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PANIC! At the SEO disco. - Hinge Marketing
We all have “high, high hopes” for our marketing efforts, but is it time to panic? Since my early days of learning about search engine optimization (SEO), I’ve encountered articles and dramatic LinkedIn posts proclaiming that “SEO is dead” and that it’s a waste of time. However these attention-seeking posts never aligned with the successes...
Mission and Vision Statements Demystified - Hinge Marketing
Hold on to your whiteboards, folks. I’d like to go full Corporate and talk about mission and vision statements. These pieces of company messaging sometimes get a bad rap—often for good reason. Typically drafted by committee, they can become refuges for platitudes, a lot of compromise and fuzzy thinking. Now, if you aren’t exactly clear...
High Growth Study 2024: What Drives Exceptional Growth in an Unpredictable Marketplace? - Hinge Marketing
For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. Uncertainty overshadows the war for talent and worries about increased competition. Conflicts across the globe, mixed economic signals and political instability add smoke to a marketplace that’s undergoing change at breakneck...