Not sure if your business needs a brand refresh or a full rebrand? This guide breaks down the differences, what to consider, and how to choose the right path.

Hallam | Digital Marketing Blog

24.06.2025

How to find trending keywords in your industry — Hallam

Discover how to find trending keywords in your industry using a host of different tools and techniques to give your content strategy the competitive edge.

Hallam | Digital Marketing Blog

20.06.2025

Choosing the right content formats for each funnel stage — Hallam

Discover the best content formats for each stage of the B2B funnel and why video should be at the heart of your strategy.

Hallam | Digital Marketing Blog

18.06.2025

Steps to creating a brand strategy for long-term success — Hallam

Tired of bloated brand strategies? Learn the five essential steps to building a simple, effective brand strategy that cuts through the noise and sticks.

Hallam | Digital Marketing Blog

14.06.2025

What is Total Search Optimisation and why does it matter? — Hallam

Find your audience in an ever-changing search landscape with Hallam's Total Search approach to traffic acquisition

Hallam | Digital Marketing Blog

30.05.2025

How to master thought leadership ads on LinkedIn — Hallam

Uncovering how you can master thought leadership through LinkedIn advertising and the benefits to your business

Hallam | Digital Marketing Blog

30.05.2025

A step-by-step guide to creating topical maps for SEO — Hallam

Learn how to create effective topical maps for SEO with this step-by-step guide. Boost your visibility with this helpful technique.

Hallam | Digital Marketing Blog

28.05.2025

Tips for building a content calendar (that works) — Hallam

Discover how to build a content calendar that keeps your marketing organised, consistent, and strategic. Learn tips, tools and best practices to plan smarter and publish better.

Hallam | Digital Marketing Blog

24.05.2025

Google Marketing Live 2025: What Search Marketers Need to Know

A digest of the most relevant SEO and PPC updates from Google Marketing Live 2025 and what it means for search marketers and digital strategists.

Hallam | Digital Marketing Blog

23.05.2025

Understanding the cross-network channel in GA4 — Hallam

Discover how server-side tracking overcomes ad blockers and browser restrictions to deliver faster and more reliable data collection.

Hallam | Digital Marketing Blog

20.05.2025

How to plan a successful B2B marketing campaign — Hallam

Planning a successful B2B marketing campaign goes beyond job titles. Learn how to understand the buying ecosystem, prioritise awareness, balance targeting and deliver real value.

Hallam | Digital Marketing Blog

13.05.2025

How data-driven storytelling cuts through the noise — Hallam

Discover why data-driven storytelling helps marketers stand out in a world flooded with AI content. Practical tips, real examples and fresh insights.

Hallam | Digital Marketing Blog

13.05.2025

Navigating the era of AI-powered search

Generative engines, zero-click search, and the rise of non-traditional discovery platforms are rendering yesterday’s SEO playbook obsolete.

Hallam | Digital Marketing Blog

09.05.2025

Overcoming data hurdles with server-side tracking — Hallam

Discover how server-side tracking overcomes ad blockers and browser restrictions to deliver faster and more reliable data collection.

Hallam | Digital Marketing Blog

03.05.2025

How conversion APIs improve campaign performance — Hallam

Read about how implementing a conversion API helps you gain access to richer data, smarter campaign optimisation and better results.

Hallam | Digital Marketing Blog

26.04.2025

What zero click searches mean for your SEO — Hallam

How to optimise your SEO when zero click search has become a pivotal talking point in the marketing landscape

Hallam | Digital Marketing Blog

15.04.2025

The real ROI of creativity in B2B marketing — Hallam

Discover why creativity in B2B marketing is driving real commercial impact and how bold brands are using it to stand out and grow faster.

Hallam | Digital Marketing Blog

08.04.2025

Why most B2B lead gen campaigns are optimising for the wrong metrics — Hallam

Discover why chasing lead volume in B2B paid media can be a costly mistake, and how focusing on revenue-driven metrics like SQLs and pipeline value leads to real growth.

Hallam | Digital Marketing Blog

03.04.2025

How data-driven design transforms user experience — Hallam

Explore how data-driven design can transform the way users interact with digital products and services.

Hallam | Digital Marketing Blog

19.03.2025

2025 B2B Trends from LinkedIn and the B2B Institute — Hallam

Learn how to challenge behaviours that we see in B2B, and to empower brands to provide a commercial advantage in the category at the moment.

Hallam | Digital Marketing Blog

15.03.2025

Employee advocacy on LinkedIn: turning staff into brand champions — Hallam

Learn how employees can boost a company’s credibility and reach on LinkedIn by sharing authentic insights and updates.

Hallam | Digital Marketing Blog

08.03.2025

B2B remarketing Strategies that deliver results — Hallam

Explore effective B2B remarketing strategies that can help your business to stay top-of-mind, engage potential buyers and ultimately drive better results.

Hallam | Digital Marketing Blog

04.03.2025

B2B content strategy for the full funnel: a winning guide — Hallam

B2B buyers have changed, but most content strategies haven’t. Learn how to build a full-funnel content plan that nurtures leads and drives real growth.

Hallam | Digital Marketing Blog

26.02.2025

Key elements of a successful B2B paid media strategy — Hallam

Optimise your B2B paid media strategy with data-driven decisions, continuous testing and compelling creatives. Learn how to go beyond automation to drive high-quality leads & maximise ROI

Hallam | Digital Marketing Blog

19.02.2025

The future of project management in an AI-driven world — Hallam

With the rise of AI-powered project management tools, PMs can offload tedious tasks and focus on what truly matters - human connection

Hallam | Digital Marketing Blog

19.02.2025

Digital marketing trends: what happened in January — Hallam

We've gathered the most important digital marketing trends from January 2025. Download our report and set yourself up for success.

Hallam | Digital Marketing Blog

19.02.2025

The ROI of UX design: What every business needs to know — Hallam

From boosting conversions to improving customer retention, UX is a crucial driver of business growth regardless of sector

Hallam | Digital Marketing Blog

19.02.2025

What are entities in SEO and how to optimise for them in 2025? — Hallam

Entities in modern SEO help search engines understand context beyond keywords. Learn how entities impact your content, plus strategies to optimise for them

Hallam | Digital Marketing Blog

19.02.2025

Navigating the AI-Driven Evolution of Google Search — Hallam

Generative AI features are reducing organic visibility and CTR. How can search marketers adapt to thrive in this new era of AI powered search?

Hallam | Digital Marketing Blog

30.01.2025

Measuring your visibility and traffic from Google’s AI Overviews — Hallam

Find out how you can track traffic from Google’s AIO and gain an insight into what content people engage with and find useful.

Hallam | Digital Marketing Blog

24.01.2025

How we deliver 100% mobile speed scores and top CWV on WordPress — Hallam

This article is designed to help web professionals looking to maximise Core Web Vital scores, or to troubleshoot performance issues.

Hallam | Digital Marketing Blog

24.01.2025

Hallam announces leadership transition and exciting new chapter — Hallam

After four successful years as Hallam’s CEO, Julio Taylor is stepping into a strategic role on Hallam’s board.

Hallam | Digital Marketing Blog

14.01.2025

Digital marketing trends: looking ahead to 2025 — Hallam

We've gathered the most important news, events and insights for 2025. Download our report and set yourself up for success.

Hallam | Digital Marketing Blog

10.01.2025

Free Social Media Content Calendar 2025

Get your copy of our customisable 2025 social media calendar. Start using it today to build timely and relevant social media campaigns.

Hallam | Digital Marketing Blog

07.01.2025

Hallam and Workbooks CRM win Marketing Week’s ‘Best Campaign of 2024’ — Hallam

Hallam's campaign with Workbooks CRM has been crowned Marketing Week’s 'Best Campaign of 2024' - a title decided by the publication’s readers.

Hallam | Digital Marketing Blog

24.12.2024

Elevate your ecommerce advertising strategy for the AI era — Hallam

From hyper-personalisation to chatbots, here are our eight top-tips to help you achieve your ecommerce goals in 2025 with AI.

Hallam | Digital Marketing Blog

17.12.2024

Beware of recruitment scammers impersonating Hallam — Hallam

We have been made aware of fraudulent websites and social media profiles impersonating Hallam. Here's how to spot them and what to do.

Hallam | Digital Marketing Blog

12.12.2024

Digital marketing trends: what happened in November? — Hallam

We've gathered the most important news, events and insights from November 2024. Download our report and set yourself up for success.

Hallam | Digital Marketing Blog

12.12.2024

Google vs. DoJ: the story so far and the implications for businesses — Hallam

In an ongoing landmark antitrust case, the U.S. DoJ has taken aim at Google, accusing the tech giant of monopolistic practices.

Hallam | Digital Marketing Blog

11.12.2024

Insights from Meta’s Reels Playbook for maximising reach and engagement — Hallam

As short-form video content continues to dominate, Meta’s Reels has become a vital brand tool to enhance visibility and engagement.

home›Hallam | Digital Marketing Blog›Marketing

Hallam | Digital Marketing Blog - Marketing

Brand Refresh vs. Rebrand: How to decide what’s right for you. — Hallam

How to find trending keywords in your industry — Hallam

Choosing the right content formats for each funnel stage — Hallam

Steps to creating a brand strategy for long-term success — Hallam

What is Total Search Optimisation and why does it matter? — Hallam

How to master thought leadership ads on LinkedIn — Hallam

A step-by-step guide to creating topical maps for SEO — Hallam

Tips for building a content calendar (that works) — Hallam

Google Marketing Live 2025: What Search Marketers Need to Know

Understanding the cross-network channel in GA4 — Hallam

How to plan a successful B2B marketing campaign — Hallam

How data-driven storytelling cuts through the noise — Hallam

Navigating the era of AI-powered search

Overcoming data hurdles with server-side tracking — Hallam

How conversion APIs improve campaign performance — Hallam

What zero click searches mean for your SEO — Hallam

The real ROI of creativity in B2B marketing — Hallam

Why most B2B lead gen campaigns are optimising for the wrong metrics — Hallam

How data-driven design transforms user experience — Hallam

2025 B2B Trends from LinkedIn and the B2B Institute — Hallam

Employee advocacy on LinkedIn: turning staff into brand champions — Hallam

B2B remarketing Strategies that deliver results — Hallam

B2B content strategy for the full funnel: a winning guide — Hallam

Key elements of a successful B2B paid media strategy — Hallam

The future of project management in an AI-driven world — Hallam

Digital marketing trends: what happened in January — Hallam

The ROI of UX design: What every business needs to know — Hallam

What are entities in SEO and how to optimise for them in 2025? — Hallam

Navigating the AI-Driven Evolution of Google Search — Hallam

Measuring your visibility and traffic from Google’s AI Overviews — Hallam

How we deliver 100% mobile speed scores and top CWV on WordPress — Hallam

Hallam announces leadership transition and exciting new chapter — Hallam

Digital marketing trends: looking ahead to 2025 — Hallam

Free Social Media Content Calendar 2025

Hallam and Workbooks CRM win Marketing Week’s ‘Best Campaign of 2024’ — Hallam

Elevate your ecommerce advertising strategy for the AI era — Hallam

Beware of recruitment scammers impersonating Hallam — Hallam

Digital marketing trends: what happened in November? — Hallam

Google vs. DoJ: the story so far and the implications for businesses — Hallam

Insights from Meta’s Reels Playbook for maximising reach and engagement — Hallam

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