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HOTEL EXECUTIVE

Under a Tree Consultancyproudly celebrates its 20th anniversary, marking two decades of redefining wellness not as an amenity, but as a driver of improved hospitality and real estate performance, a business strategy, and a way of life. Since its founding in 2005 by wellness pioneer Amy McDonald, the firm has shaped wellness experiences that are personal, transformative, globally relevant, and fiscally successful. In 1991 what began as an experiment and vision as a General Manager, McDonald integrated wellness into a small resort property In Mexico, on the Sea of Cortez, which turned into a template for transformational resort programming at Miraval in the early 2000's and evolved into Under a Tree, a global consultancy recognized for integrating functional human-centered design and impactful wellness solutions with financial performance. With offices in Paris, London, Montreal, Calgary, Mérida, Tucson, Baltimore, and Washington D.C., Under a Tree's influence now spans five continents, shaping how wellness is embedded into the DNA of hospitality, real estate, wellness clubs, healthcare, senior living, and destination development. "This anniversary is not just a milestone-it's a tribute to the people, the places, and the purpose that have guided our work-and to a future we are honored to help evolve," said Amy McDonald, Founder and CEO of Under a Tree Consultancy. "Our clients come to us with vision and conviction. What we offer in return is a roadmap to bring that vision to life-strategically, responsibly, and collaboratively." The People Who Bring Vision From the outset, Under a Tree has been defined by their relationships with visionary clients, trusted partners, and private owners who are multigenerational families committed to creating something meaningful. In 2005, one of the first clients that hired Under a Tree was Neil Jacobs, then Senior Vice President of Operations for Asia Pacific at Four Seasons Hotels and Resorts, who invited McDonald to present on wellness and sustainability to a group of general managers. This sparked a journey through Southeast Asia, reviewing the differences in experiences between Asia and the other 2 global areas of the brand. Based on these observations, McDonald collaborated with the Corporate Marketing and Communications team to reposition spa and wellness and recommended monthly communications and annual meetings for the Spa Directors, which have continued until the present day. "My experience with Under a Tree has always been extremely positive," said Neil Jacobs, CEO of Six Senses. "Amy's integrity in wellness and sharp business instincts continue to impress me. I look forward to working with her and her team as the wellness world evolves." The Places That Inspire From sacred hillsides to coastal marinas, Under a Tree weaves wellness into the culture, ecology, and daily life of each place it touches. Here are a few examples: Castle Hot Springs - Arizona, USA A historic Hot Spring Resort in a secluded canyon, embracing the tradition of restorative healing by natural hot springs, anchored by an extensive farm and miles of wilderness to explore. Winner of Travel + Leisure 500, 2025. Recognized in the 2025 Oprah Daily Hotel O-Wards as one of the Best Destination Spas in the United States and Canada. https://www.castlehotsprings.com Tri Vananda - Phuket, Thailand Opening in 2027, Tri Vananda is a multigenerational wellness community where longevity, connection, and nature shape a regenerative way of life. https://trivananda.com Marina Resort Cavtat - Cavtat, Croatia Set on the Adriatic coast, Marina Resort Cavtat weaves hotel, residences, wellness, and marina living-celebrating Croatian sea culture. Residences debut in 2025; hotel opens in 2028. https://marinaresortcavtat.com "Under a Tree was a driving force behind the wellness vision for Navitas Living at Marina Resort Cavtat. With a rare ability to translate conceptual thinking into guest-centric strategy, their global perspective and seamless collaboration brought depth and distinction to the project. The result is a destination rooted in a sound business model, with both operational excellence and emotional resonance." - Srecko Lucky Bobeta, President of Marina Resort Cavtat The Purpose That Grounds Every Decision At its core, Under a Tree's purpose is to guide, elevate, and empower visionaries who see wellness as a catalyst for regeneration on all levels with long-term financial return. From the historic landscapes of Israel to the healing culture of Thailand, to hot springs in Utah, to holistic communities in South Carolina, every Under a Tree project is designed as a living system. "Wellness is not an afterthought - it's the foundation of long-term value creation," said McDonald. "We champion wellness from the outset to build enduring business models that drive performance, profitability, and sustained market relevance." The Legacy We're Shaping Amy McDonald, Founder and CEO, has long led the charge in redefining wellness through purpose-driven strategy and global collaboration. In 2024, she received the Leading Woman in WellnessAward from the Global Wellness Summit, honoring her decades of impact worldwide. Her speaking role continues to expand and reflects her passion, commitment and influence on the evolution of wellness globally. In celebration of our 20th year, over the next six months, Under a Tree will be reconnecting with clients, collaborators, and partners who have shaped their story. Through shared reflections and forward-looking conversations, they will celebrate the people, places, and purpose that define Under a Tree-and explore what's next in the evolution of wellness. Media Contact: Darlene Fiske, darlene@thefiskegroup.com Property Photos to download HERE. Amy McDonald headshot to download HERE.

HOTEL EXECUTIVE

Premier is pleased to announce the completion of its latest upscale focused service hotel renovation: the Hilton Garden Inn Bethesda. As part of a $4 million renovation, Premier provided the architecture, interior design, and procurement expertise that transformed the hotel's lobby, meetings and events spaces, bar and lounge, restaurant, and fitness center. Additionally, Premier oversaw the updating of the hotel's exterior and arrival experience. Premier's Interior Design team's program for the Hilton Garden Inn Bethesda was inspired by the urban parks within walking distance of the hotel. Downtown Bethesda's charm lies in its public green spaces and trails that blend within its urban environment; that same inspiration helped Premier's Interior Design team activate the property's Hilton Brighthearted Program - an initiative to incorporate the needs of the local cultural and business communities by creating community-inspired spaces with a focus on offering authentic local experiences. Helping the owners optimize the impact of their renovation budget, Premier's Interior Design team maximized the project's cost efficiency by cleverly resurfacing, reclaiming, and repurposing existing furniture, fixtures, and equipment (FF&E) and built-in millwork, effectively reducing materials and construction expenses, and streamlining the project's overall timeline. "The Premier Interior Design team is most proud of our work on the lobby and great room space in this hotel renovation," notes Laura L. Bennett, Senior Interior Designer for Premier. "The registration desk was reconfigured and opened so team members can more easily assist guests. The quick print station was relocated to be closer to the front desk, while the sundries area was relocated to the former business center and opened for better merchandizing of goods and improved revenue-generating potential. Overall, the design encapsulates Hilton Garden Inn's style, and creates an inviting destination that embraces the surrounding neighborhood's textures, colors, and vibes." As a value-add for the property's owners, Premier introduced increased functionality to the hotel's back of house spaces. After a thorough review of the hotel's floor plan, Premier's Interior Design team was able to locate and repurpose underutilized square footage as new office space for the hotel's operations teams. Visit Premier's blog for additional imagery of the renovated Hilton Garden Inn Bethesda: https://www.premierpm.com/blog/premier-completes-the-renovation-of-the-hilton-garden-inn-bethesda/

HOTEL EXECUTIVE

Shiji, a global leader in hospitality technology, has joined forces with iPORT to launch a fully integrated, all-in-one tablet and payment solution designed for hotels and restaurants. Built around the iPadOS ecosystem, this partnership integrates Shiji's Daylight PMS, Infrasys POS, Meridian Experiences, and Reviewpro Reputation solutions with iPORT's modular hardware, enabling seamless mobility across the entire property. The result is a scalable, secure, and familiar platform that empowers staff to deliver exceptional guest experiences, whether at the front desk, poolside, or in a pop-up venue. iPORT's modular hardware seamlessly supports a wide range of iOS devices (including iPad, iPad Pro, iPad Mini, and iPhone) offering unmatched flexibility across hospitality environments. From handheld iPads in protective cases for tableside service to docked configurations ideal for banquet setups or pop-up venues, and centralized charging at the front desk, iPORT enables hotels to tailor their technology to their unique service models. Through this collaboration, iPORT's hardware works hand-in-hand with a broad range of core Shiji solutions, ensuring that hotels can unify guest service, operations, and reputation management across a single mobile platform. This seamless integration not only simplifies workflows but enables staff to stay connected and responsive from anywhere on the property. "We're proud to partner with iPORT to deliver a solution that aligns perfectly with the way modern hospitality operates," said Ryan King, Senior Vice President of Shiji in the Americas. "Hotels and restaurants need flexible, secure, and scalable tools that can evolve with their service models. By integrating Shiji's software with iPORT's modular hardware, we're helping hospitality teams create more mobile, efficient, and guest-focused experiences-without the need to overhaul their tech stack." The integrated solution simplifies the payment process by seamlessly integrating with multiple payment gateways, allowing hoteliers to choose the system that best suits their needs. This reduces operational complexities, minimizes errors, and saves valuable time and resources. Furthermore, the use of iOS devices ensures a familiar and reliable environment for staff, reducing the training curve and instilling confidence in IT teams regarding security and robustness. "At iPORT, we design modular, enterprise-grade solutions that unlock the full potential of iOS in hospitality," said Chris Lawson, Head of Sales & Partnerships at iPORT. "Our collaboration with Shiji brings together best-in-class hardware and software to create seamless, mobile-first experiences for hotels and restaurants. Together, we're empowering operators to move beyond legacy systems and embrace a more agile, guest-centric future." This collaboration addresses key challenges in the hospitality industry by replacing purpose-built, end-of-life hardware with sleek, iOS devices that are scalable and easy to update. By removing limitations created by fixed provider partnerships, hotels gain more control over their payment ecosystems. The modular solution empowers IT and operations teams with a future-ready system that adapts to changing property layouts and service models, ensuring longevity and adaptability in a rapidly evolving industry. For more information, visit Shiji Group. About Shiji Shiji is a global technology company dedicated to providing innovative solutions for the hospitality industry, ensuring seamless operations for hoteliers day and night. Built on the Shiji Platform-the only truly global hotel technology platform-Shiji's cloud-based portfolio includes Property Management System, Point-of-Sale, guest engagement, distribution, payments, and data intelligencesolutions for over 91,000 hotels worldwide, including the largest chains. With more than 5,000 employees across the world, Shiji is a trusted partner for the world's leading hoteliers, delivering technology that works as continuously as the industry itself. That's why the best hotels run on Shiji-day and night. While its primary focus is on hospitality, Shiji also serves select customers in food service, retail, and entertainment in certain regions. For more information, visit shijigroup.com About iPORT In 2004, the team at Sonance saw an opportunity to integrate everyone's favorite Apple products into our everyday lives in a simple way. This led to the launch of iPORT. Beginning with the world's first in-wall dock for iPod, and later evolving into in-wall mounts for iPad and iPod touch, iPORT evolved to become a tool to help end-users turn their tablet into a simple and functional home controller or business tool. Today, industry-wide praise continues to grow as iPORT redefines where and how Apple devices can be used in residences and commercial applications, alike. From homes, hotel rooms, retail stores, restaurants, corporate offices, yachts, and fleet vehicles, iPORT products solve real problems and enhance the usability of iOS devices at home and for business. To learn more about how iPORT transforms iPads and iPhones for Hospitality visit https://iPORT.io/

HOTEL EXECUTIVE

Hollywood actors Ryan Reynolds and Rob McEhlenney have helped to place the town of Wrexham, Waleson the tourism map with the docuseries "Welcome to Wrexham’" The series is currently airing new episodes on FX and Hulu, and chronicles the real-life journey of Reynolds and McElhenney as they purchase and manage Wrexham A.F.C., world’s third oldest football club. The docuseries tracks the dreams and worries of Wrexham, a working-class city in North Wales, United Kingdom, as the Hollywood stars guide the future of their historic Club. The show fully captures the natural and architectural beauty of Wales; the passion of the Wrexham football fans; and the roar of the Racecourse stadium. Central to the series is the cultural exchange between the American owners and the Welsh town, along with a good number of visits to pubs. (And of course, Ryan and Rob learn not to call European football "soccer" as we do in the U.S.) "Welcome to Wrexham" is in its 4th season and has been renewed for Season 5, with new episodes airing every week through June 26 on FX and Hulu. Watch the Season 4 official trailer here. WREXHAM TOURISM UP 50% According to the Wrexham County Borough Council, the show has contributed to a significant spike in tourism. Since "Welcome to Wrexham" first aired in 2022, tourism revenue into the North Wales town is up 20 percent over last year, and almost 50 percent on the five years previous. More visitors from the U.S., Canada, Australia and other countries have visited the town and surrounding areas, thanks to the spark from the show. In response, Visit Wales created a page hereas a resource for travelers inspired by the show and a page herethat chronicles the Wrexham-Hollywood connection. SET-JET AND CHECK OUT SHOW LOCATIONS The trend of "set-jetting" - which is when consumers are inspired to travel to locations they see on their favorite TV shows - is in full effect in Wrexham as indicated by the increase in tourism. And the city is a major star of the series. One simply cannot visit without seeing where the Wrexham football club plays, and that’s Wrexham Racecourse Stadium, known as "the Racecourse." And, a visit to The Turf pub is a must-do - an established home base for fans since the 1800s. The pub is featured significantly on the show, as stars Ryan Reynolds and Rob McEhlenney have filmed there. It is also the only pub in the U.K. that’s built within the grounds of a football stadium. With memorabilia lining the walls and fans cheering (or shouting) exuberantly at the matches, The Turf attracts many fans of not only the team - but followers of the docuseries as well. In addition to exploring the town center, fans will recognize scenes like the stunning UNESCO World Heritage site Pontcysyllte Aqueduct, known as "The Stream in the Sky", and the picturesque town of Llangollen: ’MORE THAN JUST FOOTBALL,’ SAYS SERIES GUEST STAR Maxine Hughes is a Welsh broadcaster and journalist who appears on the show and also explains the Welsh language to Ryan Reynolds and Rob McElhenney on camera. "The show has already attracted people from all over the world to visit Wales. Wrexham and north Wales are about so much more than just football," said Ms. Hughes. "I spent so much of my childhood in the great outdoors on the north Wales coast. We’ve got a deep appreciation for the outdoors and having fun here, whether it’s warm or wet, dry or cold. Whatever gives you joy - whether that’s Wrexham scoring a goal or finding calm in nature - you’ll find it in north Wales. Being able to immerse yourself in Wales through the show, without leaving your home, is a great way to dip your toe in before visiting Wales in real life." The vibrant town of Wrexham has a range of artistic culture, historic treasures, buzzing nightlife and the famous, splendid countryside nearby. Wrexham is nestled in countryside in the north-east of Wales, close to the coast, and just an hour across the English border to Liverpool and Manchester. The city is an ideal base for exploring the best nature and outdoor activities across Wales. From exhilarating hikes and scenic cycling routes to tranquil spots perfect for unwinding in nature, the great outdoors in this region offers something for everyone - in addition to the carefully preserved and jaw-dropping historic sites and architectural wonders.

FreshAir Sensor Partners With Edge Supply to Help Multifamily Property Owners Protect Their Properties from Damage

FreshAir Sensor, the leading innovator in indoor air quality (IAQ) molecular monitoring, announced it is partnering with Edge Supply, a national maintenance supply vendor serving the multifamily housing industry, to bring molecular air quality sensor technology to thousands of multifamily properties across the U.S. FreshAir's patented sensors allow multifamily housing providers to confidently track Indoor Air Quality (IAQ) in each unit and receive proactive alerts when unauthorized smoking occurs or conditions for mold exist. Edge Supply works with multifamily management companies and ownership groups to provide industry-leading maintenance products at competitive prices. As part of the agreement, Edge Supply will have access to FreshAir Sensor's powerful molecular IAQ sensors, designed to provide real-time oversight and historical insight into IAQ data from each residential unit. The devices will be available across the organization's 37 warehouses in 35 states and will help Edge Supply provide its management and ownership partners with access to the most effective and impactful IAQ-monitoring technology on the market. FreshAir Sensor's IAQ-monitoring devices are installed directly in each unit in multifamily housing properties, providing owners with real-time awareness of adverse activities and conditions, such as smoking of tobacco and marijuana and conditions for mold. These sensors are active 24/7, monitoring rooms for target molecules and environmental conditions and proactively alerting management. FreshAir Sensor's patented sensors are sensitive and specific, and are not fooled by common excuses and occurrences such as candles and cooking. Some of the benefits of the partnership include: Turnover Cost : Strictly enforcing no-smoking policies and reducing mold risk helps significantly reduce turnover costs, as smoked-in units can cost between $3,000 to $8,000 or more to turnover for new tenants than a non-smoked in unit. Mold remediation can cost even more - up to $15,000 and beyond in some cases. Environmental Policy Enforcement : Ensuring tenants adhere to environmental policies also helps to ensure safe, serene, and clean experiences across an entire property. Advance Notification : Multifamily operators can be alerted to the warning signs of mold or mildew, allowing them to take appropriate action before the issue spreads throughout a building. Enhanced Property Value : Owners can leverage real-time data to show a property's historical IAQ and how many smoking incidents or other disruptions have occurred. This data can be used to show a property's historical IAQ performance and gives potential buyers a better window into the life of an asset. "Edge Supply and FreshAir Sensor are a natural fit," said Matt Jones, Owner of Edge Supply. "Smoking continues to be a challenge in multifamily housing, and FreshAir offers a way to track and curtail smoking occurrences that is reliable and highly accurate. In addition, FreshAir is constantly monitoring in-unit temperature and humidity, sending alerts when conditions likely to develop mold persist. This helps property managers tackle these issues before they impact tenants. With the high cost of smoke and mold remediation, Edge Supply is proud to offer our customers a way to track and minimize these events." "Clean air is an important part of everyday health, for both tenants and the properties themselves," said Will Darrah, Chief Commercial Officer at FreshAir Sensor. "FreshAir Sensor is excited to partner with Edge Supply to help create healthier living environments while preventing damage and avoid expensive renovations in multifamily housing." For more information about FreshAir Sensor, visit www.freshairsensor.com. About Edge Supply Edge Supply is a national maintenance supply vendor serving the multifamily industry for over 11 years. With 37 warehouses stocked with over 70,000 parts, Edge Supply is well equipped to serve property maintenance needs anywhere in the U.S.A, including plumbing, electrical, HVAC, lighting, door hardware, appliance parts, window blinds, cleaning supplies, and more. Orders are delivered the next day for free by a local box truck. For more information, visit www.edgeindsupply.com.

FreshAir Sensor Launches Executive Summary to Help Hospitality Leaders Navigate The Growing Demand for Healthy Rooms and Clean Air

FreshAir Sensor, the leading innovator in indoor air quality (IAQ) molecular monitoring for hotels and multifamily housing, has released an Executive Summary entitled " IAQ Literacy 101: A Guide to Indoor Air Quality in Hospitality," to help hoteliers leverage IAQ to improve guest satisfaction and increase ancillary revenue. Today's travelers expect healthy rooms with clean and fresh air and are willing to pay a premium for wellness amenities and experiences. Hoteliers now have easy access to smart sensors, thermostats, and other technologies providing them with unprecedented 24/7 data from each guest room about air quality, environmental conditions and policy violations - allowing them to turn fresh air and a consistent stay experience into a new, revitalizing revenue stream. The new Executive Summary offers specific recommendations and helpful definitions about how hoteliers can leverage IAQ to drive tangible benefits, including recording consistent improvements to guest satisfaction, creating new operational efficiencies and meeting heightened guest expectations for safe, clean and odor-free room environments. Hoteliers can leverage these insights to benefit from the ongoing movement towards wellness-focused guest environments, as the IAQ industry continues to grow at 8.6 percent annuallyand healthier building and in-room wellness technologies become more widely embraced across the industry. "Traveler wellness trends are only becoming more relevant today, and hotels must adapt to the changing environment to exceed their expectations and welcome new revenue opportunities," said Will Darrah, Chief Commercial Officer at FreshAir Sensor. "Hotel leaders have an opportunity today to improve every guest's stay by enhancing IAQ and packaging associated offerings directly into the booking process. Hoteliers who embrace these trends will be better positioned to serve guests the stay experience they expect and deserve while placing a measurable premium on these guarantees." Meanwhile, hotels willing to embrace IAQ trends have new opportunities to adopt additional revenue-generating strategies. According to a recent survey, 52 percent of hotel guests are willing to pay "premium prices"for hotels that offer better IAQ than their competitors. A further 77 percent of guests said they consider a hotel's air quality when making booking decisions. Other dynamics and opportunities referenced in the Executive Summary include: Guest Reviews: Poor air quality and odors can cause negative guest reviews, with 71 percent of guests saying they would consider leaving a bad review or complaining in the case of bad smells. Wellness Spending: Wellness travelers spend more, with domestic wellness trips yielding 175 percent more revenue than the average. Meanwhile, ​international wellness tourists typically spend 41 percent more each trip than traditional travelers. Wellness Impact: The quality of a hotel's air has been proven to have a broad effect on guest wellness, impacting areas such as sleep quality, energy, and cognitive performance. Indoor vs. Outdoor Air: Indoor hotel air can be up to 5 times more polluted than outdoor air. Stepping inside doesn't shield your guests from pollution. With the right IAQ-detecting measures in place, a property can instantly identify problem areas and improve the guest experience. "By the time you reach 80, you will have spent 72 years of your life indoors. This means that the people who design, build, and maintain our buildings can have a major impact on our health," said Harvard's Joseph Allen and John Macomber in Healthy Buildings: How Indoor Spaces Drive Performance and Productivity. "While the ‘green' building movement tackled energy, waste, and water, the new healthy building movement focuses on the most important (and expensive) asset of any business: its people." To learn more about IAQ in hospitality, download the Executive Summary at https://info.freshairsensor.com/iaq-literacy-101. View a Glossary of Terms about IAQ at https://freshairsensor.com/iaq-glossary/. For more information about FreshAir Sensor, visit www.freshairsensor.com.

IDeaS Accelerates Growth and Builds Business Momentum in Greece

IDeaS, a SAS company and the world's leading provider of hospitality revenue management software and services, reports record-breaking growth in Greece. This rapid expansion is driven by a wave of strategic hotel partnerships and increasing demand for sophisticated solutions tailored to optimize revenues for properties of all sizes and operating models. Between 2023 and 2024, IDeaS reported a 426% increase in year-on-year revenue, reflecting the company's growing influence in southern Europe's vibrant hospitality sector. Over this period, the business closed 27 new deals in Greece. IDeaS' growth aligns with Greece's tourism sector, which reached new heights in 2024, welcoming approximately 35.9 million international visitors and generating €21.7 billion in tourism revenue, surpassing previous records.1 The Athens market alone saw strong growth with average hotel occupancy reaching 78%, an 8.9% increase in the average daily rate (ADR) to €149.26, and an 11.4% rise in revenue per available room (RevPAR) to €116.48.2 Michael McCartan, area vice president, EMEA, IDeaS, said: "Our performance in Greece has been nothing short of extraordinary. The appetite for dynamic, technology driven revenue management strategies is growing fast, and our clients are seeing the results. We're proud to support this transformation with solutions that empower hoteliers to adapt quickly, boost profitability, and elevate guest experiences." IDeaS' growth in 2024 was anchored by a series of significant client acquisitions across the hospitality spectrum. These wins demonstrate the company's ability to deliver tailored revenue management solutions to a wide variety of property types, from boutique and lifestyle accommodations to expansive resort groups and multi-property portfolios. This momentum has continued into 2025, with further additions strengthening IDeaS' presence across both established and emerging markets. As Greek hoteliers face rising operating costs, tighter lending conditionsand a rapidly evolving digital distribution landscape, investment in revenue management technology is increasingly seen as a strategic necessity. By leveraging advanced demand forecasting to guide dynamic pricing, inventory, and distribution decisions-down to the room-type and market-segment level-operators gain the agility to respond to shifting market dynamics and drive more sustainable, long-term growth. To find out more about IDeaS revenue management solutions, please visit www.ideas.com.