Learn how social media audience analysis can unlock engagement and ROI. We cover the key tactics to understand your audience's values, behaviors, and preferences in 2025.

HootSuite Blog

31.10.2024

Social media management explained [COMPLETE GUIDE]

Social media management is the process of planning, creating, and managing social content to build an audience and meet your business goals.

HootSuite Blog

29.10.2024

US presidential election statistics: 2024 social media data

With the help of social listening data, we're taking a look at how the 2024 US presidential campaigns are resonating with online audiences.

HootSuite Blog

25.10.2024

Social media and elections: How to navigate political turbulence - Social Media Marketing & Management Dashboard

Discover how to navigate social media and elections with our expert tips for engaging in politics—essential for the upcoming election year!

HootSuite Blog

23.10.2024

Employee advocacy: How it works + how to get started

Employee advocacy is when employees share their company’s content on their personal social media to boost brand awareness and trust

HootSuite Blog

22.10.2024

How to create a social media calendar: Our social team's POV

A social media calendar is your secret weapon to success on social. Here's how Hootsuite's social team gets it done.

HootSuite Blog

19.10.2024

How to create a social media marketing strategy [template]

This complete guide will help you build a successful social media marketing strategy and follow the right best practices from day one.

HootSuite Blog

19.10.2024

9 tips for Reddit marketing (that Redditors won't hate)

Reddit marketing is tricky for brands to get right. Here’s how to break through to your audience without being roasted.

HootSuite Blog

18.10.2024

YouTube influencer marketing in 2024: How to do it right - Social Media Marketing & Management Dashboard

Learn why YouTube influencer marketing is a must-have strategy. We have expert tips and inspiration-worthy campaign examples to help you get started.

HootSuite Blog

17.10.2024

15 TikTok analytics tools that do the math for you

Discover 15 TikTok analytics tools to monitor performance and track your progress toward your strategic goals.

HootSuite Blog

10.10.2024

How social listening increases customer advocacy: 6 examples - Social Media Marketing & Management Dashboard

Learn how social listening can turn satisfied customers into brand advocates — and authentically build brand awareness.

HootSuite Blog

08.10.2024

21 of the Best Social Media Analytics Tools for 2024

Are you a social media marketer who wants to better focus your time, effort, and budget? It’s time for some new social media analytics tools!

HootSuite Blog

03.10.2024

How to set a smart social media budget (and get it approved)

Every business should have a social strategy backed by a social media budget. Find out how much you should be spending on social media marketing.

HootSuite Blog

21.09.2024

The best time to post on TikTok: 2024 data for 6 industries

The best time to post on TikTok varies by industry and day of the week. Use these recommendations to make sure your videos get seen.

HootSuite Blog

19.09.2024

43 ways to promote your YouTube channel for a successful 2025

We’ve rounded up the most effective ways to promote your YouTube channel to increase your views and improve the ROI of your YouTube strategy.

HootSuite Blog

19.09.2024

Government social media benchmarks: Q3 2024 research

These social media stats for the government sector will help you understand how your results stack up against industry averages.

HootSuite Blog

19.09.2024

Social media benchmarks for financial services: Q3 2024 data

These social media stats for financial services will help you understand how your results stack up against industry averages.

HootSuite Blog

19.09.2024

Social media in financial services: Tips, stats, and examples

Is your financial services organization using social media effectively? If not, you’re losing business to your competitors.

HootSuite Blog

18.09.2024

A very easy guide to the new Hootsuite Salesforce integration

Here’s how to use the Hootsuite Salesforce integration to make your team's jobs easier — and keep your customers happy.

HootSuite Blog

17.09.2024

Social media for education: Q3 2024 research and benchmarks

These social media stats for the education sector will help you understand how your results stack up against industry averages.

HootSuite Blog

12.09.2024

Healthcare social media benchmarks: Q3 2024 research

These stats for the healthcare, pharma, and biotech industries will help you understand how your social results stack up right now

HootSuite Blog

05.09.2024

2024 guide to finding the perfect social media target audience

Find out how to define your social media target audience — and focus your efforts on the right platforms for better engagement.

HootSuite Blog

30.08.2024

The 14 Best Social Media Apps for Marketers in 2024

Which social media apps do you need to know about in 2024? We break down the top 14 apps in terms of size and value.

HootSuite Blog

28.08.2024

How to Build an Efficient Social Media Approval Workflow in 2024

Don't let a rogue social post slip past you. A solid social media approval workflow means more accurate and efficient collaboration.

HootSuite Blog

27.08.2024

7 Social Video Metrics To Help You Make Better Content

Social video metrics track the success of your video content. They can highlight opportunities and show you what's working (and what isn't).

HootSuite Blog

24.08.2024

Social Media Crisis Management in 9 Steps (2024 Guide)

The best social media crisis management starts long before any issue arises. Learn how to create a plan to mitigate risk and respond quickly.

HootSuite Blog

01.08.2024

Influencer Rates: How To Maximize Your Budget in 2024

How do successful influencers decide what to charge for their work? We've got influencer rates and pricing formulas to help you get started.

HootSuite Blog

27.07.2024

21 WhatsApp Statistics Marketers Must Know in 2024

Want to know the WhatsApp stats that will help determine your marketing strategy for 2024? Get the top 25 here.

HootSuite Blog

27.07.2024

8 Social Media Competitor Analysis Tools To Help You Get Ahead

Put your social performance in context and find out how to beat the competition with the right social media competitor analysis tool.

HootSuite Blog

19.07.2024

10 Lesser Known Benefits of Social Listening in 2024 - Social Media Marketing & Management Dashboard

Understand your customers, manage your reputation… Sure, but there are also these 10 other benefits of social listening you probably haven’t considered.

HootSuite Blog

16.07.2024

How to Get Followers on TikTok in 2024: 22 Proven Tips

Don't be fooled by websites that offer to sell you "real" TikTok followers. Learn how to get followers on TikTok for free, the honest way.

HootSuite Blog

11.07.2024

How to Build a Social Listening Strategy [4 Real Examples]

Find out how businesses are using social listening to get the insights that matter — and learn how to build your own winning social listening strategy.

HootSuite Blog

10.07.2024

Social Media Performance: How to Drive Real Value from SMM

Learn how to use proven performance marketing tactics to turn your social strategy into a well oiled — and profitable — machine.

HootSuite Blog

29.06.2024

Instagram Automation: Tools and Results From Our Experiment

Tempted to use bots to comment and like accounts on your behalf? Here's why you should avoid that type of Instagram automation.

HootSuite Blog

29.06.2024

How to Manage Multiple Facebook Accounts and Stay Organized

Managing multiple Facebook pages can feel overwhelming. But there's no need for stress — we've got great tips that make the process easy.

HootSuite Blog

29.06.2024

7 Instagram Planning Tools to Stay Organized (and Calm)

From scheduling posts to tracking analytics, stay organized with the best Instagram planning tools of 2024.

home›HootSuite Blog›Social Media

HootSuite Blog - Social Media

Short form vs long form content: Which do audiences prefer?

Viral marketing: Is there a recipe for going viral in 2025?

How to build and nurture brand loyalty: 7 tactics for 2025

How to use Google Analytics 4 to track social media performance

Social media audience analysis: An easy tactical guide for 2025

Social media management explained [COMPLETE GUIDE]

US presidential election statistics: 2024 social media data

Social media and elections: How to navigate political turbulence - Social Media Marketing & Management Dashboard

Employee advocacy: How it works + how to get started

How to create a social media calendar: Our social team's POV

How to create a social media marketing strategy [template]

9 tips for Reddit marketing (that Redditors won't hate)

YouTube influencer marketing in 2024: How to do it right - Social Media Marketing & Management Dashboard

15 TikTok analytics tools that do the math for you

How social listening increases customer advocacy: 6 examples - Social Media Marketing & Management Dashboard

21 of the Best Social Media Analytics Tools for 2024

How to set a smart social media budget (and get it approved)

The best time to post on TikTok: 2024 data for 6 industries

43 ways to promote your YouTube channel for a successful 2025

Government social media benchmarks: Q3 2024 research

Social media benchmarks for financial services: Q3 2024 data

Social media in financial services: Tips, stats, and examples

A very easy guide to the new Hootsuite Salesforce integration

Social media for education: Q3 2024 research and benchmarks

Healthcare social media benchmarks: Q3 2024 research

2024 guide to finding the perfect social media target audience

The 14 Best Social Media Apps for Marketers in 2024

How to Build an Efficient Social Media Approval Workflow in 2024

7 Social Video Metrics To Help You Make Better Content

Social Media Crisis Management in 9 Steps (2024 Guide)

Influencer Rates: How To Maximize Your Budget in 2024

21 WhatsApp Statistics Marketers Must Know in 2024

8 Social Media Competitor Analysis Tools To Help You Get Ahead

10 Lesser Known Benefits of Social Listening in 2024 - Social Media Marketing & Management Dashboard

How to Get Followers on TikTok in 2024: 22 Proven Tips

How to Build a Social Listening Strategy [4 Real Examples]

Social Media Performance: How to Drive Real Value from SMM

Instagram Automation: Tools and Results From Our Experiment

How to Manage Multiple Facebook Accounts and Stay Organized

7 Instagram Planning Tools to Stay Organized (and Calm)

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