Potential customers are already looking for businesses like yours on Facebook. A smart Facebook marketing strategy is the only way to connect with them.

HootSuite Blog

10.04.2025

60 social media statistics marketers need to know in 2025

Social media statistics are a marketer’s best friend. This data should inform your marketing and social media strategy for the year ahead.

HootSuite Blog

03.04.2025

Hilton’s SVP, Daniel Reynolds, on the art of brand storytelling

Reynolds breaks down how Hilton’s storytelling isn’t just about content — it’s about building real connections. Here’s how they do it.

HootSuite Blog

01.04.2025

11 ways to use AI in social media (not just for content creation)

Use these tips to unlock the potential of AI-powered social media tools without sacrificing safety or privacy — or fully handing over the reins to robots.

HootSuite Blog

26.03.2025

311 Instagram caption ideas [plus free caption generator]

The best Instagram captions add context, show off your brand’s personality, entertain your audience and compel people to take action.

HootSuite Blog

22.03.2025

Instagram shopping: How to get set up and start making sales

Rather than directing customers to your website, Instagram shopping allows them to select and purchase products easily from the app.

HootSuite Blog

20.03.2025

Experiment: Does early engagement boost reach on Instagram?

See how we tested early engagement on Instagram and get seven simple tactics to increase your post visibility on the platform.

HootSuite Blog

13.03.2025

Instagram video sizes, dimensions, and formats for 2025

Everything you need to know about the latest changes to Instagram video sizes, dimensions, and formats for Reels, Stories, and more.

HootSuite Blog

13.03.2025

The ultimate guide to LinkedIn hashtags in 2025: Tools + top trends

Master LinkedIn hashtags in 2025 with proven strategies, Hootsuite’s free tools, and 30 trending tags to boost your reach and engagement.

HootSuite Blog

28.02.2025

32 TikTok tools to boost your marketing strategy in 2025

Do you market your business on TikTok? If so, you'll need a box of trusted TikTok Tools to help you design, strategize, and work efficiently.

HootSuite Blog

28.02.2025

38 YouTube stats marketers need to know in 2025

Here are the most important YouTube statistics marketers should know for 2025. Some of them will surprise you!

HootSuite Blog

27.02.2025

2025 Oscar predictions: Social media picks the winners

Which movie stars will take home gold? We've got your 2025 Oscar predictions, based on social media chatter and sentiment analysis.

HootSuite Blog

25.02.2025

Social media archiving: How government and regulated industries stay compliant

Learn how to build a compliant social media archiving strategy for government and regulated industries, plus top tools for record-keeping.

HootSuite Blog

16.02.2025

How the YouTube algorithm works in 2025

Looking to increase your YouTube video views? Step one: find out what’s new with the YouTube algorithm and how it ranks your content.

HootSuite Blog

16.02.2025

40 Instagram hacks that will grow your account in 2025

These Instagram hacks will save you tons of time and help you build a truly engaging brand presence on the platform.

HootSuite Blog

16.02.2025

What is the Meta Pixel, and how do you make the most of it?

If you’re advertising on Facebook or Instagram, the Meta Pixel will help you improve the ROI of your ads. Read on to find out how.

HootSuite Blog

01.02.2025

Grammys 2025 predictions, according to social media

Can social media predict the next Grammy winners? We analyzed online buzz, sentiment, and engagement to see which nominees are in the lead.

HootSuite Blog

22.01.2025

The best TV premieres of 2024, according to social media

From record-breaking premieres to buzzworthy hits, see which TV shows captured the most attention and sparked social conversations in 2024.

HootSuite Blog

21.01.2025

Social media advocacy: How to promote a cause in 2025

Find out how to efficiently spread awareness for your cause and connect with with policy-makers through smart social media advocacy.

HootSuite Blog

16.01.2025

51 LinkedIn statistics to shape your social strategy

If you want to connect with other business professionals, LinkedIn is the place to be. Here are the most up-to-date LinkedIn statistics.

HootSuite Blog

15.01.2025

How to create a Facebook Business Page: New tips for 2025

An optimized Facebook Business Page makes it easier for people to discover and interact with your brand online. Find out how to set one up.

HootSuite Blog

11.01.2025

Storytelling with data: Strategies to captivate your audience

Learn how to captivate your audience through storytelling with data – turn numbers into compelling narratives to boost engagement and trust.

HootSuite Blog

11.01.2025

24 simple ways to increase Facebook engagement (free calculator)

Learn how to easily increase Facebook engagement (comments, likes, shares, and more) with these 24 tips and tactics that actually work.

HootSuite Blog

04.01.2025

The complete list of social media holidays [2025 edition]

Not every social media holiday is worth celebrating, but if you find the holidays that fit your niche, you can increase your organic reach.

HootSuite Blog

14.12.2024

Competitive intelligence: How to find insights on social & beyond

Get ahead with the right competitive intelligence tools to improve decision-making processes and drive higher ROI from your marketing.

HootSuite Blog

14.12.2024

How the LinkedIn algorithm works in 2024

If you want to connect with your audience on LinkedIn, start by understanding how the LinkedIn algorithm works.

HootSuite Blog

05.12.2024

Wealthsimple Foundation’s Leen Li on understanding your audience

Li shares how understanding your audience can take your campaign to the next level. Get the inside scoop on creating content that connects!

HootSuite Blog

04.12.2024

The Taylor Swift Effect: How these brands went platinum on social

When the world's biggest superstar is linked to your brand, an audience of Swifties takes notice. Are you ready for it?

HootSuite Blog

04.12.2024

Social media measurement: 15 key insights and how to get them

Find out how social measurement can drive real results for your business when you use the right metrics and tools.

HootSuite Blog

29.11.2024

The 2025 guide to (aesthetic) Pinterest marketing

Learn how Pinterest marketing can become part of your social media strategy with these actionable tips for 2025.

HootSuite Blog

27.11.2024

Social listening as an OSINT tool: 2025 guide for government

Find out how governments and public sector agencies use OSINT to do better work and prevent cyber attacks while complying with data protection frameworks.

HootSuite Blog

22.11.2024

Viral marketing: Is there a recipe for going viral in 2025?

Learn whether viral marketing will still be relevant in 2025, and how to tackle the “make it go viral” request from your boss.

HootSuite Blog

22.11.2024

Short form vs long form content: Which do audiences prefer?

Deciding between short form vs long form content? Find out which format drives more engagement and conversion for your brand.

HootSuite Blog

08.11.2024

How to use Google Analytics 4 to track social media performance

With Google Analytics, you can learn exactly the type of content your audience responds to and the social networks they prefer.

HootSuite Blog

08.11.2024

How to build and nurture brand loyalty: 7 tactics for 2025

These 7 effective brand loyalty-building tactics will help you turn casual buyers into lifelong advocates — and improve your bottom line.

HootSuite Blog

05.11.2024

Social media audience analysis: An easy tactical guide for 2025

Learn how social media audience analysis can unlock engagement and ROI. We cover the key tactics to understand your audience's values, behaviors, and preferences in 2025.

HootSuite Blog

31.10.2024

Social media management explained [COMPLETE GUIDE]

Social media management is the process of planning, creating, and managing social content to build an audience and meet your business goals.

home›HootSuite Blog›Social Media

HootSuite Blog - Social Media

2025 LinkedIn demographics: Key stats and what they mean

Threads analytics: A no-stress guide for 2025

Facebook marketing in 2025: A VERY complete guide

60 social media statistics marketers need to know in 2025

Hilton’s SVP, Daniel Reynolds, on the art of brand storytelling

11 ways to use AI in social media (not just for content creation)

311 Instagram caption ideas [plus free caption generator]

Instagram shopping: How to get set up and start making sales

Experiment: Does early engagement boost reach on Instagram?

Instagram video sizes, dimensions, and formats for 2025

The ultimate guide to LinkedIn hashtags in 2025: Tools + top trends

32 TikTok tools to boost your marketing strategy in 2025

38 YouTube stats marketers need to know in 2025

2025 Oscar predictions: Social media picks the winners

Social media archiving: How government and regulated industries stay compliant

How the YouTube algorithm works in 2025

40 Instagram hacks that will grow your account in 2025

What is the Meta Pixel, and how do you make the most of it?

Grammys 2025 predictions, according to social media

The best TV premieres of 2024, according to social media

Top 10 URL shorteners for better link tracking in 2025

Social media advocacy: How to promote a cause in 2025

51 LinkedIn statistics to shape your social strategy

How to create a Facebook Business Page: New tips for 2025

Storytelling with data: Strategies to captivate your audience

24 simple ways to increase Facebook engagement (free calculator)

The complete list of social media holidays [2025 edition]

Competitive intelligence: How to find insights on social & beyond

How the LinkedIn algorithm works in 2024

Wealthsimple Foundation’s Leen Li on understanding your audience

The Taylor Swift Effect: How these brands went platinum on social

Social media measurement: 15 key insights and how to get them

The 2025 guide to (aesthetic) Pinterest marketing

Social listening as an OSINT tool: 2025 guide for government

Viral marketing: Is there a recipe for going viral in 2025?

Short form vs long form content: Which do audiences prefer?

How to use Google Analytics 4 to track social media performance

How to build and nurture brand loyalty: 7 tactics for 2025

Social media audience analysis: An easy tactical guide for 2025

Social media management explained [COMPLETE GUIDE]

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