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The Fastest Sport on Ice - The Val Thorens 500 - Ice Cross Mini Documentary | IMPOSSIBLE ®
Welcome back to another season of Ice Cross! Over the last 3-4 years, we’ve partnered with the sports and athletes to share episodes, vlogs and even a full-length documentary about the fastest sport on Ice. This year, we went to Val Thorens - a small ski resort in the French…
The 4am Rule | IMPOSSIBLE ®
I read something that the reason you feel creative late at night or early in the morning is because the global hive mind is asleep and it’s easier to pull down creative thoughts from the aether. Like the global consciousness highway is less crowded, so you can just speed recklessly…
The Scary Part Isn’t The Action | IMPOSSIBLE ®
When you make a big call. A lot of people think it’s scary. It’s not. The scary part isn’t the action. The scary part is the decision. It’s the testing back and forth between the safety of the current moment and the futures you’re scared you might achieve. But once…
How To Start The New Year Right | IMPOSSIBLE ®
some notes from myself to myself. take whatever is useful Happy New Year. Here’s a message from Greg Plitt. Watch it. Do something. Stop wishing. https://twitter.com/joelrunyon/status/1874485739796476097 Go to the gym. The gym is the single physical activity you can do that will bleed over into every other aspect of life.…
KING of the SWAMP 2024: THE FIRST EVER NIGHT DEATH DIVING (DØDS) COMPETITION | IMPOSSIBLE ®
Death diving. In a swamp. At a night. When Jonny brought up the idea of hosting a death diving invitational in his own backyard swamp - it seemed insane. Crazy. Impossible? We said F it, went for it and I think we pulled off one of the coolest events of…
IMPOSSIBLE 30 Challenge | IMPOSSIBLE ®
In September I'm trialing a new challenge. I'm calling it the IMPOSSIBLE 30. https://twitter.com/joelrunyon/status/1820181703446663214 It's actually not that IMPOSSIBLE. It's a simple baseline. So here's the challenge: 30 Days 6 days weeks lifting. 10k steps every day. 10g creatine 1g protein / bodyweight. 1 photo & weigh in every week.…
I Quit Caffeine for 30 Days - Here's How it Changed My Life | IMPOSSIBLE ®
I recently finished up 30 days with no caffeine. I’ve had a bunch of friends say that it’s one of their biggest levers that they've changed in their life from a focus, energy and sleep perspective. I doubted this quite a bit, but these were real life anecdotes from friends…
Encouragement From Your Past Self | IMPOSSIBLE ®
I got an email the other day from Pencils of Promise out of the blue. It was a general quarterly email or so, but at the end - Carly lets know about the schools update: Furthermore, I wanted to share some thrilling news regarding the enrollment of students at the…
Yes And – The Impossible Take | IMPOSSIBLE ®
The “yes and” technique is a favorite technique people use in improv. The idea is that you never stop the momentum. No matter what anyone says - you just say “yes and” and then keep the train going - accepting the premise the other person put forward - no matter…
Optimized for What? | IMPOSSIBLE ®
In defense of suboptimal execution. There’s a lot of talk in the biohacking space about optimizing. People like Bryan Johnson have come out with the blueprint - spending $2 million to optimize his entire body worshipping at the altar of data. His stated goal: “don’t die.” https://twitter.com/bryan_johnson/status/1692895036818559005 This isn’t new…
Bombing Kill Tony At The Mothership | IMPOSSIBLE ®
Anddddd we’re back with another installment of Joel knocking things off his impossible list. Usually this involves me doing something cool and having a great montage video to show you guys and looking cool (these are pretty fun to do). Sometimes, it involves me falling flat on my face (these…
Building Callouses
https://twitter.com/joelrunyon/status/1638019015011336194 When you start working out with a barbell, your hands get raw. You tear skin, get cuts, but eventually calluses begin to form. When they do, the everyday movement doesn’t bother you so much and over time, you might even forget they’re there. But calluses only develop in places…
Building Callouses
https://twitter.com/joelrunyon/status/1638019015011336194 When you start working out with a barbell, your hands get raw. You tear skin, get cuts, but eventually callouses begin to form. When they do, the everyday movement doesn’t bother you so much and over time, you might even forget they’re there. But callouses only develop in places…
New IMPOSSIBLE Gear is Here (End of Winter Drop) | IMPOSSIBLE ®
New Impossible Gear is here. Our product schedule is ramping up as we start scaling up this year. I'll have more and more announcements about what's dropping in our apparel lineup and in our custom formulas (new announcements coming soon). It's been fun seeing our gear pop up in different…
If you’re lacking vision, try asking this question... | IMPOSSIBLE ®
If you’re lacking vision, try asking this question... I was talking with a friend about a pretty big business decision several months back. There were several directions they could go and while we were talking, I asked a question in the flow of the conversation: What’s the right way to…
Creative Debt | IMPOSSIBLE ®
On Clearing Creative Debt In computer programming - the term “technical debt” is used quite a bit. The idea is that over time as you build something, you slowly accumulate technical debt. Added bits of code that didn’t need to be there. A new piece of technology that now overwrites…
Sunday Sermon 1/52: Life is Short | IMPOSSIBLE ®
“Stop saying, I’d like to be this. I’d like to be that. Grab your f—king nuts and be it” https://youtube.com/shorts/rXAEK6jtTLg?feature=share I didn’t do an annual review this year. I had plans for one, but it seemed life had other plans for me this last month (more on that in a…
I asked ChatGPT to help me come up with some ideas for my Impossible List for next year. Here's what it came up with: | IMPOSSIBLE ®
I asked ChatGPT to come up with some new ideas for my impossible list next year. If you're not familiar, ChatGPT is a new project by OpenAI designed to make AI content accesible in a chat format. I decided to ask it to help me come up with some new…
How I Got In The Best Shape of My Life at 35 | IMPOSSIBLE ®
“No man has the right to be an amateur in the matter of physical training. It is a shame for a man to grow old without seeing the beauty and strength of which his body is capable.” - Socrates Right around the beginning of the year, I looked in the…
Metrics vs Momentum | IMPOSSIBLE ®
https://twitter.com/joelrunyon/status/1489425445766451208 Almost every founder or athlete I know has a bunch of core metrics they track. Traffic, revenue, Customers, CAC, and LTV in business. Weight, Body Fat %, fitness standards, and PRs in fitness. Almost everyone who’s serious tracks metrics. Some meticulously. Not nearly enough people pay attention to momentum.…
12 Things I’ve Learned From Running IMPOSSIBLE ® For 12 Years | IMPOSSIBLE ®
I was meaning to write this last month, but life came up. Some point over the past 6 weeks, Impossible turned 12. Wow! A lot has happened, from running my first triathlon, to an ultra marathon on every continent, to getting sued (twice), starting multiple businesses, getting in the best…
Terminator Mentality: How to Accomplish Nearly Anything | IMPOSSIBLE ®
Terminator mentality. Cyborg mindset. Military mode. I’ve written about this before, but this is my go to method when doing something I don’t want to do. Some people react to stress by hyping themselves up. You see this in cold water. People do breathing exercises, scream at the top of…
Vulnerability is Overrated | IMPOSSIBLE ®
Vulnerability is overrated. That’s it. That’s the tweet. https://twitter.com/joelrunyon/status/1536390194856869890 Fun story - I actually sat down next to Brene Brown in a Portland classroom “greenroom” while we were both getting ready to do breakout talks at one of the first WDS events 10+ years ago. Great lady, and then next…
18 Months. Heads Down. Surprise Yourself. | IMPOSSIBLE ®
Most people don’t really quit. They just give up too soon. https://twitter.com/joelrunyon/status/1487482281908391936 Most of your BIG goal progress are stunted because you have no idea what it takes to get to your goal. You can see results quickly on some things. Aesthetics for example - despite what common perception -…