in collisions

Guardian Book Blog

11.10.2024

‘Racist’ Heinz advert has diverse lessons for us all | Race | The Guardian

Letters: Readers respond to Nels Abbey’s criticism of a wedding scene that is claimed to be ‘based on a true story’

Guardian Book Blog

10.10.2024

Kyle and Jackie O lose advertisers as campaigners accuse show of normalising ‘violent misogyny’ | Australian media | The Guardian

AMP, Bendigo Bank, Flight Centre and Australian Super confirm they have stopped or are reviewing advertising with KIIS FM program

Guardian Book Blog

09.10.2024

When a Heinz advert features racist stereotypes to sell pasta sauce, it’s vital to speak out. So I did | Nels Abbey | The Guardian

I’m glad that an ad apparently minimising the role of Black fathers has drawn an apology, says author and broadcaster Nels Abbey

Guardian Book Blog

09.10.2024

UK advertising watchdog cracks down on misleading broadband price ads | Telecommunications industry | The Guardian

ASA says telecoms firms must scrap ads that do not give enough prominence in marketing to mid-contract rises

Guardian Book Blog

07.10.2024

Heinz apologises after ad featuring black family sparks anger online | Race | The Guardian

Firm accused of stereotyping in advert spotted at Vauxhall and Manor House tube stations in London

home›Guardian Book Blog›Marketing

Guardian Book Blog - Marketing

‘Free and impartial’ addiction helplines paid secret commission by rehabs | Drugs | The Guardian

How YouTube (and Skibidi Toilet) changed the Christmas toys market | Advertising | The Guardian

UK data regulator criticises Google for ‘irresponsible’ ad tracking change | Google | The Guardian

Lloyds advert banned for making false environmental claims | Lloyds Banking Group | The Guardian

Canal+ listing is ‘vote of confidence’ in UK stock market, says Reeves | Vivendi | The Guardian

Innuendo, chicken theft and a ‘high pitched screech’: the most complained about Australian ads in 2024 | Advertising | The Guardian

Letter: Tom Bussmann obituary | Tim Davies | The Guardian

‘Grooming our children’: politicians demand Sportsbet pull promotional filters from Snapchat | Gambling | The Guardian

You’ve got a great new product for dogs’ bottoms? That’s nice – but please don’t call it a revolution | Nell Frizzell | The Guardian

Claws are out as Jaguar heads down EV rebrand road | Jaguar Land Rover | The Guardian

Could bad publicity be good for Jaguar? | Jaguar Land Rover | The Guardian

Jaguar boss defends new ad and rebrand amid ‘vile hatred’ online | Jaguar Land Rover | The Guardian

Hats off to Jaguar’s ‘inclusive’ new branding: now people of all backgrounds won’t buy its cars | Marina Hyde | The Guardian

John Lewis Christmas ad shows search for perfect gift – video | John Lewis Christmas ad | The Guardian

Most UK TV ads for sweets and snacks shown before children’s viewing watershed | Health | The Guardian

Swedish firm censured for use of C-word in ads for vaginal health supplements | Sweden | The Guardian

John Lewis Christmas advert this year tells tale of two sisters | John Lewis Christmas ad | The Guardian

LJ Hooker branch used AI to generate real estate listing with non-existent schools | Housing | The Guardian

Great Britain ‘lags behind’ Europe on betting ad regulation, says gambling charity | Gambling | The Guardian

Vulnerable Australians ‘force-fed’ gambling and alcohol ads on Facebook, report finds | Gambling | The Guardian

Watchdog rules Eurostar ads on social media for £39 seats were misleading | Eurostar | The Guardian

Greggs scoffs at reports of snub by its Christmas ad star Nigella Lawson | Greggs | The Guardian

Sky faces bill for hundreds of millions after advertising blunder | Sky | The Guardian

In an election awash in cash, how does a campaign spend a billion dollars? | US elections 2024 | The Guardian

In Michigan, attack ads are inescapable. Are they changing any minds? | US elections 2024 | The Guardian

Do motorway billboards signal the first death throes of capitalism? | Adrian Chiles | The Guardian

‘I woke up and found myself famous’: Rory Sutherland on his TikTok success | Rory Sutherland | The Guardian

Elon Musk hopes Trump victory will help his $44bn Twitter bet pay off | X | The Guardian

Anthony Albanese could prove his moral courage with bold action to battle gambling harm | Jenny Ware | The Guardian

Geoff Capes obituary | Sport | The Guardian

Peter Rhodes obituary | Advertising | The Guardian

Tom Bussmann obituary | The Guardian | The Guardian

Martin Lewis warns of online scam ‘wild west’ over fake Rachel Reeves ad | Martin Lewis | The Guardian

Simone Lia: Targeted advertising – cartoon | Life and style | The Guardian

Monster pickup trucks accelerate into Europe as sales rise despite safety fears | Road safety | The Guardian

‘Racist’ Heinz advert has diverse lessons for us all | Race | The Guardian

Kyle and Jackie O lose advertisers as campaigners accuse show of normalising ‘violent misogyny’ | Australian media | The Guardian

When a Heinz advert features racist stereotypes to sell pasta sauce, it’s vital to speak out. So I did | Nels Abbey | The Guardian

UK advertising watchdog cracks down on misleading broadband price ads | Telecommunications industry | The Guardian

Heinz apologises after ad featuring black family sparks anger online | Race | The Guardian

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