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5 Highlights from the 2025 High Growth Study, Government Contracting Edition - Hinge Marketing
The 2025 High Growth Study, Government Contracting Edition has arrived, and today we are excited to share a few important findings with you. We launched this annual study of professional services a decade ago, though its roots go back to 2008, when we began researching high-growth firms, publishing our findings and writing books on the...
Invisible Referrals: The Revenue Source You Didn't Know About - Hinge Marketing
Traditional referrals have been in decline for years, eroded by changing buyer habits including internet search, online reviews and social media. But even in this age of digital marketing, referrals remain–and always will remain–a major driver of how professional services firms grow their pipelines and win new business. It’s pretty commonplace to keep track of...
Public Speaking: The Superpower That Keeps Giving - Hinge Marketing
We have written before about what it takes to become a Visible Expert® in your industry. In this article, we will focus on the one skill we believe can accelerate your Visible Expert journey faster than any other. Call it a superpower, if you like. But this superpower affects more than the professionals who wield...
How AI Has Rocked Professional Services - Hinge Marketing
Each year, we ask our High Growth Study participants to list their top business challenges. Since a global pandemic turned the world upside down in 2020, one theme has dominated the professional services landscape: uncertainty. A lot changed in a short period of time—and five years later, we’ve adjusted to some of this change. Remote...
To Specialize? Or Not to Specialize? - Hinge Marketing
A few months ago, we wrote about positioning the undifferentiated firm. In that article, I described the benefits of specialization. Today, dear reader, we’re breaking into the vault (please don’t tell my colleagues!) to share a bit of data that doesn’t appear in the 2025 High Growth Study Executive Summary—and explore specialization from a different...
PANIC! At the SEO disco. - Hinge Marketing
We all have “high, high hopes” for our marketing efforts, but is it time to panic? Since my early days of learning about search engine optimization (SEO), I’ve encountered articles and dramatic LinkedIn posts proclaiming that “SEO is dead” and that it’s a waste of time. However these attention-seeking posts never aligned with the successes...
Mission and Vision Statements Demystified - Hinge Marketing
Hold on to your whiteboards, folks. I’d like to go full Corporate and talk about mission and vision statements. These pieces of company messaging sometimes get a bad rap—often for good reason. Typically drafted by committee, they can become refuges for platitudes, a lot of compromise and fuzzy thinking. Now, if you aren’t exactly clear...