How do you calculate the right Maximum CPC amount for a keyword? See the best PPC practices and how to improve your paid advertising profitability here...

Hallam | Digital Marketing Blog

16.11.2024

Google Ads: why you should be bidding on competitor keywords

Is it worth bidding on your competitor's brand name and keywords in Google Ads? It it legal? Let's explore the options. Read more>>>

Hallam | Digital Marketing Blog

16.11.2024

Google Ads: Pros and Cons

Not sure whether you're ready to use Google Ads? Follow our list of Google Ads pros and cons to help you make an informed decision.

Hallam | Digital Marketing Blog

12.11.2024

Digital marketing trends: what happened in October? — Hallam

We've gathered the most important news, events and insights from October 2024. Download our report and set yourself up for success.

Hallam | Digital Marketing Blog

08.11.2024

Nottingham Digital Summit fundraising total announced — Hallam

We're delighted to announce the total raised for the phenomenal Rainbow’s Hospice for Children and Young People.

Hallam | Digital Marketing Blog

31.10.2024

Designing for decision-makers: what to consider in UX for B2B — Hallam

Your website needs to speak to decision-makers; how can you design an experience that gives them confidence?

Hallam | Digital Marketing Blog

26.10.2024

Meet our latest client: Workbooks CRM — Hallam

Workbooks CRM is a global SaaS brand. We’ll support their global expansion through paid media and creative strategy and execution.

Hallam | Digital Marketing Blog

23.10.2024

Insights from Meta’s Reels Playbook for maximising reach and engagement — Hallam

As short-form video content continues to dominate, Meta’s Reels has become a vital brand tool to enhance visibility and engagement.

Hallam | Digital Marketing Blog

17.10.2024

Key takeaways for businesses on Google’s updated spam policies — Hallam

In light of the June 2024 spam update, there are several crucial aspects every business should understand to safeguard their search rankings.

Hallam | Digital Marketing Blog

10.10.2024

Why SaaS brands need a story that connects, not just converts — Hallam

Logic makes a case. Emotion seals the deal. Learn the importance of storytelling when communicating with your audience.

Hallam | Digital Marketing Blog

04.10.2024

Digital marketing trends: what happened in September? — Hallam

Our Strategy team have rounded up the key events from September that you need to be aware of, so you can be set up for Q4 success.

Hallam | Digital Marketing Blog

04.10.2024

Say hello to our new client, Serenity Shield — Hallam

Serenity is a technology provider dedicated to digital security. We’ll support their global expansion through a series of PR campaigns.

Hallam | Digital Marketing Blog

03.10.2024

Navigating uncertainty: agile strategies for turbulent times — Hallam

Businesses need to be flexible with marketing strategies when navigating unprecedented changes. Read on for our six key tips to stay on top.

Hallam | Digital Marketing Blog

27.09.2024

We’ve got three more awards to add to the cabinet 🏆 — Hallam

Hallam won Best Global PPC Agency at the Global Search Awards, B2B Agency of the Year and Large Agency of the Year at the UK Agency Awards.

Hallam | Digital Marketing Blog

26.09.2024

Designing for impact: unique features of non-profit websites — Hallam

Non-profit organisations are just like any other business; they need a solid online presence just to exist in this digitally-obsessed world.

Hallam | Digital Marketing Blog

24.09.2024

Extracting brand awareness data from LLMs — Hallam

Since LLMs contain vast amounts of information about different brands, we can measure their popularity, reach, and sentiment.

Hallam | Digital Marketing Blog

21.09.2024

No photography? No problem. Turning an issue into opportunity. — Hallam

You don't need photography for your brand to stand out creatively. Our Head of Creative talks suggests some alternatives.

Hallam | Digital Marketing Blog

21.09.2024

How to remove (not set) from GA4 — Hallam

When Google has no data for a dimension it simply returns the “(not set)” value. But what that means for your website can vary by context.

Hallam | Digital Marketing Blog

13.09.2024

Bypassing ad blockers with server-side custom GTM loaders — Hallam

Ad blockers have expanded to focus on user privacy, blocking analytic scripts from measuring user behaviour.

Hallam | Digital Marketing Blog

12.09.2024

Coming up with creative ideas and how to plan for your next ideation session — Hallam

Our Digital PR Executive breaks down how you can be more creative when planning your next ideation session.

Hallam | Digital Marketing Blog

10.09.2024

Navigating AI Overviews, SearchGPT and the era of AI-powered search — Hallam

The advent of AI-powered search technologies is transforming this landscape in ways that could drastically alter the future of search.

Hallam | Digital Marketing Blog

07.09.2024

Meta Agency Summit, September 2024 — Hallam

Our key takeaways and learning from this year's Meta Agency Summit from Hallam's award-winning paid media team.

Hallam | Digital Marketing Blog

06.09.2024

Ensuring the creative effectiveness of your brand — Hallam

A creative platform can help ensure the effectiveness of your brand, unifying all activity into a cohesive experience across all touchpoints.

Hallam | Digital Marketing Blog

04.09.2024

Digital marketing trends: what happened in August? — Hallam

Our Strategy team have rounded up the key events from August that you need to be aware of, so you can hit the ground running.

Hallam | Digital Marketing Blog

29.08.2024

How to make it easy for customers to buy — Hallam

In today’s fast-paced world, convenience is everything; here's how to make it easy for customers to buy from your website.

Hallam | Digital Marketing Blog

23.08.2024

Meet this year’s Nottingham Digital Summit sponsors 🎉 — Hallam

The Nottingham Digital Summit brings together hundreds of marketing professionals to network, learn and hear from industry experts.

Hallam | Digital Marketing Blog

16.08.2024

Going off-script: How to be authentic in a world of AI-generated content — Hallam

Creating authentic content is crucial for modern brands who want to forge real connections with their audiences.

Hallam | Digital Marketing Blog

10.08.2024

Streamline your paid strategy in the SaaS industry — Hallam

When it comes to the SaaS industry, staying ahead of the competition requires more than just a great product.

Hallam | Digital Marketing Blog

02.08.2024

Digital trends report: what happened in July — Hallam

In the world of marketing, there's no signs of things slowing down for summer. Our strategy teams reviews what you need to know from July.

Hallam | Digital Marketing Blog

01.08.2024

Effective digital marketing strategies for healthcare professionals — Hallam

Looking at the healthcare industry, it's often an industry that's lagging behind in embracing digital trends. Here's how to get started.

Hallam | Digital Marketing Blog

30.07.2024

Navigating the digital marketing landscape: what I've learned so far — Hallam

For the last six weeks, Zoë Waite, a recent graduate of the University of Nottingham, has been working at Hallam. Here's what she's learnt.

Hallam | Digital Marketing Blog

25.07.2024

Google hits pause on the deprecation of third-party cookies (again) — Hallam

It’s happening: Google is officially ditching its plans to phase out third-party cookies in Chrome - or at least not in its original guise.

Hallam | Digital Marketing Blog

24.07.2024

The Hagakure approach to paid search advertising — Hallam

Inspired by Japanese samurai philosophy, Hagakure means "hidden by leaves." But what does this mean for your paid media strategy?

Hallam | Digital Marketing Blog

19.07.2024

Can you use Meta for effective B2B paid advertising? — Hallam

It’s no surprise to anyone that Meta is a powerhouse social media platform. However, when it comes to B2B advertising, Meta has a bad rep.

Hallam | Digital Marketing Blog

16.07.2024

Share of Model: a key metric for AI-powered search | Hallam

As we enter the era of generative AI, a new concept designed to measure visibility in LLM's, "Share of Model," is gaining momentum.

Hallam | Digital Marketing Blog

12.07.2024

Understanding Navboost: key insights from the recent Google API leaks

Learn about Navboost, one of Google's core ranking algorithms that collects and analyses data from user interactions within Google’s search environment.

Hallam | Digital Marketing Blog

11.07.2024

Understanding Navboost: Key Insights from the Recent Google API Leaks

Learn about Navboost, one of Google's core ranking algorithms that collects and analyses data from user interactions within Google’s search environment.

Hallam | Digital Marketing Blog

10.07.2024

What you're getting wrong about your customers — Hallam

Do you think you know your customers inside out? Think again. Here are four common assumptions and how you can avoid them.

Hallam | Digital Marketing Blog

06.07.2024

Getting the most out of your creative team — Hallam

Struggling to get the most from your creative team? Our Head of Creative offers some tips for working together seamlessly.

home›Hallam | Digital Marketing Blog›Marketing

Hallam | Digital Marketing Blog - Marketing

ChatGPT search: what businesses need to know regarding OpenAI’s latest update — Hallam

How to calculate the ideal maximum CPC for Google Ads — Hallam

Google Ads: why you should be bidding on competitor keywords

Google Ads: Pros and Cons

Digital marketing trends: what happened in October? — Hallam

Nottingham Digital Summit fundraising total announced — Hallam

Designing for decision-makers: what to consider in UX for B2B — Hallam

Meet our latest client: Workbooks CRM — Hallam

Insights from Meta’s Reels Playbook for maximising reach and engagement — Hallam

Key takeaways for businesses on Google’s updated spam policies — Hallam

Why SaaS brands need a story that connects, not just converts — Hallam

Digital marketing trends: what happened in September? — Hallam

Say hello to our new client, Serenity Shield — Hallam

Navigating uncertainty: agile strategies for turbulent times — Hallam

We’ve got three more awards to add to the cabinet 🏆 — Hallam

Designing for impact: unique features of non-profit websites — Hallam

Extracting brand awareness data from LLMs — Hallam

No photography? No problem. Turning an issue into opportunity. — Hallam

How to remove (not set) from GA4 — Hallam

Bypassing ad blockers with server-side custom GTM loaders — Hallam

Coming up with creative ideas and how to plan for your next ideation session — Hallam

Navigating AI Overviews, SearchGPT and the era of AI-powered search — Hallam

Meta Agency Summit, September 2024 — Hallam

Ensuring the creative effectiveness of your brand — Hallam

Digital marketing trends: what happened in August? — Hallam

How to make it easy for customers to buy — Hallam

Meet this year’s Nottingham Digital Summit sponsors 🎉 — Hallam

Going off-script: How to be authentic in a world of AI-generated content — Hallam

Streamline your paid strategy in the SaaS industry — Hallam

Digital trends report: what happened in July — Hallam

Effective digital marketing strategies for healthcare professionals — Hallam

Navigating the digital marketing landscape: what I've learned so far — Hallam

Google hits pause on the deprecation of third-party cookies (again) — Hallam

The Hagakure approach to paid search advertising — Hallam

Can you use Meta for effective B2B paid advertising? — Hallam

Share of Model: a key metric for AI-powered search | Hallam

Understanding Navboost: key insights from the recent Google API leaks

Understanding Navboost: Key Insights from the Recent Google API Leaks

What you're getting wrong about your customers — Hallam

Getting the most out of your creative team — Hallam

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