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High Growth Firms’ Surprising Marketing Secret - Hinge Marketing
What if we were to tell you that, in many ways, High Growth firms are not skilled marketers? Would that shock you? In a narrow but meaningful sense, it’s absolutely true. Today’s high-flying professional services firms are not experts in many—and perhaps most—of the marketing techniques they use. Then what’s their secret? How do they...
The Expert with a Thousand Faces: How to Guide Your Firm’s Heroes to Marketing Glory - Hinge Marketing
Years before I became a professional marketer, my head was filled with stories. As a recent graduate with a philosophy and religion degree, I spent my early twenties consuming creative writing, mythology, and the timeless principles of narrative. I was fascinated by how stories shape our understanding of the world, and few thinkers captured this...
Marketing Superlatives: 5 Lessons from Top Professional Services Firms - Hinge Marketing
Reaching high, consistent growth and developing a standout brand in the professional services landscape requires more than excellent service; it demands intentional and effective marketing. The key to understanding what drives success lies in studying the behavior of top performers. Grounded in findings from Hinge’s landmark annual 2025 High Growth Study, these awards recognize firms...
5 Highlights from the 2025 High Growth Study, Government Contracting Edition - Hinge Marketing
The 2025 High Growth Study, Government Contracting Edition has arrived, and today we are excited to share a few important findings with you. We launched this annual study of professional services a decade ago, though its roots go back to 2008, when we began researching high-growth firms, publishing our findings and writing books on the...
Invisible Referrals: The Revenue Source You Didn't Know About - Hinge Marketing
Traditional referrals have been in decline for years, eroded by changing buyer habits including internet search, online reviews and social media. But even in this age of digital marketing, referrals remain–and always will remain–a major driver of how professional services firms grow their pipelines and win new business. It’s pretty commonplace to keep track of...
Public Speaking: The Superpower That Keeps Giving - Hinge Marketing
We have written before about what it takes to become a Visible Expert® in your industry. In this article, we will focus on the one skill we believe can accelerate your Visible Expert journey faster than any other. Call it a superpower, if you like. But this superpower affects more than the professionals who wield...
How AI Has Rocked Professional Services - Hinge Marketing
Each year, we ask our High Growth Study participants to list their top business challenges. Since a global pandemic turned the world upside down in 2020, one theme has dominated the professional services landscape: uncertainty. A lot changed in a short period of time—and five years later, we’ve adjusted to some of this change. Remote...
To Specialize? Or Not to Specialize? - Hinge Marketing
A few months ago, we wrote about positioning the undifferentiated firm. In that article, I described the benefits of specialization. Today, dear reader, we’re breaking into the vault (please don’t tell my colleagues!) to share a bit of data that doesn’t appear in the 2025 High Growth Study Executive Summary—and explore specialization from a different...