The final book in Jim Heimann’s survey of a century of US advertising takes us to a decade where Apple sold a new way of living and mermaids hawked Evian. It’s a ‘swan song’, he says – for his series but also the industry as a whole

Guardian Book Blog

09.04.2025

Australian government gave $2.7m to Elon Musk’s X for advertisements in billionaire’s first year as owner | X | The Guardian

Exclusive: Spending came after the Albanese government paused ads for a week amid reports ads were appearing next to inappropriate content

Guardian Book Blog

06.04.2025

Facebook, Fortnite and FREE TAFE: nowhere to hide for voters in the Australian election campaign | Josh Butler, Caitlin Cassidy and Mike Hohnen | The Guardian

The Liberals have pressed hard on the negatives, while Labor has a button of its own. Plus: Nick McKim’s surprisingly authentic gaming persona

Guardian Book Blog

06.04.2025

Marketing’s ‘woke’ rebrand has ultimately helped the far right | Eugene Healey | The Guardian

Our industry must reckon with how we’ve trivialised activism by turning it into comms strategy – only to abandon it, says brand strategy consultant Eugene Healey

Guardian Book Blog

04.04.2025

Percy Pig’s US adventure may be short-lived as M&S responds to Trump tariffs | Marks & Spencer | The Guardian

Retailer’s ‘gift to America’ could be hit by new taxes as it also adjusts to rules on advertising high fat, sugar and salt foods

Guardian Book Blog

31.03.2025

Advertising giant WPP cuts diversity references from annual report | WPP | The Guardian

Owner of Ogilvy and Grey agencies follows other multinationals in dropping or downplaying DEI policies since Trump’s election

Guardian Book Blog

20.03.2025

UK watchdog bans ‘shocking’ ads in mobile games that objectified women | Advertising Standards Authority | The Guardian

Investigation uncovered eight adverts that portrayed women in a harmful or degrading way, says ASA

Guardian Book Blog

12.03.2025

Sound the trumpet: Clive Palmer’s carpet-bombing begins again | Josh Butler and Dan Jervis-Bardy | The Guardian

The United Australia party is no more but Trumpet of Patriots is making a lot of noise – and its ads look uncannily similar. Plus: policy bantz with Bandt

Guardian Book Blog

11.03.2025

The perfect time for ads at the cinema | Film | The Guardian

Brief letters: Film frustrations | Fighter jets | Defence splurge | Triple brandies | Top dog at Crufts

Guardian Book Blog

08.03.2025

Pre-cinema ads getting longer and ‘wasting time’ of frustrated film fans | Advertising | The Guardian

In past decade, pre-film reels have extended to about 25 minutes for ads and trailers, according to experts

Guardian Book Blog

07.03.2025

ITV profits more than double as production arm reports record earnings | ITV | The Guardian

CEO refuses to comment on deal speculation as broadcaster benefits from hits including Mr Bates vs The Post Office

Guardian Book Blog

04.03.2025

What’s the worst that can happen if Labor wins the election? Six-toed nightmares if online trends hold | Josh Butler and Dan Jervis-Bardy | The Guardian

In the first of a series highlighting online strategy, social media wars and podcast forays in the federal election campaign, we look at a disturbing Liberal TikTok and Labor’s optimistic merch. Plus: who are the ‘Liberals for Independents’?

Guardian Book Blog

01.03.2025

Sora, OpenAI’s video generator, has hit the UK. It’s obvious why creatives are worried | Artificial intelligence (AI) | The Guardian

The technology, just released in Europe and the UK, clearly has the potential to transform the film, TV and advertising industries

Guardian Book Blog

25.02.2025

Signs of the times: the stories behind Australia’s biggest and best-loved billboards | Culture | The Guardian

The Coca-Cola sign at Kings Cross has hit its 50th anniversary – but other big ads around Australia have even older tales to tell

Guardian Book Blog

21.02.2025

‘Misleading’: Gina Rinehart’s mining firm breached environmental code with ‘clean gas’ job ad, panel rules | Australian media | The Guardian

Ad Standards Community Panel upholds complaint over Hancock Prospecting’s promotion in the Weekend Australian

Guardian Book Blog

20.02.2025

New Zealand’s tourism campaign is not the world’s worst – and I should know | Arwa Mahdawi | The Guardian

The slogan ‘Everyone must go!’ is being rubbished, but is it really that bad? Hong Kong and Vilnius have much stronger claims to this shameful title ...

Guardian Book Blog

19.02.2025

Scottish Power advert featuring architect George Clarke banned by watchdog | Advertising | The Guardian

Advertising Standards Authority said promotion, which ran in ad break of Amazing Spaces, was likely to mislead viewers, who would think it was part of show

Guardian Book Blog

19.02.2025

Super Bowl: Kendrick Lamar, the ads, Taylor Swift and everything but the football – as it happened | Culture | The Guardian

While the game goes ahead, it’s a big night for culture with a much-anticipated half-time show, a string of big name ads and a returning role for Taylor Swift

Guardian Book Blog

19.02.2025

Super Bowl commercials 2025: When Sally met Hellman's to Seal being kissed from a lime – video | NFL | The Guardian

A slew of high-budget commercials help keep those who aren't just there for the sport entertained

Guardian Book Blog

19.02.2025

Everton FC sponsor Stake.com to give up gambling licence in Great Britain | Regulators | The Guardian

Move follows Gambling Commission review of online casino’s practices, including promotion fronted by porn actor

Guardian Book Blog

19.02.2025

Labour launches ads in Reform-style branding to boast about deportations | Labour | The Guardian

Exclusive: Some MPs and activists upset at tone of party’s Facebook campaign aimed at countering Farage

Guardian Book Blog

19.02.2025

Next ad banned over ‘unhealthily thin’ model in digitally altered leggings | Advertising | The Guardian

Watchdog upholds complaint about advert that digitally altered clothing and used low angle to accentuate long legs

Guardian Book Blog

02.02.2025

UK betting giants under fire for ads targeting at-risk gamblers | Gambling | The Guardian

Judge condemns firm for use of customer’s data after problem gambler was sent 1,300 emails over two years

Guardian Book Blog

31.01.2025

Harrison Ford’s MCU debut can wait. I prefer his whisky ads | Film | The Guardian

Yes he’s about to be Red Hulk in Captain America: Brave New World, but a YouTube series featuring the Hollywood star being grumpy in Scotland is the best thing he’s done for years

Guardian Book Blog

31.01.2025

Google hit with two class-action lawsuits by Australian publishers claiming misuse of dominance | Australian media | The Guardian

Claimants say tech giant’s actions have led publishers receiving less in ad revenue, but company says there is ‘intense’ market competition

Guardian Book Blog

30.01.2025

30-second ad slots for Super Bowl reported to be selling for $8m-plus in US | Super Bowl | The Guardian

Brands such as Budweiser, Pepsi and Uber Eats will vie to win over the more than 120 million viewers in the US who are expected to tune in for the Super Bowl

Guardian Book Blog

21.01.2025

Oliviero Toscani obituary | Fashion | The Guardian

Photographer and art director who oversaw a series of controversial ad campaigns for the Benetton fashion brand

Guardian Book Blog

19.01.2025

Labor MPs worried Albanese government may sideline gambling reform until after election | Gambling | The Guardian

Exclusive: Labor MPs worried government’s election focus on cost-of-living pressures will leave no room to act on gambling ad reform

Guardian Book Blog

18.01.2025

Everton shirt sponsor Stake under investigation over social media posts | Everton | The Guardian

The gambling company’s logo has been superimposed on disturbing images and the Advertising Standards Authority is assessing the posts

Guardian Book Blog

15.01.2025

Google investigated by UK watchdog over search dominance | Google | The Guardian

CMA to look at impact on consumers, businesses, advertisers and publishers, as well as collection of data

Guardian Book Blog

14.01.2025

Tony Brignull obituary | Advertising | The Guardian

Advertising copywriter who brought ‘personality’ to products including Cinzano, Shredded Wheat and Parker pens

Guardian Book Blog

14.01.2025

Oliviero Toscani, photographer behind provocative Benetton ads, dies aged 82 | Italy | The Guardian

Tributes paid to Italian known for images that drew attention to social themes including HIV/Aids and racism

Guardian Book Blog

12.01.2025

Vicky Pattison wedding advert ‘glamorised smoking’, watchdog rules | Advertising | The Guardian

Video posted on social media by reality TV star and her husband showed wedding party with cigars

Guardian Book Blog

08.01.2025

UK watchdog bans ‘offensive’ adverts showing banknotes in flames | Advertising | The Guardian

ASA acts on poster campaign by Wahed, urging people to join a ‘money revolution’, after receiving 75 complaints

Guardian Book Blog

07.01.2025

‘Giant colouring book’: how money and paint mix in Melbourne’s street art scene | Melbourne | The Guardian

Melbourne’s street art is world-famous and highly competitive but these artists manage to make a living from their work

Guardian Book Blog

07.01.2025

Roger Lambert obituary | Advertising | The Guardian

Pioneering director of commercials for ITV who introduced Arthur, the Kattomeat cat, and Captain Birds Eye

Guardian Book Blog

06.01.2025

Barclays suggested ‘mystery shoppers’ could pretend to be blind or deaf | Barclays | The Guardian

Bank faces criticism over adverts saying people testing its services could ‘fabricate’ conditions for £45 per visit

home›Guardian Book Blog›Marketing

Guardian Book Blog - Marketing

ASA bans Brazilian liquid butt lift ads from six UK cosmetic treatment providers | Plastic surgery | The Guardian

Big brands send out barrage of junk food ads before obesity rules bite | Children's health | The Guardian

‘Ghost stores’: the online retailers promoting closing-down sales for physical shops that don’t exist | Scams | The Guardian

Sex, patriotism and Donald Trump cologne: the US adverts that explain the 00s | Art | The Guardian

Australian government gave $2.7m to Elon Musk’s X for advertisements in billionaire’s first year as owner | X | The Guardian

Facebook, Fortnite and FREE TAFE: nowhere to hide for voters in the Australian election campaign | Josh Butler, Caitlin Cassidy and Mike Hohnen | The Guardian

Marketing’s ‘woke’ rebrand has ultimately helped the far right | Eugene Healey | The Guardian

Percy Pig’s US adventure may be short-lived as M&S responds to Trump tariffs | Marks & Spencer | The Guardian

Advertising giant WPP cuts diversity references from annual report | WPP | The Guardian

UK watchdog bans ‘shocking’ ads in mobile games that objectified women | Advertising Standards Authority | The Guardian

Sound the trumpet: Clive Palmer’s carpet-bombing begins again | Josh Butler and Dan Jervis-Bardy | The Guardian

The perfect time for ads at the cinema | Film | The Guardian

Pre-cinema ads getting longer and ‘wasting time’ of frustrated film fans | Advertising | The Guardian

ITV profits more than double as production arm reports record earnings | ITV | The Guardian

What’s the worst that can happen if Labor wins the election? Six-toed nightmares if online trends hold | Josh Butler and Dan Jervis-Bardy | The Guardian

Sora, OpenAI’s video generator, has hit the UK. It’s obvious why creatives are worried | Artificial intelligence (AI) | The Guardian

Signs of the times: the stories behind Australia’s biggest and best-loved billboards | Culture | The Guardian

‘Misleading’: Gina Rinehart’s mining firm breached environmental code with ‘clean gas’ job ad, panel rules | Australian media | The Guardian

New Zealand’s tourism campaign is not the world’s worst – and I should know | Arwa Mahdawi | The Guardian

Scottish Power advert featuring architect George Clarke banned by watchdog | Advertising | The Guardian

Super Bowl: Kendrick Lamar, the ads, Taylor Swift and everything but the football – as it happened | Culture | The Guardian

Super Bowl commercials 2025: When Sally met Hellman's to Seal being kissed from a lime – video | NFL | The Guardian

Everton FC sponsor Stake.com to give up gambling licence in Great Britain | Regulators | The Guardian

Labour launches ads in Reform-style branding to boast about deportations | Labour | The Guardian

Next ad banned over ‘unhealthily thin’ model in digitally altered leggings | Advertising | The Guardian

UK betting giants under fire for ads targeting at-risk gamblers | Gambling | The Guardian

Harrison Ford’s MCU debut can wait. I prefer his whisky ads | Film | The Guardian

Google hit with two class-action lawsuits by Australian publishers claiming misuse of dominance | Australian media | The Guardian

30-second ad slots for Super Bowl reported to be selling for $8m-plus in US | Super Bowl | The Guardian

Oliviero Toscani obituary | Fashion | The Guardian

Labor MPs worried Albanese government may sideline gambling reform until after election | Gambling | The Guardian

Everton shirt sponsor Stake under investigation over social media posts | Everton | The Guardian

Google investigated by UK watchdog over search dominance | Google | The Guardian

Tony Brignull obituary | Advertising | The Guardian

Oliviero Toscani, photographer behind provocative Benetton ads, dies aged 82 | Italy | The Guardian

Vicky Pattison wedding advert ‘glamorised smoking’, watchdog rules | Advertising | The Guardian

UK watchdog bans ‘offensive’ adverts showing banknotes in flames | Advertising | The Guardian

‘Giant colouring book’: how money and paint mix in Melbourne’s street art scene | Melbourne | The Guardian

Roger Lambert obituary | Advertising | The Guardian

Barclays suggested ‘mystery shoppers’ could pretend to be blind or deaf | Barclays | The Guardian

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